Demographic Segmentation Example, Definition & Market Segmentation

Demographic Segmentation Example, Definition and Market Segmentation. Demographic segmentation definition. Target market demographics examples. Target market demographics. demographic segmentation meaning, demographic audience, demographic segmentation in marketing.

Demographic Segmentation

Demographic segmentation refers to the process of separating people into similar subgroups based on demographic factors. The demographic factors or variables are age, gender, ethnicity, education, religion, economic, status, experience, also group membership. The three market segmentation technique are demographic geographic psychographic segmentation

Demographic Segmentation Example

A political party is conducting an election campaign to motivate them. The party will definitely persuade those people who are voters and resident at the constituency. According to the laws, people cannot exercise their voting rights who less than 18 years old. Therefore, the political party looks for people who are more than 18 years old and resident in the same area.

Demographic Segmentation Example
Figure 1: Demographic Segmentation Example

Demographic Segmentation Factors

The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, experience, and group membership.

Age

Age is the most significant demographic factor of audience segmentation because it divides people into similar subgroups based on their age boundary. People are categorized based on age limits. It sets the generation of people. A generation is a group of people who get birth and grow up throughout the same period of time. People from the same generation have identical characteristics and experiences.

Demographic Segmentation Example-Age

For example, Generation X refers to the people who born between 1965 and 1980. So, they are around 41 to 56 years old. On the other hand, Generation Z refers to the people who were born between 1997 and 2012, therefore, they are the newest generation and their age is about 6 to 24 years. The characteristics, passion, attire, vision, and mission are different between Generation X and Generation Z.  Hence, the audience segmentation and market researcher will not use the same strategic plan for both of these generations because they are distinguished for their different ages.

Gender

Gender is another important demographic factor of audience segmentation that divides people into a similar subgroup based on their sexes( Males or Females). It is a biological factor that differentiates men and women. Gender is a biological factor that sets the people’s sex whether they are males or females. Males are also called men and females are known as women. Men and women are strongly distinguished for their dress-up, hobby, passion, belongings, and behaviours. Therefore, the market and audience researchers choose different strategies of social, political, and advertising campaigns between males and females.

Demographic Segmentation Example-Gender

For example, a cosmetic product selling company will surely target women for product marketing. Women are more interested to buy cosmetics product rather than men therefore, most cosmetic companies choose women to reach their upcoming and existing product information.

Ethnicity

Ethnicity is a demographic factor of audience segmentation that divides people into a similar subgroup based on their tradition, culture, language, history, etc. However, many scholars have suggested avoiding ethnic stereotypes. People in the same ethnic group share similar cultures, traditions, and experiences. But, two people of the same ethnic group may have diverse attitudes, interests, and experiences because of differences in their age, gender, education, income level, and religion.

Education

Education level is a demographic factor of audience segmentation that divides people into the same subgroup based on the level of their education. The difference between an educated and uneducated person is clearly visible. The interests, attires, mentalities, and behaviours are different between educated and uneducated people. Therefore audience segmentation researchers use a different approach for target market segmentation campaigns.

Religion

Religion is another famous demographic factor of audience segmentation that divides people into identical or similar subgroups based on their religions such as Christianity, Muslim, Hinduism, Buddhism, Taoism, Sikhism, and etc.

Demographic Segmentation Example-Religion

For instance, advertising for alcoholic beverages is taboo in the Muslim religion whereas marketing for alcoholic liquor is highly accepted in the Christian religion. The researcher should focus on demographic factor religion before starting marketing for alcoholic liquor.

Economic Status

Economic status is a demographic factor that separates people into identical or similar subgroups based on their income. Income denotes a prime factor of audience segmentation that affects people’s behaviours and attitudes.

Demographic Segmentation Example- Economic Status

For example, if a family earns little money to subsist, so the family members will probably be more concerned to fulfil only basic needs only. On the other hand, if a family earns a very good amount of money, so they will focus on fulfilling other’s needs such as hobbies, passions, etc.  Researchers suggested that the higher the income of a family, the more conservative their attitudes.

 Experience

Experience refers to the skill and knowledge obtained from exercising and training. In order to motivate a client, the market analyzer needs to use a different strategy for the experienced and non-experienced potential customer.

Group Member

Group members refer to a demographic factor of audience segmentation that separates people into similar subgroups based on joining a group to meet demands. People join a group to meet their diverse needs for example spending pastime, satisfying hobbies, playing recreational activities, etc.  A group consists of a limited number of people who share a common independent goal. For instance, football team members share a similar common goal and also represent similar attitudes and behaviour.

Demographic Segmentation Example- Group Member

For example, as a marketing manager if you want to sell football players’ accessories among cricket players then it would be a worse decision so far.

Restaurant Rules for Employees- Restaurant Rules and Regulations for Employees

Restaurant Rules for Employees- Restaurant Rules and Regulations for Employees. Restaurant Policies for Employees. Safety Rule for Restaurant Employees.

Restaurant Rules for Employees

Restaurant management authority applies some exceptional guidelines for the employee that are known as restaurant rules and regulations for the employee.  In similar to the other businesses, the restaurant authority also applies almost the same rules and regulations for the employee. However, restaurant’s employees need to follow some additional directives guided by the authority. These rules secure the employee’s job and increase organizational reputation. The author would like to suggest some rules and regulations for restaurant’s employee so that readers can include them in their respective restaurant rules.

Restaurant Rules and Regulations for Employees

Firstly, Global Assistant restaurant is very concerned about employee’s safety and security as well as maintaining a healthy environment in the restaurant. So, employees are requested to ensure their safety during work in the kitchen.

The employee must have to focus on maintaining the dress code and hygiene. The waiter and waitress would wear the required uniforms while doing their duties.

Additionally, it is essential to have good knowledge of the food menu and price to work at the restaurant. We recommend our employees to memorise the name of the food that the restaurant offers regularly for our customers.

The waiter and waitress have to stand beside the customer while eating and follow them thoroughly.

The kitchen staff will keep their nail short and always wear the hair net while working in the kitchen.

The receptionist of the restaurant must greet politely customers when they enter the restaurant as well leave it.

Our restaurant highly respects our valuable customer, therefore, should not talk loudly in any situation even though when bargaining with customers.

Employees must have to have effective communication skill to interact with customers verbally and nonverbally. The Global Assistant always expect employees show smiley faces during playing duties, especially when interacting with clients.

Due to the COVID-19 pandemic, employees have to wear the mask all time while serving the customers and use sanitiser several times.

Global Assistant stays aware to follow the rules and regulations imposed by the government. So, the employees have to follow them thoroughly.

Employees should not smoke at unapproved places while on duty.

Restaurant authority will not allow employees to use a mobile phone while on duty, however, they can use it during meal-time and break-time.

Restaurant authority will not take responsibility for loss of personal belonging so, try not to bring valuable belongings to work.

Apart from the Restaurant Rules and Regulations, there are many types of Company Rule and Regulation are, for example, Company Rules and Regulations For Employees and Company Rules and Regulations For Business