SMCR Model of Communication- David Berlo’s Model of Communication Example. David Berlo Model. The 4 Elements of Berlo’s Model of Communication are Sender, Message, Channel, Receiver. David Berlo Model of Communication.
SMCR Model of Communication
In 1960, David Berlo designed the SMCR model of communication with four elements of communication including Sender, Message, Channel, Receiver. SMCR refers to the Source-Message-Channel-Receiver which are essential elements of any communication process. Thus, this model of communication is known as Berlo’s SMCR model. Actually, Berlo invented this model based on the Shannon-Weaver communication model (1949). He described some factors that make the communication process more effective.
SMRC represents the Source, Message, Channel, and Receiver that are also part of 9 essential communication elements of the basic communication process.
S-Source is the sender of the message who initiates the communication process by sending information. Berlo described some factors that related to the source for example Communication Skills, Attitude Knowledge, Social Systems, Culture
M-Message is the main substance that is conveyed by the source or sender of the communication to the receiver. Berlo proposed another five factors that related to the message for example Content, Elements, Treatment, Structure, and Code.
C-Channel refers to the medium that carries the message from source or sender to receiver. Berlo highlighted the five senses as the factor of communication that connected to the channel for instance Hearing, Seeing, Touching, Smelling, and Tasting. There are many types of channels in communication such as telephone, TV, radio, newspapers, etc. These five factors are part of the human communication process.
Finally, R-Receiver is the person who receives the message or information in the communication process. Berlo added the same factors of the element of sources such as skills, Attitudes, Knowledge, Social Systems, and Culture.