Social Norms and Social Etiquette- Social Norms Examples

Social Norms and Social Etiquette- Social Norms Examples. Social Norms and Etiquette Examples- Social Norms & Social Etiquette. Manner and social rules in society.

Social norms refer to the ethical behaviours of human beings that accepted by society. It is also known as Social Etiquette. The alternative name of the social norm is social etiquette, social manner, social unwritten rule. Social norms can differ from society to society based on the environment of the society. For example, some norms are admissible in a society, however, the same norms are offensive to other society. Social norms can be followed in a different way in various social groups.

Examples of Social Norms and Social Etiquette

1. Don’t call someone more than twice continuously. If they don’t pick up your call, presume they have something important to attend to;

2. Return money that you have borrowed even before the person that borrowed you remember or ask for it. It shows your integrity and character. The same goes for umbrellas, pens and lunch boxes.

3. Never order the expensive dish on the menu when someone is giving you lunch/dinner.

4. Don’t ask awkward questions like ‘Oh so you aren’t married yet?’ Or ‘Don’t you have kids’ or ‘Why didn’t you buy a house?’ Or why don’t you buy a car? For God’s sake it isn’t your problem;

5. Always open the door for the person coming behind you. It doesn’t matter if it is a guy or a girl, senior or junior. You don’t grow small by treating someone well in public;

6. If you take a taxi with a friend and he/she pays now, try paying next time;

7. Respect different shades of opinions. Remember what’s 6 to you will appear 9 to someone facing you. Besides, a second opinion is good for an alternative;

8. Never interrupt people talking. Allow them to pour it out. As they say, hear them all and filter them all;

9. If you tease someone, and they don’t seem to enjoy it, stop it and never do it again. It encourages one to do more and it shows how appreciative you’re;

10. Say “thank you” when someone is helping you.

Social Norms and Social Etiquette

11. Praise publicly. Criticize privately;

12. There’s almost never a reason to comment on someone’s weight. Just say, “You look fantastic.” If they want to talk about losing weight, they will;

13. When someone shows you a photo on their phone, don’t swipe left or right. You never know what’s next;

14. If a colleague tells you they have a doctors’ appointment, don’t ask what it’s for, just say “I hope you’re okay”. Don’t put them in the uncomfortable position of having to tell you their personal illness. If they want you to know, they’ll do so without your inquisitiveness;

15. Treat the cleaner with the same respect as the CEO. Nobody is impressed at how rude you can treat someone below you but people will notice if you treat them with respect;

16. If a person is speaking directly to you, staring at your phone is rude;

17. Never give advice until you’re asked;

18. When meeting someone after a long time, unless they want to talk about it, don’t ask them their age and salary;

19. Mind your business unless anything involves you directly – just stay out of it;

20. Remove your sunglasses if you are talking to anyone in the street. It is a sign of respect. Moreso, eye contact is as important as your speech; and

21. Never talk about your riches in the midst of the poor. Similarly, don’t talk about your children in the midst of the barren.

22.After reading a good message try to say “Thanks for the message”.

APPRECIATION remains the easiest way of getting what you don’t have.

These are the basic Social Norms and Social Etiquette that everyone needs to follow in society.

Demographic Segmentation Example, Definition & Market Segmentation

Demographic Segmentation Example, Definition and Market Segmentation. Demographic segmentation definition. Target market demographics examples. Target market demographics. demographic segmentation meaning, demographic audience, demographic segmentation in marketing.

Demographic Segmentation

Demographic segmentation refers to the process of separating people into similar subgroups based on demographic factors. The demographic factors or variables are age, gender, ethnicity, education, religion, economic, status, experience, also group membership. The three market segmentation technique are demographic geographic psychographic segmentation

Demographic Segmentation Example

A political party is conducting an election campaign to motivate them. The party will definitely persuade those people who are voters and resident at the constituency. According to the laws, people cannot exercise their voting rights who less than 18 years old. Therefore, the political party looks for people who are more than 18 years old and resident in the same area.

Demographic Segmentation Example
Figure 1: Demographic Segmentation Example

Demographic Segmentation Factors

The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, experience, and group membership.


Age is the most significant demographic factor of audience segmentation because it divides people into similar subgroups based on their age boundary. People are categorized based on age limits. It sets the generation of people. A generation is a group of people who get birth and grow up throughout the same period of time. People from the same generation have identical characteristics and experiences.

Demographic Segmentation Example-Age

For example, Generation X refers to the people who born between 1965 and 1980. So, they are around 41 to 56 years old. On the other hand, Generation Z refers to the people who were born between 1997 and 2012, therefore, they are the newest generation and their age is about 6 to 24 years. The characteristics, passion, attire, vision, and mission are different between Generation X and Generation Z.  Hence, the audience segmentation and market researcher will not use the same strategic plan for both of these generations because they are distinguished for their different ages.


Gender is another important demographic factor of audience segmentation that divides people into a similar subgroup based on their sexes( Males or Females). It is a biological factor that differentiates men and women. Gender is a biological factor that sets the people’s sex whether they are males or females. Males are also called men and females are known as women. Men and women are strongly distinguished for their dress-up, hobby, passion, belongings, and behaviours. Therefore, the market and audience researchers choose different strategies of social, political, and advertising campaigns between males and females.

Demographic Segmentation Example-Gender

For example, a cosmetic product selling company will surely target women for product marketing. Women are more interested to buy cosmetics product rather than men therefore, most cosmetic companies choose women to reach their upcoming and existing product information.


Ethnicity is a demographic factor of audience segmentation that divides people into a similar subgroup based on their tradition, culture, language, history, etc. However, many scholars have suggested avoiding ethnic stereotypes. People in the same ethnic group share similar cultures, traditions, and experiences. But, two people of the same ethnic group may have diverse attitudes, interests, and experiences because of differences in their age, gender, education, income level, and religion.


Education level is a demographic factor of audience segmentation that divides people into the same subgroup based on the level of their education. The difference between an educated and uneducated person is clearly visible. The interests, attires, mentalities, and behaviours are different between educated and uneducated people. Therefore audience segmentation researchers use a different approach for target market segmentation campaigns.


Religion is another famous demographic factor of audience segmentation that divides people into identical or similar subgroups based on their religions such as Christianity, Muslim, Hinduism, Buddhism, Taoism, Sikhism, and etc.

Demographic Segmentation Example-Religion

For instance, advertising for alcoholic beverages is taboo in the Muslim religion whereas marketing for alcoholic liquor is highly accepted in the Christian religion. The researcher should focus on demographic factor religion before starting marketing for alcoholic liquor.

Economic Status

Economic status is a demographic factor that separates people into identical or similar subgroups based on their income. Income denotes a prime factor of audience segmentation that affects people’s behaviours and attitudes.

Demographic Segmentation Example- Economic Status

For example, if a family earns little money to subsist, so the family members will probably be more concerned to fulfil only basic needs only. On the other hand, if a family earns a very good amount of money, so they will focus on fulfilling other’s needs such as hobbies, passions, etc.  Researchers suggested that the higher the income of a family, the more conservative their attitudes.


Experience refers to the skill and knowledge obtained from exercising and training. In order to motivate a client, the market analyzer needs to use a different strategy for the experienced and non-experienced potential customer.

Group Member

Group members refer to a demographic factor of audience segmentation that separates people into similar subgroups based on joining a group to meet demands. People join a group to meet their diverse needs for example spending pastime, satisfying hobbies, playing recreational activities, etc.  A group consists of a limited number of people who share a common independent goal. For instance, football team members share a similar common goal and also represent similar attitudes and behaviour.

Demographic Segmentation Example- Group Member

For example, as a marketing manager if you want to sell football players’ accessories among cricket players then it would be a worse decision so far.