Aristotle’s Model of Communication Example & Explanation

Aristotle’s Model of Communication

Aristotle’s communication model refers to the linear communication theory that focuses on five elements: speaker, speech, occasion, audience, and effect. Greek scientist Aristotle introduced this one-way communication model in 300 B.C. that mainly focuses on the speech or the message. So, it is known as Aristotle’s communication model or Aristotelian model. The Aristotelian model is one of the most recognized communication models globally, emphasizing the speaker’s role in making a powerful speech. The Aristote model focuses on public speaking, including how the speaker delivers a message to the audience. As this model was proposed before 300 B.C., it is regarded as the first communication model. Aristotle was a well-known Greek scientist and philosopher born in 384 BC in Stagira on the northern frontier of Classical Greece.

Aristotle Linear Model of Communication

Aristotle’s communication model explains a one-way communication process, so it is a linear communication model. The linear communication model excludes feedback, whereas the transactional (two-way) model includes feedback. There is no feedback in Aristotle’s communication model; hence, it is known as Aristotle’s linear model of communication. 

Five Elements of Aristotle’s Communication Model

Aristotle’s communication model is designed to explain delivering a persuasive speech. The five components of Aristotle’s communication model are speaker, speech, occasion, audience, and effect.

Aristotle's Model of Communication Example & Explanation

Speaker

Speaker refers to the person who delivers the speech. It is the primary element of the communication process that initiates the conversation. Communication cannot be designed without a speaker. So, it is crucial in all verbal and nonverbal communication types.

Speech

Speech is the message of communication that a speaker wants to deliver to audiences. The speaker delivers the speech to accomplish the goal. For example, a political leader produces persuasive speeches to motivate supporters.

Occasion

Occasion means the context in communication that denotes the environment and represents why conversation occurs. The speech pattern can be distinguished based on the occasion. For example, a political leader delivers speeches based on the situation, including political campaigns and social and personal events.

Audience

The audience is the receiver of the speech. The speaker addresses a speech to the audience. So, audiences are known as listeners. For example, supporters are the audience in the political campaign. The audience plays a passive role, impacted by the speech. There are two types of audiences such as active and passive audiences. This limits communication to one direction, from speaker to receiver.

Effect

The effect is positive and negative, the consequences of the speech. It measures whether the audiences are persuaded or not. For example, a marketing manager provides a promotional speech to sell a product. Here, the effect refers to buying attitude of the customers.

Example of Aristotle’s Model of Communication
Speech through Radio Station

For example, the NBC radio station(Context) broadcasted American 32nd President Franklin D. Roosevelt’s (Speaker) speech through fireside chats. The president explained (Speech) the new policies directly to the citizens(Audience). Franklin D. Roosevelt was an effective communicator, and his speech created a strong relationship(Effect) between the government and the general people. This situation is the best example of Aristotle’s model of communication.

Advertisement on Television

A salesman (Speaker) advertises on Television (Context) to persuade customers (Audience) to sell a laptop at the best price. He delivers a promotional message (Speech) to convince the customers. Finally, the salesman manages to sell some laptops (Effect) through TV advertisement. In this context, the audience listens to the speakers without providing feedback. 

Political Speech Physically

Barack Obama (Speaker) delivers a speech to supporters (Audiences) to persuade them to vote for Democratic Party in the general election (C0ntext) of the United States of America. For example, many voters decide to vote (Effect) for Democratic Party after listening to the motivational speech.

Aristotle’s Model of Communication Advantages and Disadvantages

Advantages of the Aristotle Communication Model

Aristotle has placed more emphasis on the speaker’s role. Therefore, it benefits anyone looking to develop their public speaking abilities. The Aristotelian model states that the speaker needs to be aware of his intended audience. For instance, the speakers can establish their speech on their socioeconomic status, educational background, etc.. 

In a corporate context, managers take three steps: Ethos, Pathos, and logos, to enhance organizational productivity. 

Aristotle’s model explains how to obtain more supporters with a persuasive speech on a sports team. 

Moreover, for researchers and students of communication, Aristotle’s model serves as a motivating outcome of the systematic study of various aspects of communication. It is also an instructive representation of the communication process that assists in system planning. It represents fresh perspectives and ideas on various topics, including verbal, written, and nonverbal communication.

Disadvantages of the Aristotle Communication Model

The most crucial weakness of Aristotle’s communication model is that it is a linear communication process. It is considered to be a linear model of one-way communication. It did not include and explain feedback that is essential for the interactive communication process. Its credibility and usefulness are limited because it is only helpful for public speaking. Due to the lack of audience feedback and openness in this communication model, the conversation is ineffective.

Conclusion

The five elements of Aristotle’s model are speaker, speech, occasion, audience, and effect. Speakers should follow Aristotle’s model to influence the audience positively when speaking in public. It is a crucial model to motivate audiences. 

Demographic Questionnaire For Research PDF

Demographic Questionnaire For Research PDF. Sample Demographics Questionnaire for Students. 20 Demographic Questionnaire For Research DOC.

Demographic Questionnaire

The demographic questionnaire is a collection of demographic questions assigned to separate the respondents into similar subgroups based on socioeconomic data such as age, gender, education, religion, income, and family status. It allows surveyors and researchers to obtain background information from the respondents. A cluster of demographic questions forms a demographic questionnaire. So, the demographic questionnaire includes questions about the respondent’s age, gender, nationality, education, race, religion, experience, economic condition, and family status. It is an effective tool for market surveyors to conduct audience segmentation. It is also essential for researchers to collect qualitative and quantitative research information. Researchers utilize these questionnaires in order to gain data from respondents and informants.

Examples of Questionnaire in Research

Demographic Questionnaire For Research

The demographic questionnaire for research means a bundle of questions set by the researchers in order to obtain socio-demographic information from the respondents and informants. Informants denote participants in the qualitative analysis. In contrast, respondents indicate the participants in the quantitative survey research. Researchers utilize these questionnaires to gain participants’ background information in qualitative and quantitative studies.

Demographic Questionnaire For Research PDF. Sample Demographics Questionnaire for Students. Demographic Questionnaire For Research DOC.
Demographic Questionnaire For Research PDF

Questionnaire Introduction Example

The students and researchers add a questionnaire introduction before the demographic information in order to explain the study. The questionnaire introduction sample is as follows:

Dear Respondents,

My name is Kobi, and I am currently studying for a Doctor of Philosophy in the School of Business and Economics at the University Putra Malaysia. I am conducting the research entitled “Title of the Research.” This questionnaire includes 20 questions that might not take more than 10 minutes. However, all the information you provide in this questionnaire is intended to complete the study only. So, your info on this questionnaire will be preserved strictly confidential and used only for survey purposes. Thank you.

Demographic Questionnaire Example For Research

The 20 Demographic Questions For Survey

The following example of the demographic questionnaire for research includes 20 questions about the respondents.

SECTION A: Demographic Questions

(Instructions: Please complete this section by circling the following answers)
1. What is Your Age?
1. 15-20
2. 25-30
3. 30-35
4. Above 35

2. What is Your Gender?
1. Male
2. Female
3. Transgender
4. Others…(Please specify)
5. Prefer not to answer

3. What is Your Nationality?
1. Filipinos
2. Non-Filipinos
3. Others…(Please specify)

4. What is Your Race?
1. Black
2. White
3. Brown
4. Others

5. What is Your Current Location?
1. Manila
2. Quezon City
3. Davao City
4. Others…(Please specify)

6. What is Your Ethnicity?
1. Asian
2. Chinese
3. African
4. Others…(Please specify)

7. What is Your Education Level?
1. Foundation
2. Diploma
3. Undergraduate
4. Postgraduate

8. What is Your Religion?
1. Christianity
2. Muslim
3. Hinduism
4. Buddhism
5. Other… (Please specify)

9. What is Your Marital Status?
1. Single
2. Married
3. Divorced
4. Widowed
4. Others…(Please specify)

10. What is Your Employment Status?
1. Business-Owner
2. Self-Employed
2. Non-Employed
3. Others… (Please specify)

11. What is Your Economic Status?
1. High Income
2. Middle Income
3. Low Income

12. What is Your Job Experience?
1. New
2. Expert
4. Veteran
5. Others…(Please specify)

13. What Group Are You Associated With?
1. Sports Group
2. Civic Group
3. Social Working Group
4. Political Group
5. Others… (Please specify)

14. What is Your Family Status?

1. Extended Family
2. Nuclear Family
3. Others… (Please specify)

15. What is Your Living Status?
1. Owner
2. Tenant
3. Lease
4. Subtenant
3. Others…(Please specify)

16. What is Your Main Language?
1. English
2. Filipino
3. Malay
4. Hindi
5. Others…(Please specify)

17. What Is Sexual Orientation?
1. Heterosexual
2. Homosexual
3. Bisexual
4 Pansexual
5. Asexual
6. Lesbian
7. Gay

18. Where Do You Stay in Malaysia?
1. Kuala Lumpur
2. Petaling Jaya
3. Cyberjaya
4. Klang
5. Kajang
6. Puchong
7. Seri Kembangan
8. Others(Please Specify)

19. What is Your Political Affiliation?
1. Democratic
2. Republican
3. Independent
4. Others (Please Specify)

20. Are You Involved With Local or National Politics?
1. Yes
2. No
3. Prefer Not To Say

Demographic Questionnaire For Research PDF

The author presents examples of demographic questionnaires in pdf format for students. So, this content assists students in obtaining knowledge on how to make a demographic questionnaire for research. So these are examples of the demographic questionnaire for college students. Additionally, the demographic questionnaire examples help researchers to develop survey questionnaires for research. Hence, they are also known as demographic questionnaires for researchers. The author has attached a pdf demographic questionnaire so students and researchers can download it.

Demographic Questionnaire For Research PDF
Demographic Questionnaire For Research PDF- Demographic Questions Example PDF

This is the sample of the demographics questionnaire for students.

Demographic Questionnaire For Research DOC