Demographic Segmentation Example Company. Demographic segmentation product examples. Advantages and Disadvantages of Demographic Segmentation
Demographic Segmentation Examples
Demographic Segmentation examples refer to separating people based on demographic variables such as age, gender, ethnicity, education, religion, economic status, experience, and group membership. The example of demographic segmentation is also known as a demographic factor and variable in product example. It is an effective strategy for target audience segmentation. The three market segmentation techniques are demographic, geographic, and psychographic segmentation. People utilize demographic examples for marketing, political, and social campaigns. The demographic segmentation example company is the most significant way to divide potential customers in marketing. Market researchers use it to identify a particular group of people.
Demographic Segmentation Example Company
The demographic segmentation example in the company refers to the audience segmentation factors, including age, gender, ethnicity, education, religion, economic status, etc. The demographic segmentation example company is also known as the demographic segmentation product example.
For example, a company is conducting a marketing campaign to sell shaving cream. The company intends to target and persuade only adult males. Adult males only use shaving cream, so they want to separate males to drive the marketing campaign. It will be worthless if they spend time behind women; because women do not buy and use shaving cream. In this regard, gender is a demographic example in marketing. There are many more examples of demographic, such as age, gender, race, education, etc. Demographic examples assist the company in targeting specific customers to sell the products. It is one of the most crucial ways to target specific customers in marketing products and services.
Demographic Segmentation Product Examples
The 13 Demographic Segmentation Examples in the Company are:
- Age
- Gender
- Ethnicity
- Education
- Religion
- Economic status
- Experience
- Group Member
- Nationality
- Marital Status
- Employment Status
- Family Status
- Living Status
- Political Affiliation
- Voting Status
- Language
- Sexual Orientation
1. Age
Age is the most significant demographic example in marketing because it divides people into similar subgroups based on their age boundary. Customers are categorized based on age limits. It sets the generation of people. A generation is a group of people who give birth and grow up throughout the same period. People of the same age have identical characteristics and experiences. Age is one of the crucial target market demographics examples.
Age Demographic Segmentation Example in Company
For example, Generation X refers to the people born between 1965 and 1980. So, they are around 41 to 56 years old. On the other hand, Generation Z refers to the people born between 1997 and 2012; therefore, they are the newest generation, and their age is about 6 to 24 years. The characteristics, passion, attire, vision, and mission are different between Generation X and Generation Z. Hence; the market researcher will not use the same strategic plan for both of these generations because they are distinguished in their different ages.
2. Gender
Gender is another significant example of a demographic in marketing that divides people into similar subgroups based on their sexes( Males or Females). It is a natural factor that sets people’s sex, whether male or female. Males are also called men, and females are known as women. Therefore, the market and audience researchers choose different social, political, and advertising campaigns between males and females.
Gender Demographic Segmentation Example in Company
For example, a cosmetic product-selling company will surely target women for product marketing instead of targeting men. Women are more interested in buying cosmetics than men; therefore, most cosmetic companies choose women to reach their upcoming and existing product information.
3. Ethnicity
Ethnicity separates people into a similar subgroup based on their tradition, culture, language, history, etc. However, many market researchers have suggested avoiding ethnicity due to stereotypes. People in the same ethnic group share similar cultures, traditions, and experiences. But, two people of the same ethnic group may have diverse attitudes, interests, and experiences because of differences in their age, gender, education, income level, and religion.
Ethnicity Demographic Segmentation Example in Company
For example, Indian women prefer to wear Saree in the cultural festival due to their traditional values. On the other hand, Malay women wear scarves and Chinese dress cheongsam. So, market researchers should focus on ethnicity in marketing products. The marketing policy will not be effective if the authority targets Indian women to sell cheongsam; because it is a Chinese dress. Hence, ethnicity is a crucial factor in product marketing.
4. Education
Education level is the most popular demographic example in market segmentation that divides people into subgroups based on their education level. The interests, attires, mentalities, and behaviours differ between educated and uneducated people. Therefore, the company’s advertising team uses a different approach for product marketing campaigns.
Education Demographic Segmentation Example in Company
For example, the Global Assistant Education Consultant assists students in getting admission to several universities worldwide. It starts with Facebook paid advertising to collect potential customers. The students are the only customers. So, the management has selected only students to reach their advertising message.
In addition, the research questionnaire’s education level is a significant demographic example.
Demographic Questionnaire Example
5. Religion
Religion is another sensitive demographic example that divides people into identical subcategories based on their religious faith and worship, such as Christianity, Muslim, Hinduism, Buddhism, Taoism, Sikhism, etc. It is one of the sensitive variables in demographic market segmentation.
Religion Demographic Segmentation Example in Company
For instance, advertising for alcoholic beverages is taboo in the Muslim religion, whereas marketing for alcoholic liquor is highly accepted in the Christian. The researcher should focus on religion before starting marketing alcoholic liquor.
6. Economic Status
Economic status refers to the socio-economical condition of the audience. It separates people into similar subgroups based on their income. Income is a prime example of target market segmentation affecting people’s behaviors and attitudes.
Economic Demographic Segmentation Example in Company
For example, if a family earns little money to exist, the family members will probably be more concerned about fulfilling basic needs. On the other hand, if a family makes a perfect amount of money, they will focus on fulfilling others’ needs, such as hobbies, passions, etc. Researchers suggested that the higher the family income, the more conservative their attitudes.
7. Experience
Experience refers to the skill and knowledge obtained from exercising and training. The market analyzer needs to use a different strategy for the experienced and non-experienced potential customers to motivate a client.
Experience Demographic Segmentation Example in Company
For example, the experience is not similar among the potential newcomer, expert, and veteran employees. Similarly, students in the first, second, and final year differ in expertise and knowledge.
8. Group Member
Group members refer to some specified people who share common interests. The most common examples of social groups are primary groups, self-help groups, educational groups, service groups, virtual groups, political groups, and so on. Group members are also examples of demographic segmentation. People join a group to meet their diverse needs, for example, spending pastimes, satisfying hobbies, playing recreational activities, etc. A group comprises a limited number of people who share a common independent goal. For instance, football team members share a common goal and represent similar attitudes and behaviour.
Group Member Demographic Segmentation Example in Company
For example, as a marketing manager, it would be worse to sell football players’ accessories to cricket players. A group of people shares common interests; therefore, market researchers should focus on marketing relevant products to the same group.
9. Nationality
Nationality indicates the citizen of the country. Every person is a citizen of a particular country, known as nationality. According to international law, It is a legal identification of the people under a sovereign state.
Nationality Demographic Segmentation Example in Company
For example, Jon is a citizen of America, so his nationality is American, whereas, Xujiao is Chinese, so his nationality is china.
10. Marital Status
Marital status refers to the marriage situation, admittedly. There are many types of marital status: single, married, divorced, widow, separated, single parent, and conditional partnership.
Marital Status Demographic Segmentation Example in Company
For example, married people’s lifestyle differs from single people’s.
11. Employment Status
Employment status refers to the professional condition of the audience. It determines the profession of the target audience, such as service holders, people in business, and the unemployed. Employment status seems to be a crucial demographic variable to the target audiences in marketing. It indicates what types of products they use and do not use.
Employment Demographic Segmentation Example in Company
Employment people lead a happy life than unemployed people in society.
12. Family Status
Family status describes the condition of the family background where they grew up. The most common types of families are extended, nuclear, and single-parental families. People represent different characteristics who come from diverse families. The surveyor focuses on the family status significantly for marketing products.
Family Demographic Segmentation Example in Company
For example, the royal family uses aristocratic brands such as BMW cars, Apple phones, Rolex watches, Gucci Bags, etc.
13. Living Status
The living status also somewhat represents the economic condition of the target audience. The two most common types of living situations are achieved status and ascribed status.
Living Status Demographic Segmentation Example in Company
For example, children grow up with ascribed status, and adults grow up with achieved status.
Conclusion
Demographic Segmentation Examples in Company are age, gender, ethnicity, education, religion, economic status, experience, group member, nationality, marital status, employment status, family status, and living status. These demographic examples assist the market researcher in deciding whether the customer will buy the product or not. It also provides the needs of potential customers.
Demographic Segmentation Product Examples
Demographic segmentation product examples are also known as segmentation factors and target market demographics examples. Market researchers conduct target market segmentation via a survey questionnaire. Additionally, the academic researcher set demographic characteristics in the quantitative research questionnaire to collect data for the research project.
Advantages and Disadvantages of Demographic Segmentation
Advantages of Demographic Segmentation
Demographic segmentation allows you to find out potential clients for selling products. It also reduces unnecessary marketing costs.
