Anti-Cyber Bullying Campaign Proposal on Social Media & Offline

Anti-Cyber Bullying Campaign Proposal on Social Media & Offline. Also, Social Campaign Proposal of Anti-Bullying & Anti-Cyber-bullying.

Elements of Anti-Cyber Bullying Campaign Proposal
  • Introduction of the Anti-Cyber Bullying Campaign
  • The objective of the Anti-Cyber Bullying Campaign
  • Purpose of the Anti-Cyber Bullying Campaign
  • Anti-Cyber Bullying Campaign implementation
  • Location
  • Target audience
  • Program schedules
  • Audiences
  • Committee
  • List of actors and actresses
  •  Conclusion

Anti-Cyber Bullying Campaign Proposal


The birth of the Internet has become a part of people’s life; people express their opinions freely on the Internet. But the Internet is a double-edged sword. While emphasizing its advantages, it also exposes its disadvantages, such as information leakage, invasion of personal privacy, Internet violence and so on. In recent years, with the improvement of economic conditions and the popularity of the Internet, there has been an increase in and the number of Internet users and this has caused the proliferation of Internet violence.

It has been nearly 20 years since the Internet first came into people’s sight. Nowadays, the mobile Internet has gradually become an important part of people’s life. It not only brings more convenient and free space for Internet users but also provides a platform for Internet violence. Network violence from the initial rise of the PC terminal in the popularity of mobile terminals, the network environment, and Internet users has brought a great negative impact. By analyzing the current situation and characteristics of Internet violence in the new era, we can have a better understanding of the current situation of Internet violence and put forward corresponding governance strategies to purify the Internet environment.

In order to stop or to minimize the amount of Internet violence, lots of people started to do a social campaign to make people aware of the danger of Internet violence, one of internet violence is cyber-bullying. Cyber-bullying is a bully act causing by social media platform cyber-bullying causes, impacts of bullying also in real life that cause mental illness such as depression, anxiety, etc.

Introduction of the Anti-Cyber Bullying Campaign

Since that our group decided to make a social campaign using video that’s going to be the general introduction of our act, a drama as the main social campaign telling the impact of cyber-bullying that also causes bullying in real life. This drama generally going to show about a student who’s been bullied for the rest of his high school life, ditch by the girl he likes and also causing his mentally unstable or illness that’s going to turn him into a psychopath.

In this drama, our group is trying to tell that cyber-bullying and bullying can cause a bad impact on the bully and also the victim. Our last project would be a small talk show, to share an experience, values, stories, and so much more to show that cyber-bullying and bullying really need to stop. Using social media as a smart user, not as a bully.

The objective of the Anti-Cyber Bullying Campaign
  1. To raise awareness to the society on the negative effect of cyber-bullying
  2. To educate society about how to prevent cyber-bullying
Purpose of the Anti-Cyber Bullying Campaign

The purpose of this program is to raise awareness in the society about the negative impacts of cyber-bullying by giving a short video about bullying and cyber-bullying, a short drama, and also a talk show about sharing an experience about bullying and cyber-bullying, and also to educate them about the cyber-bullying itself. Because cyberbullying is a complicated issue and not many people are being aware of it. In this program, we want to examine this incident in some aspects, such as, whose responsibility is it? How important is it to overcome? And what is methods are being used to prevent and deal with cyber-bullying?

Usually, this program is given by the graduates (Exclusive) from the Faculty of Modern Languages and Communication it also gives effort in helping the cyber-bullying victims getting through their trauma times and gives them information on how to survive and how to stand up against cyber-bullying. Cyberbullying affects negatively to both parties, either the victims or the bullies. It causes psychological damage and it can lead to mental illness, depression, and the worst, suicide. Therefore, we want to prevent all the consequences of cyber-bullying by sharing this program with the audience, so they will also know the dangers of bullying and cyber-bullying and help us to prevent all the consequences.

Anti-Cyber Bullying Campaign implementation

Details of the program

Program Name: Anti-Cyber Bullying Campaign on Social Media & Offline

Theme:‘’ Behind Every Victim ‘’

Date: 30 November 2019, Saturday

Time: 10.00am – 1.00pm

Location: Dewan Za’ba, Faculty of Modern Languages and Communication, University Putra Malaysia.

  • Faculty of Modern Languages and Communications
  • University Putra Malaysia
In Collaboration
  • Faculty of Modern Languages and Communications
  • Also, University Putra Malaysia
Target Audience 
  • All students of the Faculty of Modern Languages and Communication, as well as University Putra Malaysia.
Time Activity Location

10AM- 10:05AM

An introduction

Identify all members of the group themselves.

Dewan Za’ba

10:05AM- 10:10AM

Talk by the leader about the idea of drama and about Bullying and cyberbullying.

10:10AM- 11:30AM

Video: Showing a short video about bullying and cyber-bullying

Drama: Presentation of the play or drama that revolves around cyber-bullying.


11:30AM- 11:45AM

Talk Show: Talk about bullying and how it can be avoided or dealt with as soon as it occurs.

11:45AM- 12:00PM


Ask the audience about their experience.


12:00PM- 12:15PM


Ask some questions and some of the small gifts


12:15PM- 12:20PM


The Conclusion

Anti-Cyber Bullying Campaign Proposal

PDF Proposal of anti-bullying & cyber-bullying 

Publicity Report: Example of Online & Offline Publicity on Social Media

Publicity Report: Example of Online & Offline Publicity on Social Media. How to Write an online Publicity Report. Social campaign publicity on Facebook with statistic reports.

Table of Contents

  1. Introduction of publicity
  2. Execution of online publicity
  3. Execution of Offline publicity and print media.
  4. Conclusion
1. Introduction of publicity:

Publicity means creating awareness or public visibility of any company, product, service and so on. it also implies the movement of information from source to mass people. The process of information dissemination could happen face to face or via media. The subject of publicity associated with public interest, service, goods, organization, and work for social awareness or entertainment. The subject of the Demigod group’s publicity was for a social campaign of anti-bullying and anti-cyber-bullying. On behalf of the Demigod group, we had chosen both online publicity and offline publicity and executed properly.

Target Audience: People who use Facebook, Young generation, University student and staff.

2. Execution of online publicity:

The execution of online and offline publicity is distinguished for different types of implementation process. Online publicity refers to online marketing or web advertising. It encompasses digital channels to spread messages quickly to the audience within a short time. The key components or elements of online publicity are website, social media, email, mobile ads, search engine optimizing, and search engine marketing. According to the anonymous decision of the Demigod group, we have chosen social media to promote our publicity. We decided to choose social media because social media especially Facebook has become the most famous among people with web rank 6. According to, Facebook is the best place for online marketing to reach your messages to an unlimited audience within a short time.

We have taken a month-long publicity program to promote a social campaign of anti-bullying and anti-cyber-bullying. We have sorted out target audiences and executed our online publicity through three steps centered on Facebook.

First of all, we have created a Facebook group named the Anti-bullying and anti-cyber-bullying. Then, we uploaded an attractive cover photo to attract people as well as join our group. Finally, We got a satisfied amount of group members in our group and most of them were students from different universities across the world. We managed to assign more than 50 members in our group within a week through our group members activities

 Execution of online publicity:

In addition to that, we started to upload contents that represent the negative impact of bullying and cyber-bullying. The contents are very fascinated to attract people such as photos, videos, and quotes. We have edited some contents that got from google and posted it to our group for creating awareness. It produced a remarkable output. These contents represent how to stop bullying and cyber-bullying and what should do if you have been bullied by others. We have provided tips for bullied persons includes how to save personal data to get rid of cyber-bullying.

Group members and outsiders who are not members of the social campaign of anti-bullying and anti-cyber-bullying Groups express their feeling through commenting. Just after one week, we started to create our own content by taking photos and videos as well as post them to our social media. It yielded outstanding responses from the audience. We called upon several meetings to be associated with group members for discussion. Every meeting was fruitful for creating something new that stimulate the pace of the group activities.

Finally, On behalf of the anti-bullying and anti-cyber-bullying group, we are going to organize a social campaign program on 20 November 2019. It will hold at Dewan za’ba, communication department, modern language, and communication faculty in University Putra Malaysia. Anti-bullying and anti-cyber-bullying group has created an event for advertising that program on social media. The purpose of this event to let knowing more people regarding the social campaign and invite them to participate in the program. Typically, The Demigod group publicity campaign brought success not only creating awareness but the advertising for our stated program which is fixed to hold on 29-11-2019. Our group has become able to create awareness of people and especially among the young generation who are connected with social media.

The statistic report of the online publicity:

According to the statistic report of Anti-bullying and anti-cyber-bullying Facebook group, 52 percent of Facebook users who have only seen the post contents. Where 27 percent of users pressed the like button and 14 percent of them commented below the post comment box. Although, Only 7 percent of them shared our Facebook group’s post. So, amid 100 percent of Facebook users, 48 percent is very active to show their spontaneous activities through liking, commenting, and sharing. It is a clear indication of effective online publicity on Facebook.

The statistic report of the online publicity based on Facebook users:


Apart from Facebook, we have advertised the anti-bullying and anti-cyber-bullying campaign on other social media such as What’s app, Instagram, We chat and so on. Our intention was to make it viral on social media through sharing. For example, the demigod group members shared the poster of the program fixed to hold on 29 November 2019 at Dewan Za’ba.

3. Execution of offline publicity:

As bullying happens anywhere in any situation and cyber-bullying happens on social media, therefore, we have chosen both online and offline publicity. Offline publicity means outdoor advertising where people get together physically for their own interested. We have chosen print media publicity for offline publicity. Print media publicity implies advertising that uses physically print media such as posters, newspapers, and magazines. We printed more than 20 pieces of posters to hang on board at the notice board in University Putra Malaysia. It emphasizes advertising to reach our content to target audiences. Printing media publicity represents traditional or out-of-home advertising hence we have chosen both ways.

4. Conclusion:

To sum up, the Demigods group’s campaign for anti-bullying and anti-cyber-bullying was successful in using social media and other sources of exposure. The combination of online publicity and offline or traditional publicity made this campaign advertising more effective. All communication channels independently and combined reached more than expected audiences. Actually, creative plans of members and dynamic ways of implementation helped to meet demand and achieve a common goal.