Lead Writing- Types of Leads Writing in Journalism News Lead Examples

Lead Writing, Types of Leads Writing in Journalism- News Lead. Types of Leads in Journalism. Types of Leads in News Writing.

Lead Writing- News Lead Writing
What is News Lead?

News lead is the first and second paragraph of a news article. Usually, a good lead attracts readers to read the body of the feature by highlighting the main issue of news.

How to become a Good News Writer?

A good news writer always follows the 5W and 1H of report writing strategy in journalism to cover all issues related to the news headlines.

Good Lead Examples

A Good Lead must have the follow the 5W and 1H rules of news writing.

FORMULA WHO does WHAT,  WHEN, WHERE, WHY and HOW
Who = subject, people name, organization name
What = name of activity and event
When = day, yesterday, tomorrow
Where = location name
Why = background of event, purpose, cause
How = process, detail of the event, audiences
What is the Long of Sentence for Lead Writing?

According to Mansor (2010), The length of a sentence should not exceed 25 words. On the other hand, according to Mencher (2010), The length of a sentence should not exceed 35 words.

Types of Leads in Journalism

The two types of leads in Journalism are:

  1. Alternative Lead (Narative/Contras/Staccato/ Question/also Citation).
  2. Traditional Lead (5W1H).

Lead Writing types in journalism

Traditional Lead

The traditional Lead is Also known as the basic lead. It is constructed from 6 elements for example, who, what, when, where, why and how. But, usually, the journalist will start with Who and What.  However, Can start and end with any of the 6 elements.

Who Lead News Example
Headline Myanmar ties the Young Tigers
Lead 1 The country’s under-22 squad (B-22) showed a lacklustre performance in the opening match of Group A of the 2019 SEA Games when they only won a 1-1 draw against Myanmar, just now.
Lead 2 The Young Tigers looked shaky early in the first half as they struggled to adapt on the surface of a synthetic pitch at the Rizal Memorial Stadium, Philippines.
What Lead News Example
Headline Additional subjects follow the inclinations of the students
Lead 1 KUALA LUMPUR-The Secondary School Standard Curriculum (KSSM) (Upper Secondary) which will come into effect next January aims to improve the flow of Science and Literature in the existing education system.
Lead 2 Deputy Director-General of Education (Policy and Curriculum Sector), Dr Habibah Abdul Rahman said, Form Four students can choose four packages containing a combination of core and elective subjects in the new school term.
Alternative Lead

Alternative Lead starts with staccato, question, narrative or descriptive, contras, and citation in the news feature.

  1. Staccato
  2. Question
  3. Narrative/ Descriptive
  4. Contrast
  5. Citation
1. STACCATO
  • It a dot sign in music
  • It’s mean- separately read
  • Its like dot meaning end of the sentence
 Example of Staccato
Lead 1 Kuala Lumpur: There is no Raya shirt or any celebration. This year’s festival doesn’t seem to mean anything to them. For the past two months, this hospital has been their second home.
Lead 2 “Every day, we just shed tears thinking of Raef who risked his life because his health condition is often uncertain,” said Noraini Jaafar, 37, mother of four -year -old Raef Uqael Mohd Rosli.
2. QUESTION
  • Write in question sentence (like the question to the audience)
  • However, the audience did not necessarily prepare the answer.
Lead 1 Kuala Lumpur: Are you willing to wait as early as 8 am to buy various items at a discount of more than 70 per cent in preparation for Aidilfitri even though most Sogo shopping malls in the capital are only open at 10 am?
Lead 2 Should we bring the family shopping in the capital in the morning?
3. NARRATIVE/DESCRIPTIVE

The situation/picture of the event

Example of NARRATIVE/DESCRIPTIVE
Lead 1 Seremban: The suspicious actions of two women in black hijab rushing out of a supermarket were answered when they were caught on suspicion of stealing various sets of dishes at a supermarket in Seremban 2, here, yesterday.
Lead 2 The act of the two suspects in their 30s stealing the set of dishes was sniffed by security guards before arresting them.
4. CONTRAS

Opposite with the actor and event

Example of Contrast

Lead 1 KUALA LUMPUR, July 26-The illegal gambling activities that have seemed ‘silent’ in recent months in public business premises are still happening in exclusive places including luxury bungalows, condominiums and private clubs.
Lead 2 President of the Malaysian Consumer Protection Association, Datuk Mohd. Firdaus Abdullah said the activity was difficult to detect by the authorities because it used a closed location and only involved invitations.
 5. CITATION
  • Statement from the sources (talk/seminar/press conference)
  • Starting with the “  ”  symbol.

For example, the lead starts with a quotation mark.

Lead 1 Kuala Terengganu: “He told me to take care of myself and educate my children well before he ‘left’,” said Salihana Zawawi, 29, wife of Mohd Zawawi Seman, 36, who was found floating in the waters of Pulau Kapas, Marang after disappearing at sea together. three other brothers in Kuala Kemaman on June 21.
Lead 2 Mohd Zawawi’s body was found floating by fishermen at 5 pm yesterday before his body was taken by the Malaysian Maritime Enforcement (APMM) to the Pulau Kambing jetty and handed over to the Sultanah Nur Zahirah Hospital (HSNZ) Forensic Unit.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.