Tourism Article: Importance of Travel and Tourism Articles, Why Tourism Article is Written

Tourism Article: Importance of Travel and Tourism Articles, Why Should We Write Tourism or Travelogue Article. The tourism article is one of the writings that are compelling to read. Our opinion on why the tourism article is written.

Tourism Article

The tourism article is also known as a travelogue feature that refers to the article writing the explanation of traveling guidelines for the journey (Bird, 2012). People travel for various perspectives such as personal business, job purpose, multicultural immigration, curiosity, and adventure. It is one of the best articles for recreation and entertainment.

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

According to Rob McFarland (2007), photos are very inevitable elements for the tourism features to make them interesting and vivid for audiences. You need to follow some instructions when adding photos inside articles including people’s images, use the rule of thirds, put something in the foreground, fill the frame, and use a frame.

Example of the travelogue feature

  • What to see MILAN in ONE DAY
  • You must see AGRA RED FORT INDIA

Importance of Travel and Tourism Articles & Opinion why tourism article is written

1. Guidelines for new travelers

A tourism article represents the best assistant for new travelers who want to visit new places with no previous experiences. A perfect tourism article always provides ample guidelines on how to travel the place. For example, new travel gets a clear idea about how to get there, where to stay, and how to complete missions in a cheap budget. Travel guidelines will save money and stop wasting time. Sometimes travelers cannot see all spots because of less time, so traveling guidelines help those people to see all spots within a short time with providing effective instructions.

2. Hobby

It is our habit to share experiences, so people always try to share their experiences with others through face to face communication or mediated communication with websites or social media. Traveling is a passion for many people, and they visit new places and share their experiences with us. They feel good when sharing it and be encouraged to visit more places.

3. Job and Duty

In addition to the freelancer blogger, many journalists write a travelogue feature for their duty of jobs. The journalist along with his or her family is dependable on this profession. They earn money from writing tourism feature writing. A big number of people all over the world deepen on this profession directly or indirectly. They visit the new places to enjoy the beauty of the scenario and collect ample information and finally publish an article for expecting visitors.

4. Commercial purpose

Tourism has become a great source of income for many countries, so they publish tourism articles to attract new travelers to visit the places. Government and non-government organizations are associated with these activities to increase learning revenue through tourists. For example, Malaysia’s tourism revenue reached an all-time high of 22,009 USD MN in Dec 2014 (Kamarudin, 2013). Malaysia’s government publish tourism article to attract travelers from all over the world to come here. In addition to that, few non-government organizations such as hotels and airline companies publish travelogue articles as part of their marketing policy.

 5. Entertainment

Many readers just like to read a travelogue article for recreation to refresh the mind. Reading a noble is bearing sometimes for the long story but travel article is short with an adventure story. Hence, they chose this short story for entertainment, and the author writes them to entertain audiences. So, it is clear that tourism article is not only suitable for travelers but also readers who like to read-only.

6. Providing information

Tourism article is an outstanding medium for disseminating information about the history of the place, location, transportation opportunity, culture, traditions, strengths, and weaknesses. This is the only way to know about the background information of the location to make preparations for visiting. In addition, it will let you know about the weather, temperature, and cautions. So, the prime objective of the travelogue article is to inform others about the basic information of the location. For example, you need to check the temperature of japan for taking warmer clothes if you want to visit. You will get ample information about japan from a travel article.

Conclusion

Tourism feature writing has become a very important article for its positive impact on travelers. Based on our discussion it is safe to say that tourism article is only important for travelers but also general people who like to read the article. Nobody can deny the advantages of tourism articles for traveling purposes.

Social Media Revolution: Advantages & Disadvantages of Social Media on Individual and Company

Social Media Revolution: Impact of Social Media on Society and Business. The Definition of Social media, A list of the 13 Social media with Foundation date, Advantages of Social Media on Individual and Company, Disadvantages of Social Media on Individual and Company

The Definition of Social media

Social media are mainly Internet-based technologies and tools that people use for communicating, entertaining, and sharing information and knowledge with each other. It has become one of the best blessings of technology in the digital era that facilitates the way of human communication through imparting knowledge and sharing information.

The Growth and Impact of Social Media on Society and Business: 

Social Media Revolution

Controversially, Friendster emerged as the first social media in 2002. It was launched as a social networking website to connect users by friends of friends. Although people used it to make new friends for dating; it has become a gaming site in Malaysia since 2015. In 2003, LinkedIn has introduced itself as for professional networking site. It brought a great opportunity for job seekers to post their CVs as well as employers. However, it is estimated that around 300 million people are using this platform regularly.  After that, Flickr came up with an image and video sharing service in 2004. The professional photographers and amateurs use this platform for uploading photo and video with high resolution.

Undoubtedly Facebook has become the leader amid all Social Media revolution because of a huge number of users; it began its journey in 2004. Mark Zuckerberg also a student at Harvard University created this social networking medium and opened it publicly in 2006. Another famous social media platform name is YouTube that was created in 2005 and Google purchased it in 2006. It is one of the popular social media to share video personally and commercially.  Twitter is an American news sharing and social networking service company that was founded in 2006. Users can post information and photos and communicate with messages also known as “tweets”. It is a very popular site for politicians and celebrities.

Social Media Revolution, History, and Growth

Figure 1.1: The Official Logo of Social Media

Social Media Revolution Chart

A list of the 13 Social media with a Foundation date

  Name Foundation Specialty
1 Friendster 2002 Find friends
2 LinkedIn 2003 Professional network
3 Flickr 2004 Photo & Video Share
4 Facebook 2004 & 2006 Social network
5 YouTube 2005 Video sharing
6 Twitter 2006 Celebrity & Politician
7 Tumblr 2007 Private Blog
8 Pinterest 2009 Image sharing
9 Instagram 2010 Social network
10 Snapchat 2011 Messaging app
11 Nextdoor 2011 Journalism & Blog
12 Tinder 2012 Online dating
13 TikTok 2016 Video Sharing
The Importance of Social Media

Social media are also known as the new media these have become an indispensable part of modern lifestyle. According to Statista (2019), there are around 800 social media that are being used by their respective users such as Facebook, TikTok, WhatsApp, Viber, Instagram, WeChat, Google+, Pinterest, LinkedIn, VK, and so on. They also mentioned that the total users of social media are around 3.0 billion all over the world, and Facebook become one of the most famous social media that has managed to gain 2.30 billion monthly active users. Nobody can deny the blessing of social media to make our civil life easier from the perspective of communication with each other beyond the country’s boundary. Social media joint with technology has improved the communication process broadly although there are both advantages and disadvantages of Social Media on individuals and companies.

Advantages of Social Media on Individual and Company

Nowadays more than 90 percent of teenagers are using smartphones and in the meantime, 45 percent of them surfing the internet every day. People are being benefited individually from several viewpoints when using social media such as education, communication, workplace, marketing, entertainment, and so on. Everybody has to acknowledge that Google has become the lecturer for every student who is seeking knowledge from the internet by using the Google search engine. Apart from that, Social media have become the best option for imparting and sharing knowledge. We can easily perceive how difficult education educational life would be without using social media such as Facebook, WhatsApp, Instagram, and so on. Learning and teaching system have been integrated with social media closely. Social media are the best grace of technologies from the perspective of education and communication.

Additionally, social media have a great positive impact on the company or organization from the perspective of business and marketing policy. Social media help us not only for communicating with each other, but it is also beneficial for the company such as corporate branding, product branding, social media marketing, paid marketing, enhancing the website traffic, promote content, and so on. Selling products and services online has been easier for the blessing of social media.

Disadvantages of Social Media on Individual and Company

Firstly, a big number of teenagers who are linked with social media applications have been indulged in many crimes related to social media such as cybersecurity, cyberbullying. Hacking is one more negative impact of social media on society. Personal information can be published by hacking individuals’ social media account for example Facebook, Instagram, Twitter, and so on. The most alarming negative impact of social media on society is an addiction that has deteriorated among youth. A statistic revealed that around 220 million people are now addicted to social media directly or indirectly. Many organizations are suffering from social media such as traditional media that facing challenges. Nowadays Netizens are extremely keen on social media, and they are spending most of the time here instead of traditional media.

Apart from personal issues, social media can destroy the business in many ways such as the harmful negative review of customers, brand image depends on employees, high customer expectations, and reduction of employee productivity, company reputation depends on social media, and so on. Some organizations are experiencing several disadvantages for social media revolutions.

Conclusions

In short, Social media have both positive and negative impacts on Individual and Company. People are getting benefits when using social media in the aspect of education, communication, workplace, marketing, and so on. In contrast, some crimes are happening due to social media such as cybersecurity, cyberbullying, hacking, and so on. Many companies expanded their business through the positive impact of social media where some organizations have confronted obstacles because of them. However, social media can a blessing for both individuals and companies if we use them properly.

Total quality management (TQM): Eight Principles and Practices of TQM

Total quality management (TQM) strategy. The Principles and Practices of Total Quality Management (TQM). The advantages of TQM. Total Quality Management Tools.

Total quality management (TQM) strategy

Yang (2012) proposed that the Total Quality Management (TQM) refers to the management process that includes the commitment and dedication of every employee in the organization to maintain a high-level quality in every sector, and attention to the customer gratifications. He also said that the employees of the company have to be informed about the strategy before implementing it in the organization. In the mid-1980s, the total quality management (TQM) was introduced based on Company-Wide Quality Control (CWQC) and benchmarking process. Later, many scholars, such as Juran, Deming, and Ishikawa gave their contributions to the practices and improve the content of TQM. The most important contributions of the TQM are Deming 14 points, Juran quality trilogy, and Ishikawa’s Fishbone diagram and CWQC (Yang, 2012).

Total quality management (TQM)

Figure-1: The Definition of TQM in Total Quality Management.

The example of the company that practices the Total Quality Management (TQM) strategy:

  • Ford Motor Company
  • Phillips Semiconductor
  • SGL Carbon
  • Motorola and
  • Toyota Motor Company.

The Eight Principles and Practices of Total Quality Management (TQM)

In the mid-1990s, the eight basic principle or elements of the total quality management (TQM) was proposed by some well-known philosophers (Carson, 2019). These eight principles entirely work together to develop the process and to yield satisfaction for the customers.

The Eight Principles and Practices of Total Quality Management (TQM)

Figure-2: The Definition of TQM in Total Quality Management.

Principle-1: Customer focus

The first and prime principle of total quality management (TQM) is to focus on the customers who are buying the products and services as well as potential customers. Customers are the people who justify the quality of the products and services. Customers will feel that they have spent their money on a quality product if the product can last long to fulfill demands. You can exceed customer satisfaction only when you will know their demands, so align company objectives with the client’s demands (“Total Quality Management Principles to Improve Processes,” 2019, October 2).

Principle-2: Leadership

Leadership is an important role to maintain unity among employees to achieve the interdependent goal (Evans, 2013). Although there are mainly three types of leadership in the industry, the democratic leadership style is the best to perform well. Leaders can form a convenient environment to work effectively inside the organization, in which all employees work to achieve the organization’s goal.

Principle-3: Involvement of people

People from every level in the organization give their all-out efforts, dedication to the organization’s profits. The total employee commitment enables the industry to develop productivity, process, and raise sales growth. So, all the employees in the organization have to well-trained, committed, and dedicated to achieving an interdependent goal on time. The industry needs to create a responsive environment where every employee will be motivated to complete the task properly. The activeness, motivation, and retention of the employees can yield customer gratifications. The involvement of people can produce effective teamwork. According to Evans (2013), there are three types of teamwork such as vertical, horizontal, and inter-organization.

Principle-4: Processes approach

The company needs to improve the process consistently to yield good output. A good output of the business from the processes approach can bring customer satisfaction. Hence, TQM focus on the process approach strongly to assure the quality of the product or service.

Principle-5: System approach to management

The total quality management (TQM) highlights executing the strategy in a systematic approach. The industry makes a proper plan of implementation, and they collect data during applying those processes.

The International Organization for Standardization (ISO) describes this principle as:

“Identifying, understanding, and managing interrelated processes as a system contributes to the organization’s effectiveness and efficiency in achieving its objectives.”

Principle-6: Continual improvement

Continual improvement of the process is an important step for every industry to make their customer satisfied. TQM assists the company to keep watching the continual improvement of the system to improve the service and product of the industry.

Principle-7: Factual approach to decision-making

It eases the way of taking the decision based on the information collected from data. Making a decision based on the actual fact is an effective way to customer satisfaction. This principal uses the actual method to collect and analyze data.

Principle-8: Mutual beneficial supplier relationship

Usually, a business is conducted by combined multiple departments, and each of the departments is assigned with the individual tasks. The function of these departments is interconnected. The total quality management process helps all sections work combined to achieve an interdependent objective. The company uses visual aids and flowcharts to understand employees on how to perform perfectly. The execution of the total quality management (TQM) properly is not an easy task; TQM represents a big cultural shift so the company needs to implement it slowly and accurately (Carson, 2019).

In addition to the eight principles, effective communication is the key principle to conduct business successfully. Everybody of the company has to be conscious about the plan, method, and strategy to achieve a goal. The risk of failure can increase due to the communication gap. Make sure that every employee is aware of their duty and involve them in the decision-making session. It will motivate the employees letting them know that they are contributing to the industry. Effective communication reduces silos and increases coordination and cooperation.

The advantages of TQM

At first, Japan identified the advantages of total quality management (TQM) in the mid-1950s. After a few decades, the benefit of the TQM had been disclosed all over the world. The most important benefits of the TQM are:

  • Develop the quality of products and services to satisfy customers.
  • Motivate employees morally.
  • Boost productivity in the organization.
  • Reduce production costs and faults.
  • Raise profits margin.
  • Make processes more efficient and reliable.
  • Involves employees.
  • Improves the condition of the work environment.
  • Improve the communication process
Total Quality Management Tools

There are many tools of the TQM that help the industry to operate smoothly with profit. These tools can help the industry in many approaches. The most important approaches are:

  • Identify difficulties with quality.
  • Analyze data.
  • Collect information.
  • Identify the main causes of the problems.
  • Assess the results.
References:

Carson, S. (2019, September 19). ISO 9001:2015 and the 8 Quality Management Principles to Take You… Pilgrim Quality Solutions Blog | Quality Management Blog. https://www.pilgrimquality.com/blog/iso90012015-quality-mgmt-principles/

Evans, J. R. (2013). Quality & performance excellence. Cengage Learning.

Total Quality Management Principles to Improve Processes. (2019, October 2). Lucidchart. https://www.lucidchart.com/blog/8-total-quality-management-principles/

Yang, C. C. (2012). The integration of TQM and Six-Sigma. Total Quality Management and Six Sigma, 219.