Demographic Examples- Demographic Examples in Marketing

Demographic Examples- Demographic Examples in Marketing. Demographic Market Segmentation Examples. Market Demographics Example.

Demographic examples

Demographic examples refer to separating people based on demographic factors such as age, gender, ethnicity, education, religion, economic status, experience, and group membership. The demographics are also known as demographic factors and examples in marketing. It is a significant strategy for the target audience segmentation. The three market segmentation techniques are demographic, geographic, and psychographic segmentation. People utilize demographic examples for marketing, political, and social campaigns. Demographic is the most significant way to divide potential customers in marketing. Market researchers use it to identify a certain group of people.

Demographic Examples in Marketing

The demographic examples in marketing refer to the audience segmentation factors, including age, gender, ethnicity, education, religion, economic status, etc. The demographics in marketing are also known as demographic variables and factors.

For example, a company is conducting a marketing campaign to sell shaving cream. The company intends to target and persuade only adult males. Adult males only use shaving cream, so they want to separate males to drive the marketing campaign. It will be worthless if they spend time behind women; because women do not buy and use shaving cream. In this regard, gender is a demographic example in marketing. There are many more examples of demographic, such as age, gender, race, education, etc. Demographic examples assist the company in targeting specific customers to sell the products. It is one of the most crucial ways to target specific customers in marketing products and services.

Demographic Examples in Marketing. Demographic segmentation definition. Target Market Demographics Examples.
Demographics Examples in Marketing

Demographic Examples in Marketing

The 13 Demographic Examples in Marketing are:
  1. Age
  2. Gender
  3. Ethnicity
  4. Education
  5. Religion
  6. Economic status
  7. Experience
  8. Group Member
  9. Nationality
  10. Marital Status
  11. Employment Status
  12. Family Status
  13. Living Status
  14. Political Affiliation
  15. Voting Status
  16. Language
  17. Sexual Orientation

1. Age

Age is the most significant demographic example in marketing because it divides people into similar subgroups based on their age boundary. Customers are categorized based on age limits. It sets the generation of people. A generation is a group of people who give birth and grow up throughout the same period. People of the same age have identical characteristics and experiences. Age is one of the crucial target market demographics examples.

Age Demographics Example

For example, Generation X refers to the people born between 1965 and 1980. So, they are around 41 to 56 years old. On the other hand, Generation Z refers to the people born between 1997 and 2012; therefore, they are the newest generation, and their age is about 6 to 24 years. The characteristics, passion, attire, vision, and mission are different between Generation X and Generation Z.  Hence; the market researcher will not use the same strategic plan for both of these generations because they are distinguished in their different ages.

2. Gender

Gender is another significant example of a demographic in marketing that divides people into a similar subgroup based on their sexes( Males or Females). It is a biological factor that differentiates men and women. Gender is a natural factor that sets the people’s sex, whether they are males or females. Males are also called men, and females are known as women. Men and women are strongly distinguished for their dress-up, hobby, passion, belongings, and behaviours. Therefore, the market and audience researchers choose different social, political, and advertising campaigns between males and females.

Gender Demographic Examples

For example, a cosmetic product-selling company will surely target women for product marketing instead of targeting men. Women are more interested in buying cosmetics than men; therefore, most cosmetic companies choose women to reach their upcoming and existing product information.

3. Ethnicity

Ethnicity separates people into a similar subgroup based on their tradition, culture, language, history, etc. However, many market researchers have suggested avoiding ethnicity due to stereotypes. People in the same ethnic group share similar cultures, traditions, and experiences. But, two people of the same ethnic group may have diverse attitudes, interests, and experiences because of differences in their age, gender, education, income level, and religion.

Ethnicity Demographics Example

For example, Indian women prefer to wear Saree in the cultural festival due to their traditional values. On the other hand, Malay women wear scarves and Chinese dress cheongsam. So, market researchers should focus on ethnicity in marketing products. The marketing policy will not be effective if the authority targets Indian women to sell cheongsam; because it is a Chinese dress. Hence, ethnicity is a crucial factor in product marketing.

4. Education

Education level is the most popular demographic example in market segmentation that divides people into subgroups based on their education level. The interests, attires, mentalities, and behaviours differ between educated and uneducated people. Therefore, the company’s advertising team uses a different approach for product marketing campaigns.

Education Demographics Example

For example, the Global Assistant Education Consultant assists students in getting admission to several universities worldwide. It starts with Facebook paid advertising to collect potential customers. The students are the only customers. So, the management has selected only students to reach their advertising message.

In addition, the research questionnaire’s education level is a significant demographic example.

Demographic Questionnaire Example

Demographic Target Market Segmentation Questionnaire Examples

5. Religion

Religion is another sensitive demographic example that divides people into identical subcategories based on their religious faith and worship, such as Christianity, Muslim, Hinduism, Buddhism, Taoism, Sikhism, etc. It is one of the sensitive variables in demographic market segmentation.

Religion Demographics Examples

For instance, advertising for alcoholic beverages is taboo in the Muslim religion, whereas marketing for alcoholic liquor is highly accepted in the Christian. The researcher should focus on religion before starting marketing alcoholic liquor.

6. Economic Status

Economic status refers to the socio-economical condition of the audience. It separates people into similar subgroups based on their income. Income denotes a prime example of target market segmentation that affects people’s behaviours and attitudes.

Economic Demographics Examples

For example, if a family earns little money to exist, the family members will probably be more concerned about fulfilling basic needs. On the other hand, if a family makes a perfect amount of money, they will focus on fulfilling others’ needs, such as hobbies, passions, etc.  Researchers suggested that the higher the family income, the more conservative their attitudes.

 7. Experience

Experience refers to the skill and knowledge obtained from exercising and training. The market analyzer needs to use a different strategy for the experienced and non-experienced potential customers to motivate a client.

Experience Demographic Example

For example, the experience is not similar among the potential newcomer, expert, and veteran employees. Similarly, students in the first year, second year, and final year differ in expertise and knowledge.

8. Group Member

Group members refer to some specified people who share common interests. The most common examples of social groups in society are primary groups, self-help groups, educational groups, service groups, virtual groups, political groups, and so more. Group members are also examples of demographic segmentation. People join a group to meet their diverse needs, for example, spending pastimes, satisfying hobbies, playing recreational activities, etc.  A group comprises a limited number of people who share a common independent goal. For instance, football team members share a common goal and represent similar attitudes and behaviour.

Group Member Demographics Example

For example, as a marketing manager, it would be worse to sell football players’ accessories to cricket players. A group of people shares common interests; therefore, market researchers should focus on marketing relevant products to the same group.

9. Nationality

Nationality indicates the citizen of the country. Every person is a citizen of a particular country, known as nationality. According to international law, It is a legal identification of the people under a sovereign state.

Nationality Demographic Example

For example, Jon is a citizen of America, so his nationality is American, whereas, Xujiao is Chinese, so his nationality is china.

10. Marital Status

Marital status refers to the marriage situation, admittedly. There are many types of marital status: single, married, divorced, widow, separated, single parent, and conditional partnership.

Marital Status Demographic Example

For example, married people’s lifestyle differs from single people’s.

11. Employment Status

Employment status refers to the professional condition of the audience. It determines the profession of the target audience, such as service holders, people in business, and the unemployed. Employment status seems to be a crucial demographic variable to the target audiences in marketing. It indicates what types of products they use and do not use.

Employment Demographics Example

Employment people lead a happy life than unemployed people in society.

12. Family Status

Family status describes the condition of the family background where they grew up. The most common types of families are extended, nuclear, and single-parental families. People represent different characteristics who come from diverse families. The surveyor focuses on the family status significantly for marketing products.

Family Demographic Example

For example, the royal family uses aristocratic brands such as BMW cars, Apple phones, Rolex watches, Gucci Bags, etc.

13. Living Status

The living status also somewhat represents the economic condition of the target audience. The two most common types of living situations are achieved status and ascribed status.

Living Status Demographic Example

For example, children grow up with ascribed status, and adults grow up with achieved status.


Demographic examples in Marketing are age, gender, ethnicity, education, religion, economic status, experience, group member, nationality, marital status, employment status, family status, and living status. These demographic examples assist the market researcher in deciding whether the customer will buy the product or not. It also provides the needs of potential customers.

Demographics in Marketing

Demographics in marketing are also known as segmentation factors and target market demographics examples. Market researchers conduct target market segmentation via a survey questionnaire. Additionally, the academic researcher set demographic characteristics in the quantitative research questionnaire to collect data for the research project.

Author: M M Kobiruzzaman


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