Campaign Report: A Climate Change Campaign Report Writing Sample

Campaign Report: A Climate Change Campaign Report Writing Sample. A Garbage-free Public Action Persuasive Campaign to Stop Throwing Empty Plastic Bottles Such as Drinking Water Bottle.

This is an academic assignment that asked students to do it according to the (KOH3366-1: PERSUASIVE CAMPAIGNS) lecturer’s instruction of University Putra Malaysia. It is an academic report writing based on students’ activities.

Table of Contents:

  1. Campaign Report.
  2. Instruction of Report Writing.
  3. Sample of Persuasive Campaign to Stop Throwing Empty Plastic Bottles.
  1. What is the Campaign Report:

Campaign report means an executive summary of campaign operations including campaign techniques, the objective of the campaign, executing the process, and target audiences.

  1. Instruction of the Campaign Report Writing.

Assignment (15%) Peer assessment (5%)

Create a public action persuasive campaign and upload it onto YouTube. The campaign must be related to the topic of “Climate Change”.

You must also write a report on your campaign. In your report, explain the following:

  • Firstly, Persuasive techniques used (e.g., bandwagon, etc.)
  • Secondly, Explain the objective of your campaign
  • Thirdly, Explain the implementation of the campaign(e.g., what is the message, who is the source, what is the channel used, and who is the receiver)
  • Fourthly, Explain the segmentation & targeting of the campaign (e.g., geographic, demographic, & psychographic)
  • Finally, Explain who the target audience is (active/passive) and why
Grading scheme:
  • The full score for each of these identifications is 2%. Therefore, responding well to these 5 items will earn you a total score of 10% (2% X 5 items)
  • The full score of the presentation of your assignment is 10% (not included in the total score of 15% (it’s a separate score).
  • Submit your assignment as a Microsoft Word document via e-mail to the class representative, Mary-am on 18 December 2019 (Wednesday) 23:59 am. Late submissions will not be entertained.
  • Your peer evaluation is anonymous. Please submit them directly to me in hard copy at the end of class on the 18th of December 2019. Late submissions will not be entertained.
  • Please include your YouTube video link for this assignment as an attachment to the email which you will submit for evaluation. The full score for the YouTube video is 5%.
  • Your assignment report should be typed in font 12, Times New Roman, 1.5 spacing. The length of the assignment should be around 5 pages.
  • the assignment must be in English as you will have at least 1 international group member.
  • Provide the metric number, name, and e-mail of each group member.

Grading scheme

Persuasive techniques 2%
Objective of advertisement 2%
implementation of advertisement 2%
segmentation & targeting 2%
Active/passive audience 2%
YouTube video 5%
Peer Evaluation 5%
Total 20%

3. Sample of Persuasive Campaign Report to Stop Throwing Empty Plastic Bottles:

Table of contents:

  1. Persuasive techniques
  2. Objective of advertisement
  3. Implementation of advertisement
  4. Segmentation and Targeting audience of the campaign
  5. Active/passive audience:
  6. YouTube video link:

Contents at a glance:

Slogan Put 2 empty bottles to get 1 free water
Persuasive techniques Save money to be wealthy and bandwagon
  • To change and maintain the student’s behavior.
  • Creating awareness and arouse hatred to spread trash plastic bottles.
  • Stimulating students to pick up trash plastic bottles automatically for recycling.
  • Educating the public to improve cleanliness and ensuring the surrounding area is free of any waste.
Target audiences University’s students and staff
Types of audiences Both active and passive


  1. Persuasive techniques:

The persuasive technique of our garbage-free campaign is to save money to be wealthy and bandwagon. According to the geographic factor, most of the target audiences of our persuasive campaign are students. Students are struggler or survivors according to V.A.L.S (Values and Lifestyles) Typology Model. This model segments eight categories of people based on their lifestyles, psychological characteristics, and consumption patterns. Survivors or strugglers are financially needy person literally they are poor, low-skilled, ill-educated, without strong social bonds, elderly and passive in contrast to innovators. They avoid risk because of feeling powerless. It seems like their prime motive to meet safety and security demands. So, students are intended to save money and they are agreed to work for saving money.

The objective of stopping throwing the empty water bottle campaign is to make our campus garbage free. Students will work spontaneously to keep clean the campus if they get benefitted from their social work. It is called the reciprocity advertising policy. Reciprocity is the practice of exchanging things with others for mutual benefit.

  1. Objective of the advertisement:

  • To change and maintain the student’s behavior.
  • Creating awareness and arouse hatred to spread trash plastic bottles.
  • Stimulating students to pick up trash plastic bottles automatically for recycling.
  • Educating the public to improve cleanliness and ensuring the surrounding area is free of any waste.

Firstly, the garbage-free campaign is about to change the student’s behaviors to stop spreading trash plastic bottles. The purpose of this campaign is not only changing behaviors but maintain it also. It will stimulate students to pick up the empty bottles automatically and throw them into the dustbin to get 1 bottle of free water. It is part of positive reciprocity adverting because they will pick up empty bottles to get free water. So, they are changing their behaviors for getting something free. Reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions.

In addition, this campaign is for educating the students to improve hygiene and ensuring the university area is free of any waste bottles or garbage. Any piece of empty plastic bottle can hold rainwater and this rainwater is a potential site for mosquitoes breeding.  The more breeding sites are the higher the risk of disease transmission. Further, the students can raise awareness and cultivate the community to practices cleanliness.

Besides that, this campaign also teaches the students to keep practicing to pick up the bottle not even at the university but anywhere they go. So, the public can learn from the students by observing the good things they are doing. Doing little things can make a big difference. It is estimated that More than 8 million tons of plastic are dumped into our oceans every year. This campaign can reduce a million of plastics dumped in the ocean and save the world.

Garbage-free campaign. Unchanged-plastic-bottle-for-houndred-years.jpeg

3. Implementation of advertisement:

This campaign has been implemented through three important steps such as making a creative idea, involving the entire team to work together, and executing the plan practically. First and foremost, we have made a creative idea on how to stop throwing plastic trash bottles based on the targeted audiences. As our target audiences are university students therefore we have tried to make them benefitted to change their behaviors.

We offered them to get one bottle of free water instead of putting two empty plastic bottles inside the bin. That means students need not pay money for buying water. They can take one bottle of water free if they put two empty water bottles inside the fixed bin.

Secondly, we got ready for our team to work together spontaneously. We installed some special trash bins near the water shelf in different places in our university. We had selected these places because every day most of the students have to follow these spots. Finally, our team started to collect empty water bottles from campus. And, we put them inside the bin. Meantime, students started to follow us and they are collecting trash water bottles on the university campus. Also, they are getting free water. It is estimated that it takes an average of 21 to 66 days to form a new habit.

4.Segmentation and Targeting audience of the campaign:

Audience segmentation is a process of separating people into subgroups based on different elements such as demographic, geographic, and psychographic. It is very useful in many fields because it can help the source to convey messages more efficiently and effectively to the target group in receiving messages. In the social campaigns, audiences are break down into subgroups and they are assumed to have similar interests, needs, and behavioral patterns and this assumption allows sources to design relevant messages that affect the people to adopt recommended behaviors. For instance, a social campaign about recycling in university is targeted to students and lecturers who are in the university.

By segmenting social campaigns, it can reduce time and costs by only targeting related audiences instead of wasting money and time to everyone but only some of them will be interested in it. Audience segmentation can reduce the risk of an unsuccessful or ineffective social campaign. This is because there is a higher chance of success than if sources create a generic campaign and try to implement it across all segments.

Types of Target Audience and Segmentation Factors:

  1. Geographic Target Audience Segmentation
  2. Demographic Target Audience Segmentation
  3. Psychographic Target Audience Segmentation

Firstly, In the geographical segment, our target audiences are students who are currently studying in Faculty Bahasa Moden dan Komunikasi, University Putra Malaysia. University Putra Malaysia is located at Serdang, Selangor, Malaysia, which is an urban area because it is near to the Kuala Lumpur, the capital of Malaysia and also the largest city in the country with a population of 1.808 million. Although this university is located in an urban area, but the students are from both urban and rural areas. Apart from students, the staff of the university are hailing from different places in Malaysia. But, we focused only on students for our advertising.

Secondly, the demographic element, the students are currently studying in UPM which is among 20-50 years old no matter they are diploma students, degree students, master students, or Ph.D. students. They can be both sex, either male or female from Malaysian or international students.

Psychographic Target Audience Segmentation

Finally, According to the V.A.L.S typology model, students belong to strivers or struggler segments. So, they tend to save money even though they have to do hard work. The psychographic element, some of them maybe have their own reasons why are they chosen to buy mineral water instead of bringing their own bottle. The mineral water which only costs RM1 for 500ml is very convenient since we can see a lot of places that selling mineral water around FBMK. Also, it is cheap and you can get it anywhere around FBMK. Besides, there is also reason for not enough dustbins that can recycle the bottle in FBMK, so they decided to throw it in the dustbin or just throw it anywhere after finished.

5.Active/passive audience:

Active audiences: Active audiences are those people who receive information actively as well as make sense of the messages from the perspective of their social and personal contexts. These audiences perform it unintentionally. For example, Active audiences are complicated people and Critical thinkers who have good schemata.

 Passive Audience: Passive Audiences are those people who watch and observe the program simply without making sense. Passive audiences are recognized as inactive receivers. For example, Passive audiences are merely an observer and cognitive misers who are lazy to think.

According to the effective implementation process of the garbage-free campaign, the active and passive audiences will be affected through our campaign. We have added some colorful and meaningful photos to attract passive audiences.

  1. YouTube video link-  Click here To get Youtube Link

Marketing Plan Sample: How To Write Five Years Marketing Plan for Company

Marketing Plan Sample: How To Write Five Years Marketing Plan for Company. The Elements, Components, and Factors of a Company’s Five Years Marketing Plan. A Sample and Example of Effective Marketing Plan.

Table of Contents:

  1. Marketing Plan
  2. Elements of marketing plan
  3. Sample of Five Years marketing plan


1. Marketing Plan:

A marketing plan refers to a comprehensive document of the company that defines the outline of offline and online adverting attempts for promoting or banding products, services, and company names.

2. Elements and Factors of the marketing plan:

  1. Market research
  2. Target market
  3. Target audiences
  4. Market strategies
  5. Mission statement
  6. Products and Services
  7. Pricing, Positioning, and Branding
  8. Competitive analysis
  9. Market goal
  10. Budget
  11. Monitoring results

3. Sample of Five Years marketing plan:

An annotative sample of the Global Assistant company also a consulting firm works for student admission counseling.


Global Assistant

Five-year Marketing Plan.


This five-year marketing plan for the Global Assistant consulting firm has been created by its founder to increase popularity among people and attract more customers. Although the Global assistant has been launched in 2019, the employees have huge experience to operate this firm properly. This consulting firm launched officially in 2019 but it is proving service unofficially for a long time ago. The agricultural and industrial era has gone and now we are living in the communication era in the global village.

The Global Assistant wants to provide authentic information by sharing knowledge to produce the best decision for your life. First of all, they are trying to motivate students to continue studies to build a better future. So, The Global Assistant is working for both financial benefits and spreading social awareness. They suggest and assist students to get admission in the best university that can build their career. In addition, The Global Assistant consulting firm helps people from the perspective of migration issues such as getting a second home, professional visa, working visa, tourism sector, and so on.

Finally, we must work towards meeting the demands of customers and achieving a common goal. Over the next five-year, The Global Assistant will assist the student to choose the best university for pursuing a bachelor’s, master’s, and Ph.D. degree. It also helps universities to improve their reputation by proving intellectual students.



The Global Assistant consulting firm was founded in 2019 by entrepreneur Kobiruzzaman who has an undergraduate degree in communication and worked for several years in the public relations industry. Although Kobir started to operate the consulting business officially since 2019 he had experienced a long time ago. The prime motive of this firm is to show the right way to choose perfect institutions for studying.


The Global Assistant’s mission is to be the leading information provider and acquire the belief of mass people during making decisions regarding studious issues.  It wants to inspire people to get outdoors more often and enjoy family and friends while doing so.  In addition, Global Assistant strives to design a better future for students and academicians.

During the next five years, The Global Assistant seeks to achieve the following financial and non-financial goals:

  • It is looking forward to opening up more branches in Dhaka and Malaysia and other countries to provide authentic information. I’d like to personally invite you to visit the Global Assistant office.
  • Increase the salary for the employees and revenues by at least 50 percent each year.
  • Donate at least $2,000 a year to conservation organizations and social campaigns.
  • Introduce two new service lines—opening one more international branch and increase social media marketing.
  • Develop a successful Internet site, while maintaining strong relationships with clients.
  • Global Assistant is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs.

Global Assistant seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Global Assistant does.  Already, Global Assistant has developed core competencies in (1) offering high-quality information; (2) creating a sense of community among consumers who come here; and (3) developing a reputation among customers. Global Assistant believes in building strong relationships with students, guardians, and customers of information and motivation and services.



The marketing environment for Global Assistant represents overwhelming opportunities.  It also contains some challenges that the firm believes it can meet successfully. The Global Assistant is governed by the SWOT analysis a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.


The target market for the Global Assistant consulting firm is active clients between the ages of 25 and 45—people who want to study for a better future. These active clients represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Ultimately, they are somewhat education-oriented and highly ambitious people who are seeking for migration to better countries.


Marketing means creating awareness or public visibility of any company, product, and service and so on. It also implies the movement of information from sources to mass people. The process of information dissemination could happen face to face or via media.

On behalf of the Global Assistant consulting firm, we had chosen both online marketing and offline marketing and executed properly.

  1. Relationship marketing
  2. Word of mouth marketing
  3. Mass marketing
  4. Diversity Marketing
  5. Seasonal Marketing
  6. Online Marketing
  7. Email Marketing
  8. Outbound Marketing
  9. Inbound Marketing
  10. Social Media Marketing
  11. Offline Marketing
  12. Event Marketing
  13. Direct Marketing
  14. Content Marketing
  15. Community Marketing
  16. B2B Marketing
  17. B2C Marketing
  18. Acquisition Marketing.
  19. Affiliate Marketing.
  20. Brand Marketing.
  21. Buzz Marketing.
  22. Campus Marketing.
  23. Cause Marketing.
  24. Content Marketing.
  25. Vertical Marketing.
  26. Video marketing
  27. viral marketing
  28. Web marketing.
  29. Youth marketing.
  30. Street marketing.

Marketing plan sample -Five years marketing plan timeline for new comapany










Meeting Minutes: How To Write Minutes, Pupose, Element, & Example

Meeting Minutes: How To Write Effective Official Minutes of Meeting. The Objective Example, Sample, Draft, and Elements of Minutes of Meeting. How To Take After Meeting Notes / Corporate, Business, and Group Minutes.


Table of Contents:

  1. What is Meeting Minutes?
  2. Objective of Taking Minutes.
  3. Element or Component of Minutes.
  4. Example of How To Write Effective Official Minutes of Meeting
1. Minutes of Meeting:

Minutes of Meeting means the formal official written record of the meeting’s activities of a company, organization or group. It is also known as minutes or informally notes that taken during the meeting. Minutes are also written notes that record whatever happened during a meeting, to keep remain of what was decided throughout the meeting so that you can revisit it and apply it to inform future decisions. Minutes intend taking note elaborately during meeting time regarding attendance, what is the topic of discussion, who is responsible for which task, how to take action to solve the problems, and vision and mission. Taking Minutes of Meeting with specific notes is an essential part of every formal meeting discussion.

2. Objective, Purpose, or Advantages of Taking Minutes:

Firstly, Minutes of Meeting record the exact date, time, location, and activities of the meeting. It is one kind of formal evidence that narrates your whereabouts Also, it keeps the clear evidence of attendees who attended the meeting and who didn’t attend.

Further, it takes note elaborately regarding what is the agenda and discussion topics, who is going to take responsibility, and how to solve the problem or achieve goals. Usually, group discussion doesn’t have a long attention span also members tend to be indulged with side-tracked. So, minutes help to divert from side-tracked and facilitate to keep on track.

Furthermore, minutes represent the list of action items and adjourning time means when the meeting was dismissed. Typically, the action list indicates members’ consciousness about performing respective duties on time properly.

Finally, minutes of meeting states information regarding upcoming scheduled with specific time and date, and carry the names who submitted and approved it. It is alarming directives for group members to be prepared for a new meeting.

3. Essential Elements or Components of Minutes of Meeting:

Minutes of Meeting need to have some specific components that make it more meaningful such as:

  1. Company or organization name. Every minute of the meeting needs to have an exact organization name at the top of the letter and add a logo if you have.
  2. Precise date, time, and location. It is the prime component of minutes to express the profound meaning of discussion meetings with accuracy.
  3. Opening. For example, The regular weekly meeting of the Demigods Bullies group was called to order on 24 October 2019, 4:00 PM at 202 room in Faculty of Modern language and communication.
  4. List of attendees. For example the list of the members who participated in the meeting.
  5. List of absent. For instant, the list of the members who did not join in the meeting discussion. It also updates and reminds members who absent from the meeting.
  6. Agenda. It seems like the main plan list of activities.
  7. Discussion. In similar to agenda but brief discussion of the main point of agenda.
  8. Note. Taking a record of who is going to do which task later. Actually, note implies here as a list of people who have been assigned for certain tasks.
  9. Action items. (How many decisions have been taken throughout the meeting discussion).
  10. Adjournment. (Written evidence of when and how meeting was dismissed).
  11. Submitted by. (Name of who has submitted the minutes).
  12. Approved by. (Name of that specific person who will approve it officially).
  13. Documents. (Photo or video of meeting)

In conclusion, you can add some extras elements if necessary but it should be more specific and meaningful. Above all, it makes your minutes of meeting more significant.

Essential Elements or Components of Minutes of Meeting:

Meeting Minutes

4. Example of How To Write Effective Official Minutes of Meeting:


Demigods Anti-Bullying Group

Minutes of Meeting

24 October 2019/ 4:00 PM


The regular weekly meeting of Demigods Bullies was called to order on 24 October 2019, 4:00 PM at room 202, Faculty of Modern Language and Communication in University Putra Malaysia.

Attendees list:
  • Kobiruzzaman
  • Jiashuo
  • Novita
  • Samuel
  • Reem
  • Sascha Putri Gumilar
  • Jiven
Absent list:
  • MaXiaojie
  • Rania
  1. Capturing photo and Making video
  2. Active on Social media
  3. Planning for drama and talk show program.
  1. First of all, we have to create some photos and videos viewing the negative impact of bullying and cyber-bullying. These photos and videos will represent our activeness with diverse creativity.
  2. In addition, all group members have to emphasis on social media activities such as uploading photos and videos regarding bullying and cyber-bullying.
  3. Finally, we have to prepare ourselves enough to perform effectively for the final program at Dewan Za’ba. Every group member will rehearse according to the script.
  1. Kobiruzzaman will be responsible for booking Dewan Za’ba hall room for our final program by next week.
  2. Jiashuo will print out all posters with proposal.
  3. Samuel and Jiven will go to the departmental office in order to take signatures for approving these posters to hang on boards.
Action Items:
  • Dividing group member’s duties for the social campaign based on negetive impact of bullying and cyberbullying  what is going to hold on 29 November 2019.
  • Finalizing the dress code, food, and beverages for the program.
  • Program budget has been approved also money distributed to the account.
  • The meeting was adjourned at 6 PM by the anonymous decision of group members. Hence, the group leader declared the adjournment aloudly.
Next Meeting:
  • According to today’s meeting decision, out next meeting is going to hold on Tuesday, 5th November 2019, at time 3: pm in the same vanue.
Submitted by:
  • Kobiruzzaman
Approved by:
  • Sascha also group leader.