Speech Critique Example: Lisa Kamal Graduation Speech Critique

Speech Critique Example: Lisa Kamal Graduation Speech Critique. How to Critique a Speech Example. Lisa Kamal’s Speech Critique Example. Speech Critiquing Example For Student’s Assignment.

Speech Critique Example

A Complete Speech Critique Example of Lisa Kamal’s Speech has been presented below for students.

Introduction 

Lisa Nurmarini Mohd Kamal has delivered an impressive graduation speech during the University of Wisconsin Madison winter commencement in 2019. She is a Malaysian and completed her graduation as an academy award nominee. Liza has delivered an amazing speech in front of 7000 people including 1200 graduates with family members (Hassandarvish, 2019). This speech earned huge praise after the video clip went viral on social media. Liza’s video has been viewed over 2.2 million times on Youtube platforms (DEAN EQUAL, 2019).

Any effective speech must include three basic elements such as vocal delivery, physical appearance or body language, and language (Grice & Skinner, 2000). Based on my observation; she has delivered an outstanding speech including clear vocal delivery and meaningful body language, using little filler words, a high level of confidence, and delivered her speech in the English language.

Speech Critique Sample, Speech Critique Sample, How to Critique a Speech Example. Lisa Kamal's Speech Critique Sample. Sample of How to Critique Speech. Speech Critiquing Sample For Student's Assignment. Speaker: Lisa Nurmarini Mohd Kamal Title: Graduation speech Venue: University of Wisconsin Madison Winter Commencement. Time: 2019 Notable Elements: Best inspirational graduation speech.
Lisa Kamal Graduation speech at the University of Wisconsin Madison.
Lisa Kamal Graduation Speech Critique Example
Speaker: Lisa Nurmarini Mohd Kamal

Title: Graduation speech

Venue: University of Wisconsin Madison Winter Commencement.

Time: 2019

Notable Elements: Best inspirational graduation speech.

Link: https://youtu.be/xHXLY-fG6wo

Lisa Kamal Speech

Verbal Communication Elements

A perfect clear vocal delivery includes rate and pause, volume, pitch, inflection, voice quality, articulation, and pronunciation (Viswanathan & Viswanathan, 2005).

Firstly, at the commencing of her speech, she expressed gratefulness and thankfulness to the audience. “Thank You Provost rolls for that kind introduction, Thank You, Chancellor, blank senior class officers for this incredible honor”, (Camus Alpha, 2019). The speaker took a deep breath after that, she sang a few lines from “The Story of Tonight” song to attract audiences.

“Raise a glass to freedom, raise a glass to all of us, telling the story of today”, (Camus Alpha, 2019).

Rate and Pause

Lisa has used a perfect combination of the rate and pause during delivering her speech. Lisa smiled and took a few moments of silence to start her speech again. It is called a pause of speech that can allow the audience time to focus on the speaker. She did not talk too fast or too slow, therefore it has been a comprehensive speech to audiences. Sometimes she spoke a little faster than the normal rate to increase the persuasiveness by carrying exactly what she wants to say.

In addition to that, the volume of Lisa’s speech was very appropriate; it was not too loud or too slow, hence the audience can hear clearly.

Pitch and Inflection

Furthermore, the pitch and inflection of the speech are very comfortable incorporating the audience to perceive the message concisely. Pitch refers to the highness and lowness of the speaker’s voice and inflection defines the patterns of variation in the speaker’s pitch level during delivering the speech. The variation of the pitch level has been identified when she uttered “Soundtrack became my coping mechanism”, the combination of the pitch and inflection made this speech more melodious.

“In my junior year of college listening to Hamilton, Soundtrack became the coping mechanism that would get me through the day”, (Camus Alpha, 2019).

Articulation

Moreover, Lisa has flexible voice quality and timbre therefore audience enjoys her speech and feeling to listen again and again. Finally, the most important element of a melodious speech is articulation and pronunciation. Based on my observation, Lisa has used the perfect combination of articulation and pronunciation during delivering her speech. She stressed many words to convey her message to the audience clearly when need to do so. For example, she stressed the word “Prestigious” when talking about how she came to study at the University of Wisconsin-madison.

“I came here on a scholarship a long way from my home in Kuala Lumpur Malaysia this opportunity to be here at the prestigious University of Wisconsin-madison did not come easy or cost little for any of us”, (Camus Alpha, 2019).

Non-Verbal Communication Elements

Body languages are the most important part of any public speaking because the audience will focus more on your body language rather than vocal words. According to Azeez & Azeez (2018), people use only 7 percent verbal and the rest of 97 percent non-verbal cues. They also said that the nonverbal elements are made of 38 percent tone of voice and 55 percent body language. Examples of nonverbal communication cues are physical appearance, facial expression, posture, eye contact, movement, and gesture.

Physical Appearance

First of all, physical appearance describes the physical features of the speaker including dress and grooming. Lisa had worn a graduation gown with a hijab scarf that represents her as a Muslim speaker. The audience can easily understand that she is a Muslim girl because of her dress, so our appearance always represents a great message about ourselves. The proverb says that the first expression is the best information.

Posture

Secondly, the speaker maintained a good posture cue during delivering her speech. She was enough confident, comfortable, and prepared to speak in front of the 7000 audiences. Posture refers to the position of the body of the speaker while delivering the speech. Lisa was moving her body to the left, right sides too rather than only standing like a robot. It is very clear that her body language was impressive to attract the audience to listen carefully. She was smiling while delivering the speech; it also made the speech melodious to the audience.

Eye Contact

Also, the speaker maintained good eye contact with the audience that made her more enthusiastic, sincere, confident, and interested. She aligned her eyes with body language, for example, she was maintaining eye contact with all audiences included left, right, and front side’s audiences. For instance, she was looking down too while uttering the words “14-hour time difference”.

“We juggle our studies relationships with friends and family and in most, in my case, most of them were abroad separated by a 14 hour time difference”, (Camus Alpha, 2019).

Gesture

Apart from eye contact, gesture describes the movement of the speaker’s arms, hands, and head while delivering the speech. Based on my observation, Lisa used her gesture perfectly. Deaf communication is based on only sigh language so it is sensed that how important is a gesture in conducting effective communication. The speaker strengthened her arms so many times for delivering an effective speech. For example, she extended her both hands and fingers a little bit while uttering the words Broadway musical, coursework, graduated, and so more.

“I sang like my life was a Tony award-winning Broadway musical and believe me you did not throw away your shot because if you graduate it having completed most of your coursework from the comfort of your own bed staring into your laptop you made it I see you if you graduated having spent all hours of the day in the library or evenings in coffee shops you made it”, (Camus Alpha, 2019).

At the end of the speech, she congratulated the graduated by singing a line of a song. “We’re gonna teach him had goodbye say goodbye one last time congratulations Badgers” (Camus Alpha, 2019).

Conclusion

Nevertheless, despite the many positive aspects of the speech, Lisa was a little bit nervous while delivering the speech. It has been articulated from her trembling voice while addressing her speech. However, based on my observation, Lisa delivered an outstanding speech including appropriate verbal and nonverbal elements. So, it is very easy to perceive the message of the speech. She has managed to implement all elements of effective communication such as clear articulation, pronunciation, posture, eye contact, gesture, and so more. Therefore, we can conclude that Lisa has delivered an effective, perfect, and memorable speech in the convocation ceremony.

Lisa Kamal’s Speech Critique Example Download Link- PDF Download Here

References

DEAN EQUAL. (2019, December 18). Lisa Nur Marini Mohd Kamal Gemparkan Amerika!!! | Nyanyi Broadway di Graduasi (Dgn Sarikata BM). YouTube. https://www.youtube.com/watch?v=2EZQSgd2udw

Hassandarvish, M. (2019, December 17). Malaysian student shares inspiring story to a crowd of 7,000 people at US graduation (VIDEO). Life | Malay Mail. https://www.malaymail.com/news/life/2019/12/17/malaysian-student-shares-inspiring-story-to-a-crowd-of-7000-people-at-us-gr/1820057

Viswanathan, M., & Viswanathan, M. (2005). Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale. Computer Speech & Language19(1), 55-83.

Camus Alpha. (2019, December 16). Lisa Kamal’s Graduation Keynote Speech – University of Wisconsin-Madison Winter Commencement 2019. YouTube. https://www.youtube.com/watch?v=_cuqEmomnlU

Grice, G. L., & Skinner, J. F. (2000). Mastering public speaking. Allyn & Bacon.

Azeez, R. A., & Azeez, P. Z. (2018). Incorporating Body Language into EFL Teaching. Koya University Journal of Humanities and Social Sciences1(1), 36-45.

8 Principles of TQM- Total Quality Management (TQM) Tools Pros & Cons

8 Principles of TQM: The Eight Principles of Total Quality Management (TQM) are Customer Focus, Leadership, Involvement of People, Processes Approach, System approach to management, Continual improvement, Factual approach to decision-making, and Mutual beneficial supplier relationship.

Definition of the Quality

Quality means satisfying the demand of the customers by providing excellent products and services. Researchers defined quality in many ways, but the essence of the definition is almost similar. Edward described that “quality is the ability to exceed the customer’s satisfaction by providing service and product.” In addition, Crosby defined that “quality is conformance to the requirements of customers.” Moreover, Juran defined quality as being ‘fitness for use. So, quality is the standard or degree of the products or services that can differentiate them from others by measurement.

8 Practices of TQM

Total Quality Management (TQM)

Total Quality Management (TQM) refers to the management process that includes the commitment and dedication of every employee in the organization to maintain a high-level quality in every sector and attention to customer gratifications. The employees of the company have to be informed about the strategy before implementing it in the organization. In the mid-1980s, total quality management (TQM) was introduced based on the Company-Wide Quality Control (CWQC) and benchmarking process. Later, many scholars, such as Juran, Deming, and Ishikawa, gave their contributions to the practices and improved the content of TQM. The most important contributions of the TQM are Deming 14 points, Juran quality trilogy, and Ishikawa’s Fishbone diagram, and CWQC (Yang, 2012).

8 Practices of TQM- Total quality management (TQM)

Figure-1: Total Quality Management

Many worldwide companies practice the Total Quality Management (TQM) strategy, for example;

  • Ford Motor Company
  • Phillips Semiconductor
  • SGL Carbon
  • Motorola and
  • Toyota Motor Company.
The 8 Practices of TQM

The Eight Principles of Total Quality Management (TQM) are 1. Customer focus, 2. Leadership, 3. Involvement of people, 4. Processes Approach, 5. System approach to management, 6. Continual improvement,7. Factual approach to decision-making, and 8. Mutual beneficial supplier relationship.

In the mid-1990s, the eight basic principle or elements of the total quality management (TQM) was proposed by some well-known philosophers (Evans, 2013). These eight principles of TQM entirely work together to develop the process and to yield satisfaction for the customers.

Principle-1: Customer focus

The first and prime principle of total quality management (TQM) is to focus on the customers who are buying the products and services as well as potential customers. Customers are the people who justify the quality of the products and services. Customers will feel that they have spent their money on a quality product if it can last long to fulfill demands. You can exceed customer satisfaction only when you know their demands, so align company objectives with the client’s needs.

Principle-2: Leadership

Leadership is essential in maintaining unity among employees to achieve interdependent goals (Evans, 2013). Although there are mainly three types of leadership in the industry, the democratic leadership style is the best to perform well. Leaders can form a convenient environment to work effectively inside the organization, in which all employees work to achieve the organization’s goal.

Principle-3: Involvement of people

People from every level in the organization give their all-out efforts, dedication to the organization’s profits. The total employee commitment enables the industry to develop productivity, process and raise sales growth. So, all the employees in the organization have to be well-trained, committed, and dedicated to achieving an interdependent goal on time. The industry needs to create a responsive environment where every employee will be motivated to complete the task properly. The activeness, motivation, and retention of the employees can yield customer gratifications. The involvement of people can produce effective teamwork. According to Evans (2013), three types of teamwork are vertical, horizontal, and inter-organization.

Principle-4: Processes approach

The company needs to improve the process consistently to yield good output. A good result of the business from the processes approach can bring customer satisfaction. Hence, TQM focus on the process approach strongly to assure the quality of the product or service.

Principle-5: System approach to management

The total quality (TQM) highlights executing the strategy in a systematic approach. The industry makes a proper plan of implementation, and they collect data while applying those processes.

The International Organization for Standardization (ISO) describes this principle as:

“Identifying, understanding, and managing interrelated processes as a system contributes to the organization’s effectiveness and efficiency in achieving its objectives.”

Principle-6: Continual improvement

Continual improvement of the process is an essential step for every industry to make their customer are satisfied. Therefore, TQM assists the company in keeping watching the constant improvement of the system to improve the service and product of the industry.

Principle-7: Factual approach to decision-making

It eases the way of taking the decision based on the information collected from data. Making a decision based on the fact is an effective way to customer satisfaction. This principle uses the actual method to collect and analyze data.

Principle-8: Mutual beneficial supplier relationship

Usually, a business is conducted by multiple combined departments, and each of the departments is assigned individual tasks, although the function of these departments is interconnected. The total quality management process helps all sections work combined to achieve an interdependent objective. The company uses visual aids and flowcharts to understand how employees perform perfectly. Executing the total quality management (TQM) properly is not easy; TQM represents a significant cultural shift, so the company needs to implement it slowly and accurately (Evans, 2013).

In addition to the eight principles, effective communication is the fundamental principle to conduct business successfully. Everybody in the company has to be conscious of the plan, method, and strategy to achieve a goal. The risk of failure can increase due to the communication gap. Make sure that every employee is aware of their duty and involve them in the decision-making session. It will motivate the employees, letting them know that they are contributing to the industry. However, Effective communication reduces silos and increases coordination and cooperation.

The advantages of the 8 Principles of TQM

At first, Japan identified the advantages of total quality management (TQM) in the mid-1950s. After a few decades, the benefit of the TQM had been disclosed all over the world. The most important benefits of the TQM are:

  • Firstly, Develop the quality of products and services to satisfy customers.
  • Secondly, Motivate employees morally.
  • Thirdly, Boost productivity in the organization.
  • Fourthly, Reduce production costs and faults.
  • In addition, Raise profits margin.
  • Further, Make processes more efficient and reliable.
  • Moreover, it Involves employees.
  • Additionally, it Improves the condition of the work environment.
  • Finally, Improve the communication process.
Total Quality Management Tools

There are many tools of the TQM that help the industry to operate smoothly with profit. These tools can help the industry in many approaches. The most essential approaches are;

  • Firstly, Identify difficulties with quality.
  • Secondly, Analyze data.
  • Thirdly. Collect information.
  • Moreover, Identify the leading causes of the problems.
  • Finally, Assess the results.
Quality Strategy to Profitability in the Organization

Since the 1980s, many quality strategies or quality management systems have been launched to maintain the quality of the products and services in the organization, such as total quality management system (TQM), Six-sigma, reengineering, skeletal system, and so on (Yang, 2012). Yang (2012) argued that most of the quality improvement strategies had been executed by the company worldwide to yield good results by solving problems or faults.

The History and Evolution of Quality Management Strategies
  • Inspection quality control (IQC), since 1910
  • Statistical process control (SPC), since 1930
  • Total quality control (TQC), since 1950
  • Company-wide quality control (CWQC), since 1970
  • Total Quality Management (TQM), since 1985
  • Six-Sigma (6σ), since 1986
  • Business Excellence Model, since 2000
  • The development and implementation system of the DMAIC Six Sigma program

References:

Yang, C. C. (2012). The integration of TQM and Six-Sigma. Total Quality Management and Six Sigma, 219.

References
  • Evans, J. R. (2013). Quality & performance excellence. Cengage Learning.
  • Yang, C. C. (2012). The integration of TQM and Six-Sigma. Total Quality Management and Six Sigma, 219.
Citation for this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2021). Total quality management (TQM): Eight Principles and Practices of TQM. Educational Website For Online Learning. https://newsmoor.com/total-quality-management-tqm-eight-principles-and-practices-of-tqm/