Media Convergence Definition, Example Types & Elements

Media Convergence Example- Example of Media Convergence in Communication. Who and when establish Media convergence theory? Also, Example and Elements of Media Convergence, Characteristic of New Media Audiences.

Media Convergence

Media convergence refers to the process of merging all communication outlets to adjust to the new technology. It is a new technology culture that has changed human lifestyles. For example, every mass medium merges together through the convergence process to become one medium. It is the process of merging communication outlets such as television, print, radio, and the internet through new media platforms. The Internet has changed the pattern and activity of the media outlet for example newspapers now offer video content, TV provides interactive comment options through social media, and radio has a webcam.

Who and when establish Media convergence theory?

Henry Jenkins introduced media convergence theory in 2006 via his book Convergence Culture: Where Old and new media collide.

Example of Media Convergence 

A long time ago, people used to listen to Radio to get news, Television to watch drama, camera to capture the photo, and bookshelf to keep books. Nowadays, people use only smartphones and computers to fulfil all their needs.

Types of Convergence

According to Henry Jenkins, the 6 types of convergence are technology convergence, media convergence, global convergence, economical convergence, cultural convergence, and organic convergence.

Elements of Media Convergence

According to Flew (2020), the five important elements of media convergence are technological, social, industrial, textual, also political.

Technological Convergence

Technology convergence has brought computer, communication, and content all together that is called 3 C. Here, 3 C refers to a computer, communication, and content. Computer and smartphone have digitilized the content and digital content has changed the process of communication. The revolution of new technology and media convergence has changed the way of generating content and distribution. It has influenced the news production and distribution process totally. For example, now every newspaper outlet has its own social media fan page and it provides breaking news. Technology has allowed these outlets to operate live video programs that provide very authentic news for audiences.  Therefore, subscribers are getting instant news through new technology convergence. It is definitely a positive impact of convergence in communication outlets.

Social Convergence

Social media convergence has its both positive and negative impact on society. It is called the double edge sword for the communication sector in society.  Social media are a computer and application-based networking system that ease the way of human communication through the internet (Kobiruzzaman, Waheed, Yaakup & Osman, 2018). Social media have emerged as the most convenient and popular platform for communication that is also known as new media. People are adopting social media for entertaining, imparting knowledge, sharing information, and communicating with each other. There are many types of social media such as Facebook, YouTube, Twitter, WhatsApp, WeChat, Instagram, Zoom, Google meet, TikTok, QQ, Douyin, Sina Weibo, QZone, Snapchat, Reddit, Pinterest, and so more. Social media convergence made the news free of charge so everyone can watch the news easily.

Many traditional media outlets disseminate the news through social media. For example, a newspaper outlet published printed newspapers and it updates the same news on social media platforms. Thus, anyone can consume news from social media platforms without buying a printed copy of the newspaper. Social media convergence eases the way of reporting news for news reporters and editors. It has enabled news reporters and editors to collect news within a short time and disseminate them. Many journalists share their content on social media so that everyone can know who is the content writer.

Industrial Convergence

A lot of big industries have been merged into one giant company to dominate the sector. For example, in the 1990s and 2000s, many media companies expand their business interest and they merged with other companies. In the 1990s, the example of industrial convergence is the  Viacom-Paramount (1994), Disney-ABC (1995). In the 2000s, the example of the biggest company merger is America On-Line (AOL) and Time Warner, Viacom-CBS (2000), NBC-Universal (2004). They took over the company to expand business in the media sector.

Textual Convergence

Textual convergence refers to the merging of printed media into online news media. For example, books and newspapers have been converted into social media-based writing and reading practices also known as citizen journalism. Now anyone can contribute to the media industry through commenting on social media platforms. It is called the textual convergence in media. Journalists are earning knowledge and improving themselves through convergence. Now journalists can view others’ content easily because of convergence. They are getting ideas and improving themselves. It allows them to learn more about the rule and regulations of generating media content. Media convergence creates a new way to interact between media practitioners and audiences. Readers comment to express their opinion. So, it allows making interactive communication atmosphere.

Political Convergence

Convergence has managed to increase the similarity between political parties all over the world. It not only brings the similarity between political parties but also policies inside the parties.

Characteristic of New Media

Audiences According to Don Tapscott (2008), new media audiences have the following characteristics:

  • New media audiences want liberty in everything they do. For example, freedom of choice to freedom of expression.
  • New media audiences love to customize, scrutinize, and personalize.
  • They look for corporate integrity and openness when deciding what to buy and where to work.
  • New media audiences want entertainment and play in their work, education as well as social life.
  • They are collaborative and relationship generation.
  • They are the innovators

The characteristic of new media audiences has been formed because of social media availability (Tapscott, 2008).
In Conclusion, If someone asks me do I think convergence is important or not? I will answer: Yes, I think change is always good. Change is part of the natural adoption process that drives the communication industry. The problem will occur when we avoid change. So, we cannot avoid the pace of change.

References

Flew, T. (2020). Media convergence – Transmedia storytelling. Encyclopedia Britannica. https://www.britannica.com/topic/media-convergence/Transmedia-storytelling

Kobiruzaman, M. M., Waheed, M., Yaakup, H. S. B., & Osman, M. N. (2018). Impact of Social Media Towards Society, A Case Study on Teenagers. International Journal of Education and Knowledge Management (IJEKM) 1(3), 1-12. https://doi.org/10.37227/IJEKM-03-2018-14

Tapscott, D. (2008). Grown up digital. Boston: McGraw-Hill Education.

List of all Malaysian Journals-Communication Journals in Malaysian

Communication Journals in Malaysian- List of Malaysian Journal of Communication. A-List of Scopus Indexed Communication Journals in Malaysian, as well as a List of Citation Indexed Communication Journals in Malaysia. Finally, List of Scopus Indexed International Journal of Communication.

Communication Journals in Malaysia

Communication journals in Malaysia mean academic flagship journals and forums in Malaysia for all communication scholars, researchers and policy-makers to share their works. The scholar, students, lecturers, policymaker as well as business people access these journals to obtain the information related to the communication department. Usually, the most famous public and private universities in Malaysia regulate a communication journal to share expertise.

List of all Communication Journals in Malaysian

Scopus Indexed & Citation Indexed Communication Journals in Malaysian

1. Malaysian Journal of Communication (UKM PRESS)

Malaysian Journal of Communication, Jurnal Komunikasi is the pioneer journal for media and communication studies in Malaysia. It is regulated by the Universiti Kebangsaan Malaysia (UKM). It is the most famous communication journal in Malaysia that Publishes Print and Electronic version. The Publication frequency is 2 time(s) per year. Malaysian Journal of Communication is the Scopus indexed journal.

The publication charge is RM1000 in the English language and RM500 in Bahasa Melayu.

Chief Editor

Assoc. Prof. Dr Fauziah Ahmad
School of Media & Communication Studies,
Faculty of Social Sciences & Humanities,
Universiti Kebangsaan Malaysia, Malaysia.

Contact Number:
Tel: +6 03 8921 4387 / 5456
Fax: +6 03 89213542
E-mail: mention@ukm.edu.my; zuhair@ukm.edu.my

Website- https://ejournal.ukm.my/mjc
Alternate website: http://www.ukm.my/jkom/index.html

2. Kajian Malaysia (Journal of Malaysian Studies)- USM

Kajian Malaysia is another famous Communication Journal in Malaysian that published and regulated by Universiti Sains Malaysia Press. An autonomous Editorial Board formed with the staff of USM regulates this journal ethically. However, the editorial panel is constituted by scholars from national and international universities. Although the Kajian Malaysia journal focuses on works in the field of Malaysian studies. It publishes articles with theoretical content in both Bahasa Malaysia and English. It publishes the Print and Electronic version and the publication frequency is 2 time(s) per year. Kajian Malaysia is the Scopus indexed journal.

The publication charge is Free.

Contact Info:

Editor-in-Chief
KAJIAN MALAYSIA
Penerbit Universiti Sains Malaysia
Universiti Sains Malaysia
11800 USM
Pulau Pinang
Malaysia

Tel: +604 653 4421 / 4425
Fax: +604 657 5714
Email: kajian@usm.my

3. SEARCH Journal of Media and Communication Research

SEARCH Journal of Media and Communication Research is published and regulated by Taylor’s University.

  • Website: http://search.taylors.edu.my/
  • There are no charges for publishing articles
4. Pertanika Journal of Social Science and Humanities- UPM

Pertanika Journal of Social Science and Humanities is published and regulated by Universiti Putra Malaysia (UPM) Press.

5. Journal of Islamic social sciences and humanities
Non-Citation Indexed Communication Journals in Malaysian
Non-citation Indexed Journals (NCIJ)/ Mycite Journal

(There are no charges for publishing)

  1. Journal of cognitive science and human development

https://publisher.unimas.my/ojs/index.php/JCSHD

  1. Jurnal Kinabalu

https://jurcon.ums.edu.my/ojums/index.php/ejk

3. International Journal of Social Media, Digital and Interactive Technology

4. Asian journal of applied communication- UPM

5. Al-I’lam – Journal of Contemporary Islamic Communication and Media.

Scopus Indexed International Journal of Communication
CIJ Citation Index Journal

 Interscience Publisher (There are no charges for publishing with Inderscience.)

1.International Journal of Web-Based Communities

https://www.inderscience.com/jhome.php?jcode=ijwbc

2. International Journal of Information and Communication Technology

https://www.inderscience.com/jhome.php?jcode=ijict

3. Electronic Government and International Journal

https://www.inderscience.com/jhome.php?jcode=eg

Sage Publishing (There are no charges for publishing)

4. Journalism- https://journals.sagepub.com/home/jou

5. https://hrmars.com/pages/detail/IJARBSS

However, Visit this link to get a list of Malaysian government listed journals. – http://myjms.mohe.gov.my/

Malaysian all Journals List- PDF Download
List of Journal in Malaysia

List of Journal in Malaysia Indexed by SCOPUS & ISI Web of Science (Updated July 2020)

No. Journal Title ISSN Publisher Indexed Status Impact Factor
ISI WOS Scopus 2012
1 ABU Technical Review 01266209 *Asia‐Pacific Broadcasting Union
2 Al‐Shajarah 13946870 International Islamic University Malaysia
3 Asian Academy of Management Journal 13942603 Penerbit Universiti Sains Malaysia
4 Asian Academy of Management Journal of Accounting and Finance 18234992 Asian Academy of Management and Universiti Sains Malasia
5 Asian Journal of Business and Accounting 19854064 Faculty of Business and Accountancy, University of Malaya
6 Asian Myrmecology 19851944 Penerbit UMS 0.250 (Q4)
7 Asia‐Pacific Journal of Molecular Biology and Biotechnology 01287451 Universiti Putra Malaysia
8 Asia‐Pacific Journal of Public Health 10105395 *Asia Pacific Academic Consortium Public

Health & SAGE Publication

1.057 (Q3)
9
Asiatic
19853106 International Islamic University Malaysia
10 ASM Science Journal 18236782 Akademi Sains Malaysia
11 Biomedical Imaging and Intervention Journal 18235530 University of Malaya
12 Bulletin of the Geological Society of Malaysia 01266187 Persatuan Geologi Malaysia
13 Bulletin of the Malaysian Mathematical Sciences Society 01266705 Malaysian Mathematical Society 0.798 (Q1)
14
CFD Letters
21801363 *ISSR
15 Defence S and T Technical Bulletin 19856571 Science & Technology Research Institute for
16 Gema Online Journal of Language Studies 16758021 Universiti Kebangsaan Malaysia
17 Intellectual Discourse 01284878 International Islamic University Malaysia
18 International Food Research Journal 19854668 Universiti Putra Malaysia
19 International Journal of Asia‐Pacific Studies 18236243 Universiti Sains Malaysia
20 International Journal of Business and Society 15116670 Universiti Malaysia Sarawak
21 International Journal of Economics and Management 1823836X Universiti Putra Malaysia
22 International Journal of Mechanical and Materials Engineering 18230334 University of Malaya
23 International Journal of Nanoelectronics and Materials 19855761 Universiti Malaysia Perlis (UniMAP)
24 International Medical Journal Malaysia 18234631 International Islamic University Malaysia
25 Journal of Construction in Developing Countries 18236499 Universiti Sains Malaysia
26 Journal of Information and Communication Technology 1675414X Universiti Utara Malaysia Press
27 Journal of Mechanical Engineering 18235514 Universiti Teknologi MARA
28 Journal of Oil Palm Research 15112780 Malaysian Palm Oil Board 0.230 (Q4)
29 Journal of Rubber Research 15111768 Lembaga Getah Malaysia 0.216 (Q4)
30 Journal of Science and Technology 18235034 The Confederation of Scientific and

Technological Associations in Malaysia

31 Journal of Sustainability Science and Management 18238556 Kolej Universiti Sains dan Teknologi Malaysia
32 Journal of the University of Malaya Medical Centre 18237339 University of Malaya Medical Centre
33 Journal of Tropical Forest Science 01281283 Forest Research Institute Malaysia 0.537 (Q3)
34 Jurnal Ekonomi Malaysia 01271962 Universiti Kebangsaan Malaysia
35 Jurnal Pengurusan 01272713 Universiti Kebangsaan Malaysia
36 Jurnal Teknologi 01279696 Penerbit Universiti Teknologi Malaysia
37 Jurnal Teknologi (Sciences and Engineering) 01279696 Penerbit Universiti Teknologi Malaysia
38 Kajian Malaysia 01274082 Penerbit Universiti Sains Malaysia
39
Kemanusiaan
13949330 Universiti Sains Malaysia
40 Malaysian Applied Biology 01268643 Malaysian Society of Applied Biology
41 Malaysian Construction Research Journal 19853807 Construction Research Institute of Malaysia
42 Malaysian Family Physician 1985207X Academy of Family Physicians of Malaysia
43 Malaysian Journal of Computer Science 01279084 University of Malaya 0.161 (Q4)
44 Malaysian Journal of Consumer and Family Economics 15112802 Kuala Lumpur Malaysian Consumer and Family Economics Association
45 Malaysian Journal of Economic Studies 15114554 Malaysian Economic Association
46 Malaysian Journal of Library and Information Science 13946234 University of Malaya 0.423 (Q3)
47 Malaysian Journal of Mathematical Sciences 18238343 Universiti Sains Malaysia
48 Malaysian Journal of Medical Sciences 1394195X Universiti Sains Malaysia
49 Malaysian Journal of Medicine and Health Sciences 16758544 Universiti Putra Malaysia
50 Malaysian Journal of Microscopy 18237010 Universiti Putra Malaysia
51 Malaysian Journal of Nutrition 1394035X Persatuan Pemakanan Malaysia
52 Malaysian Journal of Science 13943065 Faculty of Science, University of Malaya
53 Malaysian Journal of Soil Science 13947990 Malaysian Society of Soil Science (MSSS)
54 Medical Journal of Malaysia 03005283 Malaysian Medical Association
55 Neurology Asia 18236138 *ASEAN Neurological Association 0.147 (Q4)
56 New Zealand Journal of Forestry Science 00480134 Forest Research Institute Malaysia
57 Pertanika Journal of Science and Technology 01287680 Universiti Putra Malaysia
58 Pertanika Journal of Social Science and Humanities 01287702 Universiti Putra Malaysia
59 Pertanika Journal of Tropical Agricultural Science 15113701 Universiti Pertanian Malaysia
60 Planning Malaysia 16756215 Malaysian Institute of Planners
61
Sains Malaysiana
01266039 Universiti Kebangsaan Malaysia 0.408 (Q3)
62 SEARCH (Malaysia) 2229872X Taylor’s University College
63 The Malaysian journal of pathology 01268635 Malaysian Society of Pathologists
64 Tropical Biomedicine 01275720 Malaysian Society of Parasitology and

Tropical Medicine

0.921 (Q3)
65 Tropical Life Sciences Research 19858345 Universiti Sains Malaysia
66 Wacana Seni 16753410 Penerbit Universiti Sains Malaysia

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