Corporate Communication

Lean Canvas Example: Lean Canvas Business Model Example For 2022

Lean Canvas Example: Lean Canvas Business Model Example in 2022. Lean Canvas Model Example. Example of Lean Canvas Business Model.

Lean Canvas Model

The Lean Canvas model refers to a business plan template outlining nine essential elements of the new business. In 2010, Ash Maurya developed the one-page business template and termed it the Lean Canvas Model. The lean canvas model assists entrepreneurship in pre-assume the nine essential critical ideas related to the Business.

Lean Canvas is adapted from Business Model Canvas introduced by Alex Osterwalder in 2005. Therefore, the lean canvas model is also known as the Lean Canvas Business Model. The alternative names of the Lean Canvas are the Lean Canvas Model, Lean Business Canvas, Lean Business Model, Lean Startup Canvas, and Lean Canvas Online.

Lean Canvas Business Model

Lean canvas business model refers to a one-page business plan template describing nine key idea elements related to the market: problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. However, the additional elements of the lean canvas model are existing alternatives, high-level concepts, and early adopters. It replaces detailed business plans with a concise and single-page business template.

History of the Lean Business Model

Lean Canvas Business Model is adopted from Business Model Canvas, and Business Model Canvas was adapted from Business Model Ontology. In 2004, Alex Osterwalder introduced Business Model Ontology for digital business. After one year, In 2005, he introduced the Business Model Canvas based on the previous theory “Business Model Ontology.” In 2010, Ash Maurya introduced the Lean Canvas model for entrepreneurship to start a new business with concise information regarding the business, including problem, solution, target audiences, competitors, and so more.

Lean Canvas Example

The example of the lean canvas has been presented in this article so that students and viewers can understand how to create a lean canvas business model template for new businesses. Sometimes, lecturers provide assignments to students on how to create a lean canvas model template for starting up a new business.

Lean Canvas Example – Word File Download Link

Lean Canvas Business Model Example

How to Fill Out a Lean Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example — Figure 2: Example of Lean Canvas business model

Lean Canvas Business Model Example

BambooS- An Eco-Friendly Company in Malaysia

BambooS is an environment-friendly company in Malaysia that produces bamboo straws. Nowadays, restaurants do not provide plastic straws due to polluting the ocean extremely. So, the BambooS has come up with straw made of Bamboo. These products are cheap, portable, reusable, and decomposable. The government of many countries, including Malaysia, has given directives to reduce the use of plastic. Therefore, many restaurants, including McDonald’s, KFC, PizzaHut, and Nando’s, do not provide plastic straws. It is challenging to drink juice without a straw; hence BambooS has started to sell portable and reuseable bamboo straws.

It is an example of a Lean Canvas template filled out by BambooS, an eco-friendly company in Malaysia. The student at University Putra Malaysia students completes these lean startups for assignment purposes. However, entrepreneurship also follows the same instructions to complete the lean canvas template. Hopefully, it will assist employees in obtaining ideas on how to fill out a lean canvas.

The Lean Canvas example will help students and employees to know how to fill the lean canvas word template. The author has attached a blank and filled lean canvas word template for entrepreneurship. It will definitely assist the new businessmen to start new businesses wisely.

Elements of Lean Canvas

The 9 Elements of the Lean Canvas Business Model are:

Problem
Solution
Unique Value Proposition
Unfair Advantage
Customer Segments
Key Metrics
Channels
Cost Structure
Revenue Structure

1. Problem

Firstly, as an entrepreneur, you have to identify existing problems that you want to solve with the new products and services. It is crucial to find out at least three essential problems that your product and service will completely solve. Therefore, the entrepreneur needs to list down three problems under the problem section in the lean canvas.

For example, according to BambooS’ lean canvas, the three problems are environmental pollution, one-time use, and restaurants do not provide plastic straws now. So, BambooS is a new company that has outlined these three problems.

2. Solution

The solution is the goal of your business. So, you have to outline the solution to the problems mentioned in the problem section. The solutions have to be concise, significant, and capable enough to resolve the problems.

For example, according to figure 3, the three solutions are eco-friendly products, reusable and portable. These three proposed solutions are sufficient to resolve the problems.

3. Unique Value Proposition

A unique value proportion refers to a commitment of value that the product or service will definitely provide. It is the fundamental reason for what the customer will buy the products or services. So, you have to differentiate your product or services from others to grab customers’ attention. The unique value proposition also represents the company tagline, somewhat relevant to the mission and vision.

For example, the unique value proposition of the BambooS products is bamboo straws- reusable and eco-friendly products, customized products- of different sizes and made of natural material. The tagline is Grab me with zero pollution to save the planet.

4. Unfair Advantage

Unfair advantage denotes something of the company that competitors will not be able to replicate. The exceptional quality of the product or services makes the company distinguished. However, it would help if you had to remember that your unfair advantages are sustainable.

For example, BambooS company’s unfair advantages are the new eco-friendly product, unique packaging with a jute pouch bag, and engraved service. These unfair advantages are sustainable and exceptional that no company offers now in Malaysia.

5. Customer Segments

The problems and customer segments are interconnected issues; because the customers create problems. So, the problem can not endure without customers. Additionally, customers are the consumer of your products and services. Therefore, you have to analyze your target customer before identifying the problems. Additionally, you have to keep in mind some issues related to the customers, such as where your customer lives, the economic conditions, the demographic factors, and so more. Customer segmentation is also known as geographics, psychographics, and demographics in marketing.

For example, the BambooS authority has chosen the University Putra Malaysia to target audiences. Additionally, they have included Cafe and Restaurant at UPM, Facebook and Instagram Users, and eCommerce Marketplaces (Lazada & Shopee Users) in the customer segment section.

6. Key Metrics

Key metric refers to the factors that the company owner measure to run the business properly. The key metric drives the performance of the business, so the owner must need focus on these factors to keep the record. Actually, key metrics are the statistical data related to market share, consumers, number of new users, revenue per customer, and so more. For example, how many followers of the social media pages and the monthly sales revenue. Sometimes, management invests in marketing based on the key metrics data. Every company invests to get

For example, the three key metrics of the BambooS company are active community growth rate at UPM and bamboo straw users, Social media page followers and monthly selling rate, and customer positive feedback vs. sales revenue. These data will definitely help the authority to adopt a strategic marketing policy to increase sales revenue. If the company can sell the product properly on social media platforms compared to offline sales, they definitely focus on increasing followers on social media pages to earn more.

7. Channels

Channels are the media in which management reaches the customers. The channel plays an essential media in conducting a marketing campaign. Many types of channels or media allow you to reach customers as well as regulate campaigns. The two most important types of communication channels are offline and online channels. The offline channels are face-to-face marketing, placard, banner, festoon, newspapers, TV, and radio.

On the other hand, online media are social media platforms, e-commerce sites, and website traffic. Usually, the market analyzer researches the customer’s background to decide which channels they want to use to conduct a marketing campaign. Nowadays, most companies utilize e-commerce and social media channels to conduct digital marketing. The covid-19 pandemic has changed people’s lifestyles, business patterns, and education procedures. Many organizations use online webinars to conduct organizational meetings and regulate business properly.

For example, the BambooS’ authority has chosen Facebook, Instagram, LinkedIn, company’s official website, Lazada, Shopee, and Word-of-mouth marketing- WOM for the UPM community.

8. Cost Structure

Cost structure refers to the costs of launching a new business, for example, equipment acquisition costs, marketing costs, operational costs, and website domain and hosting costs. According to a statistic report, around 90 percent of new companies fail to operate due to not considering the total cost of starting and driving the business. Therefore, the owner needs to launch a new business after arranging the full payment.

For example, the BambooS’ authority outlines the sectors where they have to initially invest money to launch the business. The list is following:

Purchasing Bamboo, Pouches, Coconut fiber cleaning brush, and Paper box.
Delivery fee.
3D Printing service cost.
Website design and online Paid-advertising.

9. Revenue Structure

Revenue is the key performance indicator of a company. The factors of the company’s performance and the revenue has a positive relationship that influences each other. Revenue structure is also known as a revenue stream. You have to assess and set the price of the product before releasing it to the market. Many companies make the mistake of setting a meager price when launching the product in the market.

The minimum price may bring an adverse impact on business. It damages the future probabilities of your business. Firstly, you might lose a customer when increasing your product price later. The price module must be tested several times through multiple ways to catch the market by the products. The revenue structure depends on the type of business, whether you want to sell products or services. It also depends on whether the company is online platforms based or physical market-based.

For example, BambooS includes the factors to the revenue model, such as physical product selling, launching price is not so much low or high, and online selling price lower than direct selling.

Difference Between Lean Canvas and Business Model Canvas

Lean Canvas Business Model- Lean Canvas Word Template Example

Firstly, Ash Maurya developed the Lean Canvas Model in 2010, whereas Alex Osterwalder introduced the Business Model canvas in 2005.

Secondly, the nine basic elements of the lean canvas model are the problem, solution, unique value proposition, unfair advantage, customer segments, key metrics, channels, cost structure, and revenue structure. On the other hand, the nine fundamental elements of the Business model canvas are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Additionally, the Lean canvas model is suitable for new entrepreneurs who want to start a new business and startup. In contrast, Business Model Canvas is suitable for an existing business.

Usually, entrepreneurs, founders, and investors of the company apply the lean canvas model. However, the senior manager, marketing manager, and operation manager utilize the business model canvas to yield positive outcomes from the business.

Moreover, applying lean canvas aims to identify the problem and solution to fit new entrants. On the other hand, using the Business model canvas understands the existing market and identifies opportunities.

Furthermore, the basis of the lean canvas model indicates testing ideas, assessing the assumption, and focusing on the value proposition. In contrast, the basis of the Business model canvas shows advanced and progressive innovation.

Lean Canvas Versus Business Model Canvas Example

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Canvas Business Model Example For Google

A sample of a lean model canvas of Google has been presented here to better understand how to fill out the template.

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lean Canvas Business Model Example For YouTube

Lean Canvas Business Model, Lean Canvas Word Template & Example

Lewin’s Change Model Real-Life Example For Unfreeze Change Refreeze

Lewin’s Change Model Real-Life Example is Netflix. The Example of Three Stages of Kurt Lewin’s Change Management.

Lewin’s Change Model

Lewin’s change model comprises three stages of management change theory. The three stages of Lewin’s change management model are unfreezing, changing, and refreezing. Therefore, the alternative name of the Lewin change management model is the unfreeze-change-refreeze theory. Lewin’s change model is one of the most well-known change management models that describes organizational transitions. It can explain how and why individuals accept organizational changes, such as business directions, technological, cultural, and leadership changes.

Who and When Established Lewin’s Change Management Model?

Kurt Lewin established the three stages of the organizational change model in 1947.

In 1947, Kurt Lewin introduced the three stages of the change management model, now known as Lewin’s change model. Subsequently, researchers and scientists developed numerous models to describe organizational change, including Kotter’s Change Management Model, Kübler-Ross’s Five-Stage Change Model, the ADKAR Change Model, McKinsey’s 7-S Change Model, and Lewin’s Change Model. However, Lewin’s change management model has become the most popular for its simplicity and fewer phases, for example, unfreeze, change, and refreeze.

Researchers have developed multiple theories based on Lewin’s change management model. So, it is the foundation of all modern change management theories. For example, John Kotter’s 8-stage change model was developed from Lewin’s change model. The management system is more complex than it was when the model was introduced. Therefore, Lewin’s change management model is controversial in modern organizations. It has excellent theoretical significance in the research arena rather than practical importance.

Lewin’s Change Model Real-Life Example

Many reputed companies apply Lewin’s change management model to survive in the current situation. For example, Netflix has used a change model to adjust to the digital era. Netflix’s organizational change process handled the force of organizational change to achieve a competitive advantage. Netflix transformed its business strategy in 1998 1998 and 2007. The management encountered multiple barriers to getting outcomes. They are now among the most successful companies globally. Netflix is a real-life example of Lewin’s change management model. It is known as Lewin’s Change Model Business Example.

Lewin’s Change Model Stages

Three Stages of Change Management are:

Unfreeze stage
Change stage
Refreeze stage

Lewin's Change Model Real Life Examples- Three Stages of Change Management — Lewin’s Change Management Model – Three Stages of Change Management

Unfreeze Change Refreeze

1. Unfreezing Stage of Change

Unfreezing is the initial stage of Lewin’s change management model. At this stage, employees mentally prepare to accept organizational change. In the management system, the unfreeze stage involves breaking down existing circumstances to facilitate organizational change. Employees are usually comfortable with the organization’s current state; therefore, some do not readily accept management changes due to uncertainty. The unfreezing stage consists of educating people about opportunities for organizational change. The organization should implement a change-management communication strategy to prepare employees for the change.

The key point of this stage is to compel employees to accept management change through effective change communication. Maintaining effective communication within management is essential to persuading employees to accept change. Employees will receive the change if they understand that the new things cannot prevent the company or organization from surviving. Additionally, they must recognize that change is essential to sustaining the organization and achieving competitive advantage.

A high level of positive motivation among employees helps to understand the reasons for organizational change and development. Next, the organization needs to persuade stakeholders that the change will benefit everyone. Some people will receive it quickly, whereas others will initially deny it. Finally, everyone will identify the motivation to make the change.

Unfreezing is the initial stage of Lewin's change management model

Communication During the Unfreeze Stage

The primary communication objective is to prepare stakeholders, employees, and the organization to accept the change – “Readying” the organization. However, resistance will increase with the magnitude of the change and its impact on the organization. Effective communication can overcome resistance. To ‘ready’ the organization to accept the change, it is essential to declare the objective of the change. Additionally, you must ensure that everyone in the organization knows what will happen and why. Effective communication is essential for identifying the difference between actual and desired outcomes. The first message or declaration should come from the organization’s top-level management to avoid communication conflicts.

2. Change (Move) Stage

Change is the second stage of Lewin’s change management model. It is the middle stage of the three-phase change management model. Actual changes occur when everyone in the organization accepts the change with positive motivation. Employees adapt to the new work environment. Changes may be major or minor, depending on the organization’s needs. The organization must provide sufficient training and support for the employees to embrace the changes. It is the stage of implementing the change process; therefore, many issues must be addressed consciously. Some employees may spread misleading information due to having insufficient knowledge about organizational change. So, the organization needs to practice an effective communication process to avoid unwanted issues. However, employees will be focused on practicing the new work.

Change (Move) Stage

Communication During the Change Stage

The organization should ensure effective communication among employees to reduce uncertainty and organizational communication noise. People may spread disinformation and lies when they have limited information about the change process. Therefore, the communication must be more specific than in the previous phase. Communication at this stage is essential to provide authentic, accurate, and detailed information about what will happen, while those with less detailed information about implementing changes are given less detail. Finally, it distributes the new responsibility among the individuals assigned within the organization.

3. Refreezing Stage of Change

The refreezing stage of change is the third and final stage in Kurt Lewin’s change management model. At this stage, employees adjust to the change in management daily. Refreezing is a slow process of adopting the new culture and atmosphere of the corporate workplace. Employees and stakeholders may take considerable time to adapt to the new systems. The pace of the practice among employees determines the time of the refreezing stage. So, refreezing is the most crucial stage in the Lewin change management model. New attitudes and behaviors among employees become institutionalized as the norm within the organization. Finally, everyone starts to feel comfortable, as in the previous stage before unfreezing.

refreezing stage of Kurt Lewin change management model

Communication During the Refreeze Stage

The communication process should address employees’ questions regarding rewards, control, efficiency, and roles within the relationship. At this stage, information flow should be concrete, continuous, and multidirectional to ensure that employees have a sufficient understanding of the personal associations with the change. Unavoidable misunderstandings may arise during this phase, so communication should focus on ensuring a successful transition.

Lewin’s Change Model Example

For example, an ice block cannot be reshaped without melting it. So it would be best to create a hot environment to melt the ice block. The temperature must exceed 32°F (0°C) to melt ice. So, here, increasing the temperature denotes the unfreezing stage.

According to Lewin’s theory, unfreezing refers to the preparation for adopting new workplace norms. It is the initial stage of preparing to accept the change. The management needs to motivate employees to accept change.

It will take time to transform the entire ice block into water. Keep the glass isolated and ensure the temperature is sufficiently high to melt ice. Once the ice block has completely melted, pour it into a new pot to give it a unique shape. Here, pouring water into a glass constitutes a change of steps or a transition to a new stage. Melting the ice denotes the change stage of Lewin’s theory.

According to Lewin’s theory, change refers to the adoption of new norms and subsequent change. Thus, the employee begins to adapt to and accept the workplace’s new culture.

Finally, store the glass in a cold place to refreeze the water. It is the process of freezing water to transform it into a solid. It is called the refreezing process and the final stage of Lewin’s change management model.

Refreezing refers to the process of adapting to new workplace norms. The employee has already accepted the change and adapted to the new environment.

The model summarized that successful management change is accomplished through a three-stage process: unfreezing, changing, and refreezing.

Lewin’s Change Management Model: Real-Life Example

In 2026, Netflix expanded into live content and fan engagement. It focuses on live sports partnerships, video podcasts, and vertical video feeds, and the expansion of the Tudum fan platform. It is a real-life example of Netflix’s organizational transformation and its change management model.

Another real-life example of a change management model is work from home.

Many organizations, including educational institutions, decided to conduct virtual or online classes to ensure the continuation of students’ education. Therefore, the lecturer can give classes from home. These educational institutions are using online videoconferencing platforms, such as Zoom and Google Meet, to conduct virtual classes and organizational meetings. It was a new experience for lecturers; therefore, they were uncertain and interested in taking online courses. However, the university authorities compel them to accept the change.

The university administration maintains effective communication via social media platforms to motivate employees to effect change. They believed the organizational change would confer competitive advantages, as other educational institutions had adopted it. Finally, they accept the change and adapt to the new working environment. It is a perfect example of Lewin’s Change Theory.

Lewin’s Change Model Pros and Cons

Lewin’s Change Management Model Strengths and Weaknesses

Lewin Model Advantages

Firstly, Kurt Lewin’s model is straightforward to understand; any organization can implement it efficiently. Management does not need to hire experts to implement the model. Existing employees will be able to apply it and evaluate the outcomes. It has only three stages: unfreeze, change, and refreeze, so it is easy to understand and apply. For example, the McKinsey 7-S model has seven elements that are challenging to implement.

Lewin Model Disadvantages

Firstly, refreezing takes a long time to adapt to new norms. Additionally, many employees leave their jobs due to uncertainty about the latest norms and the work environment. Lewin’s theory excludes many crucial elements, such as staff, structure, strategy, system, and style.

Kurt Lewin 1951 References

Lewin, K. (1951). Forces of change: Field theory in social science.

Citation for this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2026). Lewin’s Change Model- Lewin’s Change Management Model of the 3-Stage. Educational Website For Online Learning https://newsmoor.com/lewins-change-model-3-steps-management-change-and-communication/