Business Plan Examples For Students Entrepreneurship PDF

Business Plan Examples For Students. Business Proposal Examples for Students. Also, Business Plan Samples For Students. Business Plan Examples For Students Entrepreneurship PDF.

Business Plan

The business plan refers to the company’s written statement that explains the business entirely, including executive summary, product and service, operation, marketing, and financial plan. The employee makes the business plan to represent the organization to stakeholders, customers, and affiliates. It proposes the business strategy entirely, so a business plan is also known as a business proposal. The business plan is crucial for a company to achieve competitive advantages. The significant elements of the business plan are executive summary, background, product and service, organizational structure, sale and marketing strategy, financial and operational plan, and so more. For example, the new organizational structure of Netflix has influenced to improve its performance in 2021-2022. In the meantime, Netflix added the new organizational structure to the business plan and declared it publicly.

Business Plan Example For Students

A business plan example refers to a business proposal sample that thoroughly explains the organization, including the executive summary to the financial statement. It also indicates the business report example or business proposal format. An example of a business plan includes the executive summary of the business, operational strategy, startup financial projections, financial projection, etc. The business plan example for students is also known as the business report format. Business plan writing is a mandatory assignment for students in the entrepreneurship, business administration, and business management course. It is also crucial to get a bank loan and make agreements with other organizations. The bank authority asks the organization to submit a business plan with the bank loan application. The other names of a business plan are business proposal, report, profile, and more. A business plan example is also known as a business proposal example, sample, and format.

Business Plan Examples For Students Entrepreneurship

Today, the author presents a business plan example for students that the students have created in the basic entrepreneurship course in the faculty of economics and management, University Putra Malaysia (UPM). The lecturer sets group assignments for the students, and therefore, the students make the business plan example to complete the group assignment. So, this business plan example certainly assists students of entrepreneurship, BBA, MBA, economics, finance, and business communication course.

Example of Business Report

Business Plan Examples For Students

The students set the company name “BambooS.” BambooS sell reusable and eco-friendly bamboo straws. Bamboo straws are a unique product in Malaysia that can be customized for their length and diameters. Besides, the company offers engraving services. So, customers can customize a meaningful word on the bamboo straw for engraving. In addition, it provides a designed pouch as packaging for our bamboo straw that looks smart.

Business Plan Example and Sample For Students

BUSINESS PLAN TABLE OF CONTENTS

1.0 Executive Summary Of Business Plan

BambooS Sdn. Bhd. company was created by a group of 10 students of University Putra Malaysia from different faculty, and all of them are enrolled in Basic Entrepreneurship (MGM 3180) class. This company is named BambooS as we are selling and producing bamboo-based products. The capital S in the company’s name stands for straw. The original idea came from one of our members, who had suggested we sell reusable and eco-friendly straws. So, we chose Bamboo as the main ingredient of the products.

Currently, we focus on producing bamboo straws as we want to serve the best quality yet affordable straws to our customers. Our product is also biodegradable as it is made from Bamboo. We also guarantee that customers can use our signature many times, and it is also easy to wash and carry. The straw size is customizable, so customers choose the size based on their preferences. In addition, our specialty is not only on our product but also in our packaging. We use eco-friendly and environmentally sustainable packaging. BambooS targeted customers are the University Putra Malaysia society.

Each member will contribute RM 100 each, so the total for ten members’ contributions for the capital is RM 1000. Our warehouse is in the Serdang area, where we produce, package, and store our products. We are making the straw as per the customer’s demand and request. For the marketing part, we are advertising and promoting our product through social media such as WhatsApp, Instagram, Facebook, and e-commerce, such as Shopee. We adopt the lean canvas business model tool to assess the outcome of the business.

2.0 Background of the Company

Product Introduction of Business Plan Examples

2.2 Company overview

Company Overview of Business Plan Formats

2.3 Vision And Mission Statement
2.3.1 Vision Statement

To build a business that encourages using environmentally friendly products in UPM and makes bamboo straw the first choice instead of using a non-reusable straw.

2.3.2    Mission Statement

We want to fulfill the objective of satisfying customers with our eco-friendly products. We are committed to providing a customizable, fair price, and safe bamboo straw to encourage people to reduce pollution by using reusable straws anywhere and anytime.

2.4 Keys To Success

The Keys to Success for BambooS Include: 

Reputation We will always keep in touch with the customer to collect all the feedback on our product or service so we can improve to reach the customer’s satisfaction
Superior Customer Service Additionally, the management is helpful in helping customers to customize and choose the best straw size based on their preferences.
Location Moreover, BambooS deliver products all around Malaysia.
Product Finally, the products are very reusable, affordable, and eco-friendly.

Table 3 Key of Success

2.5 Organizational Chart

Organizational Structure- Business Plan Template

3.0 Administration anD Human Resource Plan

3.1 Business Strategies

Business strategy is crucial in order to maintain or amplify a company’s growth, and good business strategies are not influenced by the personal preferences of corporate management. Based on strategy in our company, there are some highlights on the function of every department to make sure all the plans run smoothly in order to meet the targeted goal that needs to be achieved in our business plan. We have put as much emphasis on the efficiency of each department.

Our company has set several strategies to achieve the company objectives. However, these strategies have been made based on every department’s suggestion.

a. Administration and Human Resources Department
  • The admin and human resource department monitors all the business operations according to the procedure and manages co-workers and administration problems.
  • It also addresses and solves problems that affect people management programs in the long run.
b. Marketing Department
  • This department ensures the marketing of the product and promotional activities in order to reach the products to a vast amount of potential clients.
  • It also promotes the business and mission of an organization through social media.
c. Operational Department
  • The operational department ensures that all the equipment and material are in order to run the operation smoothly and maintain that all products are effective and of good quality.
  • Additionally, this department has the ultimate accountability for profit and loss and seeks to maximize return on investment for the shareholders.
3.2 Position and Qualification

Business Plan Example

3.3 Job Descriptions

Job Description in Business Plan

4.0  Market Plan

4.1  Introduction

BambooS Sdn. Bhd. Support the “Save The Earth” campaign in producing eco-friendly Bamboo straws. These straws are environmentally friendly products; therefore, they work as alternatives to plastic products. The government has imposed restrictions on the use of plastic straws. They also create social awareness among people to consume natural products. Hence,   It is a substantial driving factor of our market strategy. In addition, the surging demand for drinking beverages, including juices and Boba drinks and the save the turtle campaign, is also propelling the demand for bamboo straws across the globe. Bamboo straws are reusable compared to plastic; they are better for health, durable & robust, and it is an environmentally friendly product.

4.2 Objective of Marketing

Our objective in producing Bamboo straw is to encourage consumers to use natural, eco-friendly products. Why are bamboo straws better than metal? Firstly, Bamboo comes from a natural source. So, it is naturally sturdy and effortless to collect. We need to use chemicals in order to produce and process metal straws.

Additionally, metal straws are not pocket friendly compared to Bamboo. Moreover, metal will rust when in contact with water and oxygen. Bamboo is much more cost-effective, less work, and easy to get sources. Our marketing strategy will focus mainly on reusable principal and much more trendy to youngsters because we have an engraving service to attract them.

4.3 Analysis of Marketing
4.3.1 Market Trend

The demand for bamboo straws has risen due to growing awareness about the environment. Additionally, plastic straws have been reduced due to the government’s restrictions. , However, due to some exceptional properties of Bamboo, the bamboo straws market is anticipated to witness high growth prospects shortly. In addition, BambooS Sdn. Bhd’s uniqueness is we produce our straw ourselves, safety and hygiene assure, plus buyer can engrave their name on the straw, which is the wow factor to our product. Nowadays, consumers want recognition for something they buy or support, and they are also enthusiastic about ‘Save the Earth’ and deserve to flex.

4.3.2 External Environment Analysis

Our first target market is around University Putra Malaysia (UPM). Since we are students of UPM, it is easier to approach our target consumers, including students and staff. Students tend to bring their water bottles or flask to classes. It is one step toward being environmentally friendly; thus, we encourage their effort by selling bamboo straws. In addition, we will promote our product at cafes or food courts at faculty and library cafes and put up a booth at stationery stores and convenience stores.

4.3.3 Internal Environment Analysis

(SWOT ANALYSIS)

SWOT Analysis For Business Plan Example

4.3.4 Market Opportunities

Our bamboo straw is portable and comes with a pouch; thus, it is hygienic and convenient to bring everywhere. We also provide a small straw brush to ensure deep cleaning of the inner straw. Our product is not one of the straws, so students and staff can save money, and no need to bring straws in large volumes. The structure of our bamboo straw is strong and sturdy; thus, it will not break if soaked in water for a long time, unlike paper straws.

4.4 Target Market
4.4.1    Segmentation

Size

  • S size – for ordinary beverage, fully liquid
  • L size – suit for Boba drink or any drink that has topping.

Usage

  • People use straws for drinking tea, juice, frappe, and Boba.

Industry

  • Restaurant, cafe, food court, canteen, food stall, stationery store, convenience store, cooperative around UPM
4.4.2 Consumer Market and Buyer Behaviour

(i)         Student and staff at UPM
(ii)        Cafe and Restaurant at UPM

4.4.3 Positioning
  1. New marketing strategy for eco-friendly products in the market.
  2. Our product, production, process, and packaging match with zero pollution
  • Providing Engraved service
  1. Customized and Eco-friendly bamboo straws of different sizes
  2. Made by Organic material
  3. Unique packaging with punch made by the jute bag.
4.5 4 P’s Marketing Strategy
4.5.1 Product Strategy

To make our product outstand the competitors in our business, we will ensure the quality and safety of our products always satisfy our customers.

Packaging

Our product comes neatly packaged in unique eco-friendly packaging with punch made by the jute bag, natural storage bags designed to help people think responsibly and promote their reusable bamboo straws every day.

Labeling/Customised

Our company provides customization services such as resizes and engraving the bamboo straws to attract more customers. So, our customers can request any size and engrave their straw with any logo or design they like. Our product comes in two sizes: the regular size for the standard beverage, fully liquid, and the large size suitable for Boba drink or drink that has topped. For engraving, customers can send and upload personalized messages with their logo or name to any of our social media accounts. Personalized bamboo straws look fantastic across social media.

4.5.2 Price Strategy

Price is the quantity of payment or compensation given by one party to the other in order to get the return for goods or services. It is essential as it determines our company’s profit and survival. Two factors affect our pricing strategy to maximize our earnings: internal and external factors. In our company, the external factor that affects our pricing strategy is marketing management cost, while the external factor is the competitive environment.

Our marketing management decided to sell the straw in four sets: A, B, C, and D. Our company decided to set the price at RM 10.00 for set A. This set includes the regular size Bamboo straw, brush, and pouch. Then SET B cost RM 12.00, including the Boba size straw, brush, and pouch. SET C and SET D are the same set, A and B, but they are more special because they include the engraving service. The engraving cost is RM 8.00 for each Set. As we mentioned before, our product provides customization of size, which means our customers can personally request for resizes the straw with the length they want, which costs RM 9.00 per set.

4.5.3 Place Strategy

Place strategy is also known as distribution strategy, wherein the organization decides the mode of distribution for the product. The pacing strategy plays an essential role in the product’s marketing strategy for development. We have chosen the market, cafe, or restaurant adjacent to the University Putra Malaysia. Our main target market is UPM staff and students.

Furthermore, we also decided to make it easy for our customers to find our product by using the shopping platform apps, Shopee apps. We chose these apps because Shopee is the go-to platform if you want to start selling online at a low cost and big money, which is commission-free selling and free shipping.

4.5.4  Promotion Strategy

Promotion is the marketer’s communication to provide information to different parties about the products. It is a communication process that involves data, persuasion, and influence on the customer. In order to get customers’ attention and obtain a more significant market share, Bamboos Sdn. Bhd uses `digital marketing, internet networking, or social media marketing.

We have set up social media accounts, Instagram, Facebook, Shopee, and Blogspot, to create awareness among people about our company. The marketing team will upload the promotional content to the social media platforms. This is because most people will be asked to stay at home due to this pandemic. With that, an online platform is the easiest way to buy anything that we want without going out. Moreover, online shopping has become trending in this era, and all these social media sites have become the hottest websites, especially Instagram, which has a high rating in advertising. Many companies use social media for advertising their product and service by putting their corporate information in their account.

Social Media Advantages

The advantage of using all these social media marketing is that it is free and can reach a large amount of the target market. We also use this social media platform to do the hard and soft selling.

We fully develop every post to maintain its originality of the post. In addition, we will continually update our post and story feeds to make sure the customers are more exposed to our product. Next, we also take advantage of the media’s hashtag usage. We are using hashtags such as #Bamboos, #SafeTheEarth, and more to make it easier for customers to find or provide feedback on our products. The marketing team uses WhatsApp, Shopee apps, and direct messages on Facebook and Instagram as the medium for the ordering process.

Similarly, we will place the generated links on each social media to facilitate the product ordering process. Our company also makes sure the transaction with our customers becomes easy and user-friendly. Finally, we also produce videos to promote our sales, and using videos to promote products is the highest social media reach for views and engagement.

As for Bamboos Sdn. Bhd, we tend to focus more on WhatsApp groups, Shopee, and Instagram since our target market is more UPM students. In the WhatsApp group, there are many students involved, such as on faculty, college or hostels, and club groups WhatsApp and Instagram are more popular among the students as the place they spend most of their time.

5.0 operations planning

5.1  Location and Places

The Bamboo straw will be sold via online platforms, and the process of manufacturing and packaging will be handled by our company members in the warehouse. The production team resizes and polishes the Bamboo at the warehouse in South City Condominiums, Seri Kembangan, Selangor. The online platforms are Instagram, Facebook, Shopee, Blogspot, and WhatsApp. The supplies will be directly delivered to the responsible members for further processing based on our customer’s order.

The bamboo stock was from a supplier via the Shopee platform, and the pouch supplies were from Giftstalk Sdn. Bhd. The printing service of the company logo was included as well when we ordered the pouch from suppliers. Moreover, we order coconut fiber cleaning brush stock and packing Boxes from the Shopee. We also surveyed purchasing and made sure that our supplies were reasonable. All the supplies are ordered online and will be delivered to our company via specialized courier due to the Covid- 19 pandemic.

The bamboo straw will be customized and delivered to the customer using J&T Express, Ninja Van, and cash on delivery service, which will ease our delivery.

5.2 Objective of Operations

Our objective is to produce Bamboo Straw to ensure that all the equipment and material are run smoothly and to maintain the operation of all products are effective and of good quality. We also must gain customers’ trust and satisfaction with our service, including preparation, packaging, and delivery. We also make sure our products are well sanitized and safe for use. In addition, our company has ultimate accountability for profit and loss and seeks to maximize return on investment for the shareholders.

5.3 Operation Strategies

A few strategies have been set up to ensure that our business runs smoothly throughout the week and meets our objectives.

Business plan sample

5.4 Supplier

We have discussed and surveyed so many suppliers on the best way of providing quality materials at a reasonable price. Customer satisfaction is the biggest hope that a company can give as a company to them. Thus, we have decided on the following suppliers as our supplies providers:

  1. Wing.DIY –Shopee– For Bamboo Stock
  2. GIFTSTALK SDN BHD)- For Pouch Supplies
  3. Gd. Pack -Shopee)- For Paper Boxes Stock – Sandpaper Holder with Plastic.
5.5 Process Planning

Business plan - Process Planning

5.6 Implementation Schedule

Business Plan Example - Implementation Schedule

5.7 Machinery and Equipment Including GST

Business Plan Machinery and Equipment Including GST

6.0 Financial plan

6.1 Introduction

A financial plan can be defined as a process of framing objectives, procedures, and budgets regarding the financial activities of concern. This is done to ensure effectiveness and adequate financial and investment policies.

Generally, the financial plan is used to know an individual’s current pay and future financial state by using current known variables to predict future income, asset values, and withdrawal plans.

A financial plan is one of the most crucial parts of a business. Some of the importance of a financial plan are:

  • A financial plan provides the direction of one’s business.
  • It also helps understanding how finances impact one’s business.
  • Additionally, it helps to manage income better.
6.2 Objective of the Financial Department

A few objectives are as below:

  • Firstly, it determines capital requirements.
  • Secondly, it utilizes the fund sufficiently for different purposes.
  • Finally, it maintains proper cash flow.
6.3 Project Implementation Cost

Business Plan- Project Implementation Cost

Source of Fund

Our own money is used as the start-up capital with a contribution of RM100.00 per shareholder and brings the total start-up to RM 1000.00.

6.4 List of Expenses

Business Plan Example- List of Expenses

A total of RM1000.00 was contributed by twelve partners to cover all business expenses, which is RM 617.29, consisting of all cash expenses. Expenses are in terms of transportation (delivery), purchase of raw materials, purchase of equipment, and administrative fees.

The equipment is counted as fixed cost as they are bought in bulk. Refer to 6.4 (List of Expenses) for detailed information.

6.5 Record of List of Sales

Business Plan Record of List Sales

6.6 Income Statement

Business Plan Sample - Income Statement

After one month of business, BambooS Sdn Bhd ended up with RM 1600.00 from 7 different products. This includes selling 15 units of Set 1, 25 units of Set 2, 35 units of Set 3, and 30 units of Set 4. Leftovers for bamboo straws are found. The income statement shows that the business’s net profit after one month of operation is RM 988.39, approximately 98.8% value of capital invested into the business.

6.7 Cash Flow Statement

Business Plan Example- Cash Flow Statement

The case flow statement shows that the initial capital on hand is RM 1000.00, and at the end of the business, the total surplus (after deducting all expenses) is RM 1982.71.

The RM 1982.71 includes RM 100 capital invested by every shareholder at the beginning of the business. By dividing the remaining money after deduction, each shareholder would find themselves receiving an extra RM 98.27.

6.8 Balance Sheet

Balance Sheet of Business Plan

At the start of the business (22 March 2021), the initial capital share is RM 300.00. There is no liability such as a loan.

At the end of 9 weeks’ business (22 June 2021), the cash on hand increased to RM 1982.71, as well as the owner’s equity. The firm’s net worth is RM 1982.71, done by subtracting liabilities from assets.

6.9 Financial Analysis

Financial Analysis Chart of Business Plan Example

Business Plan Example- Weighted Contribution Margin

BambooS Sdn Bhd has a net profit margin of 61.42%. BambooS Sdn Bhd also has a break-even point of RM 126.50. Sales passing this break-even point means that BambooS Sdn Bhd can start making profits.

Set 1 has a break-even point at RM 11.90 and set 2 have it at RM 23.72. The break-even point for set 3 is RM 55.34, while set 4 has a break-even point of RM 35.58.

The return-on-investment value for the business is 0.9827 or 98.27%. This means for every RM 1 capital invested in the business, the shareholders can get back RM 0.98 as profit.

7.0 Conclusion

 Based on the business plan or business proposal example that we have made, BambooS Sdn. Bhd. will give us profitable returns. The assumptions that we made for these three months are conservative as we know that our company is still in the beginning, are the marketing and promotion are still in the early phase. The company sets systematic planning to reach the target. Thus, BambooS Sdn. Bhd. are very confident that our company will be able to grow in the future and become the most popular brand in the world.

We will always ensure that everyone in the company cooperates well in order to achieve the company’s target profit. We hope that BambooS Sdn Bhd. will be the best company that produces environmentally friendly straws for the customer of UPM students and staff and maybe all over the world.

Problem Faced and Solutions in Business

Every business will need to face many obstacles to keep sustained success in the industry. As a new business, we also must face many things to achieve our company’s goal.

First of all, before we successfully finalized the product we were going to sell, everyone was giving their opinions and ideas. This leads to 10 different products and services on the list. So we need to vote for the best one. We had faced a healthy argument on choosing the best product for the company. After brainstorming for a week, we finally came out with the idea of producing an eco-friendly product. We centralized the environmental issues and finally decided to produce and sell bamboo straw.

Moreover, we also have to face a conflict in choosing the supplier for our business. We need to find the best supplier that offers the most reasonable price for us to produce the bamboo straw. The cost must be tele with our starting capital. To solve this, everyone has done their research on all the possible suppliers until we find the best one to choose.

Finally, the issue of pandemic covid-19 is also making our job harder. we cannot go outside to search for the supplier and also cannot meet up with each other. So, to solve the problem, we decided to use the online platform to reach our suppliers and customers. We also keep in touch with each other among the company members via What’s app and google meet.

Based on all the problems and solutions, we can see that we are managing to face every obstacle in our business journey if we cooperate well. Besides, the company’s goals and objectives make us stay motivated and committed to doing our jobs.

Business Proposal Examples For Students PDF

A business proposal is a short form of the business plan that persuade other organization to buy products. The business plan describes the organization elaborately. However, a business proposal includes an executive summary, problem statements, product, finance, and solution. The example of a business plan for students certainly guides others to write business proposal assignments for students. Students might learn how to write a simple business plan and proposal. Additionally, the business plan example educates employees to make a professional business proposal for the stakeholders. It is also a perfect example of a business plan for eco-friendly products. Therefore, this business plan instructs students to write a green business plan sample.

Business Report Example and Sample For Students PDF

Business Report Example For Students-Business Report Sample For Students. Business Report Example and Sample For Students. Also, Business Report Example for Students pdf.

Business Report

The business report is an official document that compiles its information to let other people know about it. The business report is also known as the company report. It represents the factual information of the company, including background, vision, mission, business types, target market, management team, advertisement, and so more. It also provides paid capital, business growth, and profits. Usually, the organization makes a business report to use internally.  Therefore, every established company has a business report for its employees and stakeholders. However, sometimes, the organization uses the business business to make a collaborative agreement with other organizations.

Business Plan Example For Students

Business Report Example For Students

The author has presented a business report example for students to understand how to write a business report. The business report example for students has been adopted from students at University Putra Malaysia. This example of the business report for students presents the components of the business report that are very relevant to the company profile. Usually, the lecturer advises students to write a complete business plan report. So, students need to create a dummy business profile to complete the assignment. The business report example for students shows their expertise in starting a new business.

This example of a business report for students will surely help the students to complete the assignment fruitfully. However, we do not encourage our students to copy the content from here. Students are advised to obtain only ideas of how to write a business report for assignments. Finally, they should write their own business report.

How To Make a Company Profile Sample
business report example and sample for students pdf
Business Report Example and Sample For Students PDF

Business Report Example For Students-1

1.0 Executive Summary

Wanpaku Sandwich is a new company in Malaysia that produces and sells unique sandwiches. We have set the University Putra Malaysia as the location for the company. We have set Wanpaku Sandwich as the name of our company incorporating the symbolic sign of the product. Although this sandwich is originated in Japan, we have replicated it to make it healthy, delicious, and affordable for the customers.

We want to focus more on quality rather than quantity. Therefore, we focus on the improvement of our sandwich’s quality. It is a unique sandwich that we sell in Malaysia. Our company produces and delivers the best product and service for our customers. Surely, many people will consume our sandwich for its taste. Our primary goal is to ensure food for busy people. Usually, busy people do not get enough time to make food. So, our sandwich would help them to get rid of hunger. Our targeted customer is all UPM students, lecturers, and staff.

For the initial capital, each member contributes RM 20.  So, the total starting capital of the company is RM 200. As for the store, we don’t have any other physical store except UPM. We only deliver our products to the customers near UPM areas. We follow the open order strategy via social media platforms.

For the marketing part, we promote our product through social media such as WhatsApp, Instagram (Wanpaku_Sandwich), and Facebook (Wanpaku_Sandwich).

1.1 Vision Statement

To build a high-standard food sandwich company in Malaysia and make Wanpaku Sandwich the first choice for our customers.

1.2 Mission Statement

We are dedicated to accomplishing our business objective by delivering quality products and services to the customers. We produce tasty and healthy sandwiches to attract customers.

1.3 Key to Success

The keys to success for Wanpaku Sandwich include:

Reputation: we believe our customers will recommend us to their friends and family as word-of-mouth marketing will be a powerful ally for our business.

Superior Customer Service: building a friendly rapport with our customers.

Location: cash on delivery service in University Putra Malaysia.

Product: offer sandwiches of high quality, sold at a fair price.

2.0 Company Summary

Business report example for students

Company’s Logo

We have set our company’s logo mentioned above based on several group discussions via online meeting platforms. Wanpaku Sandwich in the middle represents our company’s name while the two sandwiches represent clearly the product we sell. The stall icon means our company is ready to serve and provide good product quality to our customers.

However, we have changed the font and color of the logo two times because customers could not see the clear since the font color was yellow, which is a bit bright. The font types we used previously were in calligraphy form. Therefore, we changed the font type and color to make the logo clearer to our customers and more attractive.

2.1 Company Background

Our company was established on 28 February 2020. Our lecturer asks us to form 3 groups which consist of 10 to 11 students per group. We were developing a group that consisted of 10 very talented students to run the business. After that, we are given one week to decide the type of product we want to sell. We decided to sell one type of sandwich. We have decided and come out with a unique company name, Wanpaku Sandwich.

2.2 Company Overview
  • Company name: Wanpaku Sandwich
  • Date of establishment: 28 February 2020
  • Location/ selling area: UPM Area
  • Type of business: Partnership
  • Start-up capital: RM 220.00
  • Product: Sandwich
  • Main activities: Manufacturing and selling and product provide delivery services.
  • Number of staff: 10person
2.3 Introduction of Product

Wanpaku Sandwich is a healthy sandwich made with nutritious ingredients. It has an attractive appearance and delicious smell. We only prepare the product based upon orders. So, customers get the food in a fresh condition. Moreover, Wanpaku Sandwich has no added preservatives or MSG. Lastly, Wanpaku Sandwich is food with affordable prices for students.

2.4 Service

We will be taking orders before preparing and delivering them to our customer’s doorsteps. Our customers will enjoy the fresh and best quality sandwich.

3.0 Marketing
3.1 Market and Research Analysis

We have collected data by survey based on more than 100 respondents in residence of Seventeenth College. The results of the study show that a lot of people want to buy our sandwich. The seventeenth College area does not have many stalls selling different types of sandwich-like us. Based on our survey, the most preferred ingredient of our product is the chicken that we used.

3.2 Competitors

The company admits that one stall sells products almost like us—for instance, a kiosk at the student plaza. However, our company is a bit different because they sell tuna egg sandwiches. In contrast, we use chicken, bigger in size, healthier, and with mouth-watering packaging. Here, we promise a wide selection of products at very affordable prices to meet customers’ demands.

3.3 Marketing Plan
3.3.1 Product and Target Market

Wanpaku is a company that sells fresh sandwiches. It is made with nutritious ingredients. Our target is mainly the residents of Seventeenth College, the students, lecturers, and staff.

3.3.2 Distribution Channel

We follow preorder and provide a delivery service that is available around Seventeenth College. Our ingredients supplier in the market packages the chickens, vegetables, and other ingredients by ourselves before selling them to our customers.

3.3.3 Promoting and Advertising

Our company deploys three different promoting and advertising strategies to increase customer awareness of Wanpaku. The first strategy will be the word-of-mouth marketing strategy. Additionally, we will run a digital marketing strategy on social media such as WhatsApp, Instagram, and Facebook. We will post our products’ photos on our social media. This will be the cheapest and most effective of our promoting and advertising programs. Finally, we will distribute flyers and putting a banner on our stall during the carnival.

3.3.4 Pricing Policy

Our company has set up a policy in pricing our products to ensure that the company will gain profits from our sales products. Below are the pricing policies.

Firstly, the products are charged to all customers at the same price based on the product type.
Additionally, the price of the products must be able to give profits to the company. It is based on the cost of production with 15 to 30% of profit margin.
Moreover, the price may change depending on customer demands on the products or if the products or if the products are having a promotion.
Finally, the price must be affordable for the customers and able to compete with other sellers.

3.4 SWOT Analysis
Strength Weakness
For example, Good communication skills
Aspiration and determination to succeed
Perseverance in handling stress and failure
Ability to deliver the product
For example, Some of the members lack experience in handling business
Time restriction
Lack of capital
Opportunity Threats
For example, Wide marketing target
High demand
Unique vendor
For example, Slow internet connection
Consumer preference
The price of the sandwich might fluctuate
4.0 Management Responsibilities

Business management can be defined as acquiring, allocating, and optimizing through planning, organizing, staffing, leading, and controlling the business. Management involves coordinating human, financial, material, and information resources to efficiently realize company goals and operate a business. Management is also considered one of the most crucial parts of the business. It manages the flow and executive of the business operation and whether the business is going well. Additionally, the management responsibilities are setting strategic goals and developing policies, overseeing production processes, managing financial data, and managing human resources.

It is necessary to set strategic goals and policies to develop business. It determines the company’s position with the market and set for future growth. The production department works to solve problems on the production floor. They direct employees on how to handle a dissatisfied client. It also ensures that the company operates with sufficient materials, finds areas for potential growth, and expands into new markets. Managing financial data is the regular analysis of the company’s financial status. It is essential to understand the company’s profitability and identify problem areas. It keeps the company on track and allows the manager to either cut spending or develop ideas for expansion. Sales forecasting and marketing plans are also included.

Human resource functions mean making sure the company has enough skilled workers to maintain productivity, and provide training.  It also ensures workers have the necessary resources to perform at peak efficiency. Oversee regulations and policies to ensure that the company operates within legal guidelines and compliance with federal, state, and local regulations.

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4.1 CEO

Our Chief Executive Officer (CEO) name is Haziem bin Mohamed Hatta. All members choose him as the leader of our company, Wanpaku Sandwich, established in 2020. He is responsible for watching the overall success of our business entity and making top-level managerial decisions. Hazem is the one leading the development of the company’s strategy, creating and implementing the company’s vision and mission, assessing risks to the company, and setting strategic goals. Since our business is small, he takes “hands-on” responsibilities such as hiring and staffing for the company’s operation. As a CEO, he needs to consider and listen to every committee’s opinion in making decisions and the coordinator that resolves the conflicts and problems among the committee and company.

4.2 Vice CEO

Muhammad Haziq has been appointed as the vice CEO that will be mainly helping the CEO in his work. He has the responsibility to help to make wise decisions with the CEO. As vice CEO, he also needs to help the CEO mostly check the team manager and ensure that everyone is doing their jobs. He can lead the company when the CEO is absent and mediate between the team managers in conflict. In addition, he keeps everything on track, including the operational direction and making corporate decisions. He also advises the CEO so that every step taken is worth and wise-made.

4.3 Secretary

Jenny Hii is appointed as the secretary for this company due to her ability to write and deal with the letter well. She is responsible for writing the proposal and the necessary letter for our company, and going through every paperwork and lastly discuss it with the CEO to finalize the needed document. She also makes arrangements for the company’s meetings and keeps all the formal records of our discussions and decisions.

4.4 Financial Team

The responsibilities of a financial manager are accounting and reporting strategic financial management. They also manage the preparation of balance sheets, financial statements, cash-flow reports, day-to-day record keeping, accounts payable, and receivable. Additionally, they ensure that the company is in line with regulations, and financial health, involving keeping track of all transactions and financial events. These records are kept safely to indicate its growth –whether making a profit or a loss. They are also responsible for making and planning our company’s financial report and statement and controlling the cash flow in our company to prevent any extra loss in money. Finally, they need to manage all start-up expenses wisely to ensure the company is working and making a profit.

4.5 Human Resource Team

As a manager of the human resources department, his responsibility is to recruit the staff that has the skills to hold the post and perform the duties and tasks. He needs to be more aware of the employees’ condition and keep improving their skills through motivation or providing training. He also needs to keep the employees’ commitment and loyalty toward the company to achieve higher production. The human resources manager is also responsible for conducting an orientation program to adjust to their jobs and environment faster.

4.6 Marketing Team

The marketing team promotes business and drives sales of products or services. They set a target for the customer group and identify the customers’ preferences to make sure the products can catch customers’ interests. In this case, our marketing managers have developed a marketing plan to target a specific group of customers. So that the promotion and reputation of our food production are well-known and well-built. The marketing team plays a major role in connecting customers to our products, business promotions, and developing a new business plan. It is their job to reach out to prospects, customers, investors, community people, and so more.

4.7 Operational Team

An operational team undertakes some ongoing activities that are required for the provision of goods or services. In some circumstances, operational teams can work as a project team also. They are responsible for selling the products or services at the stalls or counters and even any online events together. They manage and carry out the company’s events, projects, and activities together. At the whole UPM, operational team managers are the one that responds to set up the stalls and sells our food production to the customers at different locations. The service and get feedback from the customers at the same time.

5.0 Location and Places

We have chosen Seventeenth College as the location of our company, whereby our members will handle cooking and packaging.

We will bring the ingredients from the supermarkets near the Serdang area, such as Tesco, Speedmart, and nearby shops. One of our members will handle this with their transportation. Hence the surveying and purchasing process will be convenient.

We have decided to pack our product at the same place as well. Once the products are ready to be sold, we will divide small groups to deliver the products to the whole UPM coverage area.  The sandwiches will be sold and delivered to the following blocks: Block A, B, C, and D.

6.0 Business Plan Schedule

Business plan schedule

7.0 Purchasing Process

Supplier:

To ensure the satisfaction of our customers, we have discussed among ourselves which supplier is the best in providing us with high-quality raw materials at affordable prices. Thus, we have decided on the following suppliers as our raw material providers: 99 Speedmart and Tesco.

List of materials to be bought:

  1. Raw chicken breast
  2. White bread (Gardenia)
  3. Breading flour (Tepung Bestari)
  4. Eggs, Carrot, Cabbage, and Lettuce.
  5. Sauce (Thousand Island)
  6. Cooking oil
  7. Disposable food packaging

We buy cooking oil and disposable food packaging materials one week before preparing our sandwiches. Then, we immediately prepare the sandwiches and deliver them to our customers to ensure freshness.

7.2 Resources

Each team member will contribute RM20 each (RM20 x 10 = RM200) as a start-up for our business. The money collected will then be used to buy the materials needed to make the Wanpaku Sandwich.

8.0 Financial Projection
8.1 Project Implementation Cost

Business Project Implement Cost Table

8.2 List of Expenses

raw material expense for business report

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