Corporate Communication

Lean Canvas Example: Lean Canvas Business Model Example For 2022

Lean Canvas Example: Lean Canvas Business Model Example in 2022. Lean Canvas Model Example. Example of Lean Canvas Business Model.

Lean Canvas Model

The Lean Canvas model refers to a business plan template outlining nine essential elements of the new business. In 2010, Ash Maurya developed the one-page business template and termed it the Lean Canvas Model. The lean canvas model assists entrepreneurship in pre-assume the nine essential critical ideas related to the Business.

Lean Canvas is adapted from Business Model Canvas introduced by Alex Osterwalder in 2005. Therefore, the lean canvas model is also known as the Lean Canvas Business Model. The alternative names of the Lean Canvas are the Lean Canvas Model, Lean Business Canvas, Lean Business Model, Lean Startup Canvas, and Lean Canvas Online.

Lean Canvas Business Model

Lean canvas business model refers to a one-page business plan template describing nine key idea elements related to the market: problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. However, the additional elements of the lean canvas model are existing alternatives, high-level concepts, and early adopters. It replaces detailed business plans with a concise and single-page business template.

History of the Lean Business Model

Lean Canvas Business Model is adopted from Business Model Canvas, and Business Model Canvas was adapted from Business Model Ontology. In 2004, Alex Osterwalder introduced Business Model Ontology for digital business. After one year, In 2005, he introduced the Business Model Canvas based on the previous theory “Business Model Ontology.” In 2010, Ash Maurya introduced the Lean Canvas model for entrepreneurship to start a new business with concise information regarding the business, including problem, solution, target audiences, competitors, and so more.

Lean Canvas Example

The example of the lean canvas has been presented in this article so that students and viewers can understand how to create a lean canvas business model template for new businesses. Sometimes, lecturers provide assignments to students on how to create a lean canvas model template for starting up a new business.

Lean Canvas Example – Word File Download Link

Lean Canvas Business Model Example

How to Fill Out a Lean Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example — Figure 2: Example of Lean Canvas business model

Lean Canvas Business Model Example

BambooS- An Eco-Friendly Company in Malaysia

BambooS is an environment-friendly company in Malaysia that produces bamboo straws. Nowadays, restaurants do not provide plastic straws due to polluting the ocean extremely. So, the BambooS has come up with straw made of Bamboo. These products are cheap, portable, reusable, and decomposable. The government of many countries, including Malaysia, has given directives to reduce the use of plastic. Therefore, many restaurants, including McDonald’s, KFC, PizzaHut, and Nando’s, do not provide plastic straws. It is challenging to drink juice without a straw; hence BambooS has started to sell portable and reuseable bamboo straws.

It is an example of a Lean Canvas template filled out by BambooS, an eco-friendly company in Malaysia. The student at University Putra Malaysia students completes these lean startups for assignment purposes. However, entrepreneurship also follows the same instructions to complete the lean canvas template. Hopefully, it will assist employees in obtaining ideas on how to fill out a lean canvas.

The Lean Canvas example will help students and employees to know how to fill the lean canvas word template. The author has attached a blank and filled lean canvas word template for entrepreneurship. It will definitely assist the new businessmen to start new businesses wisely.

Elements of Lean Canvas

The 9 Elements of the Lean Canvas Business Model are:

Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics
Channels
Cost Structure
Revenue Structure

1. Problem

Firstly, as an entrepreneur, you have to identify existing problems that you want to solve with the new products and services. It is crucial to find out at least three essential problems that your product and service will completely solve. Therefore, the entrepreneur needs to list down three problems under the problem section in the lean canvas.

For example, according to BambooS’ lean canvas, the three problems are environmental pollution, one-time use, and restaurants do not provide plastic straws now. So, BambooS is a new company that has outlined these three problems.

2. Solution

The solution is the goal of your business. So, you have to outline the solution to the problems mentioned in the problem section. The solutions have to be concise, significant, and capable enough to resolve the problems.

For example, according to figure 3, the three solutions are eco-friendly products, reusable and portable. These three proposed solutions are sufficient to resolve the problems.

3. Unique Value Proposition

A unique value proportion refers to a commitment of value that the product or service will definitely provide. It is the fundamental reason for what the customer will buy the products or services. So, you have to differentiate your product or services from others to grab customers’ attention. The unique value proposition also represents the company tagline, somewhat relevant to the mission and vision.

For example, the unique value proposition of the BambooS products is bamboo straws- reusable and eco-friendly products, customized products- of different sizes and made of natural material. The tagline is Grab me with zero pollution to save the planet.

4. Unfair Advantage

Unfair advantage denotes something of the company that competitors will not be able to replicate. The exceptional quality of the product or services makes the company distinguished. However, it would help if you had to remember that your unfair advantages are sustainable.

For example, BambooS company’s unfair advantages are the new eco-friendly product, unique packaging with a jute pouch bag, and engraved service. These unfair advantages are sustainable and exceptional that no company offers now in Malaysia.

5. Customer Segments

The problems and customer segments are interconnected issues; because the customers create problems. So, the problem can not endure without customers. Additionally, customers are the consumer of your products and services. Therefore, you have to analyze your target customer before identifying the problems. Additionally, you have to keep in mind some issues related to the customers, such as where your customer lives, the economic conditions, the demographic factors, and so more. Customer segmentation is also known as geographics, psychographics, and demographics in marketing.

For example, the BambooS authority has chosen the University Putra Malaysia to target audiences. Additionally, they have included Cafe and Restaurant at UPM, Facebook and Instagram Users, and eCommerce Marketplaces (Lazada & Shopee Users) in the customer segment section.

6. Key Metrics

Key metric refers to the factors that the company owner measure to run the business properly. The key metric drives the performance of the business, so the owner must need focus on these factors to keep the record. Actually, key metrics are the statistical data related to market share, consumers, number of new users, revenue per customer, and so more. For example, how many followers of the social media pages and the monthly sales revenue. Sometimes, management invests in marketing based on the key metrics data. Every company invests to get

For example, the three key metrics of the BambooS company are active community growth rate at UPM and bamboo straw users, Social media page followers and monthly selling rate, and customer positive feedback vs. sales revenue. These data will definitely help the authority to adopt a strategic marketing policy to increase sales revenue. If the company can sell the product properly on social media platforms compared to offline sales, they definitely focus on increasing followers on social media pages to earn more.

7. Channels

Channels are the media in which management reaches the customers. The channel plays an essential media in conducting a marketing campaign. Many types of channels or media allow you to reach customers as well as regulate campaigns. The two most important types of communication channels are offline and online channels. The offline channels are face-to-face marketing, placard, banner, festoon, newspapers, TV, and radio.

On the other hand, online media are social media platforms, e-commerce sites, and website traffic. Usually, the market analyzer researches the customer’s background to decide which channels they want to use to conduct a marketing campaign. Nowadays, most companies utilize e-commerce and social media channels to conduct digital marketing. The covid-19 pandemic has changed people’s lifestyles, business patterns, and education procedures. Many organizations use online webinars to conduct organizational meetings and regulate business properly.

For example, the BambooS’ authority has chosen Facebook, Instagram, LinkedIn, company’s official website, Lazada, Shopee, and Word-of-mouth marketing- WOM for the UPM community.

8. Cost Structure

Cost structure refers to the costs of launching a new business, for example, equipment acquisition costs, marketing costs, operational costs, and website domain and hosting costs. According to a statistic report, around 90 percent of new companies fail to operate due to not considering the total cost of starting and driving the business. Therefore, the owner needs to launch a new business after arranging the full payment.

For example, the BambooS’ authority outlines the sectors where they have to initially invest money to launch the business. The list is following:

Purchasing Bamboo, Pouches, Coconut fiber cleaning brush, and Paper box.
Delivery fee.
3D Printing service cost.
Website design and online Paid-advertising.

9. Revenue Structure

Revenue is the key performance indicator of a company. The factors of the company’s performance and the revenue has a positive relationship that influences each other. Revenue structure is also known as a revenue stream. You have to assess and set the price of the product before releasing it to the market. Many companies make the mistake of setting a meager price when launching the product in the market.

The minimum price may bring an adverse impact on business. It damages the future probabilities of your business. Firstly, you might lose a customer when increasing your product price later. The price module must be tested several times through multiple ways to catch the market by the products. The revenue structure depends on the type of business, whether you want to sell products or services. It also depends on whether the company is online platforms based or physical market-based.

For example, BambooS includes the factors to the revenue model, such as physical product selling, launching price is not so much low or high, and online selling price lower than direct selling.

Difference Between Lean Canvas and Business Model Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example

Firstly, Ash Maurya developed the Lean Canvas Model in 2010, whereas Alex Osterwalder introduced the Business Model canvas in 2005.

Secondly, the nine basic elements of the lean canvas model are the problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. On the other hand, the nine fundamental elements of the Business model canvas are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Additionally, the Lean canvas model is suitable for new entrepreneurs who want to start a new business and startup. In contrast, Business Model Canvas is suitable for an existing business.

Usually, entrepreneurs, founders, and investors of the company apply the lean canvas model. However, the senior manager, marketing manager, and operation manager utilize the business model canvas to yield positive outcomes from the business.

Moreover, applying lean canvas aims to identify the problem and solution to fit new entrants. On the other hand, using the Business model canvas understands the existing market and identifies opportunities.

Furthermore, the basis of the lean canvas model indicates testing ideas, assessing the assumption, and focusing on the value proposition. In contrast, the basis of the Business model canvas shows advanced and progressive innovation.

Lean Canvas Versus Business Model Canvas Example

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Canvas Business Model Example For Google

A sample of a lean model canvas of Google has been presented here to better understand how to fill out the template.

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Canvas Business Model Example For YouTube

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lewin’s Change Model Real-Life Example For Unfreeze Change Refreeze

Lewin’s Change Model Real-Life Example is Netflix. The Example of Three Stages of Kurt Lewin’s Change Management.

Lewin’s Change Model

Lewin’s change model refers to the three stages of management change theory. The three stages of Lewin’s change management model are unfreezing, changing, and refreezing. Therefore, the alternative name of the Lewin change management model is the unfreeze change refreeze theory. Lewin’s change model is one of the primary and familiar change management models that describe the organizational transition.

Who and When Established Lewin’s Change Management Model?

Kurt Lewin established the three stages of the organizational change model in 1947.

In 1947, Kurt Lewin introduced the three stages of the change management model known as Kurt Lewin’s change model. After that, researchers and scientists established many models to describe organizational changes, such as Kotter’s Change Management Model, Kübler-Ross Five Stage Change Management, ADKAR Change Management Model, McKinsey 7-S Change Management Model, and also Lewin’s Change Model or Theory. However, Lewin’s change management model has become the most popular for its simplicity and fewer phases, for example, unfreeze, change, and refreeze.

Researchers have developed multiple theories based on Lewin’s change management model. So, it is the foundation of all modern change management theories. For example, John Kotter’s 8-stage management change model was developed based on Lewin’s change management model. The management system is complex compared to before when the model was introduced. Therefore, Lewin’s change management model is controversial in modern organizations. It has excellent theoretical significance in the research arena rather than practical importance.

Lewin’s Change Model Real-Life Example

Many reputed companies apply Lewin’s change management model to survive in the current situation. For example, Netflix has used a change model to adjust to the digital era. Netflix’s organizational change process handled the force of organizational change to achieve a competitive advantage. Netflix transformed its business strategy in 1998, 1998, and 2007. The management encountered multiple barriers to getting outcomes. Now, they are one of the most successful companies globally. Netflix is a real-life example of Lewin’s change management model. It is known as Lewin’s Change Model Business Example.

Lewin’s Change Model Stages

Three Stages of Change Management are:

Unfreeze stage
Change stage
Refreeze stage

Lewin's Change Model Real Life Examples- Three Stages of Change Management — Lewin’s Change Management Model – Three Stages of Change Management

Unfreeze Change Refreeze

1. Unfreezing Stage of Change

Unfreezing is the initial stage of Lewin’s change management model or Lewin’s change management model. In this stage, employees prepare mentally to accept the change in the organization. In the management system, the unfreeze stage refers to breaking down the existing circumstances to accept organizational changes. Usually, employees feel comfortable in the organization’s current condition; therefore, some do not accept the management change quickly due to uncertainty. The unfreezing stage consists of educating people about opportunities for organizational change. The organization should practice the change management communication strategy to prepare employees for the change.

The key point of this stage is to compel employees to accept management change through effective change communication. Maintaining effective interaction within the management is essential to persuade employees to accept change. Employees will receive the change if they understand the new things cannot prevent the company or organization from surviving. Additionally, they must realize that change is essential to sustain the organization and achieve competitive advantages.

A high level of positive motivation among employees helps to understand the reasons for organizational change and development. Next, the organization needs to persuade the stakeholders that the change will bring benefits to everyone. Some people will receive it quickly, but some of them will deny it initially. Finally, everyone will come up with the motivation to make the change.

Communication During the Unfreeze Stage

The primary communication objective is to prepare stakeholders, employees, and the organization to accept the change – “Readying” the organization. However, resistance will increase simultaneously with how huge the change is and how much it affects the organization. Effective communication can overcome resistance. To ‘ready’ the organization to accept the change, it is essential to declare the objective of the change. Additionally, you must ensure that everyone in the organization knows what will happen and why. Effective communication is significant in pointing out the difference between actual and desired outcomes. This first message or declaration should come from the top-level management of the organization to avoid communication conflict.

2. Change (Move) Stage

Change is the second stage of Lewin’s change management model. It is the middle stage of the three phases of change management. Actual changes occur when everyone in the organization decides to accept the change with positive motivation. Employees receive and adjust to the new working atmosphere. Changes can be major or minor based on the organization’s needs. The organization must provide sufficient training and support for the employees to embrace the changes. It is the stage of implementing the change process; therefore, many issues must be addressed consciously. Some employees may spread misleading information due to having insufficient knowledge about organizational change. So, the organization needs to practice an effective communication process to avoid unwanted issues. However, employees will be focused on practicing the new work.

Communication During the Change Stage

The organization should ensure effective communication among employees to reduce uncertainty as well as organizational communication noise. People may indulge in spreading disinformation and lies with less information about the change process. Therefore, the communication has to have a more specific character than in the previous phase. Communication in this stage is essential to provide authentic, accurate, and detailed information on what will happen to those who have less sketchy details on implementing changes. Finally, it distributes the new responsibility among assigned people in the organization.

3. Refreezing Stage of Change

Refreezing stage of change is the third and final stage of the Kurt Lewin change management model. In this stage, employees adjust to the change of management daily. Refreezing is a slow process of adopting the new culture and atmosphere of the corporate workplace. Employees and stakeholders may take a long time to adjust to the new systems. The pace of the practice among employees determines the time of the refreezing stage. So, refreezing is the most crucial stage in the Lewin change management model. The new attitude and behavior of employees become solidified as the norm of the organization. Finally, everyone starts to feel comfortable as in the previous stage before unfreezing.

Communication During the Refreeze Stage

The communication process should answer employees’ queries regarding rewards, control, efficiency, and relationship roles. In this stage, the information flow should be concrete, continuous, and multidirectional so that employees have a sufficient understanding of the personal associations of the change. Unavoidable misunderstandings may occur in this phase, so; communication should focus on making the transition successful.

Lewin’s Change Model Example

For example, An ice block cannot get converted into a new shape without melting it. So it would be best if you created a hot environment to melt the ice block. The temperature must be more than 32°F (0°C) temperature to melt the ice. So, here, increasing the temperature denotes the unfreezing stage.

According to Lewin’s theory, unfreezing refers to preparation for accepting the new workplace norms. It is the initial stage to get ready to accept the change. The management needs to motivate employees to accept change.

It will take time to transform the entire ice block into water. Keep the glass isolated and ensure the temperature is suitable for melting ice. When the ice block completely transforms into water, pour it into a new pot to give it a unique shape. Here, pouring the water into a glass is changing steps or moving stage. Melting the ice denotes the change stage of Lewin’s theory.

According to Lewin’s theory, changing refers to accepting new norms and moving on to change. Thus, the employee starts to change and accept the new culture of the workplace.

Finally, keep the glass in a cold place to transform the water into ice again. It is the way of freezing the water to transform it again into a new solid shape. It is called the refreezing process and the final stage of Lewin’s change management model.

Refreezing refers to adjusting to the new norms of the workplace. The employee has already accepted the change, and they adapt to the new environment.

The model summarized that successful management change is accomplished through a three-stage process; unfreezing, changing, and refreezing.

Lewin’s Change Management Model Example

For example, the educational institute has shut down due to the COVID-19 pandemic. Therefore, all organizations, including educational institutes, decided to conduct virtual or online classes to ensure the continuation of education for students. These educational institutes are applying online video meeting platforms, such as Zoom and Google Meet, to conduct virtual classes and organizational meetings. It was a new experience for lecturers; therefore, they were afraid of uncertainty and interested in taking online courses. But, the university authority compels them to accept the change. The university authority maintains effective communication through social media platforms to motivate employees to get change. They thought the organizational change would help achieve competitive advantages as the other educational institutes adopted it. So, finally, they accept the change and adjust to the new working environment. It is a perfect example of Lewin’s Change Theory.

Lewin’s Change Model Pros and Cons

Lewin’s Change Management Model Strengths and weaknesses

Lewin Model Advantages

Firstly, Kurt Lewin’s model is straightforward to understand; any organization can implement it efficiently. The management need not hire experts to execute the model. The existing employees will be able to apply it and evaluate the outcome. It has only three stages: unfreeze, change, and refreeze, so it is easy to understand and apply. For example, the McKinsey 7-S model has seven elements that are challenging to implement.

Lewin Model Disadvantages

Firstly, refreezing takes a long time to settle down with new norms. Additionally, many employees quit their job due to uncertainty regarding the latest norms and environment. Lewin’s theory excludes many crucial elements, such as staff, structure, strategy, system, and style.

Kurt Lewin 1951 References

Lewin, K. (1951). Forces of change: Field theory in social science.

Citation for this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2023). Lewin’s Change Model- Lewin’s Change Management Model of 3 Stage. Educational Website For Online Learning. https://newsmoor.com/lewins-change-model-3-steps-management-change-and-communication/