Statement of Purpose For Masters Example

Statement of Purpose For Masters Example. How to Write a Statement of Purpose for Masters Programs. 

What is a Statement of Purpose (SOP)? 

A statement of purpose refers to a written document illustrating an applicant's academic and professional background as well as motivation to pursue the programs at a particular institute. It includes an introduction, educational background, professional records, skills, justification, and motivation to choose the program. The SOP is the short form of the statement of purpose. Students write a statement of purpose (SOP) to convince the admission team and confirm admission to a university, college, or school. A good SOP ensures student admission and confirms scholarship and waiver. Therefore, students should email a convincing SOP with a comprehensive email cover letter to get admission to undergraduate and postgraduate programs.

SOP Word Range For Masters

The SOP word limit depends on the university or educational institute's requirements. Students follow the instructions set by the university authority. Typically, the statement of purpose word limit is from 500-1000 for undergraduate admission but the SOP for the master's program ranges from 800-1000. The SOP for a master's degree emphasizes professional and practical skills relevant to the prospective program. In contrast, the statement of purpose for undergraduate degrees focuses on academic and financial support.

Elements of Statement of Purpose For Masters

A good SOP typically includes particular key components to persuade the admission committee. The elements vary from bachelor to master program's SOP.

The ten essential components of an SOP for a master's program are:

  1. Introduction
  2. Academic Background
  3. Professional Background
  4. Skills Relevance to the Program
  5. Justification To Choose (Country, University, and Course)
  6. Financial Support (If Applicable)
  7. Career Goals
  8. Extra Co-curriculum and Charitable Work
  9. Research Interests (By Research Student)
  10. Conclusion
1. Introduction

The introduction section clarifies the student's purpose in applying for the particular programs. It is the most important part to catch the reader's attention to read the full manuscript.

2. Academic Background

The academic background section contains previous educational history including secondary, higher secondary, foundation, diploma, and bachelor programs. Students should represent undergraduate degree, educational institute, faculty, and department name. It also includes academic achievement, results, relevant courses, and research experience if applicable.

3. Professional Background

Professional experience refers to industrial training and work experience. This section illustrates applicants' skills, expertise, and dedication to the field of study. Masters students should emphasize this section to explain professional skills.

4. Skills Relevance to the Program

This section highlights any unique skills, experiences, perspectives, or qualities that you will bring to the program. Discuss how your background and experiences will enrich the academic community and contribute to the field of study.

5. Justification To Choose (Country, University, and Course)

The justification for choosing the particular country, university, and courses demonstrates what is your motivation to select the program, college, and country. Students should answer the following questions:

  • Why do you choose this destination to expand your education and professional development?
  • Why this institution is ideal for pursuing your academic goals?
  • Why does the course represent the perfect convergence of your academic interests, career objectives, and passion?
6. Financial Support (If Applicable)

The Financial Support section in a Statement of Purpose (SOP) is where you address your need for financial assistance to pursue your academic goals. In this section, you typically discuss your financial situation, any scholarships or funding opportunities you are seeking, and how you plan to utilize the financial support if granted. This section is crucial for demonstrating your awareness of the financial aspects of your education and your commitment to securing the necessary resources to succeed. Additionally, it allows you to highlight your dedication to academic excellence despite any financial challenges you may face. Overall, the Financial Support section helps admissions committees understand your financial needs and assess your suitability for any available scholarships or funding opportunities.

7. Career Goals

The “Career Goals section” in a Statement of Purpose (SOP) outlines your professional objectives and aspirations. It typically includes both short-term and long-term goals related to your desired career path, highlighting how your academic background, skills, and experiences align with your future career trajectory. This section allows you to articulate your vision for your career, demonstrate your passion for your field of study, and convey your motivation for pursuing further education or training. Importantly, it should be original and free from plagiarism, reflecting your unique aspirations and intentions

8. Extra Co-curriculum and Charitable Work

The "Extra Co-curricular and Charitable Work" section in a Statement of Purpose (SOP) provides insight into your involvement in activities outside of academics and your contributions to charitable causes or community service. This section allows you to showcase your leadership abilities, teamwork skills, and commitment to making a positive impact beyond the classroom. It may include participation in clubs, sports teams, volunteer organizations, internships, research projects, or any other extracurricular activities that demonstrate your interests, values, and personal development. It should be original and free from plagiarism, accurately reflecting your experiences and achievements in these areas.

9. Research Interests (By Research Student)

The "Research Interests" section in a Statement of Purpose (SOP) outlines your academic interests, areas of expertise, and potential research topics or projects you wish to pursue during your academic journey. It provides admissions committees with insights into your academic curiosity, goals, and alignment with the program or institution you are applying to. This section should be original and free from plagiarism, reflecting your unique research interests, motivations, and aspirations. It may include specific research questions you are interested in exploring, methodologies you are eager to employ, and the potential impact of your research on your field of study.

10. Conclusion

The conclusion part of the SOP explains the executive summary of the application.

You have to summarize your key points and reiterate your enthusiasm for the program. Students should thank the admissions committee for considering the application and expressing their eagerness to contribute to the program.

Statement of Purpose For Masters Example

Today, I will present a few examples of statements of purpose (SOP) for postgraduate students. I demonstrate the first example for master's students who want to get admission at Universidad Católica San Antonio de Murcia (UCAM) in Spain. Similarly, I presented the second SOP example for a student who wants to get admission to Asia Pacific University, one of the best private universities in Malaysia. The SOP examples will help students to know "How to Write a Statement of Purpose for Masters Programs."  Finally, I presented a SOP example for students adopted from ChatGPT. We do not influence students to copy content from here but they can paraphrase.

Statement of Purpose For Masters in Tourism Marketing

Zakeey
C-02-13, South City Condominium, 15, Sungai Besi Serdang Perdana, Taman Serdang Perdana, 43300 Seri Kembangan, Selangor.
Contact no: Email:

Dear Admission Committee,

UCAM Universidad Católica San Antonio de Murcia
Av. de los Jerónimos, 135, 30107 Guadalupe de Maciascoque, Murcia, Spain.

Introduction

I am Zakeey, a Singapore national with a keen interest and fascination in pursuing my higher education at UCAM Universidad Católica San Antonio de Murcia in Spain. I am writing this letter to you as a request to accept my student admission to MASTER'S IN INNOVATION AND TOURISM MARKETING program.

Academic Background

My quest for new knowledge has its mark throughout my academic life. After finishing my Primary School Leaving Examination (PSLE) and Secondary examinations in Singapore with outstanding results. Respectively, I pursued my Bachelor of Arts (Hons) in Business Administration with a CGPA of 3.55 out of 4.00 from UCSI University, Malaysia. As I was considering a master’s program, I noticed the increased demand for strategic HR management, analytics, and metrics around the world. This sparked my interest in HR management which led to my acquisition of a master’s degree in Human Resource Development from the Universiti Putra Malaysia with a CGPA of 3.72.

While I was doing this master’s program, I came across global business trends, innovative marketing strategies, and creative schemes for identifying and capitalizing on business opportunities. These experiences intrigued me to get an in-depth understanding of the management field. So, I got myself enrolled in the Master of Science in Management which is a research master’s at the Universiti Tenaga National, Malaysia. Therefore, I am pursuing this degree program right now starting in 2023.

Professional Experiences

I am a highly skilled Sales and Customer Service Executive with extensive experience. Currently, I am working for an E-wallet company in Malaysia. I have acquired a lot of knowledge and expertise in my field. As part of my professional development, I am eager to explore new opportunities and further develop my expertise in the field of Marketing in the tourism industry. I am always passionate about expanding my theoretical and practical knowledge.

Skills Relevance to the Program

I am good at customer communication and strategic marketing. Since my childhood, I have loved to converse with people using verbal and non-verbal communication cues. Therefore, I have chosen a career in marketing and public relations. These skills will enhance to pursue my degree smoothly.

Justification (Course, University, Country)

As the world moves forward, the tourism industry is gaining more and more popularity. The entire industries of tourism in countries are trying to adapt innovative and strategic marketing techniques to attract tourists. As someone who takes an interest in marketing and management, I find this to be an amazing opportunity for creative research on utilizing technological advancement in successful marketing within the tourism industry. Although I have had courses focused on marketing throughout my bachelor's and master’s journey, they ineptly concentrated on the adaptation of current technological innovations in tourism marketing which is why I feel the need to pursue a third master’s in Innovation and Tourism Marketing at your esteemed institution.

I have looked into your program details, faculty history, and course framework which has convinced me that your university is the perfect institution for me. Since it can provide me with the necessary academic resources, I will need to achieve my research goal. I have considered studying at UCAM (Universidad Católica San Antonio de Murcia) in Spain for its Academic Excellence, International Environment, Industry-Relevant Programs, Innovative Teaching Methods, Research Opportunities, and Location. 

Spain as a country is famous for its distinctive lifestyle, quality education, and rich cultural heritage. The tourist attractions are certainly relevant to my academic endeavor. Therefore, I have chosen Spain for its diverse academic opportunities, affordable education, and gateway to Europe.

Financial Support

Over the past few years, I have been working relentlessly side by side with my education. I have earned enough money to cover the cost of my studies at your university. Thus, I have saved up around 20,000 euros in my bank account and I believe this amount might cover my study expenses including accommodation and food. Moreover, my father is a businessperson who is always ready to support me. I will surely get financial support from him if  I need it. I have studied about living cost in Barcelona city. As per the report, I have enough financial support to pursue my master's degree.

Career Goal

I strongly believe that this master’s program will lead me to significant opportunities in my professional discipline. Additionally, I want to leverage my skills in marketing and passion to become a successful tourism marketing professional. I aim to develop comprehensive marketing strategies that promote destinations and travel experiences, driving increased visitor numbers and revenue. After completing my degree, I will try my best to actualize my theoretical knowledge in my professional life.

Research Interest

My specific research objective is to identify practical ways for any organization to implement strategies to enhance their innovative marketing tools and ways they might affect the long-term sustainability of the organizations and businesses.

Extra-curricular Activities, and Charitable Work

Apart from my academic and professional endeavors, I love playing badminton, exploring new destinations, and gardening. I believe that persistence, ambition, teamwork, and commitment are the keys to achieving individual goals and collaborating effectively with others. Moreover, I am a public speaker and I like to host cultural programs.

Conclusion

I genuinely appreciate the chance to apply to UCAM Universidad Católica San Antonio de Murcia, as well as the admissions committee's time and thought. I am eager to be a part of this prestigious student body and determined to take full advantage of this life-changing educational experience. Finally, I look forward to the chance to start this new chapter in my academic and professional development with zeal and resolve.

Statement of Purpose for Masters in Business Administration

I want to convey my interest in studying International Business Management at Asia Pacific University in Kuala Lumpur, Malaysia. I have always been interested in subjects like business administration, especially in International Business. This is a subject where I believe I will gain a wider knowledge of business and trade on a global level. I have always been fascinated by the differences and procedures of businesses across national borders.

Though I had science in my Secondary and Higher Secondary education, deep down I always had a passion for studying business.

I enrolled in the Independent University for a Master's in Computer Science in 2017. Unfortunately, I had to pause my study, immediately after my admission due to some unavoidable family issues. I was looking forward to seeing a better financial situation for my family so that I could continue with my studies. In between the financial dilemma of my family Covid hit in 2020 and it continued to splurge till early 2022.

Meanwhile, I researched online about subjects Masters in Business administration which will give me motivation. I have looked up Marketing, Procurement, and other subjects and among those, International Business Administration made me more interested in pursuing my studies in Malaysia.
Ever since that, I continued reading various articles and books about these topics. I have developed a keen interest in the different aspects of business and its dynamics. This habit has shaped and helped me set my mind on this subject. Though my background was not business in my earlier studies, I am confident that Business is the only subject that would keep me motivated as a student. Today I have a clear plan for my future- to have a promising career in business, especially in global platforms.

As I live in Bangladesh with my family, studying in Malaysia has always been my first choice because it is a place with such diversity of different cultures and the experience here can be unmatched. Kuala Lumpur being the capital makes it more exciting to choose this place for a Bachelor’s degree. Asia Pacific University is one of the unique organizations where I can get academic learnings in a friendly environment with its tremendously qualified experts. I also can visit my family on vacation and it will not be tough as Malaysia is a country in Asia continent.

Moreover, this university has a wide range of courses with the most qualified and engaging lecturers, from whom I believe, I can learn about the modern business world. The university also has a wide range of students who come from different parts of the world, which indicates that there is no discrimination and I would get a platform of equal opportunity and would be able to celebrate diversity. Not to mention, I also found out that this degree here is of three years and I could not have found a more suitable program compared to other Bachelor’s programs that are available elsewhere. As I already have a study gap, I want to efficiently utilize this time and complete my Bachelor’s to take on my future endeavors.

There is also the opportunity of scholarship if I match with the scale of CGPA. In that case, I can avail it with the best effort even while I am doing the course So this adds another dimension to getting an education in Asia Pacific University.

There are a few significant facts I would like to mention here that motivated me to apply for this university when I researched filtering the most suitable university for my Bachelor’s. Firstly, it has a wide range of courses that can put me on the fast track to a successful career in business. Furthermore, the time frame and supportive policy have given me a positive expectation for my further study here in Kuala Lumpur, especially at Asia Pacific University. I also believe that the university is quite supportive of international students as well toward getting the most suitable program.

It would be a privilege to get the opportunity to be a part of the student community of this university, as the university also provides strong support in arranging accommodation with its well-established academic community. University should be about more than just studying for a degree and time at the Asia Pacific University is an opportunity to take on new challenges, find new passions, and meet great people along the way. I believe that the society of this university will make more out of the university experience.

As I am planning to start my post-graduation program in the very immediate upcoming intake which is in September 2022, I have found Asia Pacific University is the most well-fitted learning platform to shape my dream into reality. The University offers a tremendously wide range of relatable courses in business, which will help me to build an impactful career anywhere I step in the future.

All the courses here are designed in such a way that would help me to develop new skills and knowledge that will be needed in my future career. Studying at Asia Pacific University will help me to discover my strengths and values, which will eventually help me to implement them in the real market to get a rewarding career.

I believe that this is the most suitable place for me where I can build my dream of developing innovative and practical ideas through specialized knowledge and skills. Moreover, Asia Pacific University is one of the popular digital tech universities in Malaysia with its Master's program in business administration, which will help me to compete in the global job market. The university is industry driven which will help me more to get knowledge on the vast area of business in today’s world.

It would be a privilege to pursue my Bachelor’s degree in International Business Management in such a learning platform based on real-life concepts which will eventually help me to become a qualified professional in any kind of business environment. For my higher study destination, I am stepping towards Malaysia for obvious reasons like the superior quality of education over there and the country’s fastest growing and evolving economy. The warm welcoming nature of people there and pleasant climatic conditions were other upsides. The Asia Pacific University that I have chosen has a great reputation in Malaysia and also globally. Going through the program details and modules, I learned that students are provided with frequent industry exposures and learning is more practical-oriented. The universities’ multicultural nature of both students and faculties adds weight to my optimal decision.

Moreover, my degree would be my top priority and as my family is living in Bangladesh having our own house and rental properties with a sound financial condition in the present, I can also get their support as well if any inconveniency arises.

I am highly drawn to the core values of development and sustainability that are nurtured at Asia Pacific University. I believe that I can thrive in this environment and become a good addition to the University. Moreover, As Asia Pacific University always assures, I also believe that being a part of Asia Pacific University student would be one of the best times of my life because I can have so many opportunities to discover my potential as well as start to carve out a fabulous career in global market for myself. Additionally, I can have opportunities to travel the globe with the support and undertake an internship with a leading international organization and it can awaken my adventurous side.

To sum up, I would like to say that, Obtaining a Bachelor’s degree in International Business Management from an internationally reputed institution will not only give me a global perspective of the financial sector and economy but also will put me in an authentic position to use my skills in the real-world context in a more pragmatic manner following the completion of the course, I will return to my home country ‘Bangladesh to pursue my career goal of finding a more independent and promising position to be impactful in the country’s growing economy.

Editable SOP Example For Student Adopted From ChatGPT

[Your Phone Number]

[Date]

Admissions Committee [University Name] [Department/Program Name] [University Address] [City, State, Zip Code]

Dear Admissions Committee,

I am writing to express my keen interest in the [Master's Program Name] program at [University Name]. With this letter, I hope to convey my passion for [field of study], my academic and professional background, and my aspirations for graduate study.

Since my early academic years, I have been fascinated by [field of study] and its potential to address complex societal challenges. My undergraduate studies in [Your Bachelor's Degree] at [Your University] have equipped me with a strong foundation in [relevant subjects], critical thinking skills, and a desire to contribute meaningfully to the field.

Throughout my academic journey, I have actively sought opportunities to deepen my knowledge and skills in [field of study]. For instance, I participated in [relevant extracurricular activities, research projects, internships, etc.] which allowed me to apply theoretical concepts to real-world scenarios and gain practical insights into the field. These experiences have not only reinforced my passion for [field of study] but also sparked my curiosity to explore advanced topics in [specific areas of interest].

My decision to pursue a Master's degree stems from a desire to further specialize in [specific area of interest], conduct in-depth research, and develop expertise that will enable me to make meaningful contributions to the field. I am particularly drawn to [University Name]'s [mention any unique aspects of the program, faculty expertise, research opportunities, etc.] that align with my academic and professional goals. I am confident that the rigorous curriculum, collaborative research environment, and esteemed faculty at [University Name] will provide me with the necessary support and resources to excel in my academic pursuits.

Furthermore, I am excited about the opportunity to engage in interdisciplinary discussions, collaborate with fellow students and faculty members, and contribute to the vibrant academic community at [University Name]. I am eager to immerse myself in the rich intellectual environment, pursue innovative research projects, and contribute to advancements in [field of study].

In conclusion, I am deeply committed to pursuing a Master's degree in [field of study] at [University Name], and I am confident that my academic background, research experience, and passion for the field make me a strong candidate for your program. I look forward to the opportunity to contribute to and learn from the diverse academic community at [University Name]. Thank you for considering my application.

Sincerely, [Your Name]

Example of a Statement of Purpose (SOP) for a Master's in Human Rights program

Your Name] [Your Address] [City, State, Zip Code] [Your Email Address] [Your Phone Number]

[Date]

Admissions Committee [University Name] [Master's in Human Rights Program] [University Address] [City, State, Zip Code]

Dear Admissions Committee,

I am writing to express my sincere interest in the Master's in Human Rights program at [University Name]. With this letter, I aim to convey my passion for human rights advocacy, my academic and professional background, and my aspirations for graduate study in this field.

From an early age, I have been deeply committed to social justice and equality, and I have long been fascinated by the complexities of human rights issues around the world. My undergraduate studies in [Your Bachelor's Degree] at [Your University] have provided me with a solid foundation in [relevant subjects], critical thinking skills, and a desire to address human rights challenges through scholarly inquiry and activism.

Throughout my academic journey, I have actively sought opportunities to engage with human rights issues in both local and global contexts. I have participated in [relevant extracurricular activities, volunteer work, internships, etc.] that have allowed me to gain practical experience in human rights research, advocacy, and community engagement. These experiences have not only deepened my understanding of human rights principles and mechanisms but have also strengthened my resolve to contribute meaningfully to advancing human rights worldwide.

My decision to pursue a Master's degree in Human Rights stems from a desire to deepen my knowledge, hone my research and analytical skills, and develop practical strategies for promoting and protecting human rights. I am particularly drawn to [University Name]'s Master's in Human Rights program because of its interdisciplinary approach, distinguished faculty members, and focus on combining theoretical knowledge with practical application. I am confident that the program's comprehensive curriculum, research opportunities, and experiential learning initiatives will provide me with the necessary tools and expertise to make a positive impact in the field of human rights.

Furthermore, I am excited about the opportunity to collaborate with fellow students and faculty members, engage in critical dialogue, and contribute to ongoing human rights initiatives at [University Name]. I am eager to immerse myself in the vibrant academic community, exchange ideas with peers from diverse backgrounds, and participate in meaningful research projects that address pressing human rights issues.
Conclusion

In conclusion, I am deeply committed to pursuing a Master's degree in Human Rights at [University Name], and I am confident that my academic background, practical experience, and passion for human rights advocacy make me a strong candidate for your program. I look forward to the opportunity to contribute to and learn from the dynamic academic environment at [University Name]. Thank you for considering my application.

Sincerely, [Your Name]

 

Business Plan Examples For Students About Food

This article offers a Food Business Plan Sample pdf or Sample Business Plan for Food Products. Students might follow this article to complete their assignment, for example, "Business Plan Examples for Students about Food."

Food Business Plan Sample

The food business plan sample refers to the business proposal example for food products. The author presents a food business plan example for students and employees about food. It helps them write business plan samples for food products, including cookies, cakes, burgers, popcorn, and sandwiches. Therefore, students can follow this food business plan sample for writing other business plans relevant to food products. The business plan sample for food shows how to start a new business with food products. It is also known as a business plan and business report sample for food products.

Business Plan Examples For Students About Food

The author writes the following business plan sample for food products to explain how to write a business plan. It will assist the students in completing assignments. The food is the most profitable business in the world. Therefore, it also helps entrepreneurs evaluate their business ideas before implementing them.

Sample Business Plan for Food Products
Sample Business Plan For Food Products

1.0 Executive Summary

We established the Food Vile around the area of the 17th residential college (Kolej Tujuh Belas) and the Faculty of Medicine and Health Science, University Putra Malaysia (UPM). Our business provides delivery services of light foods at times when the cafeteria is less accessible or during rush hours. The emphasis on food delivery has led to the birth of our company’s name, Food Ville.

The main reason for us starting this business is that we notice most students have the problem of getting something to eat early in the morning. The cafeteria usually sells heavy meals, such as in the morning, and students will either not have enough time to eat or have no appetite for those kinds of food. We also found that most students skipped breakfast to rush to class, which is highly unhealthy.

Besides peak hours in the morning, students also usually crave light foods at night while being busy with academic matters. Unfortunately, the only vending machine for soft foods is only available in Block D, which is far away for some students. Thus, we want to serve these students by having delivery service to their doorsteps, saving them time and energy.

2.0 Background

2.1 Introduction to Business

Food Ville is a new restaurant at the 17th Residential College (Kolej Tujuh Belas) and the Faculty of Medicine and Health Science, University Putra Malaysia (UPM).

Sandwich is our main product and also the main idea to start our entrepreneurship. After that, we decided to sell various foods such as buns, nachos, popcorn, and ice gem biscuits to attract the attention of the people; therefore, each of our committee members provided new ideas and products to increase our business sales.

We started this business because we wanted to provide customers with cheaper and more affordable food. We also spotted that time is a problem for most students here in the faculty, as most of us need to rush to class early in the morning and might not have time for breakfast. Late at night, the café is also closed thus limiting access to food. Thus. We provide delivery service for our customers, especially early in the morning and also at night. Our foods are good for breakfast before class and supper late at night.

2.2  Agreement Letter

This letter outlines the terms and conditions of the agreement that shareholders need to agree to:

  1. The name of the business is Food Ville.
  2. The business operation starts on 17 November 2019 and ends on 7 December 2019
  3. The organization is as below:

Business Plan Examples for Students about Food

  1. Shareholders agree to pay RM25.00 as start-up capital.
  2. The profits and losses from the business will be distributed according to the money that has been contributed.
  3. Each partner must work as a team to implement the company and solve problems.
  4. We take every decision or action based on discussion by every partner.
  5. The top management is the only authority to approve any expenses or transactions.
  6. All rules and regulations stated in the agreement are conclusive. Any future changes will be made according to the suitability and importance of the business.
  7. If any member is found violating this agreement, a police report will be made, and law action will be taken accordingly.
2.3  Objectives of Business

Food Ville has the following goals and objectives:

  1. Become an established community destination with a customer satisfaction rate of at least 90% by the end of the operation period.
  2. Achieve cash flow self-sufficiency by the end of the operation period.
  3. Repay debt from original financing by the end of the operation period.
2.4 Vision and Missions Statement

Vision: To become the most accessible food provider in 17th Residential College as well as the Faculty of Medicine and Health Sciences.

Mission:  To provide quality and yummy Food for breakfast and supper, as well as fast and flexible delivery services, to achieve 100% customer satisfaction.

2.5  Company Overview

The company's motto, "On The Run," was chosen as our characteristic and also as an attraction to our customers due to our fast and punctual special delivery services. Below is our company's logo.

The logo also consists of our company's name, "Food Ville," as we want our customers to know that we also sell a variety of Food in addition to sandwiches. Our motto, "On The Run," is attached to the logo, which means we are always ready to serve and deliver our products quickly and on time.

3.0 Administrative and Human Resource Plan

3.1  Business Strategy

Business strategy is crucial to maintain or amplify a company’s growth. Good business strategies are not influenced by the personal preferences of corporate management. Based on strategy in our company, there are some highlights on the function of every department to ensure the plan runs significantly. To meet the targeted goal in our business plan, we have put as much emphasis on the efficiency of each department. Our company has made several strategies to achieve our objectives. We have chosen the system based on every department suggestion in our company.

Administration and Human Resources Department
  • Ensure all the business operations are followed according to the procedure and manage the co-workers and administration problems.
  • It addresses and solves problems that affect people management programs in the long run.
Marketing Department
  • To ensure that our products are fully advertised and promote our best services by giving a reasonable price.
  • We are promoting the business and mission of an organization through social media.
Operational Department
  • To ensure that all the equipment and materials run smoothly and also to maintain the operation of all products are effective and of good quality.
  • This department has the ultimate accountability for profit and loss and seeks to maximize return on investment for the shareholders.

4.0  Marketing Plan

4.1 Introduction

The marketing plan is the process of marketing which includes finding, understanding, and meeting customers' needs as well as building public awareness of the brand. It is used to determine the effectiveness of how a company's product is being known to the public and helps to ensure that the marketing plan, marketing strategies, and overall business strategy all work together. A company should always have a proper and systematic marketing plan to run things smoothly.

Our company, Food Ville, managed to have a very proper and systematic marketing plan because of a skillful marketing manager. Our marketing manager can market, market and promote our products to be well-known to the residents of 17th college as our target markets are them. Before our company even decided to sell our products, which include various types of Foods, our marketing manager efficiently managed the marketing plan. Some of the marketing strategies used included promoting through promotions like posters or social media accounts, pricing strategies, and many more.

4.2  Product Description

Our products are sandwiches, buns, ice gem biscuits, nachos with cheese, and popcorn.

For sandwiches, there will be two flavors: tuna and egg mayonnaise. The sandwiches are made with hard dough bread, giving customers a better taste and texture to enjoy the sandwiches. We will also add salad to the sandwiches to balance the customers' diets and provide high nutritional value. The sandwiches are packaged with plastic wrap.

For the bun, we will buy the bun from the supplier and repack them to sell. Hence, we will order 100 units of bun every three days from the supplier to ensure that the bun we sell to the customers is always fresh and the customers can believe in our brand. The type of bun consists of a pizza bun, hot dog bun, ten-coins bun, chocolate doughnut, chicken floss doughnut, creamy bun, and gourmet bread topping with butter and sugar.

For the biscuits, our product is ice gem biscuits. We will buy a bucket of ice gem biscuits which is 4 kg, and repack them into small packages for sale. There are two types of packages, one is a small pack, and another is a large pack. The small box contains 50g of ice gem biscuits, while the large pack contains 100g of ice gem biscuits.

We will buy a large packet of potato chips for the nachos and repack them into small packages, which are 50g of chips for sale. And we also have a small can of cheese in it.

For the popcorn, we buy 1 kg of each flavor of the popcorn, which is butterfly caramel popcorn and mushroom caramel popcorn, then repack them into small packages, which is 50g of popcorn.

4.3  Target Market

The main target of our business is UPM students, lecturers, and staff from the Faculty of Medicine and Health Science, who do not have enough time to prepare or eat their breakfast due to the morning class. We also target the people who are looking for cheap and affordable breakfast and supper—the archery students are also in our target lists.

4.4  Competitions

Other businesses are also selling bread and Food in the area of 17th Residential College (Kolej Tujuh Belas), such as the cafeteria and the coop mart of 17th Residential College. Moreover, the price of bread and Food is also affordable for the students, and this will compete with our business. Therefore, our company supplies fresh homemade sandwiches and different kinds of bun, with free special delivery services to become our company's attraction.

4.5  SWOT Analysis

We have followed to identify favorable and unfavorable circumstances (internal or external) that may affect Food Ville’s business operation.

Table 3 below shows the analysis.

SWOT Analysis

4.6  Marketing Strategies

In promoting our Foods, various marketing strategies were chosen.

Delivery services

In terms of services, our company uses delivery service as a major platform for promoting our Foods. We deliver food for the morning (breakfast) and also late at night for supper. We always want to deliver food to meet the customer's demand and satisfaction. Apart from that, we have also set 2 employees to deliver food.

Location

In selling our Foods, we solely used delivery services as a major platform as we do not have a specific stall or a fixed location to see our products.

Pricing strategies

Food Ville sells food at a very reasonable price to attract more customers. Even though we sold our products at reasonable prices, we managed to lower the price at the end of the carnival to sell and finish up the stocks fully.

The price of our products is as follows:

Price List of Food Business plan sample pdf

Promotion

Social media is used as a platform to promote our various types of Foods. We managed to promote Food Ville so that it is known to all 17th college residents through social media accounts like Instagram, Twitter, and also Facebook.

We also did a few other promotions by distributing our posters to students, lecturers, and academic staff of the medicine and health sciences faculty.

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5.0 Operation Plan

5.1 Introduction

The operation plan is part of the business’s strategic plan and is important for effective business leadership. The operation plan can describe how the plan works, including listing all the strategies and providing a budget summary and the workflow from input to results of the business.

Operation management refers to the administration of business practices to create the highest level of efficiency possible within an organization. To have good operation management, each of us must understand the processes essential to what a company does and get them to flow and work together. This involves utilizing resources from the suppliers, raw materials, and equipment.

The operation plan is a crucial part of our business. The Operational plan aims to provide organization personnel with a clear picture of their tasks and responsibilities in line with the goals and objectives. Therefore, we divided the operation plan into several parts: operation objectives, operation strategies, material planning, and implementation schedule to ensure our business runs effectively.

5.2  Operation Objective

The operation objectives for Food Ville:

  • To ensure the operations of our business run smoothly
  • To produce high-quality products that can fulfill our customer satisfaction and expectations.
  • To have a good service and function well to meet our customer's demand
  • To ensure our business is profitable and able to expand
  • To accomplish consistency in the services offered
5.3  Operation Strategies

To ensure that our business runs smoothly throughout the week and meets our objectives, we set the following strategies:

  • Build a delivery service schedule.
  • It also ensures the Foods that are being delivered meet the guarantee that has been offered by us.
  • Ask for feedback on our Foods.
5.4 Process Planning
5.5 Material Planning
  • For buns, nachos, popcorn, and biscuits, we ordered them from the supplier.
  • For sandwiches:
Raw materials Fix assets
  • Bread
  • Mayonnaise
  • Salad
  • White pepper
  • Canned tuna
  • Egg
  • Water heater
  • Spoon
  • Knife
  • Plate
5.6 Implementation Schedule

6.0 Financial Plan

6.1  Introduction

A financial plan is a process of framing objectives, procedures, and budgets regarding the financial activities of concern. We use it to ensure effectiveness and adequate financial and investment policies.

Generally, an organization uses the financial plan to know an individual's current pay and future financial state by using current known variables to predict future income, asset values, and withdrawal plans.

A financial plan is one of the most crucial parts of a business. Some of the important financial plans are:

  • Firstly, it provides the direction of one’s business
  • Secondly, it helps understand how finances impact one’s business
  • It also helps to manage income better.
6.2  Objective of the Financial Department

A few objectives have been determined as below:
Firstly, it determines capital requirements.
Secondly, It utilizes the fund sufficiently for different purposes.
Thirdly, the financial department maintains proper cash flow.

6.3 Project Implementation Cost

Project Implementation Chart For Business Plan

Source of Fund:
Our own money is used as the start-up capital with a contribution of RM25.00 per shareholder and a loan of RM50.00 from our lecturer, Dr. Sabrina, bringing the total start-up to RM350.00.

Conclusion

Food Ville Sdn Bhd has a net profit margin of 30.13%. For every RM 1 in sales, the business makes a net profit of RM 0.30.  The 12 shareholders will share the profits.

Food Ville Sdn Bhd also has a break-even point of RM 266.95. Since sales passing this break-even point means that Food Ville Sdn Bhd can start making profits.

Buns have a break-even point at RM 103.77 (sale of 52 units), and the egg mayonnaise sandwich has it at RM 39.21 (sale of 20 units). The break-even point for a tuna sandwich is RM 36.58 (sale of 13 units). For nachos with cheese, it is RM 27.26 (sale of 4 units); for 50g ice gem biscuits, it is RM 6.69 (sale of 4 units); for 100g ice gem biscuits, it is RM22.95 (sale of 8 units) while popcorns have a break-even point at RM 30.48 (sale of 13 units).

The return on investment value for the business is 0.961, or 96.1%. Therefore, the shareholders can get back RM 0.96 as profit for every RM 1 capital invested in the business.

Appendices

Appendices Sample