Online Campaign Report, Social Media Campaign Report analysis & Example

Online Campaign Report, Social Media Campaign Report analysis & Example. Online Campaign Report Writing For Student’ Assignment. Report writing for the online and offline campaign.


Campaign means creating awareness or public visibility of any company, product, service and so on. it is also known as publicity that implies the movement of information from source to mass people. The process of information dissemination could happen face to face or via media. The campaign is associated with public interest, service, goods, organization, and work for social awareness or entertainment.

The subject of the Demigod group’s campaign was a social media campaign of anti-bullying and anti-cyber-bullying. On behalf of the Demigod group, therefore we had chosen both online and offline campaign.

Target Audience: People who use Facebook, the Young generation, University student and staff.

Online Campaign Report

The online campaign refers to online marketing or web advertising. It encompasses digital channels to spread messages quickly to the audience within a short time. The key components or elements of online publicity are websites, social media, email, mobile ads, search engine optimizing, and search engine marketing.

Social Media Campaign Example

According to the anonymous decision of the Demigod group, we have chosen social media to promote our campaign. We decided to choose social media because social media especially Facebook has become the most famous among people with a web rank of 6. Facebook is the best place for online marketing to reach your messages to an unlimited audience within a short time.

We have taken a month-long campaign program to promote a social campaign of anti-bullying and anti-cyber-bullying. We have sorted out target audiences and executed our online campaign through three steps centred on Facebook.

First of all, we have created a Facebook group named Anti-bullying and anti-cyber-bullying. Then, we uploaded an attractive cover photo to attract people as well as join our group. Finally, We got a satisfied amount of group members in our group and most of them were students from different universities across the world. We managed to assign more than 50 members to our group within a week through our group members activities

 Execution of Online Campaign

In addition to that, we started to upload contents that represent the negative impact of bullying and cyber-bullying. The contents are very fascinated to attract people such as photos, videos, and quotes. We have edited some contents that got from google and posted it to our group for creating awareness. It produced a remarkable output. These contents represent how to stop bullying and cyber-bullying and what should do if you have been bullied by others. We have provided tips for bullied persons includes how to save personal data to get rid of cyber-bullying.

Group members and outsiders who are not members of the social campaign of anti-bullying and anti-cyberbullying Groups express their feeling through commenting. Just after one week, we started to create our own content by taking photos and videos as well as post them to our social media. It yielded outstanding responses from the audience. We conducted several meetings to complete our group discussion. Every meeting was fruitful for creating something new that stimulate the pace of the group activities.

Finally, On behalf of the anti-bullying and anti-cyber-bullying group, we are going to organize a social campaign program on 20 November 2019. It will hold at Dewan za’ba, communication department, modern language, and communication faculty in University Putra Malaysia. The anti-bullying and anti-cyber-bullying group has created an event for advertising that program on social media. The purpose of this event to let knowing more people regarding the social campaign and invite them to participate in the program. Typically, The Demigod group campaign brought success not only creating awareness but the advertising for our stated program which is fixed to hold on 29-11-2019. Our group has become able to create awareness of people and especially among the young generation who are connected with social media.

Social Media Campaign Report Example

According to the statistic report of the Anti-bullying and anti-cyber-bullying Facebook group, 52 per cent of Facebook users have only seen the post contents. Where 27 per cent of users pressed the like button. And, around 14 per cent of them commented below the post comment box. Although, Only 7 per cent of them shared our Facebook group’s post. So, among 100 per cent of Facebook users, 48 per cent is very active to show their spontaneous activities through liking, commenting, and sharing. It is a clear indication of the effective online campaign on Facebook.

Online Campaign Report


Apart from Facebook, we have advertised the anti-bullying and anti-cyber-bullying campaign on other social media such as What’s app, Instagram, We chat and so on. Our intention was to make it viral on social media through sharing. For example, the demigod group members shared the poster of the program fixed to hold on 29 November 2019 at Dewan Za’ba.

3. Execution of offline campaign

As bullying happens anywhere in any situation and cyber-bullying happens on social media. Therefore, we have chosen both online and offline campaigns. Offline campaign means outdoor advertising where people get together physically for their own interest. We have chosen a print media campaign for the offline campaign. Print media publicity implies advertising that uses physically printed media such as posters, newspapers, and magazines. We printed more than 20 pieces of posters to hang on board at the notice board in University Putra Malaysia. It emphasizes advertising to reach our content to target audiences. Printing media publicity represents traditional or out-of-home advertising hence we have chosen both ways.

To sum up, the Demigods group’s campaign for anti-bullying and anti-cyber-bullying was successful in using social media and other sources of exposure. The combination of online campaign and offline or traditional campaign made this campaign advertising more effective. All communication channels independently and combined reached more than expected audiences. Actually, creative plans of members and dynamic ways of implementation helped to meet demand and achieve a common goal.

List of Social Groups- Types & Examples of Social groups

List of Social Groups- Types of Social Groups & Examples of Social groups. The 10 Types of Social Groups are Primary group, Social Group, Self-help Group, Educational or Learning Group, Service Group, Service group, work-group Public group, Virtual Group, also Political Group.

Social Groups

Social groups refer to many groups in society that formed by more than 2 people who communicate regularly to achieve individual as well as their respective group goal. The people in the same group share similar characteristics, mutual expectation and common identity. In society, many groups are prevalent since thousands of years ago, for example,  learning group, work-group, self-help group and so more.

Group communication has many stages, tensions, conflicts and so more that need to be maintained to achieve the final goal. According to Tuckman’s Theory, the five stages of group discussion are Forming, Storming, Norming, Performing, and Adjourning. Members must need to overcome all these stages to achieve the independent and interdependent goal. Additionally, the four types of barriers in group communication are Ethnocentrism, Stereotyping, Prejudice, and Discrimination.

List of Social Groups or Types of Social Group

The 10 Types of Social Groups are:
  1. Primary Group
  2. Social Group
  3. Self-help Group
  4. Educational or learning Group
  5. Service Group
  6. Civic Group
  7. Work-Group
  8. Public Group
  9. Virtual Group
  10. Also, Political Group

Based on the research, the author has revealed a list of the top 10 types of social groups. The list of the top 10 types of social groups with the overall purpose and example given below.

1. Primary Group

Some textbooks use also “long-standing group”, because of long term relationship. Firstly, Satisfy primary needs (needs for inclusion [affiliation, belonging] also affection [love, esteem]. The use of interpersonal communicative behaviours, for example, self-disclosure, empathy, trust also perceived understanding.

For example, Nuclear family, Roommates, and Several friends who meet daily around a table (best friends), co-workers who regularly share Coffee breaks.

2. Social Group

Some textbooks use also “secondary group”, usually formed for the purpose of doing work. Completing a project, solving a problem, also making a decision. The social group shares a common interest or engage in a common activity although an intimate relationship can develop among members

For example, Athletic Teams, and Peer Groups.

3. Self-help Group

Individuals who share a common problem or life situation. To offer support and encouragement to members who want or need help. Anonymous and support groups are available on the Internet providing help for health, personal, or relationship issues.

For example, Doctor Budak and MyEndosis.

4.Educational or Learning Group

Usually, the Educational or Learning Group is primarily discovering and developing new ideas and ways of thinking.
This group is intended to enhance members’ skills, abilities, also cognitive processes.  Actually, members hope to gain additional knowledge or improve behaviour.

For example, Professional Workshops, Health and Fitness Classes (Yoga).

5. Service Group

The service group is composed largely of volunteers who donate their time, energy, and effort to help others in need of a particular service or who lack something that would help them lead a functional life. The task of this group is to help someone less fortunate. To support worthy causes that help people outside the group.

For example, PT Foundation and Kiwanis.

6. Civic Group

A civic group is formed to support worthy causes that help people within the group.

For example, Fire and Police Auxiliary Groups.

7. Work-group

Work-group is also known as decision-making and problem-solving groups (solving and dealing with specific issues)-Occurs within an organizational context. Members complete specific tasks and routine duties on behalf of an organization whose members take collective responsibility for the task.

For example, Standing committees, Taskforces, and, Management Teams.

8. Public group

A public group is focused to discuss important issues in front of or for the benefit of the public. However, the members of this group are key decision-makers.

For example, Symposiums, Panel discussions, and Forums.

9. Virtual Group

The task-oriented group can collaborate across time, space, and organizational boundaries. Members of the virtual group work interdependently on a task but from different physical locations via communication technology. This group evolves into a virtual community or a group that meets regularly in cyberspace for members to share their experiences, opinions, as well as knowledge on a particular topic or interest. Virtual group communicate via virtual meeting platforms, such as Google Meet, Zoom meeting, Microsoft Team, and so more. 

For example, a CEO from another country

10. Political Group

A political group is formed to discuss important issues of the political party and contribute to countries well being.

For example, the Democratic Party, Liberal Party, and many more.

Examples of Social Groups

List of Social Groups- Types of Social Groups & examples of social group