Corporate branding and personal branding. How to improve corporate branding and personal branding, The importance of corporate branding and personal branding.
Corporate branding and personal branding
What is Corporate Branding?
Corporate branding denotes the set of strategies and practices that promote the name of the company instead of promoting the services or products. So, it is a broader way of branding that focuses on marketing for the company name to make it more popular amid counterpart, stakeholders, suppliers, employees, and consumers. The way of corporate branding is different from service and product branding in many ways.
There are many companies that are highly concerned about corporate branding to differentiate them from competitors such as Apple, Tesla, Nike, Hub Spot, Facebook, and Takeaway.
What is Personal branding?
Personal branding refers to the intention of marketing for the individual to be an influential person in the industry. It is all about the effort to increase persona credibility to differentiate them from others. Some basic characteristics that you must need to have for personal branding such as discovering your uniqueness, earning the reputation, and becoming familiar with people from all walks of life.
There are many people who have become very popular for personal branding, for example, Oprah Winfrey, Jon Morrow, Gordon Tredgold, Neil Patel, and Sean Ogle.
The importance of corporate branding and personal branding
Importance of corporate branding
Corporate branding is very important for the many aspects of the company such as earning reputations, getting new customers, making trust within stakeholders, improving employee satisfaction, and increasing company personality.
Corporate branding assists the industry to earn recognition and reputation as well as become famous to the customers. Earning reputations is a very important practice that every company wants to have it for competitive advantages.
Getting new customers
Customers are the core power of operating a company smoothly, therefore, they try to get consumers to sell products or services. Strong corporate branding brings positive impacts to customers. When a company becomes popular among general people, they can take challenges introducing new products and services confidently.
Making trust within stakeholders
Effective corporate branding can influence stakeholders to be associated with the company without any doubt. Stakeholders are the core components of the company such as suppliers, employees, customers, media, and so on. A company cannot run smoothly without all-out support of the stakeholders, it is an important strategy to make trust among stakeholders.
Improving employee satisfaction
Employees are also known as internal stakeholders. Employees can take a company to a top position in competitive advantages with great efforts as well as they also can get down the industry with negative attitudes such as carelessness, dishonesty, conspiracy, and so on. So, the industry needs to make employees happy to keep the pace of development. Corporate branding can make trust among employees to work effectively with the company.
Increasing company personality
Increasing company personality refers to differentiating the company’s identity from other competitors. They need to follow some steps to achieve it completely. A strong company personality leads the industry to get profit through a proper marketing plan. A sophisticated marketing plan must need to increase company personality.
The importance of corporate branding and personal branding
Importance of Personal Branding
Why do you need to do personal branding? Personal branding has been an inevitable factor to distinguish you from competitors with a higher value. The importance of personal branding has been mentioned below.
Your confidence level will be developed if you start to personal branding. Confidence comes from your strengths, skills, and positive qualities. Personal branding will let you identify both negative and positive aspects and you can minimize your weaknesses as well as execute positive aspects in your life properly. Finally, it will raise your self-esteem with self-awareness.
Another benefit of personal branding is to have a clear concept about what you are best at. And, you can utilize your talents in your personal life. Every human being has some god gifted talents that he or she needs to take into account for proper execution in life. So, personal branding makes you able to use your inner power in physical life.
Differentiate yourself from others
Personal branding gives a person to distinguish him or her from others. Differentiation is an inevitable strategy to soar personal branding. It is very crucial to be successful without distinguishing yourself from others. So, personal branding will give you a great opportunity to differentiate you from your rival competitors.
Personal branding definitely makes you capable to build credibility at the end of the marketing policy. People will trust you more when you have a good personality with self-esteem. You can influence others through your personal credibility.
Connection with the specific target audience
Target audience segmentation has come up with excellent benefits for personal branding. You will not be able to complete your personal branding process without connection with the target audience. Everybody is not your target audience so you have to find out them to communicate. You need to reckon with demographic, geographic, psychographic factors when marketing.
How to improve corporate branding and personal branding
How to improve corporate branding
Enrich company background information
The background information refers to the basic information of the company including establishing date, registration number, business types, contact information, address, website, mission and vision, and so on. These are the inevitable information for every well-known company. They will not be able to improve corporate branding without developing these basic elements of the company. For example, it is quite impossible to operate a business if they do not have a specific office address and website. They not only have to have them but also advertising to know everyone.
2. Collaboration with stakeholders
Stakeholders are internal and external people who have an interest in the business for affecting or being affected by a business. They can be a person, community, organization, and society. The external and internal stakeholders play an influential role to operate the business smoothly. For instance, suppliers, customers, communities are external stakeholders where owners, employees are internal stakeholders. An ethical collaboration with stakeholders can improve corporate branding in many ways, and the company earns huge profits with mutual benefits.
3. Maintain effective communication
Effective communication has become a key component for improving corporate branding, and it can determine that the business will thrive or fall down. The dissatisfaction of the employees and customers can be caused by ineffective communication. Finally, it can lead to a bad profit margin in the business. So, effective communication through multiple media helps to improve corporate branding.
4. Applying modern technology (Social Media)
Social media have become an indispensable part of communication. There are more than 800 social media that are being used communication and sharing information such as Facebook, TikTok, WhatsApp, Viber, Instagram, WeChat, Google+, Pinterest, LinkedIn, VK, and so on. It is estimated that the total users of social media are around 3.0 billion where only Facebook monthly users are 2.30 billion. The industry is taking advantage of social media for business purposes including selling products, communication, getting feedback, and marketing. Social media marketing strategy has become very famous in the modern era. So, applying modern technology emerges as an outstanding strategy to improve corporate branding.
Figure 1: corporate branding with modern technology (Social Media)
6. Evaluating activities
A well-known industry always tries to change the strategy to cope with the situation. Every industry wants to establish a competitive advantage. Assessing all activities is a prime strategy for the company to be differentiated from another competitor. They need to plan as well as implement and finally evaluate to take the decision whether the strategy will be continued or need to be changed. So, evaluating all activities is an important step to improve corporate branding.
How to improve personal branding
Build your Foundation
The key principle of building a foundation is authenticity. You have to be authentic and confident to craft a persona. Personal branding is not pretending something that you are not, but it is the strategy to show your skills to your audiences or customers. You have to keep remind three elements when building a foundation for example skills, beliefs, and values. Skills mean the awards, certificates, training that you have achieved in your life. Passion denotes the topics and sectors that you are interested in. What do you stand for, and what do you stand against? In addition, you have to articulate your brand’s vision, mission, and message. Hence, building your foundation is the first and essential elements to improve personal building.
2. Choose your Target Audience
Not everyone is your ideal audience and client. Targeting the audience is a prior step to personal branding. People will not accept you until proving necessary information to them. So, you have to identify who is your audience and customers before disseminating info. There are three important factors for targeting audiences such as geographic, demographic, and psychographic factors. People will follow you who really getting benefits from you directly and indirectly.
3. Optimize your Personal Website
A proverb says that the first impression is the best information. Most of your clients and audiences cannot see you physically, yet they follow you through the website and social media. So, you have to create a professional website with a creative logo and photography loved by the audiences. The way of personal branding will be accelerated if you regulate a well-organized website. Your social media will be connecting with the personal website for authenticity.
4. Build a community
Every popular person has their own community. They make it to interact with each other easily. You can create a Facebook Group to be connecting with your audience and clients. It will give you an opportunity to engage in effective communication with audiences. A supportive community can protect you from haters. They can support you to exist in your business.
5. Assessing your performance
Finally, evaluating your performance is the most important strategy to improve your personal branding. A proverb says that to err is human. It is very simple to do mistakes, but not good to correct them. Evaluating your performance is important because of correcting your mistake to yield better service for the audiences.
Corporate branding is to promote a company name where personal branding is to promote a person. Creating identification and differentiating from competitors imply as the objective of both corporate and personal branding. Some rules and regulations must have to follow to improve branding awareness. Most of the time, these branding strategies bring positive impacts on a company and person.