Publicity Report: Example of Online & Offline Publicity on Social Media. How to Write an online Publicity Report. Social campaign publicity on Facebook with statistic reports.
Table of Contents
- Introduction of publicity
- Execution of online publicity
- Execution of Offline publicity and print media.
1. Introduction of publicity:
Publicity means creating awareness or public visibility of any company, product, service and so on. it also implies the movement of information from source to mass people. The process of information dissemination could happen face to face or via media. The subject of publicity associated with public interest, service, goods, organization, and work for social awareness or entertainment. The subject of the Demigod group’s publicity was for a social campaign of anti-bullying and anti-cyber-bullying. On behalf of the Demigod group, we had chosen both online publicity and offline publicity and executed properly.
Target Audience: People who use Facebook, Young generation, University student and staff.
2. Execution of online publicity:
The execution of online and offline publicity is distinguished for different types of implementation process. Online publicity refers to online marketing or web advertising. It encompasses digital channels to spread messages quickly to the audience within a short time. The key components or elements of online publicity are website, social media, email, mobile ads, search engine optimizing, and search engine marketing. According to the anonymous decision of the Demigod group, we have chosen social media to promote our publicity. We decided to choose social media because social media especially Facebook has become the most famous among people with web rank 6. According to bigcommerce.com, Facebook is the best place for online marketing to reach your messages to an unlimited audience within a short time.
We have taken a month-long publicity program to promote a social campaign of anti-bullying and anti-cyber-bullying. We have sorted out target audiences and executed our online publicity through three steps centered on Facebook.
First of all, we have created a Facebook group named the Anti-bullying and anti-cyber-bullying. Then, we uploaded an attractive cover photo to attract people as well as join our group. Finally, We got a satisfied amount of group members in our group and most of them were students from different universities across the world. We managed to assign more than 50 members in our group within a week through our group members activities
Execution of online publicity:
In addition to that, we started to upload contents that represent the negative impact of bullying and cyber-bullying. The contents are very fascinated to attract people such as photos, videos, and quotes. We have edited some contents that got from google and posted it to our group for creating awareness. It produced a remarkable output. These contents represent how to stop bullying and cyber-bullying and what should do if you have been bullied by others. We have provided tips for bullied persons includes how to save personal data to get rid of cyber-bullying.
Group members and outsiders who are not members of the social campaign of anti-bullying and anti-cyber-bullying Groups express their feeling through commenting. Just after one week, we started to create our own content by taking photos and videos as well as post them to our social media. It yielded outstanding responses from the audience. We called upon several meetings to be associated with group members for discussion. Every meeting was fruitful for creating something new that stimulate the pace of the group activities.
Finally, On behalf of the anti-bullying and anti-cyber-bullying group, we are going to organize a social campaign program on 20 November 2019. It will hold at Dewan za’ba, communication department, modern language, and communication faculty in University Putra Malaysia. Anti-bullying and anti-cyber-bullying group has created an event for advertising that program on social media. The purpose of this event to let knowing more people regarding the social campaign and invite them to participate in the program. Typically, The Demigod group publicity campaign brought success not only creating awareness but the advertising for our stated program which is fixed to hold on 29-11-2019. Our group has become able to create awareness of people and especially among the young generation who are connected with social media.
The statistic report of the online publicity:
According to the statistic report of Anti-bullying and anti-cyber-bullying Facebook group, 52 percent of Facebook users who have only seen the post contents. Where 27 percent of users pressed the like button and 14 percent of them commented below the post comment box. Although, Only 7 percent of them shared our Facebook group’s post. So, amid 100 percent of Facebook users, 48 percent is very active to show their spontaneous activities through liking, commenting, and sharing. It is a clear indication of effective online publicity on Facebook.
Apart from Facebook, we have advertised the anti-bullying and anti-cyber-bullying campaign on other social media such as What’s app, Instagram, We chat and so on. Our intention was to make it viral on social media through sharing. For example, the demigod group members shared the poster of the program fixed to hold on 29 November 2019 at Dewan Za’ba.
3. Execution of offline publicity:
As bullying happens anywhere in any situation and cyber-bullying happens on social media, therefore, we have chosen both online and offline publicity. Offline publicity means outdoor advertising where people get together physically for their own interested. We have chosen print media publicity for offline publicity. Print media publicity implies advertising that uses physically print media such as posters, newspapers, and magazines. We printed more than 20 pieces of posters to hang on board at the notice board in University Putra Malaysia. It emphasizes advertising to reach our content to target audiences. Printing media publicity represents traditional or out-of-home advertising hence we have chosen both ways.
To sum up, the Demigods group’s campaign for anti-bullying and anti-cyber-bullying was successful in using social media and other sources of exposure. The combination of online publicity and offline or traditional publicity made this campaign advertising more effective. All communication channels independently and combined reached more than expected audiences. Actually, creative plans of members and dynamic ways of implementation helped to meet demand and achieve a common goal.