Travelogue Article- Importance of Travelogue or Tourism Articles

Travelogue Article-Importance of Travel and Tourism Articles, Why Should We Write Tourism or Travelogue Article. The tourism article is one of the compelling writings to read—opinion on why the tourism article is written.

Travelogue Article

The Travelogue Article refers to the tourism article that refers to the article writing the explanation of traveling guidelines for the journey. People travel for various perspectives such as personal business, job purpose, multicultural immigration, curiosity, and adventure. It is one of the best articles for recreation and entertainment.

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta.

According to Rob McFarland (2007), photos are inevitable elements for tourism features to make them interesting and vivid for audiences. You need to follow some instructions when adding photos inside articles, including people’s images, use the rule of thirds, put something in the foreground, fill the frame, and use a frame.

Example of  Travelogue Article:

  • What to see MILAN in ONE DAYtrav
  • You must see AGRA RED FORT INDIA
Importance of Travelogue Article

The importance of a travelogue article means the purpose of writing a travelogue or travel article. Usually, an organization or individual writes a travelogue article to develop the travel and tourism sectors.

1. Guidelines for New Travellers

A travelogue article represents the best assistant for new travelers who want to visit new places with no previous experiences. A perfect travelogue article always provides ample guidelines on how to travel the place. For example, new travel gets a clear idea about getting there, where to stay, and how to complete missions on a cheap budget. Travel guidelines will save money and stop wasting time. Sometimes travelers cannot see all spots because of less time, so traveling guidelines help those people to see all spots within a short time by providing effective instructions.

2. Hobby

Our habit is to share experiences, so people always try to share their experiences with others through face-to-face communication or mediated communication with websites or social media. Traveling is a passion for many people, and they visit new places and share their experiences with us. They feel good when sharing it and be encouraged to visit more places.

3. Job and Duty

In addition to a freelancer blogger, many journalists write a travelogue feature for their duty of jobs. The journalist, along with his or her family, is dependable on this profession. They earn money from writing tourism feature writing. A large number of people all over the world deepen on this profession directly or indirectly. They visit the new places to enjoy the beauty of the scenario and collect ample information and finally publish an article for expecting visitors.

4. Commercial purpose

Tourism has become a great source of income for many countries, so they publish travelogue articles to attract new travelers to visit the places. Government and non-government organizations are associated with these activities to increase learning revenue through tourists. For example, Malaysia’s tourism revenue reached an all-time high of 22,009 USD MN in Dec 2014 (Kamarudin, 2013). Malaysia’s government publish tourism article to attract travelers from all over the world to come here. In addition to that, few non-government organizations such as hotels and airline companies publish travelogue articles as part of their marketing policy.

 5. Entertainment

Many readers like to read a travelogue article for recreation to refresh their mind. Reading a noble is sometimes a long story, but a travel article is short with an adventure story. Hence, they chose this short story for entertainment, and the author writes them to entertain audiences. So, it is clear that travelogue article is suitable for travelers and readers who like to read-only.

6. Providing information

The travelogue article is an outstanding medium for disseminating information about the history of the place, location, transportation opportunity, culture, traditions, strengths, and weaknesses. This is the only way to know about the background information of the location to make preparations for visiting. In addition, it will let you know about the weather, temperature, and cautions. So, the prime objective of the travelogue article is to inform others about the basic information of the location. For example, you need to check the temperature of japan for taking warmer clothes if you want to visit. You will get ample information about japan from a travel article.

Conclusion

Tourism feature writing has become a significant article for its positive impact on travelers. Based on our discussion, it is safe to say that travelogue article is only important for travelers and generally people who like to read the article. Nobody can deny the advantages of travelogue articles for traveling purposes.

8 Principles of TQM- Total Quality Management (TQM) Tools Pros & Cons

8 Principles of TQM- Total quality management (TQM) 8 Principles. The Eight Principles and Practices of Total Quality Management (TQM) are Customer Focus, Leadership, Involvement of People, Processes Approach, System approach to management, Continual improvement, Factual approach to decision-making, and Mutual beneficial supplier relationship. Also, the advantages of the 8 Principles of TQM.

The Definition of the Quality

Quality means satisfying the demand of the customers by providing excellent products and services. There are many researchers and practitioners who have defined the quality in many ways, but the essence of the definition is almost similar. Edward described that “quality is the ability to exceed the customer’s satisfaction by proving service and product”. In addition, Crosby defined that “quality is conformance to the requirements of customers”. Moreover, Juran defined quality as being ‘fitness for use. So, quality is the standard or degree of the products or services that can differentiate them from others by measurement.

8 Practices of TQM

Total Quality Management (TQM)

Total Quality Management (TQM) refers to the management process that includes the commitment and dedication of every employee in the organization to maintain a high-level quality in every sector, and attention to customer gratifications. The employees of the company have to be informed about the strategy before implementing it in the organization. In the mid-1980s, total quality management (TQM) was introduced based on the Company-Wide Quality Control (CWQC) and benchmarking process. Later, many scholars, such as Juran, Deming, and Ishikawa gave their contributions to the practices and improve the content of TQM. The most important contributions of the TQM are Deming 14 points, Juran quality trilogy, and Ishikawa’s Fishbone diagram, and CWQC (Yang, 2012).

8 Practices of TQM- Total quality management (TQM)

Figure-1: Total Quality Management

Many worldwide companies practice the Total Quality Management (TQM) strategy, for example;

  • Ford Motor Company
  • Phillips Semiconductor
  • SGL Carbon
  • Motorola and
  • Toyota Motor Company.
The 8 Practices of TQM

The Eight Principles of Total Quality Management (TQM) are 1. Customer focus, 2. Leadership, 3. Involvement of people, 4. Processes Approach, 5. System approach to management, 6. Continual improvement,7. Factual approach to decision-making, and 8. Mutual beneficial supplier relationship.

In the mid-1990s, the eight basic principle or elements of the total quality management (TQM) was proposed by some well-known philosophers (Evans, 2013). These 8 principles of TQM entirely work together to develop the process and to yield satisfaction for the customers.

Principle-1: Customer focus

The first and prime principle of total quality management (TQM) is to focus on the customers who are buying the products and services as well as potential customers. Customers are the people who justify the quality of the products and services. Customers will feel that they have spent their money on a quality product if the product can last long to fulfill demands. You can exceed customer satisfaction only when you will know their demands, so align company objectives with the client’s demands.

Principle-2: Leadership

Leadership is an important role to maintain unity among employees to achieve the interdependent goal (Evans, 2013). Although there are mainly three types of leadership in the industry, the democratic leadership style is the best to perform well. Leaders can form a convenient environment to work effectively inside the organization, in which all employees work to achieve the organization’s goal.

Principle-3: Involvement of people

People from every level in the organization give their all-out efforts, dedication to the organization’s profits. The total employee commitment enables the industry to develop productivity, process, and raise sales growth. So, all the employees in the organization have to well-trained, committed, and dedicated to achieving an interdependent goal on time. The industry needs to create a responsive environment where every employee will be motivated to complete the task properly. The activeness, motivation, and retention of the employees can yield customer gratifications. The involvement of people can produce effective teamwork. According to Evans (2013), there are three types of teamwork such as vertical, horizontal, and inter-organization.

Principle-4: Processes approach

The company needs to improve the process consistently to yield good output. A good output of the business from the processes approach can bring customer satisfaction. Hence, TQM focus on the process approach strongly to assure the quality of the product or service.

Principle-5: System approach to management

The total quality (TQM) highlights executing the strategy in a systematic approach. The industry makes a proper plan of implementation, and they collect data during applying those processes.

The International Organization for Standardization (ISO) describes this principle as:

“Identifying, understanding, and managing interrelated processes as a system contributes to the organization’s effectiveness and efficiency in achieving its objectives.”

Principle-6: Continual improvement

Continual improvement of the process is an important step for every industry to make their customer are satisfied. Therefore, TQM assists the company to keep watching the continual improvement of the system to improve the service and product of the industry.

Principle-7: Factual approach to decision-making

It eases the way of taking the decision based on the information collected from data. Making a decision based on the actual fact is an effective way to customer satisfaction. This principle uses the actual method to collect and analyze data.

Principle-8: Mutual beneficial supplier relationship

Usually, a business is conducted by combined multiple departments, and each of the departments is assigned the individual tasks, although the function of these departments is interconnected. The total quality management process helps all sections work combined to achieve an interdependent objective. The company uses visual aids and flowcharts to understand employees how to perform perfectly. The execution of the total quality management (TQM) properly is not an easy task; TQM represents a big cultural shift so the company needs to implement it slowly and accurately (Evans, 2013).

In addition to the eight principles, effective communication is the key principle to conduct business successfully. Everybody in the company has to be conscious of the plan, method, and strategy to achieve a goal. The risk of failure can increase due to the communication gap. Make sure that every employee is aware of their duty and involve them in the decision-making session. It will motivate the employees letting them know that they are contributing to the industry. However, Effective communication reduces silos and increases coordination and cooperation.

The advantages of the 8 Principles of TQM

At first, Japan identified the advantages of total quality management (TQM) in the mid-1950s. After a few decades, the benefit of the TQM had been disclosed all over the world. The most important benefits of the TQM are:

  • Firstly, Develop the quality of products and services to satisfy customers.
  • Secondly, Motivate employees morally.
  • Thirdly, Boost productivity in the organization.
  • Fourthly, Reduce production costs and faults.
  • In addition, Raise profits margin.
  • Further, Make processes more efficient and reliable.
  • Moreover, Involves employees.
  • Additionally, Improves the condition of the work environment.
  • Finally, Improve the communication process.
Total Quality Management Tools

There are many tools of the TQM that help the industry to operate smoothly with profit. These tools can help the industry in many approaches. The most important approaches are;

  • Firstly, Identify difficulties with quality.
  • Secondly, Analyze data.
  • Thirdly. Collect information.
  • Moreover, Identify the main causes of the problems.
  • Finally, Assess the results.
Quality Strategy to Profitability in the Organization

Since the 1980s, many quality strategies or quality management systems have been launched to maintain the quality of the products and services in the organization such as total quality management system (TQM), Six-sigma, reengineering, lean system, and so on (Yang, 2012). Yang (2012) argued that most of the quality improvement strategies have been executed by the company all over the world to yield good results by solving problems or faults.

The History and Evolution of Quality Management Strategies
  • Inspection quality control (IQC), since 1910
  • Statistical process control (SPC), since 1930
  • Total quality control (TQC), since 1950
  • Company-wide quality control (CWQC), since 1970
  • Total Quality Management (TQM), since 1985
  • Six-Sigma (6σ), since 1986
  • Business Excellence Model, since 2000
  • The development and implementation system of the DMAIC Six Sigma program

References:

Yang, C. C. (2012). The integration of TQM and Six-Sigma. Total Quality Management and Six Sigma, 219.

References
  • Evans, J. R. (2013). Quality & performance excellence. Cengage Learning.
  • Yang, C. C. (2012). The integration of TQM and Six-Sigma. Total Quality Management and Six Sigma, 219.
Citation for this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2021). Total quality management (TQM): Eight Principles and Practices of TQM. Educational Website For Online Learning. https://newsmoor.com/total-quality-management-tqm-eight-principles-and-practices-of-tqm/