Demographic Segmentation Example, Definition & Market Segmentation

Demographic Segmentation Example, Definition, and Market Segmentation. Demographic segmentation definition. Target market demographics examples. Demographic segmentation, meaning, demographic audience, demographic segmentation in marketing. Target market demographics.

Demographic Segmentation

Demographic segmentation refers to the process of separating people into similar subgroups based on demographic factors. The demographic factors or variables are age, gender, ethnicity, education, religion, economic status, experience, also group membership. The three market segmentation techniques are demographic geographic, psychographic segmentation.

Demographic Segmentation Example

A political party is conducting an election campaign to motivate them. The party will persuade those people who are voters and residents at the constituency. According to the laws, people cannot exercise their voting rights who less than 18 years old. Therefore, the political party looks for more than 18 years old and residents in the same area.

Demographic Segmentation Example, Factors or Variables
Figure 1: Demographic Segmentation Example, Factors, or Variables

Demographic Segmentation Factors or Variables

The demographic factors mean a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic status, and so more. Demographic factors are also known as demographic variables.

The demographic segmentation factors or variables are (1)Age, (2)Gender, (3)Ethnicity, (4)Education, (5)Religion, (6)Economic status, (7)Experience, (8) Group Member, (9) Nationality,(10)Marital Status, (11)Employment Status, (12)Family Status and (13)Living Status.

1. Age

Age is the most significant demographic factor of audience segmentation because it divides people into similar subgroups based on their age boundary. People are categorized based on age limits. It sets the generation of people. A generation is a group of people who get birth and grow up throughout the same period of time. People of the same age have identical characteristics and experiences.

Demographic Segmentation Example-Age

For example, Generation X refers to the people who were born between 1965 and 1980. So, they are around 41 to 56 years old. On the other hand, Generation Z refers to the people born between 1997 and 2012; therefore, they are the newest generation, and their age is about 6 to 24 years. The characteristics, passion, attire, vision, and mission are different between Generation X and Generation Z.  Hence, the audience segmentation and market researcher will not use the same strategic plan for both of these generations because they are distinguished for their different ages.

2. Gender

Gender is another important demographic factor of audience segmentation that divides people into a similar subgroup based on their sexes( Males or Females). It is a biological factor that differentiates men and women. Gender is a biological factor that sets the people’s sex, whether they are males or females. Males are also called men, and females are known as women. Men and women are strongly distinguished for their dress-up, hobby, passion, belongings, and behaviors. Therefore, the market and audience researchers choose different social, political, and advertising campaigns between males and females.

For example, a cosmetic product selling company will surely target women for product marketing. Women are more interested in buying cosmetics than men; therefore, most cosmetic companies choose women to reach their upcoming and existing product information.

3. Ethnicity

Ethnicity is a demographic factor of audience segmentation that divides people into a similar subgroup based on their tradition, culture, language, history, etc. However, many scholars have suggested avoiding ethnic stereotypes. People in the same ethnic group share similar cultures, traditions, and experiences. But, two people of the same ethnic group may have diverse attitudes, interests, and experiences because of differences in their age, gender, education, income level, and religion.

4. Education

Education level is a demographic factor of audience segmentation that divides people into the same subgroup based on their education level. The difference between an educated and uneducated person is clearly visible. The interests, attires, mentalities, and behaviors are different between educated and uneducated people. Therefore audience segmentation researchers use a different approach for target market segmentation campaigns.

5. Religion

Religion is another famous demographic factor of audience segmentation that divides people into identical or similar subgroups based on their religions such as Christianity, Muslim, Hinduism, Buddhism, Taoism, Sikhism, etc.

For instance, advertising for alcoholic beverages is taboo in the Muslim religion, whereas marketing for alcoholic liquor is highly accepted in the Christian faith. The researcher should focus on demographic factors religion before starting marketing for alcoholic liquor.

6. Economic Status

Economic status is a demographic factor that separates people into identical or similar subgroups based on their income. Income denotes a prime factor of audience segmentation that affects people’s behaviors and attitudes.

For example, if a family earns little money to exist, the family members will probably be more concerned about fulfilling basic needs. On the other hand, if a family makes a perfect amount of money, they will focus on fulfilling other’s needs such as hobbies, passions, etc.  Researchers suggested that the higher the income of a family, the more conservative their attitudes.

 7. Experience

Experience refers to the skill and knowledge obtained from exercising and training. The market analyzer needs to use a different strategy for the experienced and non-experienced potential customers to motivate a client.

For example, the experience is not similar among the potential newcomer, expert, and veteran employees. Similarly, the first year, second year, and final year students differ in expertise and knowledge.

8. Group Member

Group members refer to a demographic factor of audience segmentation that separates people into similar subgroups based on joining a group to meet demands. People join a group to meet their diverse needs, for example, spending pastimes, satisfying hobbies, playing recreational activities, etc.  A group consists of a limited number of people who share a common independent goal. For instance, football team members share a similar common goal and also represent similar attitudes and behavior.

For example, as a marketing manager, if you want to sell football players’ accessories among cricket players, it would be a worse decision.

9. Nationality

Nationality indicates the citizen of the country. Every person is a citizen of a particular country that is also known as nationality. According to international law, It a legal identification of the people under a sovereign state.

For example, Jon is a citizen of America; so, his nationality is American, whereas, Xujiao is Chinese, so his nationality is china.

10. Marital Status

Marital status refers to the marital situation admittedly. There are many types of marital status; for example, single, married, divorced, widow, separated, single parent, and conditional partnership.

Restaurant Rules for Employees- Restaurant Rules and Regulations For Employees

Restaurant Rules for Employees- Restaurant Rules and Regulations For Employees. Restaurant Policies for Employees. Safety Rule For Restaurant Employees also Restaurant Policies for Employees.

Restaurant Rules for Employees

Restaurant rules for employees mean a set of rules and regulations made by restaurant management that describe the norms and responsibilities of the employees in the workplace. The restaurant management authority applies some exceptional guidelines for the employee known as restaurant rules and regulations for the employee.  Like the other businesses, the restaurant authority also uses almost the same rules and regulations for the employee. However, restaurant employees need to follow some additional directives guided by the management. These rules secure the employee’s job and increase organizational reputation. The author would like to suggest some rules and regulations for restaurant employees so that readers can include them in their respective restaurant rules.

Restaurant Rules and Regulations for Employees

Firstly, Global Assistant restaurant is very concerned about employee’s safety and security and maintains a healthy environment in the restaurant. So, employees are requested to ensure their safety during work in the kitchen.

The employee must have to focus on maintaining the dress code and hygiene. The waiter and waitress would wear the required uniforms while doing their duties.

It is essential to have good knowledge of the food menu and price to work at the restaurant. We recommend our employees to memorize the name of the restaurant’s food regularly offers for our customers.

The waiter and waitress have to stand beside the customer while eating and follow them thoroughly.

The kitchen staff will keep their nail short and always wear the hair net while working in the kitchen.

The restaurant receptionist must greet customers politely when they enter the restaurant and leave it.

Therefore, our restaurant highly respects our valuable customers should not talk loudly in any situation, even when bargaining with customers.

Employees must have to have effective communication skills to interact with customers verbally and nonverbally. The Global Assistant always expects employees to show smiley faces during playing duties, especially when interacting with clients.

Restaurant Rules for Employees
Restaurant Rules and Regulations 

Due to the COVID-19 pandemic, employees have to wear the mask while serving the customers and use sanitizer several times.

Global Assistant stays aware of following the rules and regulations imposed by the government. So, the employees have to follow them thoroughly.

Employees should not smoke at unapproved places while on duty.

Restaurant authority will not allow employees to use a mobile phone while on duty; however, they can use it during mealtime and break-time.

Restaurant authority will not take responsibility for losing personal belonging, so try not to bring valuable belongings to work.

Apart from the Restaurant Rules and Regulations, there are many types of Company Rule, and Regulation is, for example, Company Rules and Regulations For Employees and Company Rules and Regulations For Business.