Lean Canvas Business Model- Lean Canvas Word Template Example

Lean Canvas Business Model, Lean Canvas Word Template & Example. Lean Canvas Model. Also, Lean Canvas Word Template, Lean Canvas Example, Lean Canvas Elements, Lean Business Model.

Lean Canvas Model

The Lean Canvas model refers to a business plan template outlining nine important elements related to the new business. In 2010, Ash Maurya developed the one-page business template and termed it the Lean Canvas Model. The lean canvas model assists entrepreneurship in pre-assume the 9 essential key ideas related to the Business.

Lean Canvas is adapted from Business Model Canvas introduced by Alex Osterwalder in 2005. Therefore, the lean canvas model is also known as the Lean Canvas Business Model.  The alternative names of the Lean Canvas are the Lean Canvas Model, Lean Business Canvas, Lean Business Model, Lean Startup Canvas, and Lean Canvas Online.

Lean Canvas Business Model

Lean canvas business model refers to a one-page business plan template describing 9 key ideas elements related to the market; for example, problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. However, the additional elements of the lean canvas model are existing alternatives, high-level concept, and early adopters. It replaces detailed business plans with a concise and single page business template. 

History of the Lean Business Model

Lean Canvas Business Model is adopted from Business Model Canvas, as well as Business Model Canvas was adapted from Business Model Ontology. In 2004, Alex Osterwalder introduced Business Model Ontology for digital business. After one year, In 2005, he introduced the Business Model Canvas based on the previous theory “Business Model Ontology”. In 2010, Ash Maurya introduced the Lean Canvas model for entrepreneurship to start a new business with concise information regarding the business, including problem, solution,  target audiences, competitors, and so more.

Lean Canvas Example – Word File Download Link

Lean Canvas Word Template

Lean Canvas Business Model- Lean Canvas Word Template Example
Figure 1: Lean Model Canvas
How to Fill Out a Lean Canvas
Lean Canvas Business Model- Lean Canvas Word Template Example
Figure 2: Instruction To Fill out Lean Model Canvas

lean canvas business model example

BambooS- An Eco-Friendly Company in Malaysia

BambooS is an environment-friendly company in Malaysia that produce bamboo straws. Nowadays, restaurants do not provide plastic straws due to polluting the ocean extremely. So, the BambooS has come up with straw made by Bamboo. These products are cheap, portable, reusable, and decomposable. The government of many countries including Malaysia has given directives to reduce the use of plastic. Therefore, many restaurants including McDonald’s, KFC, PizzaHut, and Nando’s do not provide plastic straws. It is really difficult to drink juice without a straw, hence BambooS has started to sell portable and reuseable bamboo straw.

This is an example of a Lean Canvas template filled out by BambooS an eco-friendly company in Malaysia. Actually, the student at University Putra Malaysia students completes these lean startups for assignment purpose. However, entrepreneurship also follows the same instructions to complete the lean canvas template. Hopefully, it will assist you to obtain ideas on how to fill out a lean canvas.

Lean Canvas Business Model- Lean Canvas Word Template Example

The Lean Canvas example will help you to know how to fill the lean canvas word template. The author has attached a blank and filled lean canvas word template for entrepreneurship. It will definitely assist the new businessmen to start new business wisely.

The 9 Elements of the Lean Canvas Business Model are:
  1. Problem
  2. Solution
  3. Unique Value Proposition
  4. Unfair Advantage
  5. Customer Segments
  6. Key Metrics
  7. Channels
  8. Cost Structure
  9. Revenue Structure
1. Problem

Firstly, as an entrepreneur, you have to identify some existing problems that you want to solve with the new products and services. It is very crucial to find out at least three essential problems that your product and service will solve completely. Therefore, the entrepreneur needs to list down three problems under the problem section in the lean canvas.

For example, according to BambooS’ lean canvas, the three problems are environmental pollution, one-time use, and restaurants do not provide plastic straws now. So, BambooS is a new company that has outlined these three problems.


The solution is the goal of your business. So, you must have to outline the solution to the problems mentioned in the problem section. The solutions have to be concise, significant and enough capable to resolve the problems.

For example, according to figure 3, the three solutions are an eco-friendly product, reusable and portable. These three proposed solutions are sufficient to resolve the problems.

3. Unique Value Proposition

A unique value proportion refers to a commitment of value that the product or service will definitely provide. It is the fundamental reason for what the customer will buy the products or services. So, you have to differentiate your product or services from others to grab customer’s attention. Unique value proposition also represents the company tagline somewhat relevant to the mission and vision.

For example, the unique value proposition of the BambooS’ products are bamboo straws- reusable and eco-friendly products, customized product- different sizes and made by natural material. The tagline is Grab me with zero pollution to save the planet.

4. Unfair Advantage

Unfair advantage denotes something of the company that competitors will not be able to replicate. It is an exceptional quality of the product or services that make the company distinguished. However, you must have to keep remember that your unfair advantages are sustainable. 

For example, the unfair advantages of BambooS’ company are the new eco-friendly product in the market, unique packaging with pouch bag made by jute, and providing engraved service. These unfair advantages are sustainable and exceptional that no company provides now in Malaysia. 

5. Customer Segments

The problems and customer segments are interconnected issues; because problems are created by the customers. So, the problem can not endure without customers.  Additionally, customers are the consumer of your products and services. Therefore, you have to analyse your target customer before identifying the problems. Some questions related to the customers should keep in mind to segment customers, such as where does your customer live, what is the economical conditions, what is the demographic factors and so more. Customer segmentation is also known as audience segmentation.

For example, the BambooS’ authority has chosen the University Putra Malaysia to target audiences. Additionally, they have included Cafe and Restaurant at UPM, Facebook and Instagram Users and eCommerce Marketplaces (Lazada & Shopee Users) to the customer segment section. 

6. Key Metrics

Key metric refers to the factors that the company owner measure to run the business properly. The key metric drives the performance of the business, so the owner must need to focus on these factors to keep the record. Actually, key metrics are the statistical data related to market share, consumers, number of new users, revenue per customers and so more. For example, how many followers of the social media pages and what is the monthly sales revenue. Sometimes, management invests in marketing based on the key metrics data. Every company invests to get

For example, the three key metrics of the BambooS company are active community growth rate at UPM and bamboo straw users, Social media page followers and monthly selling rate, and customer’s positive feedback vs sales revenue. These data will definitely help the authority to adopt a strategic marketing policy to increase sales revenue. If the company can sell the product properly on social media platforms compared to offline sales, they definitely focus on increasing followers on social media pages to earn more. 

7. Channels

Channels are the media in which management reaches the customers. The channel plays an essential media to conduct a marketing campaign.  There are many types of channels or media that allow you to reach customers as well as regulate campaign. The two most important types of channels are the offline and online channel. The offline channels are face to face marketing, placard, banner, festoon, Newspaper, TV, and radio. On the other hand, the online channels are social media platforms, e-commerce site, and website traffic. Usually, the market analyser researches the customer’s background to decide which channels they want to use to conduct a marketing campaign. Nowadays, most companies utilize e-commerce and social media channels to conduct digital marketing. The covid-19 pandemic has changed people lifestyles, business patterns and education procedure. Nowadays, many organization are using online meeting platforms to conduct the organizational meeting as well as regulate business properly.

For example, the BambooS’ authority has chosen Facebook, Instagram, LinkedIn, company official website, Lazada, Shopee, and  Word-of-mouth marketing- WOM for the UPM community.  

8. Cost Structure

Cost structure refers to the costs of launching the new business, for example, equipment acquisition costs, marketing costs, operational costs, and website domain and hosting cost. According to a statistic report, around 90 per cent of new companies fail to operate the business due to not considering the total cost of starting and driving the business. Therefore, the owner needs to launch a new business after arranging the full payment.

For example, the BambooS’ authority outlines the sectors where they have to invest money to launch business initially. The list is following:

  • Purchasing Bamboos, Pouches, Coconut fibre cleaning brush and Paper box.
  • Delivery fee.
  • 3D Printing service cost.
  • Website design and online Paid-advertising.
9. Revenue Structure

Revenue is the key performance indicator of a company. The factors of the company performance and the revenue has a positive relationship that influences each other. Revenue structure is also known as a revenue stream. You have to assess and set the price of the product before releasing it to the market. Many companies do the mistake that set a very low price when launching the product in the market.

The minimum price may bring an adverse impact on business. It damages the future probabilities of your business. Firstly, you might lose a customer when increasing your product price later. The price module must have to be tested several times through multiple ways to catch the market by the products. The revenue structure depends on the types of business whether you want to sell product or services. It also depends on whether the business is online platforms based or physical market based.

For example, BambooS includes the factors to the revenue model, such as physical product selling, launching price is not so much low or high, and online selling price lower than direct selling.

Difference Between Lean Canvas and Business Model Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example

Firstly, Ash Maurya developed the Lean Canvas Model in 2010, whereas Alex Osterwalder introduced the Business Model canvas in 2005.

Secondly, the 9 basic elements of the lean canvas model are the problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. On the other hand, the 9 fundamental elements of the Business model canvas are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Additionally, the Lean canvas model is suitable for new entrepreneurship who want to start a new business and startup. In contrast, Business Model Canvas is suitable for an existing business.

Usually, entrepreneurship, founder and investor of the company apply the lean canvas model. However, the senior manager, marketing manager and operation manager utilize business model canvas to yield positive outcome from business.

Moreover, the purpose of applying lean canvas is to identify the problem and solution to fit new entrants. On the other hand, the objective of using the Business model canvas is to understand the existing market and identify opportunities.

Furthermore, the basis of the lean canvas model indicates testing ideas, assessing the assumption, and focusing on the value proposition. In contrast, the basis of the Business model canvas shows advance and progressive innovation.

Lean Canvas Versus Business Model Canvas

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Model Canvas Example For Google

A sample of a lean model canvas of Google has been presented here for a better understanding of how to fill out the template.

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Model Canvas Example For YouTube

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lewin’s Change Model, Lewin’s Change Management Model 3 Steps

Lewin’s Change Model- Lewin’s Change Management Model as well as Lewin’s Change Theory. The 3 Stages of the Lewin change management model are unfreezing, changing & refreezing. How to Change Communication during Change Management.

Table of Contents

  • Lewin’s Change Model,
  • Three Steps of Lewin Change Management (Unfreeze, Change, Refreeze),
  • 3 Stages of Communication during Lewin Change Management.

Lewin’s Change Model

Lewin’s change model refers to the three stages of management change theory. The three stages of Lewin’s change model are unfreezing, changing, and refreezing. Therefore, it is also known as Lewin’s change theory. The alternative names of Lewin’s change model are Lewin’s change management model, Lewin’s three-step change model, Lewin’s 3 stage model, Kurt Lewin change model, Kurt Lewin change theory, Lewin’s model, and also unfreeze change refreeze model.

In 1947, Kurt Lewin introduced the three-step change management model that is known as Lewin’s change model. Although there have many change management models established by different scholars such as Kotter’s Change Management Model, Kübler-Ross Five Stage Change Management, ADKAR Change Management Model, McKinsey 7-S Change Management Model, also Lewin’s Change Model or Theory. Lewin’s change model has become the most popular for its simplicity and fewer stages, for example, unfreeze, change, and refreeze.

Nowadays, researchers have developed many theories based on Lewin’s change management model. So, it is the foundation of all modern change management theories. For example, John Kotter’s 8-stage management change model was developed based on Lewin’s change model or theory. Now, the management system is complex compared to before when the model was introduced. Therefore, the practice of Lewin’s change management model is controversial in modern organizations. It has great theoretical significance in the research arena rather than practical importance.

Lewin's change model
Figure 1: Lewin’s Change Model or Theory
Example of Lewin’s Change Model

An ice block cannot be transformed into a new shape without melting it. So you need to create a hot environment to melt the ice block. Definitely, the temperature has to be more than 32°F (0°C) temperature to melt the ice. So, here, increasing the temperature is similar to the unfreezing that motivates employees to accepts change. It will take time to transform the entire ice block into the water.  Keep the glass in an isolated place and ensure the temperature is suitable for melting ice. When the ice block completely transforms into water, pour them into a pot to give the new shape. For example, pour all water into a glass melted from the ice block. Here, pouring the water into a glass is changing steps or moving stage.

Finally, keeping the glass in a cold place to transform the water into ice again. This is the way of frozen the water again into a new solid shape. It is called the process of refreezing and the final stage of Lewin’s change management model.

The summary of the model was that successful management change is accomplished through a three-stage process; unfreezing, changing or moving, and freezing or refreezing.

Below, the author has discussed the three-step of management change elaborately.

Stages of Lewin’s Change Model

The three stages of Lewin’s change model are:

  1. Unfreeze stage
  2. Change stage
  3. Refreeze stage

1. Unfreeze Stage

Unfreeze is the initial stage or step of Lewin’s change model or Lewin’s change management model. In this stage, employees take mental preparation to accept the change of the organization. In the management system, unfreeze stage refers to the process of breaking down the existing state of circumstances to accept the organizational changes. Usually, employees feel comfortable in the existing condition of the organization therefore, some of them do not like to accept organizational change easily due to uncertainty. The unfreezing stage consists of the process of educating people about opportunities for organizational change. The organization should practice the change communication strategy to prepare employees for the change.

The key point of this stage is to compel employees to accept organizational change through effective change communication. It is important to maintain effective interaction within the organization to persuade employees to accept change. Employees will accept the change if they can understand the current way of doing things cannot protect the company or organization from surviving.  Additionally, they need to understand that change is essential to survive the organization as well as achieve competitive advantages.

A high level of positive motivation among employees helps to accept the organizational changes. The organization needs to persuade the stakeholders that the change will bring benefits to everyone. Some people will accept it easily but some of them will deny it at the initial time. Finally, everyone will come up with the motivation to accept the change.

 Lewin’s Change Model in the COVID-19 Pandemic

For example, the educational institute has shut down due to the COVID-19 pandemic. Therefore, all organizations including educational institutes decided to conduct virtual or online classes to ensure the continuation of education for students. These educational institutes are applying online meeting platforms, for example, Zoom, Google Meet to conduct virtual classes and organizational meetings. It was a new experience for lecturers therefore they were afraid of uncertainty as well as interested to take online classes. But, the university authority compels them to accept the change. The university authority maintains effective communication through social media platforms to motivate employees to accept change, They thought that accepting the organizational change will help to achieve competitive advantages as the other educational institutes are adopting the changes.

Communication During the Unfreeze Stage
  • Primary communication objective – to prepare stakeholders, employees, and the organization to accept the change – “Readying” the organization.
  • Resistance will increase at the same speed with how huge the change is and how much it affects the organization.
  • However, effective communication can overcome resistance.
  • In order to ‘ready’ the organization for accepting the change, it is important to declare the objective of the change.
  • Make sure everyone in the organization knows what is going to happen, and why.
  • The first factor that must be communicated for change, by pointing out the difference between actual outcomes and desired outcomes. This first message or declaration should come from the top-level management of the organization to avoid communication conflict.

2. Change (Move) Stage

Actual changes take place in this stage and everyone in the organization decides to accept the change with positive motivation. Employees accept and adjust to the new working atmosphere. Changes can be major or minor based on the organization’s need. The organization needs to provide sufficient training and support for the employees to embrace the changes. It is the stage of implementing the full process of changes, therefore, a lot of issues need to be done consciously. Some employees may spread misleading information due to having insufficient information about organizational change. So, the organization needs to practice an effective communication process within organization to avoid those types of unwanted issues. However, at the end of the day, employees will be focused on practising the new work.

Communication During the Change Stage
  • The organization should ensure effective communication among employees to reduce uncertainty as well as rumours. People may indulge in spreading disinformation and rumours who have less information about the process of changes. The communication has to have a more specific character in this stage than the previous phase.

Communication in these steps is very important to the following purposes:

  • to provide authentic, accurate, and detailed information on what is going to happen to those who have less insufficient information about the implementation of changes.
  • to distribute the new responsibility among assigned people in the organization

3. Refreeze Stage 

In this stage, employees adjust to the organizational change day by day. This is a slow process of adopting the new culture and atmosphere of the organizational workplace. Employees and stakeholders may take a long time to adjust to the new systems. The pace of the practice among employees determines the time of the refreezing stage.  This is the most important stage in Lewin’s change model so, everyone deals with it efficiently. The new attitude and behaviour of employees become solidified as the norm of the organization. Finally, everyone starts to feel comfortable as in the previous stage before unfreezing.

Communication During the Refreeze Stage
  • Communication should be focused on answering employees’ queries regarding rewards, control, efficiency, and relationship roles.
  • In this stage, the information flow should be concrete, continuous, and multidirectional, so that employees have a sufficient understanding of the personal associations of the change.
  • Unavoidable misunderstandings may occur in this step so, communication should focus on making the change successful.
  • Lewin, K. (1947). Frontiers in group dynamics: II. Channels of group life; social planning and action research. Human relations1(2), 143-153.
  • Lewin, K. (2016). Frontiers in group dynamics: Concept, method and reality in social science; social equilibria and social change. Human relations.
Citation for this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2021). Lewin Change Management Model- 3 Stages of Lewin Change Management. Educational Website For Online Learning. https://newsmoor.com/lewins-change-model-3-steps-management-change-and-communication/