TV Program Proposal Sample- How To Write a TV Program Proposal

TV Program Proposal Sample, How To Write a TV Program Proposal. TV Program Proposal: How To Write a Proposal For Television Program. The Full instruction of Writing TV Proposal For Al-Hijrah Malaysian Television.

TV Program Proposal

The TV program proposal means a written complete description of a TV show that describes the entire procedure of the program. The proposal must include the program name, estimated budget, description, execution procedure, target audience segmentation, uniqueness, and justification of the program. A  TV program proposal outlines the Television show thoroughly so that media authority identifies the output and future of the program.

TV Program Proposal Sample, How To Write a TV Program Proposal. TV Program Proposal: How To Write a Proposal For Television Program.

Elements of a TV Program Proposal

The 9 Elements of a TV Program Proposal are:

  1. Name of Program
  2. Description of Program
  3. Target audience
  4. The budget of the program
  5. Justification
  6. Execution of the Program
  7. The team
  8. The uniqueness of the program
  9. The strengths of the program
Instruction of Writing TV Program Proposal
Instruction to write a proposal for the Al-Hijrah TV program
1. You are to form a group of five or six members to work on this assignment. Form a media company and organize your company structure.
2. Your company has been invited to submit a 10 minutes proposal to the management of TV Al-Hijrah.
3. You propose a magazine-typed (akin to a documentary but with a 15 minutes duration) program for TV al-Hijrah.
4. For the proposal, you need to include the followings:

i. Name of program.  (make sure it is attractive and catchy enough to get ratings).

ii. Description of program. (A brief description of the program. What is the program about? What does the program focus on?)

iii. Target audience. (Who is your target audience? Why are you targeting the audience? Give statistics to support.

iv. Justification. (Why should TV al-Hijrah produce the program? What is the uniqueness of the program? What are the advantages of the program?

v. Execution of the program. (How do you suggest the program should be produced? Come up with a running order for the program.

vi. The team. (Who are and who in your company. Include their professional CV.

vii. The best three proposed programs will be invited to present at the Al-Hijrah station.

The Sample of TV Program Proposal 

Name of Program: Discover Student Talent (DST)-2020

Description of TV Program Proposal

The Discover student talent is an attractive, inclusive TV program targeted toward students studying in Malaysian top-ranked public and private universities. This TV program will welcome students to explore their talents and help them to become famous by adequately utilizing their cognitive knowledge. The door to participation in this program is open for all students who are studying in Malaysian top 10 ranked universities. These top 10 universities will be considered as per the ranking of QS (Quacquarelli Symonds). According to the QS ranking, the top 10 universities in Malaysia are:

TV Program Proposal the top 10 universities in Malaysia

So, the student of these top 10 universities can participate in the Discover student talent program by enrolling via a specific mobile application or website. When they apply for contesting the Discover student talent program, contestants will have to participate in levels 1 and level 2 for securing a position among the top 20 students. The top 20 students from every university will go to the TV station in level 3 for contesting and securing positions in the top 10. In level 4, the top ten contestants will compete for being the most talented student in the university. The top 10 contestants from the top ten universities in Malaysia compete to be the most talented student in Malaysia. It is considered that the winner will get a certificate and 10,000 ringgit as prize money, following 5,000 ringgit for the runner-up and 2000 ringgit for the second runner-up.

Execution of the TV Program Proposal

Every student needs to create an account by providing a specific university name and student id number. When they get their account activated, they can participate in question answering sessions two times a month. But, they must have to provide a student ID number for verification that they are studying at that university.

After getting an activated account, they face 50 easy general knowledge questions in the internet system in level 1, and they have to answer those questions to get higher marks. They can participate in this session through mobile, laptop, or tab. Thus, students will get their first-level marks in the system and have to be prepared for the second level. The second level also has the same 50 questions but could be more challenging than the first level. In level 2, the contestants will sit for an exam in university in the OMR answer sheet. The university authority will all-out effort into the television company to organize the level 1 and 2 activities. All questions of the first and second levels will ask in both English and Malay language. Students can choose their preferred language in the system.

The TV company will pick up the top 20 contestants from every university for level 3. In level 3, the top 20 contestants will come to the TV station stage to compete to secure a position amid the top 10 students in the university. After that, the top 10 students of the university will compete to be the most talented student in the university.

Grand final

Level 5 is considered the final level of the program for discovering the most talented student in Malaysia. Therefore, in this stage, the top 10 talented students from each university will compete to be the most talented student in Malaysia.

TV Program Proposal Sample: How To Write a TV Program Proposal. TV Program Proposal: How To Write a Proposal For Television Program. The Full instruction of Writing TV Proposal For Al-Hijrah Malaysian Television.

Questions Patterns Set For the TV Program

  1. General Knowledge
  2. Books and Authors
  3. Famous Personalities
  4. Geography
  5. History
  6. Science and Inventions
  7. Movies
  8. Politics
  9. Religious
  10. Sports
Full Process at a glance
  1. Create an account and log in.
  2. Choose university name, and provide student ID number for account activation.
  3. Level-1 (50 Questions).
  4. Level-2 (50 Questions).
  5. Level-3: Location at Alhijrah, and a total of 20 top-scored students from every university will compete to secure a position within the top 10. (Transportation, Beverage, and 100 Ringgit for the participant).
  6. Level-4: Location at Alhijrah and the top 10 students from every university will compete to become the most talented student of the university. (Transportation, Beverages, and 200 Ringgit for the participant).
  7. Level-5: Location at Alhijrah, and the top 10 students from 10 universities will compete to become the most talented student in Malaysia. .(Transportation, Beverage, and 500 Ringgit for the participant).
  8. Total Price –20,000 Ringgit, Winner will get 10000 Rm, Runner up 5000 Rm, and the second Runner up 2000 Rm).
Additional event for audiences

The TV channel authority will organize two additional events for audiences. First of all, the audiences who will participate in the program physically can get prizes by answering questions on the stage. These audiences are those who sit in front of the main competition stage for watching live programs. In addition to that, the audiences who watch this program through TV channels can win prizes by answering questions through mobile.

Target Audiences of the TV Program

Actually, demographic, geographic, and psychographic segmentation is the most significant audience segmentation technique. For this program, demographic segmentation is the most relevant strategy to the target audience, and audiences can be youth, adults, and senior people. Their ages may be between 15-and 65 years old. The prime target audiences of this Discover talent student program are students. Students are the main components of running this program because they will participate in the program. Also, it will be an interactive program, viewers in front of the TV can also answer questions, and when the audience can answer the questions successfully, they will feel delighted. The contestants and audiences face a wide range of topics, such as general knowledge, common sense, literature, history, astronomy, geography, sports, and entertainment. So, audiences can also increase their knowledge through our questions answering session; simultaneously, they can win prizes.

Youth

The motive for choosing youth as the target audience is because they have already received a part of the education and have a certain knowledge background. And our program can be a competition; youth could set up a team to answer questions together to determine how many questions can be answered in the end. In this way, they not only expand their knowledge but also enhance the relationship between friends.

Adult

Furthermore, there are two aspects which are unemployed people and workers. Unemployed people have a lot of time can watch TV or videos, and they can learn something from our program. It’s because our problems are so wide that they can learn something from them and benefit them in the future. Besides that, the workers didn’t have more free time to watch our program to relax. When they are tired, they can watch our program. If they can answer the questions correctly, they feel happy.

Senior people

Maybe not many o people watch our show, but we hope to have more older people to watch. Because they can learn and educate their grandchildren.

Justifications

The reason why TV al-Hijrah should produce this program has been discussed here. There are two major reasons for producing this program. Firstly, there’s something unique about producing a program based on students and centering universities in Malaysia. So, It’s a whole new format. Secondly, because the nature of the show is not just entertainment, some common sense questions make the show educational. On the other hand, the program has a wide range of audiences because of its educational significance.

The uniqueness of the program

Firstly, The nature of this show is unique in Malaysia because Malaysian TV programs are mostly about travel, food reality shows, and music-related selection programs. People’s conformity, snooping, and curiosity all affect people’s attention to the TV program. Therefore, the new format surely attracts some viewers. On the other hand, previous reality shows were mostly celebrities, but participants in this program were students from the top 10 universities in Malaysia. This kind of guest on the TV program makes the show more attractive. Finally, we intend to give some students who have talent but have not yet been able to shine.

Advantages of the programs

Firstly, compared with the variety of entertainment programs, this program has educational meaning. This program can also attract primary and middle school, and college students interested in exercising their knowledge through competition. Secondly, the program can also raise social awareness among general people to focus on learning and participants obtain confidence. Finally, this program can increase the popularity of the TV channel by increasing ratings.

TV Program Proposal Sample PDF- Download Link

Demographic Geographic Psychographic Market Segmentation Factors

Demographic Geographic Psychographic Market Segmentation. The 3 Basic types of market segmentation are Demographic Segmentation, Geographic Segmentation & Psychographics Segmentation. Also, Customer Profile Demographics Psychographics Geographics. Target Market Segmentation Theories- Maslow’s hierarchy and VALS Segmentation Model in Consumer Behaviour.

Demographic Geographic Psychographic

Demographic Geographic Psychographic segmentation refers to the market segmentation technique based on the different factors related to the audiences. These are the most effective strategies to divide people into an identical subgroup. The purpose of demographic, geographic, and psychographic segmentation aims to separate people into subgroups to regulate a political campaign, commercial marketing, and advertising.

Market Segmentation

Market segmentation separates people into similar subgroups based on geographic, demographic, and psychographic factors. It is an essential process for social, political, and commercial campaigns and advertising. It is an excellent way of sending messages to a targeted group of people rather than everyone.  A long time ago, audience segmentation was primarily applied for social and political campaigns. Nowadays, it has become trendy in market segmentation. Therefore, audience segmentation is known as market segmentation.

Market Segmentation Examples

For example, a political leader is conducting a campaign asking to vote for his political party. So, the leader targets the voters only to conduct the campaign. In many countries all over the world, the minimum age for being a voter is eighteen years. For example, in the USA, citizens can vote in any public election who are a minimum of 18 years old or older than 18 years. So, the political leader persuades citizens of the constituency and age minimum of 18 years. Here, a citizen of the constituency refers to the habitant of a particular area that is also an example of a geographic factor of market segmentation. In similar, age is an example of demographic characteristics of market segmentation.

Demographic Geographic Psychographic
Demographic Geographic Psychographic Market Segmentation Variable
Demographic Geographic Psychographic Market Segmentation Factors
Types of Market Segmentation
The 3 Types of Market segmentation are
  1. Demographic Segmentation
  2. Geographic Segmentation
  3. Psychographic Segmentation
Demographic Segmentation

Demographic segmentation refers to the process of separating people into similar subgroups based on demographic factors such as age, gender, ethnicity, education, religion, economic status, and group membership.

For example, a political organization is dividing people based on age. They are looking for voters whose age is more than 18 years. It is an example of demographic segmentation.

Demographic Factors

The demographic factors are a set of audiences’ characteristics, such as age, gender, ethnicity, education, religion, etc.

The demographic segmentation factors are Age, Gender, Ethnicity, Education, Religion, Economic status, Experience, Group Member, Nationality, Marital Status, Employment Status, Family Status, and Living Status.

Examples of Demographics in Marketing

Demographic Market Segmentation Factors

Geographic Segmentation

Geographic segmentation means separating people into similar subgroups based on geographical factors such as residence, climate, and population. It highlights the location and environment of the audience.

Geographic Factors

The Geographic Factors are Place of residence, Season and Climate, and Population.

Place of Residence

Place of residence refers to rural and urban areas where the audience lives permanently or temporarily. People from urban and rural areas are different in their lifestyles, such as dress up, outlook, and attitudes. Therefore, market segmentation is essential before starting an advertising or social campaign.

 Season and Climate

Season refers to a specific time of year categorized by a particular climate condition. For example, the United States has four seasons, including Autumn, Spring, Summer, and Winter.

For example, Ice cream companies earn more money in the summer season than in winter. In contrast, the blanket selling company focuses on the winter season for marketing. The company needs to focus on geographic segmentation for the advertising campaigns.

Population

Population means the inhabitants of a particular area; for example, the capital city, metropolitan city, small town. However, they imply almost similar characteristics but have some differences too.

Psychographic Segmentation

Psychographic segmentation separates people into similar subgroups based on psychographic factors such as values, beliefs, attitudes, and behaviors. These factors indicate the internal mental characteristic of people.

Psychographic Factors

The four psychographic factors of market segmentation are values, beliefs, attitudes, and behaviors—these four factors help understand how the audiences feel and behave.

For example, a political leader’s values, beliefs, attitudes, and behaviors are definitely distinguished from a physician’s.

Example of Psychographic segmentation

For example, You may feel that giving blood is important (Attitude) because an adequate blood supply is necessary to save a life (Belief) and because you respect human life (Value). Your (Behavior), as you participate in the blood drive and donate blood, is a logical and observable extension of your

 Values

Firstly, values mean a judgment of what is right or wrong, desirable or undesirable. For example, most people share equality, freedom, honesty, fairness, justice, good health, and family. Another example, we respect human life naturally (Value).

Beliefs

Secondly, a belief is something you accept as true, and it is stated as a declarative sentence. For instance, students believe that the use of the internet improves the quality of students’ research. Furthermore, You may feel that giving blood is important because an adequate blood supply is necessary to save a life (Belief).

Attitudes

Thirdly, an attitude is a statement expressing an individual’s approval or disapproval, like or dislike. Usually, attitudes evolve from our values and beliefs. Many values and beliefs interact to complicate our decision-making.  For example, You may feel that giving blood is very important (Attitude).

Behaviors

Finally, Behavior is an individual’s observable action. It is the way of how we act or behave toward others. It is the combination of other psychological factors such as values, beliefs, and attitudes.

For example, You may feel that giving blood is important (Attitude) because an adequate blood supply is necessary to save a life (Belief) and because you respect human life (Value). Your behavior is a logical and observable extension of your outlook as you participate in the blood drive and donate blood.

Advantages and Disadvantages of Psychographic Segmentation
Advantages of Psychographic Segmentation
Disadvantages of Psychographic Segmentation
market segmentation Theories
  • Maslow’s hierarchy of Psychological Needs theory
  • VALS Segmentation Model in Consumer Behaviour

Maslow’s hierarchy of Needs Theory

Maslow (1943) initially stated that individuals must satisfy lower level deficit needs before meeting higher level growth needs. However, he later clarified that satisfaction of a needs is not an “all-or-none” phenomenon, admitting that his earlier statements may have given, for example, “the false impression that a need must be satisfied 100 per cent before the next need emerges”. According to Maslow’s theory, human needs can be divided into five categories. These are physical, safety, belongings, love, esteem, and self-actualization needs.

1. Physical needs: Physical needs are basic human requirements for livelihood, for example, water, food, rest, warmth, and so on.

2. Safety needs Requirements for security and protection purposes, such as personal security, health security, employment, property, etc.

3. Belongings and love needs: Relationship with people around us for giving and receiving affection, for example, intimacy, friendship, family, and friends.

4. Esteem needs: Refers to self-confidence, self-esteem, self-respect of humans; for example, everyone has a certain talent, so we need to pat on the back from time to time for exploring their intellectuality.

5. Self-actualization needs: Refers to self-fulfillment desiring to become the most that one can be; for example, we need our goals to feel that we have fulfilled our destiny or reached our potential.

Conclusion

Target market segmentation had become a viral strategy for social, political, and business purposes. Now, people live in a global village as global citizens for the easy accessibility of social media. Therefore, politicians and business persons pay more attention to market segmentation for political campaigns and marketing publicity on social media such as Facebook, Instagram, Twitter, YouTube, etc.