Hard Skills and Soft Skills That Need to Master to Become Efficient Leader. Top Five Hard and Soft Skills to become the Future Ready Leader.
Hard Skills and Soft Skills
A set of abilities and skills that are quantifiable and tangible. It refers to those skills that we can acquire in different ways such as by reading books, practicing, learning from TV or the internet, and so on. For example, Computer Programing, driving, cooking, using different kinds of types of machinery.
Soft skills refer to those skills or abilities that are not tangible but unquantifiable. These skills are one’s personal skill, their specialty. Soft skills cannot be taught, unlike hard skills. These are called people skills.
List of five hard skills that need to master
Bilingual or Multilingual
A leader must know foreign languages to communicate with people or leaders of other nations. It is essential for every leader, from a nation’s prime minister to an organization’s owner or stakeholders. Hence, I want to know this skill to collaborate, cooperate with other people of other countries.
In the present time of globalization and the internet revolution, being a computer expert is very important. Every leader needs to know how to use a computer. I must have to know this skill for getting information to analyze, market assessment, learning new technologies to security development in every aspect.
A researcher enriches the world with new in-depth knowledge, influences people’s Perspectives, come up with new thoughts. People all over the world get to know his findings and get to learn more.
A leader must know to use his time properly. There are a lot of employees in his organization and he is the only responsible person who needs to manage everything. I want to learn managing time properly for making done all tasks on time.
A leader must have to be a good listener. He can’t just protest or disagree with every statement of his or her employee. A leader should try to listen to everyone’s statement before giving his or her statement. I want to be a good listener.
List of five soft skills that need to master
A good communicator can deliver his speech clearly. People will not believe your statement without clear speech. I want everyone to believe my words for my effective communication skill.
I need to be flexible in terms of different environments or situations. I have to be calm to understand the situation before taking action. Angriness is very harmful if you get it when need to make a decision.
Teamwork is an important soft skill that makes a leader to be associated with employees or partners. I need this skill to build up unity to gain the objectives.
I want to have empathy skill that helps to understand the emotions of others. I think it is one of the most important skills that will make me able to feel other’s emotions and conditions.
A leader should never stop if he or she decides to start. It is very difficult to gain success without consistency. I want to have this skill for being a good leader in the future.
Personally I want to master all these hard and soft skills from now and onward to become a good leader. I think these skills would be quite enough for being a good leader.
Corporate branding and personal branding. How to improvecorporate branding and personal branding, The importance of corporate branding and personal branding.
Corporate branding and personal branding
What is Corporate Branding?
Corporate branding denotes the set of strategies and practices that promote the name of the company instead of promoting the services or products. So, it is a broader way of branding that focuses on marketing for the company name to make it more popular amid counterpart, stakeholders, suppliers, employees, and consumers. The way of corporate branding is different from service and product branding in many ways.
There are many companies that are highly concerned about corporate branding to differentiate them from competitors such as Apple, Tesla, Nike, Hub Spot, Facebook, and Takeaway.
What is Personal branding?
Personal branding refers to the intention of marketing for the individual to be an influential person in the industry. It is all about the effort to increase persona credibility to differentiate them from others. Some basic characteristics that you must need to have for personal branding such as discovering your uniqueness, earning the reputation, and becoming familiar with people from all walks of life.
There are many people who have become very popular for personal branding, for example, Oprah Winfrey, Jon Morrow, Gordon Tredgold, Neil Patel, and Sean Ogle.
The importance of corporate branding and personal branding
Importance of corporate branding
Corporate branding is very important for the many aspects of the company such as earning reputations, getting new customers, making trust within stakeholders, improving employee satisfaction, and increasing company personality.
Corporate branding assists the industry to earn recognition and reputation as well as become famous to the customers. Earning reputations is a very important practice that every company wants to have it for competitive advantages.
Getting new customers
Customers are the core power of operating a company smoothly, therefore, they try to get consumers to sell products or services. Strong corporate branding brings positive impacts to customers. When a company becomes popular among general people, they can take challenges introducing new products and services confidently.
Making trust within stakeholders
Effective corporate branding can influence stakeholders to be associated with the company without any doubt. Stakeholders are the core components of the company such as suppliers, employees, customers, media, and so on. A company cannot run smoothly without all-out support of the stakeholders, it is an important strategy to make trust among stakeholders.
Improving employee satisfaction
Employees are also known as internal stakeholders. Employees can take a company to a top position in competitive advantages with great efforts as well as they also can get down the industry with negative attitudes such as carelessness, dishonesty, conspiracy, and so on. So, the industry needs to make employees happy to keep the pace of development. Corporate branding can make trust among employees to work effectively with the company.
Increasing company personality
Increasing company personality refers to differentiating the company’s identity from other competitors. They need to follow some steps to achieve it completely. A strong company personality leads the industry to get profit through a proper marketing plan. A sophisticated marketing plan must need to increase company personality.
The importance of corporate branding and personal branding
Importance of Personal Branding
Why do you need to do personal branding? Personal branding has been an inevitable factor to distinguish you from competitors with a higher value. The importance of personal branding has been mentioned below.
Your confidence level will be developed if you start to personal branding. Confidence comes from your strengths, skills, and positive qualities. Personal branding will let you identify both negative and positive aspects and you can minimize your weaknesses as well as execute positive aspects in your life properly. Finally, it will raise your self-esteem with self-awareness.
Another benefit of personal branding is to have a clear concept about what you are best at. And, you can utilize your talents in your personal life. Every human being has some god gifted talents that he or she needs to take into account for proper execution in life. So, personal branding makes you able to use your inner power in physical life.
Differentiate yourself from others
Personal branding gives a person to distinguish him or her from others. Differentiation is an inevitable strategy to soar personal branding. It is very crucial to be successful without distinguishing yourself from others. So, personal branding will give you a great opportunity to differentiate you from your rival competitors.
Personal branding definitely makes you capable to build credibility at the end of the marketing policy. People will trust you more when you have a good personality with self-esteem. You can influence others through your personal credibility.
Connection with the specific target audience
Target audience segmentation has come up with excellent benefits for personal branding. You will not be able to complete your personal branding process without connection with the target audience. Everybody is not your target audience so you have to find out them to communicate. You need to reckon with demographic, geographic, psychographic factors when marketing.
How to improvecorporate branding and personal branding
How to improve corporate branding
Enrich company background information
The background information refers to the basic information of the company including establishing date, registration number, business types, contact information, address, website, mission and vision, and so on. These are the inevitable information for every well-known company. They will not be able to improve corporate branding without developing these basic elements of the company. For example, it is quite impossible to operate a business if they do not have a specific office address and website. They not only have to have them but also advertising to know everyone.
2. Collaboration with stakeholders
Stakeholders are internal and external people who have an interest in the business for affecting or being affected by a business. They can be a person, community, organization, and society. The external and internal stakeholders play an influential role to operate the business smoothly. For instance, suppliers, customers, communities are external stakeholders where owners, employees are internal stakeholders. An ethical collaboration with stakeholders can improve corporate branding in many ways, and the company earns huge profits with mutual benefits.
3. Maintain effective communication
Effective communication has become a key component for improving corporate branding, and it can determine that the business will thrive or fall down. The dissatisfaction of the employees and customers can be caused by ineffective communication. Finally, it can lead to a bad profit margin in the business. So, effective communication through multiple media helps to improve corporate branding.
4. Applying modern technology (Social Media)
Social media have become an indispensable part of communication. There are more than 800 social media that are being used communication and sharing information such as Facebook, TikTok, WhatsApp, Viber, Instagram, WeChat, Google+, Pinterest, LinkedIn, VK, and so on. It is estimated that the total users of social media are around 3.0 billion where only Facebook monthly users are 2.30 billion. The industry is taking advantage of social media for business purposes including selling products, communication, getting feedback, and marketing. Social media marketing strategy has become very famous in the modern era. So, applying modern technology emerges as an outstanding strategy to improve corporate branding.
Figure 1: corporate branding with modern technology (Social Media)
6. Evaluating activities
A well-known industry always tries to change the strategy to cope with the situation. Every industry wants to establish a competitive advantage. Assessing all activities is a prime strategy for the company to be differentiated from another competitor. They need to plan as well as implement and finally evaluate to take the decision whether the strategy will be continued or need to be changed. So, evaluating all activities is an important step to improve corporate branding.
How to improve personal branding
Build your Foundation
The key principle of building a foundation is authenticity. You have to be authentic and confident to craft a persona. Personal branding is not pretending something that you are not, but it is the strategy to show your skills to your audiences or customers. You have to keep remind three elements when building a foundation for example skills, beliefs, and values. Skills mean the awards, certificates, training that you have achieved in your life. Passion denotes the topics and sectors that you are interested in. What do you stand for, and what do you stand against? In addition, you have to articulate your brand’s vision, mission, and message. Hence, building your foundation is the first and essential elements to improve personal building.
2. Choose your Target Audience
Not everyone is your ideal audience and client. Targeting the audience is a prior step to personal branding. People will not accept you until proving necessary information to them. So, you have to identify who is your audience and customers before disseminating info. There are three important factors for targeting audiences such as geographic, demographic, and psychographic factors. People will follow you who really getting benefits from you directly and indirectly.
3. Optimize your Personal Website
A proverb says that the first impression is the best information. Most of your clients and audiences cannot see you physically, yet they follow you through the website and social media. So, you have to create a professional website with a creative logo and photography loved by the audiences. The way of personal branding will be accelerated if you regulate a well-organized website. Your social media will be connecting with the personal website for authenticity.
4. Build a community
Every popular person has their own community. They make it to interact with each other easily. You can create a Facebook Group to be connecting with your audience and clients. It will give you an opportunity to engage in effective communication with audiences. A supportive community can protect you from haters. They can support you to exist in your business.
5. Assessing your performance
Finally, evaluating your performance is the most important strategy to improve your personal branding. A proverb says that to err is human. It is very simple to do mistakes, but not good to correct them. Evaluating your performance is important because of correcting your mistake to yield better service for the audiences.
Corporate branding is to promote a company name where personal branding is to promote a person. Creating identification and differentiating from competitors imply as the objective of both corporate and personal branding. Some rules and regulations must have to follow to improve branding awareness. Most of the time, these branding strategies bring positive impacts on a company and person.
Youth Unemployment in Malaysia: How National Youth Policy Can Overcome Youth Unemployment in Malaysia. Definition of Youth in Malaysia. What is Unemployment? National Youth Policy in Malaysia (NYP). How the National Youth Policy Overcome the Challenges of Youth Unemployment? Conclusion
Definition of Youth in Malaysia:
According to the National Youth Development Policy of Malaysia, youth refers to those people in Malaysia who are aged between 15 and 40 years old. They also mentioned that the activities and programs for empowering young people in Malaysia will be conducted based on age between 18 and 25 years. According to Aun (2020), the Youth unemployment rate in Sabah is at 14 percent followed by the Kelantan, Kedah, Perak, and Perlis at only 11 percent but this rate is only 8% at Penang. This rate has increased by 10 percent in Kuala Lumpur and Selangor. Malaysia’s youth unemployment has been increased dramatically due to the Covid-19 pandemic in 2020.
What is Unemployment?
Unemployment indicates those people who already have been enough aged to do work, and they are looking for a job as paid employment but the job is not available around them (Yunus, 2007). They are interested to do the job but the government and non-government agencies cannot provide a job for them.
National Youth Policy in Malaysia (NYP):
The national youth policy in Malaysia is one of the great initiatives that the government has taken to develop a harmonious Malaysia where youth will come up with inspiration and moral values (Nor, 2015). In order to empower the young generation, the government has passed the Youth Societies and Youth Development Act 2007 (Act 668). The government and NGOs will work together to help the young generation as well as to reduce the youth unemployment rate (“LAWS OF MALAYSIA”, 2007).
Ahmad (2018) stated that the Government and Non-government organization launches some volunteerism programs such as Tunas Usahawan Belia Bumiputera (TUBE), National Transformation 2050 (TN50), MyCorps, iM4U, and Malaysian Youth Council (MBM) to prepare the young generation to face challenges. Malaysian former Prime Minister Datuk Seri Najib Tun Razak started a sophisticated Youth Policy to develop the youths for gaining a higher income nation (E, 2015). In 2018, the policy has been applied to execute the potentiality of youths for maintaining the country’s excellence.
How the National Youth Policy Overcome the Challenges of Youth Unemployment?
Based on my observation I have outlined three recommendations for the National Youth Policy to overcome the challenges of youth unemployment in Malaysia. Five recommendations are as follows:
Reduce dependence on foreign workers.
Motivate youths to be online freelancers.
Sanction loan for SMM business.
Train the unemployed youths.
Collaboration with agencies.
1. Reduce Dependence on Foreign Workers:
First of all, the National Youth Policy can suggest the Malaysian government to reduce the dependence on foreign workers in every sector in the country. The government should stop recruiting new workers from abroad. In addition to that, they have to give instruction to the company for recruiting Malaysian youth to operate activities rather than assigning foreign workers. The former Malaysian Prime Minister Tun Dr Mahathir Mohamad had expressed dissatisfaction over the dependence of foreign workers. Foreign workers have occupied most of the job sectors in Malaysia. These foreign workers come from Indonesia, Nepal, Bangladesh, Pakistan, and so on. The company will be bound to recruit Malaysian unemployed youths with a high salary when they will not be able to bring foreign workers from abroad.
Motivate Youths to be an Online Freelancer:
Secondly, the NYP has to motivate the young generation to be an online freelancer. The Covid-19 pandemic has taught us a great lesson that employee will not lose their job if they are associated with online freelancing jobs. In this pandemic period, many companies sacked their employees but no online freelancer loses the job. According to the Impact of Covid-19 on jobs (2020), it is estimated that around 50 percent of self-employed lost their job opportunity due to the Covid-19 pandemic. Therefore, it is important to motivate unemployed youth to be an online freelancer to cope with the pandemic. It will allow them to earn huge money from home.
Sanction Loan for SMM Business:
Additionally, the government should sanction the loan for operating social media marketing business by the National Youth Policy. SMM is the abbreviation of the social media marketing that has become one of the most popular marketplaces for buying and selling products and services. Sanctioning loan for the business related to social media marketing will persuade young generation to be an entrepreneur. The youth are highly interested in online and social media, so they will feel interested to do business if they get financial support from the government.
Train Unemployed Youths:
Furthermore, the initiative has to take to train unemployed youths through NYP to make them a skillful citizen. We have to enrich them with technical and vocational knowledge that they can execute in the job sector as well as a personal business. An educated person will find his job automatically when he or she will earn skilled in a specific sector.
Collaboration in Agencies:
Finally, the National Youth Policy has to manage governmental agencies, NGOs, and private organizations for working together to eradicate the high rate of unemployment youth. Here, NYP has to play a vital role to compel all agencies to work hand in hand to decrease the unemployment youth rate in Malaysia.
In short, the amount of unemployed youth in Malaysia has been increased dramatically for the Covid-19 pandemic. Unemployed youths are the burden of a country but it can be turned into a strength by empowering them. The challenges of the unemployed youths can be overcome by executing and following the recommendations driven by the National Youth Policy.
(2015, May 15). PM launches new Malaysia Youth Policy. Borneo Post Online. https://www.theborneopost.com/2015/05/16/pm-launches-new-malaysia-youth-policy/
Ahmad, M. R. M. (2018, April 6). Developing youths remains a priority. NST Online. https://www.nst.com.my/news/nation/2018/04/353682/developing-youths-remains-priority
LAWS OF MALAYSIA. (2007). YOUTH SOCIETIES AND YOUTH DEVELOPMENT (ACT 2007). Retrieved from https://www.youthpolicy.org/library/wp-content/uploads/library/2007_Laws_Malaysia_Youth_Societies_Development_Eng.pdf
Aun, L. (2020). Unemployment among Malaysia’s Youth: Structural Trends and Current Challenges [Ebook]. Singapore: PDF. Retrieved from https://www.iseas.edu.sg/wp-content/uploads/2020/05/ISEAS_Perspective_2020_65.pdf
Yunus, F. (2007). Youth Employment and Employability in Malaysia. Malaysian Youth Report: Youth for Nation Building.
Nor, N. A. A. M. (2015). Entrepreneurship development policy in Malaysia. Economic and Social Science Research Centre, MARDI, Persiaran MARDI-UPM, http://ap. fftc. agnet. org/ap_db. php.