Lean Canvas Business Model- Lean Canvas Word Template Example

Lean Canvas Business Model, Lean Canvas Word Template & Example. Lean Canvas Model. Also, Lean Canvas Word Template, Lean Canvas Example, Lean Canvas Elements, Lean Business Model.

Lean Canvas Model

The Lean Canvas model refers to a business plan template outlining nine important elements related to the new business. In 2010, Ash Maurya developed the one-page business template and termed it the Lean Canvas Model. The lean canvas model assists entrepreneurship in pre-assume the 9 essential key ideas related to the Business.

Lean Canvas is adapted from Business Model Canvas introduced by Alex Osterwalder in 2005. Therefore, the lean canvas model is also known as the Lean Canvas Business Model.  The alternative names of the Lean Canvas are the Lean Canvas Model, Lean Business Canvas, Lean Business Model, Lean Startup Canvas, and Lean Canvas Online.

Lean Canvas Business Model

Lean canvas business model refers to a one-page business plan template describing 9 key ideas elements related to the market; for example, problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. However, the additional elements of the lean canvas model are existing alternatives, high-level concept, and early adopters. It replaces detailed business plans with a concise and single page business template. 

History of the Lean Business Model

Lean Canvas Business Model is adopted from Business Model Canvas, as well as Business Model Canvas was adapted from Business Model Ontology. In 2004, Alex Osterwalder introduced Business Model Ontology for digital business. After one year, In 2005, he introduced the Business Model Canvas based on the previous theory “Business Model Ontology”. In 2010, Ash Maurya introduced the Lean Canvas model for entrepreneurship to start a new business with concise information regarding the business, including problem, solution,  target audiences, competitors, and so more.

Lean Canvas Example – Word File Download Link

Lean Canvas Word Template

Lean Canvas Business Model- Lean Canvas Word Template Example
Figure 1: Lean Model Canvas
How to Fill Out a Lean Canvas
Lean Canvas Business Model- Lean Canvas Word Template Example
Figure 2: Instruction To Fill out Lean Model Canvas

lean canvas business model example

BambooS- An Eco-Friendly Company in Malaysia

BambooS is an environment-friendly company in Malaysia that produce bamboo straws. Nowadays, restaurants do not provide plastic straws due to polluting the ocean extremely. So, the BambooS has come up with straw made by Bamboo. These products are cheap, portable, reusable, and decomposable. The government of many countries including Malaysia has given directives to reduce the use of plastic. Therefore, many restaurants including McDonald’s, KFC, PizzaHut, and Nando’s do not provide plastic straws. It is really difficult to drink juice without a straw, hence BambooS has started to sell portable and reuseable bamboo straw.

This is an example of a Lean Canvas template filled out by BambooS an eco-friendly company in Malaysia. Actually, the student at University Putra Malaysia students completes these lean startups for assignment purpose. However, entrepreneurship also follows the same instructions to complete the lean canvas template. Hopefully, it will assist you to obtain ideas on how to fill out a lean canvas.

Lean Canvas Business Model- Lean Canvas Word Template Example

The Lean Canvas example will help you to know how to fill the lean canvas word template. The author has attached a blank and filled lean canvas word template for entrepreneurship. It will definitely assist the new businessmen to start new business wisely.

The 9 Elements of the Lean Canvas Business Model are:
  1. Problem
  2. Solution
  3. Unique Value Proposition
  4. Unfair Advantage
  5. Customer Segments
  6. Key Metrics
  7. Channels
  8. Cost Structure
  9. Revenue Structure
1. Problem

Firstly, as an entrepreneur, you have to identify some existing problems that you want to solve with the new products and services. It is very crucial to find out at least three essential problems that your product and service will solve completely. Therefore, the entrepreneur needs to list down three problems under the problem section in the lean canvas.

For example, according to BambooS’ lean canvas, the three problems are environmental pollution, one-time use, and restaurants do not provide plastic straws now. So, BambooS is a new company that has outlined these three problems.


The solution is the goal of your business. So, you must have to outline the solution to the problems mentioned in the problem section. The solutions have to be concise, significant and enough capable to resolve the problems.

For example, according to figure 3, the three solutions are an eco-friendly product, reusable and portable. These three proposed solutions are sufficient to resolve the problems.

3. Unique Value Proposition

A unique value proportion refers to a commitment of value that the product or service will definitely provide. It is the fundamental reason for what the customer will buy the products or services. So, you have to differentiate your product or services from others to grab customer’s attention. Unique value proposition also represents the company tagline somewhat relevant to the mission and vision.

For example, the unique value proposition of the BambooS’ products are bamboo straws- reusable and eco-friendly products, customized product- different sizes and made by natural material. The tagline is Grab me with zero pollution to save the planet.

4. Unfair Advantage

Unfair advantage denotes something of the company that competitors will not be able to replicate. It is an exceptional quality of the product or services that make the company distinguished. However, you must have to keep remember that your unfair advantages are sustainable. 

For example, the unfair advantages of BambooS’ company are the new eco-friendly product in the market, unique packaging with pouch bag made by jute, and providing engraved service. These unfair advantages are sustainable and exceptional that no company provides now in Malaysia. 

5. Customer Segments

The problems and customer segments are interconnected issues; because problems are created by the customers. So, the problem can not endure without customers.  Additionally, customers are the consumer of your products and services. Therefore, you have to analyse your target customer before identifying the problems. Some questions related to the customers should keep in mind to segment customers, such as where does your customer live, what is the economical conditions, what is the demographic factors and so more. Customer segmentation is also known as audience segmentation.

For example, the BambooS’ authority has chosen the University Putra Malaysia to target audiences. Additionally, they have included Cafe and Restaurant at UPM, Facebook and Instagram Users and eCommerce Marketplaces (Lazada & Shopee Users) to the customer segment section. 

6. Key Metrics

Key metric refers to the factors that the company owner measure to run the business properly. The key metric drives the performance of the business, so the owner must need to focus on these factors to keep the record. Actually, key metrics are the statistical data related to market share, consumers, number of new users, revenue per customers and so more. For example, how many followers of the social media pages and what is the monthly sales revenue. Sometimes, management invests in marketing based on the key metrics data. Every company invests to get

For example, the three key metrics of the BambooS company are active community growth rate at UPM and bamboo straw users, Social media page followers and monthly selling rate, and customer’s positive feedback vs sales revenue. These data will definitely help the authority to adopt a strategic marketing policy to increase sales revenue. If the company can sell the product properly on social media platforms compared to offline sales, they definitely focus on increasing followers on social media pages to earn more. 

7. Channels

Channels are the media in which management reaches the customers. The channel plays an essential media to conduct a marketing campaign.  There are many types of channels or media that allow you to reach customers as well as regulate campaign. The two most important types of channels are the offline and online channel. The offline channels are face to face marketing, placard, banner, festoon, Newspaper, TV, and radio. On the other hand, the online channels are social media platforms, e-commerce site, and website traffic. Usually, the market analyser researches the customer’s background to decide which channels they want to use to conduct a marketing campaign. Nowadays, most companies utilize e-commerce and social media channels to conduct digital marketing. The covid-19 pandemic has changed people lifestyles, business patterns and education procedure. Nowadays, many organization are using online meeting platforms to conduct the organizational meeting as well as regulate business properly.

For example, the BambooS’ authority has chosen Facebook, Instagram, LinkedIn, company official website, Lazada, Shopee, and  Word-of-mouth marketing- WOM for the UPM community.  

8. Cost Structure

Cost structure refers to the costs of launching the new business, for example, equipment acquisition costs, marketing costs, operational costs, and website domain and hosting cost. According to a statistic report, around 90 per cent of new companies fail to operate the business due to not considering the total cost of starting and driving the business. Therefore, the owner needs to launch a new business after arranging the full payment.

For example, the BambooS’ authority outlines the sectors where they have to invest money to launch business initially. The list is following:

  • Purchasing Bamboos, Pouches, Coconut fibre cleaning brush and Paper box.
  • Delivery fee.
  • 3D Printing service cost.
  • Website design and online Paid-advertising.
9. Revenue Structure

Revenue is the key performance indicator of a company. The factors of the company performance and the revenue has a positive relationship that influences each other. Revenue structure is also known as a revenue stream. You have to assess and set the price of the product before releasing it to the market. Many companies do the mistake that set a very low price when launching the product in the market.

The minimum price may bring an adverse impact on business. It damages the future probabilities of your business. Firstly, you might lose a customer when increasing your product price later. The price module must have to be tested several times through multiple ways to catch the market by the products. The revenue structure depends on the types of business whether you want to sell product or services. It also depends on whether the business is online platforms based or physical market based.

For example, BambooS includes the factors to the revenue model, such as physical product selling, launching price is not so much low or high, and online selling price lower than direct selling.

Difference Between Lean Canvas and Business Model Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example

Firstly, Ash Maurya developed the Lean Canvas Model in 2010, whereas Alex Osterwalder introduced the Business Model canvas in 2005.

Secondly, the 9 basic elements of the lean canvas model are the problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. On the other hand, the 9 fundamental elements of the Business model canvas are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Additionally, the Lean canvas model is suitable for new entrepreneurship who want to start a new business and startup. In contrast, Business Model Canvas is suitable for an existing business.

Usually, entrepreneurship, founder and investor of the company apply the lean canvas model. However, the senior manager, marketing manager and operation manager utilize business model canvas to yield positive outcome from business.

Moreover, the purpose of applying lean canvas is to identify the problem and solution to fit new entrants. On the other hand, the objective of using the Business model canvas is to understand the existing market and identify opportunities.

Furthermore, the basis of the lean canvas model indicates testing ideas, assessing the assumption, and focusing on the value proposition. In contrast, the basis of the Business model canvas shows advance and progressive innovation.

Lean Canvas Versus Business Model Canvas

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Model Canvas Example For Google

A sample of a lean model canvas of Google has been presented here for a better understanding of how to fill out the template.

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Model Canvas Example For YouTube

Lean Canvas Business Model, Lean Canvas Word Template & Example

Disaster Management Regulatory Framework in Bangladesh

 Disaster Management Regulatory Framework and Committee in Bangladesh and also Recommendation to Make Committee More Functional. 

Natural Disaster in Bangladesh

Natural disasters are a very common phenomenon in Bangladesh due to located in vulnerable areas. Every year huge properties are getting damaged, and many people are killed. The most common disasters in Bangladesh are riverbank erosionfloods, earthquake, drought, cyclonesstorm surgesalinity intrusion, fire and tsunami. However, cyclones and floods especially caused extensive damages in Bangladesh. Based on the recommendations by the Ministry of disaster management in Bangladesh, nongovernment agencies and researchers, some disaster management regulatory framework have been formulated to mitigate the disaster risk. The list of the main disaster management regulatory framework in Bangladesh has been outlined in this article. Apart from that, the local and national level of disaster management committee presented. Finally, I have proposed some strategies for the ward and union committee that will definitely assist in mitigating the hazards.

Disaster management regulatory framework in Bangladesh

The disaster management regulatory framework provides a relevant policy, legislative, and the best way of practising to reduce actual damage from hazards (Wisner, Gaillard, & Kelman, 2012). Many researchers have proposed multiple frameworks to mitigate the hazards in Bangladesh. Nowadays, communication plays an important role in hazard mitigation. Therefore scholars emphasize social media-based communication to accelerate the recovery process (Kobirruzzaman, 2021). Bangladesh is a very vulnerable country to natural disasters globally. In order to mitigate the damage of the disaster in Bangladesh, many regulatory frameworks have postulated based on different viewpoints. The author is intended to discuss the regulatory framework of disaster management in Bangladesh, the disaster management committee at the local and national level in Bangladesh and finally, suggesting some recommendations for union and ward disaster management committee to mitigate the risks.

List of the regulatory framework in Bangladesh.

According to Standing Orders on Disaster 2019, the regulatory framework includes the following Act, policy and plans.

  •  Disaster Management Act.
  • National Disaster Management Policy.
  • Disaster Management Plans.
  • Standing Orders on Disaster.

According to Standing Orders on Disaster 2019, the Disaster Management committee at the local and national level plans and take necessary measures to actualize the plan effectively. The Ministry, department and agencies set the regulatory framework to instruct the local and national level committee. The duty of the national and local committee is assigned through Standing Orders on Disaster 2019. Standing Orders on Disaster 2019 is a complete document that indicates the role of each level of committee before, during and after a disaster.

Disaster Risk Management Committee at the National Level
  • National Disaster Management Council (NDMC)
  • Inter-Ministerial Disaster Management Coordination Committee(IMDMCC)
  • National Disaster Management Advisory Committee.
  • Earthquake Preparedness and Awareness Building Committee.
  • Chemical Disaster Management and Awareness Raising Committee.
  • National Platform for Disaster Risk Reduction (NPDRR).
  • National Disaster Response Coordination Group (NDRCG).
  • Cyclone Preparedness Programme Policy Committee.
  • Cyclone Preparedness Programme Implementation Board.
  • Disaster Warning Message and Determining Strategy.
  • Focal Point Operational Coordination Group (FPOCG) Committee.
  • NGO Coordination Committee for Disaster Management.
  • Disaster Management Training and Mass Awareness Taskforce.
  • Fire Risk Management Committee.
  • Committee for Disaster Damage and Needs Assessment.
  • Forecast-Based Financing/Action (FbF/A) Taskforce and so more.
Disaster Management Committees at the Local Level
  • City Corporation Disaster Management Committee.
  • City Corporation Ward Disaster Management Committee.
  • Divisional Disaster Management Committee.
  • District Disaster Management Committee.
  • Upazila Disaster Management Committee.
  • Municipal Disaster Management Committee.
  • Municipal Ward Disaster Management Committee.
  • Union Disaster Management Committee.
  • Union Parishad Ward Disaster Management Committee.
  • Local Level Disaster Response Coordination Group.
  • City Corporation Disaster Response Coordination Group.
  • City Corporation Ward Disaster Response Coordination Group.
  • District Disaster Response Coordination Group.
  • Upazila Disaster Response Coordination Group.
  • Pourashava (Municipal) Disaster Response Coordination Group.
  • Pourashava Ward Disaster Response Coordination Group and so more.
Make Disaster Management Committees More Functional

Every Union and ward will have to prepare a ‘Union Disaster Risk Management Plan (UDMP). The Union Disaster Management Committee will formulate the policy, including Risk Reduction Action Plan and Contingency Plans. Finally, the plan will be developed and implemented by the people of all spheres of society.

The duties and responsibilities of the ward and union committee have to be distributed before the natural disasters. The most common duties are safe evacuation, first aid treatment, shelter management and distribution of humanitarian aid, dead body management and removal of debris, safety and security, and so more.

Five Recommendations to Make Committee More Functional

Based on the previous study, the author provides some suggestions to make the Union and ward disaster management committee more functional to mitigate the damages, such as involving all agencies in the committee, ensuring effective communication among agencies, adding a variety of people to the committee, dividing task among committee members and educating members via the campaign.

  1. Involving all agencies in the committee

Firstly, we have to focus on the involvement of both government and nongovernment agency in the union and ward disaster management committee. The combination of the Ministry and NGOs can work better to reduce the risk of natural disaster.

2. Ensuring effective communication among agencies

Secondly, It is very important to ensure an effective communication process among agencies before, during and after the disaster. Effective communication can reduce the hazards by providing real-time information to take steps by the agencies. According to Kobiruzzaman (2021), the most important three forms of communication are the interaction between agency to the agency (called A – A interaction), the interaction between agency to the Community (called A-C interaction), and the interaction between Community to the Community (called, C – C interaction).

Here, communication between agency to agency take place to share information. They take precautions and provide instant instructions based on discussion between agencies. Agency to community communication occurs when the agency provides instruction to the ward and union committee. Finally, community to community interaction plays an important role to rescue people from affected areas and send relief for them. In order to prevent huge damages, the committee needs to distribute dos and don’t message to lose fishery assets from the coming disaster.

3. Adding a variety of people to the committee

Additionally, adding a variety of people to the committee may accelerate the process of mitigation hazards. The union and ward committee has to be formulated based on the task distributed among them. Many factors need to focus while forming the committee, such as zone, gender of the members, ethnicity, political and religious factors. For example, the information disseminated by the gatekeeper is always actively accepted by the audiences. According to the two-step flow theory, people will believe the information and follow the instruction if they get information from social, political or religious leaders. So, we have to focus on adding people from all walks of life in the ward and union committee to ensure effective performance.

4. Dividing task among committee members 

Additionally, we have to divide the task among committee members based 0n their demographic, geographic and psychographic factors. For example, if you want to motivate the young generation, you have to focus on psychographic factors such as values, beliefs, behaviours, and attitudes. You may assign youth to the recovery committee. On the other hand, the senior citizen might help the committee by sharing previous experience. So, we need to include them in the committee for better performance.

5. Educating members via the campaign

Finally, educating members via campaign will definitely play an essential role to make committee member more effective towards hazards mitigation. Therefore, a team need to be set to educate the ward and Union committee member by training. However, proper planning can reduce the damages extremely. The disaster management committee has to be accountable for the planning, implementation of the plan and finally evaluate the consequences.


This article represents the list of the main disaster management regulatory framework in Bangladesh, the local and national level of the disaster management committee and finally, proposed some strategies for the ward and union committee that will definitely assist in mitigating the hazards. The five strategies for the ward and union committee are involving all agencies in the committee, ensuring effective communication among agencies, adding a variety of people to the committee, dividing task among committee members also educating members via the campaign.


Kobiruzzaman, M. M. (2021). Role of Social Media in Disaster Management in Bangladesh Towards the COVID-19 Pandemic: A Critical Review and Directions. International Journal of Education and Knowledge Management (IJEKM) 4(2), 1-14. https://doi.org/10.37227/IJEKM-2021-03-39