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Key lessons learned from The Crooked E: The Unshredded Truth about Enron TV Movie

The Crooked E: The Unshredded Truth about Enron is a television movie that was broadcasted by CBS TV an American television broadcasting company in January 2003 (Cruver, 2003). This movie story was written based on the rise and fall of the Enron Corporation. This movie depicted the real situation, condition, and emotion of those people who have suffered from this Enron scandal. It shows how employees, shareholders, and partners suffered by the fall of Enron. In addition to that, this movie displays how a big number of employees lost their life-savings.

Based on the plot of Crooked E TV movie, we have outlined three important topics that we presented such as Business Ethics, Corporate Governance, and Corporate Branding. These three topics are related very closely to the movie story.

Firstly, Collins (2009) stated that Business ethics is the extension of the moral philosophy and principles of any organization. Business ethics is a guiding principle; it helps the company to increases productivity and to run smoothly based on honesty and integrity. Based on both the case study on Enron and the movie story, it is very clear that the higher authority of the Enron Corporation did not follow the business ethics properly. They were indulged in corruption intentionally that is against of Business ethics. So, the Enron Corporation collapsed because of not practicing business ethics. “Ethics and integrity are at the core of sustainable long term success,” says Richard Rudden, managing partner at Target Rock Advisors in New York State.

Secondly, corporate governance is an inevitable system of rules, processes, and practices by which a company is established and regulated (Moore & Petrin 2017). The Enron Corporation became fail to maintain corporate governance; therefore, it got bankruptcy. A strong corporate governance framework in a company can protect Partners, employees, stakeholders, and maintaining investor confidence. Due to not maintaining and practicing corporate governance in the Enron corporation, a big number of employees, shareholders, and partners suffered by the fall of Enron. In addition to the higher authority of the company, the audit officer was also indulged in corruption that represents the lack of practicing corporate governance inside the company. Therefore, the lack of corporate governance in the Enron Company is another vital case of falling down.

Finally, According to Moore and Petrin (2017), corporate branding denotes the practice of marketing the brand name of a corporate entity, as opposed to specific products or services. Corporate Branding became a much-talked issue when Enron became bankrupt. The higher authority paid huge attention to corporate branding to attract stakeholders and employees for investing more money in the company. In 2000, Enron’s share skyrocket to an all-time high of $90.56 because of tricky corporate branding. They managed to conceal its mountains of debt and losses. Enron became very famous company in the US within a short time because of proper and tricky corporate branding. They exaggerate only the positive aspect of the company and hide negative features during marketing. Enron was listed as one of the “100 best companies to work for in America” by Fortune magazine.

References

Balmer, J. M. (2017). Corporate brand orientation: What is it? What of it?. In Advances in Corporate Branding (pp. 175-202). Palgrave Macmillan, London.

Collins, D. (2009). Essentials of business ethics: Creating an organization of high integrity and superior performance (Vol. 47). John Wiley & Sons.

Cruver, B. (2003). Crooked E: The unshredded truth about Enron.

Moore, M., & Petrin, M. (2017). Corporate Governance: Law, Regulation and Theory. Macmillan International Higher Education.

 

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How To Write a Complete Body Paragraph with Citation.

TOPIC: The Benefits of Social Media

Thesis Statement: Social media help us not only for communicating with each other, but it is also beneficial for education & marketing purposes.

Body Paragraphs:

First of all, social media have a great positive impact on the educational sectors. It assists students to nourish their knowledge with the teaching aids that are available online. Faizi, Afia and Chiheb (2013) mentioned that students who are actively involved in social media can earn more knowledge easily in a better way. They also stated that social media have become a great platform that allows students to work in a group on projects and also enhance their individual knowledge capacity. In addition, social media allow everyone to access the vast knowledge through various educational website, knowledge sharing portal, and online classes. Greenhow and Lewin (2016) proposed that social media tools have several educational advantages for both the students and the teachers. They also said that it provides opportunities for further learning for people from all walks of life who can access the internet. In essence, it is clear that social media have great positive impacts on the educational sector.

Secondly, social media are the biggest platforms for different brands and organizations to be used for marketing purposes. Many recognized brands use social media to promote their products and service to their targeted audiences. Barefoot and Szabo (2010) explain that social media marketing can be defined as the use of different social media platforms to be used in promoting an organization and its products to the targeted audience.  Furthermore, celebrities all over the world use social media to connect with their fans and followers, and they also used to do their publicity work. Wright (2015) claimed that keeping a good reputation and online presence celebrities also use social media channels. Additionally, the main intention behind this is to increase the number of fans and followers. In short, social media play a great role in the corporate and personal branding sectors with social media marketing.

References:

Barefoot, D., & Szabo, J. (2009). Friends with benefits: A social media marketing handbook. No Starch Press.

Faizi, R., El Afia, A., & Chiheb, R. (2013). Exploring the potential benefits of using social media in education. International Journal of Engineering Pedagogy (iJEP)3(4), 50-53.

Greenhow, C., & Lewin, C. (2016). Social media and education: Reconceptualizing the boundaries of formal and informal learning. Learning, media and technology41(1), 6-30.

Wright, K. (2015). Social Media and Celebrities: The Benefits of a Social Media Presence.

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Short Script or Story of Curriculum Vitae or Resume

A Perfect Example of Short Script or Story of Curriculum Vitae or Resume

Assalamualaikum and Hello Everyone

This is M M Kobiruzzaman . I am from Bangladesh and I ‘m 26 years old.

I am currently studying for a Bachelor’s in Communication at U.P.M also one of the leading public universities in Malaysia. My major is journalism under the faculty of modern language and communication.

I have completed my secondary and higher school certificate with excellent results.

My passion is reading books, and visiting new places.

I am a hard worker, creative, and ambitious person

I can speak in Bengali, English, Hindi and moderately Malay and Chinese.

I have enough skill in computer literacy

As for my curriculum activity, I was mass media and communication director of Bangladesh student association at U.P.M.

Now I am the editorial assistant of the Pacific Asian Communication Association.

My mission is to complete the bachelor’s degree and my vision is to be a lecturer in the future.

Thank you, everyone, for watching my video.

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