Social Media Revolution: Impact of Social Media on Society and Business. The Definition of Social media, A list of the 13 Social media with Foundation date, Advantages of Social Media on Individual and Company, Disadvantages of Social Media on Individual and Company
The Definition of Social media
Social media are mainly Internet-based technologies and tools that people use for communicating, entertaining, and sharing information and knowledge with each other. It has become one of the best blessings of technology in the digital era that facilitates the way of human communication through imparting knowledge and sharing information.
The Growth and Impact of Social Media on Society and Business:
Social Media Revolution
Controversially, Friendster emerged as the first social media in 2002. It was launched as a social networking website to connect users by friends of friends. Although people used it to make new friends for dating; it has become a gaming site in Malaysia since 2015. In 2003, LinkedIn has introduced itself as for professional networking site. It brought a great opportunity for job seekers to post their CVs as well as employers. However, it is estimated that around 300 million people are using this platform regularly. After that, Flickr came up with an image and video sharing service in 2004. The professional photographers and amateurs use this platform for uploading photo and video with high resolution.
Undoubtedly Facebook has become the leader amid all Social Media revolution because of a huge number of users; it began its journey in 2004. Mark Zuckerberg also a student at Harvard University created this social networking medium and opened it publicly in 2006. Another famous social media platform name is YouTube that was created in 2005 and Google purchased it in 2006. It is one of the popular social media to share video personally and commercially. Twitter is an American news sharing and social networking service company that was founded in 2006. Users can post information and photos and communicate with messages also known as “tweets”. It is a very popular site for politicians and celebrities.
Figure 1.1: The Official Logo of Social Media
Social Media Revolution Chart
A list of the 13 Social media with a Foundation date
|3||Flickr||2004||Photo & Video Share|
|4||2004 & 2006||Social network|
|6||2006||Celebrity & Politician|
|11||Nextdoor||2011||Journalism & Blog|
The Importance of Social Media
Social media are also known as the new media these have become an indispensable part of modern lifestyle. According to Statista (2019), there are around 800 social media that are being used by their respective users such as Facebook, TikTok, WhatsApp, Viber, Instagram, WeChat, Google+, Pinterest, LinkedIn, VK, and so on. They also mentioned that the total users of social media are around 3.0 billion all over the world, and Facebook become one of the most famous social media that has managed to gain 2.30 billion monthly active users. Nobody can deny the blessing of social media to make our civil life easier from the perspective of communication with each other beyond the country’s boundary. Social media joint with technology has improved the communication process broadly although there are both advantages and disadvantages of Social Media on individuals and companies.
Advantages of Social Media on Individual and Company
Nowadays more than 90 percent of teenagers are using smartphones and in the meantime, 45 percent of them surfing the internet every day. People are being benefited individually from several viewpoints when using social media such as education, communication, workplace, marketing, entertainment, and so on. Everybody has to acknowledge that Google has become the lecturer for every student who is seeking knowledge from the internet by using the Google search engine. Apart from that, Social media have become the best option for imparting and sharing knowledge. We can easily perceive how difficult education educational life would be without using social media such as Facebook, WhatsApp, Instagram, and so on. Learning and teaching system have been integrated with social media closely. Social media are the best grace of technologies from the perspective of education and communication.
Additionally, social media have a great positive impact on the company or organization from the perspective of business and marketing policy. Social media help us not only for communicating with each other, but it is also beneficial for the company such as corporate branding, product branding, social media marketing, paid marketing, enhancing the website traffic, promote content, and so on. Selling products and services online has been easier for the blessing of social media.
Disadvantages of Social Media on Individual and Company
Firstly, a big number of teenagers who are linked with social media applications have been indulged in many crimes related to social media such as cybersecurity, cyberbullying. Hacking is one more negative impact of social media on society. Personal information can be published by hacking individuals’ social media account for example Facebook, Instagram, Twitter, and so on. The most alarming negative impact of social media on society is an addiction that has deteriorated among youth. A statistic revealed that around 220 million people are now addicted to social media directly or indirectly. Many organizations are suffering from social media such as traditional media that facing challenges. Nowadays Netizens are extremely keen on social media, and they are spending most of the time here instead of traditional media.
Apart from personal issues, social media can destroy the business in many ways such as the harmful negative review of customers, brand image depends on employees, high customer expectations, and reduction of employee productivity, company reputation depends on social media, and so on. Some organizations are experiencing several disadvantages for social media revolutions.
In short, Social media have both positive and negative impacts on Individual and Company. People are getting benefits when using social media in the aspect of education, communication, workplace, marketing, and so on. In contrast, some crimes are happening due to social media such as cybersecurity, cyberbullying, hacking, and so on. Many companies expanded their business through the positive impact of social media where some organizations have confronted obstacles because of them. However, social media can a blessing for both individuals and companies if we use them properly.