Lead Writing- Types of Leads Writing in Journalism News Lead Examples

Lead Writing, Types of Leads Writing in Journalism- News Lead. Types of Leads in Journalism. Types of Leads in News Writing.

Lead Writing- News Lead Writing
What is News Lead?

News lead is the first and second paragraph of a news article. Usually, a good lead attracts readers to read the body of the feature by highlighting the main issue of news.

How to become a Good News Writer?

A good news writer always follows the 5W and 1H of report writing strategy in journalism to cover all issues related to the news headlines.

Good Lead Examples

A Good Lead must have the follow the 5W and 1H rules of news writing.

FORMULA WHO does WHAT,  WHEN, WHERE, WHY and HOW
Who = subject, people name, organization name
What = name of activity and event
When = day, yesterday, tomorrow
Where = location name
Why = background of event, purpose, cause
How = process, detail of the event, audiences
What is the Long of Sentence for Lead Writing?

According to Mansor (2010), The length of a sentence should not exceed 25 words. On the other hand, according to Mencher (2010), The length of a sentence should not exceed 35 words.

Types of Leads in Journalism

The two types of leads in Journalism are:

  1. Alternative Lead (Narative/Contras/Staccato/ Question/also Citation).
  2. Traditional Lead (5W1H).

Lead Writing types in journalism

Traditional Lead

The traditional Lead is Also known as the basic lead. It is constructed from 6 elements for example, who, what, when, where, why and how. But, usually, the journalist will start with Who and What.  However, Can start and end with any of the 6 elements.

Who Lead News Example
Headline Myanmar ties the Young Tigers
Lead 1 The country’s under-22 squad (B-22) showed a lacklustre performance in the opening match of Group A of the 2019 SEA Games when they only won a 1-1 draw against Myanmar, just now.
Lead 2 The Young Tigers looked shaky early in the first half as they struggled to adapt on the surface of a synthetic pitch at the Rizal Memorial Stadium, Philippines.
What Lead News Example
Headline Additional subjects follow the inclinations of the students
Lead 1 KUALA LUMPUR-The Secondary School Standard Curriculum (KSSM) (Upper Secondary) which will come into effect next January aims to improve the flow of Science and Literature in the existing education system.
Lead 2 Deputy Director-General of Education (Policy and Curriculum Sector), Dr Habibah Abdul Rahman said, Form Four students can choose four packages containing a combination of core and elective subjects in the new school term.
Alternative Lead

Alternative Lead starts with staccato, question, narrative or descriptive, contras, and citation in the news feature.

  1. Staccato
  2. Question
  3. Narrative/ Descriptive
  4. Contrast
  5. Citation
1. STACCATO
  • It a dot sign in music
  • It’s mean- separately read
  • Its like dot meaning end of the sentence
 Example of Staccato
Lead 1 Kuala Lumpur: There is no Raya shirt or any celebration. This year’s festival doesn’t seem to mean anything to them. For the past two months, this hospital has been their second home.
Lead 2 “Every day, we just shed tears thinking of Raef who risked his life because his health condition is often uncertain,” said Noraini Jaafar, 37, mother of four -year -old Raef Uqael Mohd Rosli.
2. QUESTION
  • Write in question sentence (like the question to the audience)
  • However, the audience did not necessarily prepare the answer.
Lead 1 Kuala Lumpur: Are you willing to wait as early as 8 am to buy various items at a discount of more than 70 per cent in preparation for Aidilfitri even though most Sogo shopping malls in the capital are only open at 10 am?
Lead 2 Should we bring the family shopping in the capital in the morning?
3. NARRATIVE/DESCRIPTIVE

The situation/picture of the event

Example of NARRATIVE/DESCRIPTIVE
Lead 1 Seremban: The suspicious actions of two women in black hijab rushing out of a supermarket were answered when they were caught on suspicion of stealing various sets of dishes at a supermarket in Seremban 2, here, yesterday.
Lead 2 The act of the two suspects in their 30s stealing the set of dishes was sniffed by security guards before arresting them.
4. CONTRAS

Opposite with the actor and event

Example of Contrast

Lead 1 KUALA LUMPUR, July 26-The illegal gambling activities that have seemed ‘silent’ in recent months in public business premises are still happening in exclusive places including luxury bungalows, condominiums and private clubs.
Lead 2 President of the Malaysian Consumer Protection Association, Datuk Mohd. Firdaus Abdullah said the activity was difficult to detect by the authorities because it used a closed location and only involved invitations.
 5. CITATION
  • Statement from the sources (talk/seminar/press conference)
  • Starting with the “  ”  symbol.

For example, the lead starts with a quotation mark.

Lead 1 Kuala Terengganu: “He told me to take care of myself and educate my children well before he ‘left’,” said Salihana Zawawi, 29, wife of Mohd Zawawi Seman, 36, who was found floating in the waters of Pulau Kapas, Marang after disappearing at sea together. three other brothers in Kuala Kemaman on June 21.
Lead 2 Mohd Zawawi’s body was found floating by fishermen at 5 pm yesterday before his body was taken by the Malaysian Maritime Enforcement (APMM) to the Pulau Kambing jetty and handed over to the Sultanah Nur Zahirah Hospital (HSNZ) Forensic Unit.

 

Online Meeting Platforms- Free Best Virtual Meeting Platforms

 Online Meeting Platforms- Free Best  Virtual Meeting Platforms also Web Meeting Platforms List. The Best Free Online or Virtual Meeting Platforms are Google Meet, Zoom Meeting, Microsoft Team, GoToMeeting, Skype, Cisco Webex Meetings, Join.me, Adobe Connect, Uber Conference and Ring Central Meetings. Virtual business meetings platform. Best Online Meeting Platforms for Business Meeting and Online Learning.

Online Meeting

Online meeting refers to the mediated communication among a group of people who stay far away from each other. It is a process of virtual discussion in which the speaker and audiences stay far from each other and they use communication tools or software to interact. The alternative name of the online meeting is virtual meeting, web meeting, conference call, web-based seminar, web conference, e-learning, mediated group discussion, and so more.

For example, a lecturer of University Putra Malaysia is giving class via Zoom meeting and the student participates in class from different countries including China, Singapore, Indonesia, Nigeria, Somalia, Yemen, UAU, Iraq, Iran, Bangladesh, Pakistan, India, and so more. The lecturer is the host of the meeting and students are the participants who join the class via a mobile, tab, computer or laptop.

Online Meeting Platforms

Online Meeting Platforms refer to social media tools and software that allow multiple people to communicate virtually through video or audio call. People use the online meeting platform to conduct personal, social, political, educational and professional meeting. Actually, these are virtual conference calling tools that allow connecting a group of people at the same time to interact simultaneously. Online meeting platforms are also known as virtual meeting platforms, virtual conference platforms, web meeting sites or web conferencing software. A virtual meeting is the part of mediated communication conducted among a group of people, and online meeting platforms are the media or channels of the communication process. These online meeting platforms, such as Zoom, Google Meet, Microsoft Team are also channels of the communication process.

For example, Google Meet, Zoom Meeting, Microsoft Team, GoToMeeting, Skype, Cisco Webex Meetings, Join.me, Adobe Connect, Uber Conference and Ring Central Meetings are online or virtual meeting platforms.

The Best Free Online Meeting Platforms

The Top 10 Free Online or Virtual Meeting Platforms are

  1. Google Meet,
  2. Zoom Meeting,
  3. Microsoft Team,
  4. GoToMeeting, Skype,
  5. Cisco Webex Meetings,
  6. Join.me,
  7. Adobe Connect,
  8. Uber Conference,
  9. Ring Central Meetings.

They are also known as the best web meeting platforms.

Online Meeting Platforms, Virtual Meeting Platforms
Figure 1: Best Free Online Meeting Platforms or free online meeting software, free online conference platforms
1. Google Meet

Google Meet is the most popular free virtual meeting platforms that allow up to 100 participants to join video and audio conferencing call. Anyone can use this platform to conduct a virtual meeting with the Google account. The meeting duration is up to 60 minutes, so participants need to join again if the meeting is not completed within 60 minutes. Google Meet uses an anti-hijacking feature therefore it protects participant personal information.  More than 250 participants can join the virtual conference meeting internally and externally, and around 100,000 audiences can enjoy live streaming.

Google Meet launched its operation in 2017 and it is a replacement for Google Hangouts.

The official website link is meet.google.com.

Free Google Meet Duration and Participant

The total meeting duration for free users is 60 minutes and 100 participants can join the virtual meeting at the same time via Google Meet. Anyone can join with a Gmail account.

Online meeting platforms-Google Meet Setting
Figure 2: Google Meet Whiteboard, Change Layout, Change Background Setting and so more.
Google Meet Setting

Google Meet online meeting platform offers many features including whiteboard writing, Change Layout, Full-screen, Change background, Caption and so more. The user can write on the whiteboard to inform other participants. The user can share the screen via Google Meet virtual meeting platform.

Google Meet has four layouts that you may apply one by one during an online meeting, for example, Auto, Title, Spotlight, and Sidebar. The user can view a maximum of 49 titles or participants’ name with photo on-screen during the meeting. You need to click the change-layout option to maximize the number of on-screen titles.

2. Zoom Meeting

Zoom meeting is another famous free web conferencing software to conduct the virtual meeting. The user applies this online meeting platform in multiple sectors, for example, education, finance, government, and healthcare. Zoom meeting has become the most popular tool for offering diverse features including virtual meeting, phone, chat, zoom room, webinars and so more. Usually, students prefer to use this platform for easy accessibility and free feature. There is no communication noise in the Zoom meeting; so students hear the lecture clearly.

Zoom meeting platform started its operation in 2011. People can use it from a PC or Smartphone. The application is available at Google play store and Apple app store to download free for mobile users. The user might download the zoom meeting software from the official website link- zoom.us/download.

Zoom Meeting Setting

Firstly, download the zoom meeting software and click the new meeting icon to organize a web meeting discussion. Participants can join the virtual meeting via Zoom software or Browser, so it is not compulsory to download the software to join. The host needs to click on the new meeting icon to conduct a new meeting.

Secondly, click the blue icon top of the left corner, so you will get the link to the online meeting. Additionally, you will get a setting icon mentioned below in Figure 2. The user clicks the setting icon to copy the meeting link as well as share among participants to join the meeting. Additionally, participants may click the setting icon to get all settings also mentioned below in Figure 2.

Further, Figure 3 represents how to share screen, change the background image, record the meeting and so more.

Online Meeting Platforms, Free Online or Virtual Meeting Platforms Zoom meeting settings
Figure 2: Zoom Online Meeting Copy Link and Setting Icon
Online Meeting Platforms, Free Online or Virtual Meeting Platforms Zoom meeting settings
Figure 3: Zoom Meeting Share Screen, Background & Filters, Recording and so more.
How To Use Zoom Whiteboard?

Click on the share button and click the whiteboard icon to optimize the feature. Follow Figure 4 to get visual instruction.

Free Zoom Meeting Duration and Participant

The total meeting duration for free users is 40 minutes, around 100 participants can join at the same time in the virtual meeting.

3. Microsoft Teams

Microsoft Teams is an exclusive virtual business communication platform established and regulated by Microsoft. Apart from Google Meet and Zoom, It has also become very popular during the COVID-19 pandemic. The team has replaced other Microsoft-regulated online meeting platforms, for example, Skype and Microsoft classroom.

Microsoft launched the Microsoft Teams virtual conference meeting platform in 2017. The official website link is Microsoft-Teams.

Free Microsoft Team Online Meeting

In similar to zoom meeting, the total meeting duration for free users is 45 minutes and 100 participants can join the online meeting at the same time via Microsoft Team.

4. GoToMeeting

Go To Meeting is a familiar online business meeting platform for its clear and noise-free audio and video conference call. It is owned by LogMeIn also known as a software development company. In 2004, it started its journey as a virtual or online meeting and video conferencing tool. Usually, organizational management authorities and employees use GoToMeeting online meeting software via computer or laptop to conduct the organizational real-time meeting.

GoToMeeting provides the service free of charge, so users need not pay for enjoying the services.

Download the App from the official Website link – Download GoToMeeting.

Best Free Online or Virtual Meeting Platforms are Google Meet, Zoom Meeting, Microsoft Team, GoToMeeting, Skype, Cisco Webex Meetings, Join.me, Adobe Connect, Uber Conference and Ring Central Meetings.
GoToMeeting Services

GoToMeeting online meeting platform provides the following services:

Conference Calling

Firstly, it provides a conference calls service to interact with many people at the same time. Conference calling event saves both time and money.

Video Conferencing

GoToMeeting also allows conducting a face-to-face HD video conference call. Video conference call assists to conduct effective communication among a group of people. The communicators can see each other through video call.

Mobile Conferencing

Nowadays, The user of GoToMeeting can manage an online meeting event from a mobile device. People utilize a smartphone to complete many complicated tasks that they used to do with desktop or laptop. In order to obtain user’s gratification, GoToMeeting launches mobile-based online meeting services via the internet.

Screen Sharing

Apart from Google Meet, Zoom, and Microsoft Team, the GoToMeeting also has a screen sharing option for all participants.  The user can share desktop, smartphone or tablet screen quickly and securely from anywhere.

Meeting Recording & Transcription

The user can record the real-time meeting event to share with others after the meeting. It also provides HD video, taking notes, marking action items services.

5. Skype

In contrast to the zoom and Google meet, and Microsoft team, the total meeting duration for free users is 24 hours; however, only 50 participants can join the online meeting at the same time via Skype.

6. Cisco Webex Meetings
7. Join.me
8. Adobe Connect
9. Uber Conference
10. Ring Central
The Purposes of Online Meetings

The purpose of using the online meeting platform is to complete personal, social, educational, and organizational meeting virtually. People from different professions utilize these online meeting platforms to complete virtual class meeting, virtual business meeting, virtual family meeting, etc. The online meeting platform has become an inevitable media to maintain communication during the COVID-19 pandemic.

The most significant purposes of online meeting are virtual class meeting, virtual business meeting, and virtual family meeting.

1. Virtual Class Meeting

Firstly, educators including lecturers, instructors,  and administrators use online meeting platform for offering classes to the students.  Students adopt online or web meeting platforms to conduct group discussions. Students also use it due to the easy accessibility feature. Sometimes, teachers instruct students to conduct virtual meeting among group members to discuss the topic and submit the online meeting minutes.

2. Virtual Business Meetings

In order to make the workplace safe from COVID-19, Many organization decides to adjust to new work norms, namely work from home (WFH). Therefore, the employees use these virtual business meetings platforms, such as Google Meet, Zoom Meeting, Microsoft Team, GoToMeeting, Skype, Cisco Webex Meetings, Join.me, Adobe Connect, Uber Conference and Ring Central Meetings. Corporate people must need to use these web meeting sites to operate organizational activities. Many social organizations utilize virtual or online as well as web meeting platforms to create social awareness among people. For example, in the COVID-19 pandemic, social welfare organizations use these online meeting sites to spread emergency information on how to stay safe from coronavirus.

3. Virtual Family meeting

The individual applies the online meeting platform to organize family programs such as marriage ceremony, birthday celebration, anniversary, and so more.

In nutshell, individual, educator, government and non-government organization enjoy taking advantages of web conferencing software.