Proofreading Symbols and Editing Symbols in Journalism

Proofreading Symbols: Editing Symbols in Journalism. What is Proofreading? Difference Between Proofreading and Editing. Proofreading Steps, Tips & Process. Do’s and Don’ts of Proofreading.

Proofreading Symbols

Proofreading symbols are the marks that a proofreader makes on a paper when they edit it. They are a coded set of instructions that point out where mistakes have been made and how a piece of writing can be improved.

Proofreading, or ‘copy checking,’ originally referred to newspapers, where an editor would take typeset paper and check the text for errors against an original manuscript. These days, even in newspapers and magazines, which often have their sub-editors proof on-screen, it’s all done digitally.

Proofreading is a surface-level check and final check on a document. A proofreader will look for misspellings, incorrect/missed punctuation, inconsistencies (textual and numerical), etc. On the other hand, editing corrects issues at the core of writing like sentence construction and language clarity. Although editing will help improve the readability, transparency, and tone of the text. An editor will scrutinize and polish your writing for a smooth narration.

Proofreading Steps
Proofreading Steps and Process

The steps of proofreading refer to a set of instructions that proofreaders need to follow thoroughly. The proofreading steps are essential to check the errors of an original manuscript.

Don’t Rely On Spelling and Grammar Checkers.

Spell checkers are great as the first port of call and will be helpful in assisting you to identify high-level errors. However, automated spelling and grammar checkers are severely inadequate, and they cannot identify many common grammatical errors. Furthermore, they often make serious mistakes that can mislead even the most diligent writer.

Proofread For One Error at a Time

Proofreading really is a meticulous and time-consuming process, but the more you put into it, the more you get out. If you attempt to identify and correct all errors within one sitting, you risk losing focus, and you may find that you miss significant mistakes. Sometimes it’s helpful to check for spelling mistakes and punctuation errors separately. This will make it easier to spot issues, and you can vary the proofreading technique you use on each pass to suit the type of mistakes you are searching for.

Read Each Word Slowly

One technique that the majority of professional proofreaders use is to read the writing they are proofreading out loud. This forces you to voice every single word and involves your auditory senses in the process, meaning that you can hear how the text actually sounds when it is read. Trying to read something quickly forces your brain to skip some words and make unconscious corrections.

Break the Text Into Manageable Chunks

Breaking the text into separate sections provides you with more manageable tasks. Read each section carefully, and then take a break before you progress to the next. This will prevent you from feeling overwhelmed by the task ahead and allow you to concentrate more effectively on the writing section you are proofreading. This technique is especially useful if you are proofreading a very large document, such as a thesis or dissertation.

Circle Punctuation Marks

This method may seem over the top, but it is one of the most effective methods out there for spotting punctuation mistakes. By circling every single punctuation mark, you force yourself to look at each one in turn and question if it has been used correctly.

Read the Writing Backwards

This proofreading method helps identify spelling mistakes because it forces you to concentrate on each word in isolation. Start with the last word in your text and follow each one separately until you reach the beginning of the document. While doing this, you are not interested in punctuation and grammar; you focus entirely on how the words have been spelled. Many proofreaders also recommend reading papers backward, sentence by sentence.

Note the Errors You Make Frequently

Proofreading writing regularly can help you identify your strengths and weaknesses and understand where you make mistakes. If you are aware of the common errors you make, you can learn to look for them during the writing process itself and will learn to avoid them altogether over time. Keep style guides and grammar rules to hand as you proofread, and look up any areas you are uncertain about. Over time you will develop your knowledge, and your writing skills will improve.

What is Proofreading?

Proofreading is the reading of a galley proof or an electronic copy of a publication to find and correct production errors of text or art. Proofreading is the final step in the editorial cycle.

Difference Between Proofreading and Editing

Proofreading and editing are almost similar, but they are very different parts of any publishing process. They also ought to be very different parts of the draft writing process. Proofreading should be done at the end of the writing process, as the final writing stage before the draft is ready.

Editing must be done earlier to perfect the document in advance. Editing deals with basic language usage and communication. Editors will look at word choice, whether or not a document uses too much passive voice. They also check whether or not they have used too many words in general. Editing is concerned with improving the writing content in a way that relates to the text quality, not just its presentation.

The Purpose of Proofreading Symbols

1. For better or worse, people tend to dismiss the value of almost any piece of writing based on a few spelling errors or other minor surface language errors.
2. It is also essential to proofread because poorly checked writing would be harder to read. Well-read people are going to learn by word recognition.

The Process of Proofreading a Paper

First, you will need to take note of all the errors you should fix. Otherwise, you might end up proofreading for spelling errors but not for punctuation errors. Start picking every sentence apart once you have familiarized yourself with everything you should do during the proofreading process. Look for the potential surface language errors that might be there. While reading
each sentence, check the spelling, punctuation, and grammatical errors as well as typing mistakes.

When the paper or piece of writing is proofread the first time, read through it a second time. Just use the same proofreading process. People who have missed a few errors should manage to find them during the second reading. Depending upon the nature of the situation and the importance of the writing, it might be a good idea to do a third reading.

Proofreading & Editing Symbols in Journalism
Proofreading Symbols: Editing Symbols in Journalism
Editing & Proofreading Symbols in Journalism
Proofreading Tips

Tip 1. It is important not to rely on spell-checkers entirely. Some of them might misdiagnose words as misspelled due to the dictionary’s limitations. Some of them might not pick up on misused words.

Tip 2. Certain words are more likely to be mistyped than others based on the position of the letters on the keyboard. For instance, the word ‘the’ is often typed in as “teh” for the people who are quickly typing. It would help if you remembered which words these are to scrutinize them more carefully when writing.

Tip 3. People who are prone to misspell certain words should keep in mind which words these are. You might want to avoid using them altogether. Otherwise, just keep your eyes on these words.

Tip 4. Getting a rhythm going is an essential part of proofreading. And it is not the most exciting writing task that is out there. People who try to view the task mechanically will be that much more likely to get through it.

Do’s and Don’ts of Proofreading

• Do repeat the proofreading process more than once.
Don’t proofread during the writing and editing process.
• Do look for grammatical errors, typing errors, spelling errors, and punctuation errors.
Don’t proofread only certain sections of the document to the exclusion of others.
• Do pay attention to words that are frequently mistyped, misspelled, or misused.
Don’t spend too much time on the proofreading process.

Red Ocean & Blue Ocean Strategy Examples & Difference in 2023

Red Ocean Strategy and Blue Ocean Strategy Examples & Difference in 2023. Difference Between Blue ocean and Red ocean strategy. Examples of Red Ocean and Blue Ocean Strategy. Also, Blue Ocean Strategy Four Action Framework.

Red Ocean Strategy

Red ocean strategy refers to the traditional marketing strategy to compete with the competitors. It is demonstrated when many companies compete to achieve a competitive advantage in the existing market. These companies contest in the same marketplace to beat their opponents. Red ocean strategy influences the company to provide better service to buyers. It mainly focuses on the existing customers and buyers rather than creating new customers. So, they provide better services and products to attract customers.

Characteristics of Red Ocean Strategy

Firstly, the red ocean strategy focuses on competing in the existing market. So, multiple companies compete with each other to achieve competitive advantages. The marketing team pursues both product cost and differentiation to beat other companies. Additionally, the company intended to provide better service to buyers—finally, they pay more attention to the current customers instead of looking for new clients.

For example, Malaysia and Air Asia Airlines follow the red ocean strategy to beat their competitors.

Red Ocean Strategy Examples

Air Asia is a renowned airline company in Malaysia. It always tries to compete with other airline companies in Malaysia, for example, Firefly, Batik Air, and Malaysia Airlines, to achieve competitive advantages. Air Asia offers low prices on domestic and international flights to beat the competitors. On the other hand, Malaysia Airlines also reduce the price to beat Air Asia. So, they fight each other in the same marketplace. It is a real-life example 0f the Blue Ocean Strategy.

Suppose we infer these giant companies with sharks and the marketplace with the ocean. So, imagine what will happen if all these sharks fight with each other. The ocean gets bloody due to the fierce fight of sharks.

Advantages of Red Ocean Strategy

Firstly, the market has already existed, so no need to create a new marketplace.

Secondly, the services and products have good demand by the customers. Many customers want the products so the new companies can utilize the existing consumers.

Additionally, the company can quickly recruit skilled employees with deep experience in the sector.

Finally, the new companies can get ideas on how to improve the business from their competitors.

Disadvantages of the Red Ocean Strategy

Firstly, competitors are experienced in this market, so it is difficult to beat them.

Secondly, the company needs to focus on cost and differentiation, which is difficult for a new business.

Blue Ocean Strategy

Blue ocean strategy refers to the uncontested marketing policy focusing more on innovation to reinvent the business than the head-to-head competition.  W. Chan Kim and Renée Mauborgne introduced the Blue ocean strategy in 2005. It is a simultaneous process of opening a new business market and creating new demand; therefore, competition is irrelevant.

Blue Ocean Strategy Examples

There are several examples of the blue ocean strategy worldwide. Many industries had accepted it to get benefits, such as Netflix, Canon, iTunes, Cemex, Philips, NetJets, Curves, JCDecaux, Quicken, Polo Ralph Lauren, etc. iTunes solved the problem recording industries when it started the business. Before launching iTunes, consumers download a song illegally from the internet platform. ITunes’s blues ocean strategy created a new way of legally selling music, where consumers and artists mutually benefited. They managed to make a new category of music selling through digital music platforms for listeners. Still, it is dominating the marketplace of music platforms for years.

Netflix’s organizational change is the most appropriate example of the Blue Ocean strategy. Netflix changed its business plan to create an uncontested new market. It is one of the most successful companies that accept the blue ocean strategy to achieve competitive advantages.

For example, Netflix, Canon, and iTunes follow the blue ocean strategy to achieve the competitive goal.

Blue and Red Ocean Strategy Examples

For example, you put some sharks in a pond. Now, they are fighting each other. The sharks are trying to kill others. A few hours later, you can see the water has been red for the shark’s blood. We can infer this pond to the red ocean where many companies are competing with each other.

On the other hand, you put a shark in a separate pond. There is no other shark that can fight, so the water is blue and fresh. We can infer it to the blue ocean strategy where only one company controls the marketplace.

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Red Ocean vs. Blue Ocean Strategy

Red Ocean Strategy
Blue Ocean Strategy
The contest is in the same market. Create an uncontested new market.
Many Companies compete with each other in the existing market. One Company dominates the new Market.
Beats competitors. Competitors are irrelevant.
The company pursues both cost and differentiation. The company chooses between cost and differentiation.
Make the value-cost trade-off. Break the value-cost trade-off.
Capture new demand. Exploit existing demand.
Focus on rivals within its industry. Focus across the alternative industry.
Intend to provide better service to buyers. Redefine the buyer group.
Focus on current customers. Focus on new customers.
The market is already established. Need to make the new market.
For example, Ryanair and Air Asia Airlines. For example, Netflix, Canon, and iTunes.
Difference Between Red Ocean and Blue Ocean Strategy

Red Ocean Strategy and Blue Ocean Strategy- Difference Between Red and Blue Ocean Strategy.

 1. Focus on Current Customers vs. Focus on New Customers

Most industries focus on attracting existing customers to sell more products and services in the red ocean strategy. Thus, they focus on the current customer to make benefit by selling products and services.

In contrast, in the blue ocean strategy, the industry tries to change the business pattern to yield something new for the customers. The company also broadens the business area to develop new products or services; therefore, customers are irrelevant here. Thus, this strategy allows the company to focus on business patterns rather than customers.

2. Compete in Existing Markets vs. Create New Markets

From the red ocean strategy perspective, the industry is doing business with customers where some industries gain more clients, and some other sectors lose clients. They are doing business with the same customers and competing with each other to get more customers. The company will earn more money if it can bring more customers under its umbrella.

The blue ocean strategy never suggests the company compete because it makes a new uncontested marketplace. The product and service are unique; therefore, no company will come to compete with you. So, this strategy creates an uncontested market to serve its customers.

3. Beat the Competitor vs. Make the Competitor Irrelevant

The competition must exist in the company’s marketplace that follows the red ocean strategy. They compete to sell more products and services to increase profit margins. So, they always intend to beat the competitors through marketing policy, product quality, and services.

The blue ocean strategy makes the competition irrelevant because they need not compete with other industries to sell products and services. It makes a new marketplace for the industry.

Key Points of Blue Ocean Strategy

The eight critical points of the Blue ocean strategy are as follows;

  1. It’s grounded in data.
  2. It pursues differentiation and low cost.
  3. Blue ocean creates an uncontested market space.
  4. It empowers you through tools and frameworks.
  5. Blue Ocean’s strategy provides a step-by-step process.
  6. It maximizes opportunity while minimizing risks.
  7. Blue ocean also builds execution into strategy.
  8. It shows you how to create a win-win outcome.
Blue Ocean Strategy Four Action Framework

Chan Kim and Renée Mauborgne developed the four-action framework to destroy the trade-off between low cost and differentiation and rebuild an industry’s strategic logic. The four Actions Template determines whether the investment money is used correctly to maximize consumer gain and minimize consumer pain. It also assesses the gains with this template and the pains that matter for your product. It is the best way to get the most benefit with the lowest price within the total product market.

Four Action Framework Examples
Blue Ocean Strategy Four Action Framework
Figure 3: Blue Ocean Strategy Four Action Framework

How to Use Four Action Templates

Eliminate

Firstly, you have to identify the factors of the industry that need to be eliminated because of defectiveness. Find out the elements where you give significant investment and effort but get very little output. These factors can also be made more contributions in the past but are now useless, so you need to eliminate them because of becoming obsolete.

Reduce

Secondly, you need to identify factors that are unnecessary for the industry and cannot correctly benefit the industry. These factors are well below the industry’s standard. For example, the higher cost of manufacturing can reduce the product.

Raise

These significant factors need to be increased to fulfill the industries well above standards. For example, the company needs to rebuild the features to exceed the customer’s challenges.

Create

These are the new features that the company never provided. To create these new features, you must investigate the customer’s desire to fulfill them. The industry can also create new products or offer innovative consumer services. It will help the company to create a new marketplace distinguished from the competition.

Conclusion

In short, the Red ocean strategy refers to competing for the existing marketplace, whereas the blue ocean strategy denotes making a new uncontested marketplace. Based on the discussion, it is safe to say that the blue ocean is a better way to bring fewer risks, more success, and increased profits. In addition, the four action templates appear as the best solution to identify the industry’s investment is properly or not. Hence, the blue ocean strategy and the four action framework have become innovative business innovations.