Lasswell Model of Communication 1948 Examples & Components

Lasswell’s Communication Model Example. Advantages and Disadvantages of the Lasswell Model of Communication.

Lasswell Model of Communication

Lasswell’s linear communication model consists of five elements: who says what, in which channel, to whom with what effect. American psychologist and sociologist Harold Lasswell introduced a linear communication model in 1948. It is also known as the Action Model in communication. Harold Lasswell’s model describes the communication process with five questions; “Who? Says what? In which channel? To whom, and with what effect?” These are the five fundamental components of the Lasswell model. The researcher did not explain the feedback; therefore, it is a linear communication model. It was a significant model for explaining the verbal communication process.

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Example of Lasswell Model of Communication

A news reporter disseminates news regarding the negative impact of social media on BBC television to inform the general public.

Lasswell Model of Communication Components

The five components of Lasswell’s model are:
  1. Who
  2. Says What
  3. In Which Channel
  4. To Whom
  5. With What Effect

Harrold Lasswell’s model is also known as the 5Ws model for these five elements.

Who

Who refers to the sender of the message who initiates the communication. It also indicates the speaker and writer of the communication process. For example, the message’s sender is the news presenter, journalist, or political speaker.

For Example, A politician delivering a speech to mass people during a campaign rally.

Says What

Says What refers to the message of the communication. The question “Says What” is intended to identify the sender’s statement. For example, a news presenter delivers a FIFA World Cup 2022 news update.

Another Example: The politician’s message may include promises of development and criticism of opponents.

In Which Channel

In Which Channel describes the message transmitting pathway. It shows how the information reaches target audiences. The channel of communication differs based on the communication way. For example, Television, radio, and newspapers are communication channels in mass media. In contrast, hearing, seeing, smelling,  and touching are message-transmitting channels in face-to-face communication. In non-verbal communication, the communication channels are “Physical Appearance, Paralinguistics, Body Movement, Gestures, Posture, Facial Expression, Eye Contact, Proxemics, Haptics, Chronemics, Artifacts, and Environment.”

Example: The politician’s speech may be delivered through various channels, such as live television broadcasts, social media platforms, or public appearances.

To Whom

To Whom describes the individuals to whom the message is delivered; it is also known as the receiver of the communication process. The receiver is the audience who receives the information. The sender disseminates the message through a particular channel to reach receivers (To Whom). For example, the news reporter conveys information to the audience who listens to them.

Example: The audience for the politician’s speech may consist of supporters, undecided voters, members of the opposing party, and journalists covering the event.

With What Effect

With What Effect illustrates the output of the message. It also validates whether the receivers comprehend the message or not. Sometimes, the sender cannot persuade the audience due to communication noise, faulty channels, and lack of speaker capability.

Example: The effect of the politician’s speech may vary among different segments of the audience. Supporters may feel inspired and energized, undecided voters may be swayed, opponents may become more entrenched in their views, and journalists may report on the speech in the media, influencing public opinion.

According to Lasswell’s communication model, there three functions of communication are Surveillance of the surroundings, Correlation of elements of society, and Cultural integration between generations. 

Lasswell Model of Communication  Examples

1. For example, if a news presenter broadcasts the FIFA World Cup information to inform Football lovers, we can relate the Lasswell model to this event. It analyzes who is disseminating information (News Presenter), What is saying (FIFA World Cup information), Which channel the news presenter is using to transfer information (Television), and “Effect” is the objective of the news.

2. Another Lasswell model example of a situation is the newspaper advertisement. We can see that the organization promotes its products via newspaper channels to inform customers.

3. Politicians address speeches on the Radio to motivate voters to vote for their parties.

4. Lecturers send assignment instructions to students via email to get their information.

6. An organization sends appointment letters to candidates through postal and courier services.

7. Students submit assignments to the lecturer on an A4 paper sheet.

8. The HR manager posts current company rules and regulations on the notice board to inform all employees. 

9. A writer publishes his latest book series for readers.

10. A motivational speaker gives a speech on how to lead a happy life with limited wealth through a YouTube channel. 

Advantages and Disadvantages of the Lasswell Model  of Communication
Advantages of the Lasswell Model

Firstly, the Lasswell model explains the information-transmitting process by throwing five questions to the readers. The answer to these questions indeed describes the whole communication process.

Secondly, the model is suitable for all verbal communication processes, including human communication.

In addition, this model has excellent heuristic significance, and the concept has been utilized in several types of research.

Disadvantages of the Lasswell Model

Firstly, the Lasswell formula is an outdated model of communication. Lasswell model does not indicate the feedback clearly to this model; hence, it is suitable to explain only one-way conversation but not transactional interaction like face-to-face interaction.

In addition, the Lasswell theory does not appropriately explain the nonverbal communication process since it mentions the “Who Say” component. In the nonverbal communication context, senders convey messages without spoken words.

Moreover, the Lasswell model cannot explain effective communication adequately, such as the interaction between two individuals. In face-to-face communication, both the sender and receiver provide feedback simultaneously. There is no feedback in the Lasswell model that can explain interpersonal and group interaction.

Furthermore, Lasswell’s model completely ignores the communication noise barriers to effective communication.

Finally, it is a propaganda-based linear model. This model focused on describing social and political propaganda.

Despite having advantages and disadvantages of the Lasswell model, it is still a famous model for students to study linear communication.

Lasswell’s Communication  Model Explanation

Lasswell Linear Model of Communication Explanation Image or Photo

Who and when establishes the Lasswell communication model?

Harold Dwight Lasswell’s short name (Harold Lasswell) established the Lasswell model in 1948.

What Type of Model is it?

Lasswell’s communication model explains a one-way communication process; therefore, it is linear, like Aristotle’s communication model, Shannon-Weaver’s communication model, and Berlo’s SMCR communication model. The linear communication model excludes feedback; in contrast, the transactional model includes it to explain two-way discussion.

Reference For This Article- APA 7th Edition
Kobiruzzaman, M. M. (2024). Lasswell Model of Communication 1948 Examples & Components. Newsmoor. https://newsmoor.com/lasswell-model-of-communication-1948-examples-components/

In-text citation
According to Kobiruzzaman (2024)
In research from Kobiruzzaman (2024)

Demographic Questionnaire Example For Research PDF

Demographic Questionnaire For Research PDF. Demographic Questionnaire Examples. Example of Demographic Profile Questionnaire For Students

Demographic Questionnaire

The demographic questionnaire is a collection of demographic questions assigned to separate the respondents into similar subgroups based on socioeconomic data such as age, gender, education, religion, income, and family status. It allows surveyors and researchers to obtain background information from the respondents. A cluster of demographic questions forms a demographic questionnaire. So, the demographic questionnaire includes questions about the respondent’s age, gender, nationality, education, race, religion, experience, economic condition, and family status. It is an effective tool for market surveyors to conduct audience segmentation. Therefore, it is familiar as a demographic example for market segmentation. It is also essential for researchers to collect qualitative and quantitative research information. Researchers utilize these questionnaires to gain data from respondents and informants.

Examples of Questionnaires in Research

Demographic Questionnaire For Research

The demographic questionnaire for research means a bundle of questions set by the researchers to obtain socio-demographic information from the respondents and informants. Informants denote participants in the qualitative analysis. In contrast, respondents indicate the participants in the quantitative survey research. Researchers utilize these questionnaires to gain participants’ background information in qualitative and quantitative studies.

The questionnaire is crucial for demographic, geographic, and psychographic market research. This article presents the demographic questions that assist in collecting data.

Demographic Questionnaire For Research PDF. Sample Demographics Questionnaire for Students. Demographic Questionnaire For Research DOC.
Demographic Questionnaire For Research PDF

Questionnaire Introduction Example

The students and researchers add a questionnaire introduction before the demographic information to explain the study. The questionnaire introduction sample is as follows:

Dear Respondents,

My name is Kobi, and I am currently studying for a Doctor of Philosophy in the School of Business and Economics at the University of Putra Malaysia. I am conducting the research entitled “Title of the Research.” This questionnaire includes 20 questions that might not take more than 10 minutes. However, all the information you provide in this questionnaire is intended to complete the study only. So, your info on this questionnaire will be preserved strictly confidential and used only for survey purposes. Thank you.

Demographic Questionnaire Example For Research

The 33 Demographic Questions For Survey

The following example of the demographic questionnaire for research includes 28 questions about the respondents.

SECTION A: Demographic Questions

(Instructions: Please complete this section by circling the following answers)
1. What is Your Age?
1. 15-20
2. 25-30
3. 30-35
4. Above 35

2. What is Your Gender?
1. Male
2. Female
3. Transgender
4. Others…(Please specify)
5. Prefer not to answer

3. What is Your Nationality?
1. Filipinos
2. Non-Filipinos
3. Others…(Please specify)

4. What is Your Race?
1. Black
2. White
3. Brown
4. Others

5. What is Your Current Location?
1. Manila
2. Quezon City
3. Davao City
4. Others…(Please specify)

6. What is Your Ethnicity?
1. Asian
2. Chinese
3. African
4. Others…(Please specify)

7. What is Your Education Level?
1. Foundation
2. Diploma
3. Undergraduate
4. Postgraduate

8. What is Your Religion?
1. Christianity
2. Muslim
3. Hinduism
4. Buddhism
5. Other… (Please specify)

9. What is Your Marital Status?
1. Single
2. Married
3. Divorced
4. Widowed
4. Others…(Please specify)

10. What is Your Employment Status?
1. Business-Owner
2. Self-Employed
2. Non-Employed
3. Others… (Please specify)

11. What is Your Economic Status?
1. High Income
2. Middle Income
3. Low Income

12. What is Your Job Experience?
1. New
2. Expert
4. Veteran
5. Others…(Please specify)

13. What Group Are You Associated With?
1. Sports Group
2. Civic Group
3. Social Working Group
4. Political Group
5. Others… (Please specify)

14. What is Your Family Status?

1. Extended Family
2. Nuclear Family
3. Others… (Please specify)

15. What is Your Living Status?
1. Owner
2. Tenant
3. Lease
4. Subtenant
3. Others…(Please specify)

16. What is Your Main Language?
1. English
2. Filipino
3. Malay
4. Hindi
5. Others…(Please specify)

17. What Is Sexual Orientation?
1. Heterosexual
2. Homosexual
3. Bisexual
4 Pansexual
5. Asexual
6. Lesbian
7. Gay

18. Where Do You Stay in Malaysia?
1. Kuala Lumpur
2. Petaling Jaya
3. Cyberjaya
4. Klang
5. Kajang
6. Puchong
7. Seri Kembangan
8. Others(Please Specify)

19. What is Your Political Affiliation?
1. Democratic
2. Republican
3. Independent
4. Others (Please Specify)

20. Are You Involved With Local or National Politics?
1. Yes
2. No
3. Prefer Not To Say

21. How Many Years Do You Work In This Organization?

  1. Less than one year
  2. 02-05 Years
  3. More than 05 Years
Health and Lifestyle

23. What is your height?
1. 150-160 centimeters
2. 161-170 centimeters
3. 171-180 centimeters
4. More than 181 centimeters

24. What is your height?
1. 50-60 kg
2. 61-70 kg
3. 71-80 kg
4. More than 81 kg

25. What is Your Physical Activity Level?
1.  Sedentary
2. Light
3. Moderate
4. Vigorous
5. Prefer not to say

26. What is your Dietary Preferences?
1. Vegetarian
2. Vegan
3. Omnivore
4. Prefer not to say

27. What Types of Accessibility Do You Need?

  1. None
  2. Mobility impairment
  3. Visual impairment
  4. Hearing impairment
  5. Other (please specify: ______________)
Technology Use

28. How Frequently do you use the Internet?
1. Daily
2. Weekly
3. Monthly
4. Rarely
5. Never

29. What Types of Devices do you Own?
1.  Smartphone
2. Tablet
3. Laptop
4. Desktop Computer
5. Smartwatch
6. Other (Please specify)

30. What Operating System Do You Prefer To Use?

  1. iOS
  2. Android
  3. Windows
  4. MacOS
  5. Linux
  6. Other (please specify: ______________)

31. What is Your Internet Connection Type?

  1.  Broadband
  2. Mobile data
  3. Wi-Fi
  4. Dial-up
  5. Other (please specify: ______________)

32. What Is Your Primary Purpose of Technology Use?

  1.  Communication
  2. Entertainment
  3. Education
  4. Work
  5. Social networking
  6. Other (please specify: ______________)

33. Are You Interested in Adopting New Technologies?

  1.  Very interested
  2. Somewhat interested
  3. Neutral
  4. Not very interested
  5. Not interested at all

Demographic Questionnaire For Research PDF

The author presents examples of demographic questionnaires in pdf format for students. So, this content assists students in obtaining knowledge on how to make demographic questions for research. So these are examples of demographic questionnaires for college students. Additionally, this example helps researchers to develop survey questionnaires for further research. Hence, they are also known as demographic questionnaires for surveys. The author has attached a pdf demographic questionnaire so students and researchers can download it.

This is the sample of the demographics questionnaire for students.

Demographic Questionnaire For Research PDF
Demographic Questionnaire For Research PDF- Demographic Questions Example PDF