TV Program Proposal: How To Write Proposal, Instruction & Sample

TV Program Proposal: How To Write a Proposal For Television Program, & Components, instruction and Example of TV Program Proposal For Malaysian TV Al-Hijrah. The full instruction of Proposal For Al-Hijrah Malaysian Television Program. The Discover Student Talent TV program Proposal: Name, description, execution, target audience, justification, and the list of team.

Table of Contents:

  1. Instruction of Writing TV Program Proposal
  2. Name of Program
  3. Description of Program
  4. Execution of Program
  5. Justification of Program
Instruction of Writing TV Program Proposal:
  Instruction to write a proposal for the Al-Hijrah TV program.
1 You are to form a group of five or six members to work on this assignment. Form a media company and organize your company structure.
2 Your company has been invited to submit a 10 minutes proposal to the management of TV Al-Hijrah.
3 You are to propose a magazine-typed (akin to a documentary but with a 15 minutes duration) program for TV al-Hijrah.
4 For the proposal you need to include the followings:
  i. Name of program.  (make sure it is attractive and catchy enough to get ratings)
  ii. Description of program. (A brief description of the program. What is the program about? What does the program focus on?)
  iii. Target audience. (Who are your target audience? Why are you targeting the audience? Give statistics to support.
  iv. Justification. (Why should TV al-Hijrah produce the program? What is the uniqueness of the program? What are the advantages of the program?
  v. Execution of the program. (How do you suggest the program should be produced? Come up with a running order for the program.
  vi. The team. (Who are and who in your company. Include their professional CV.
  vii. The best three proposed programs will be invited to present at the Al-Hijrah station.
The Sample or Example of Al-Hijrah Television Program Proposal:

Name of Program: Discover Student Talent (DST)-2020

Description of TV Program Proposal:

The Discover student talent is an interesting inclusive television program targeted towards students who are studying in Malaysian top-ranked public and private universities. This program is will welcome students to explore their talents and help them to become famous by proper utilizing their cognitive knowledge. The door of participation in this program is open for all students who are studying in Malaysian top 10 ranked universities. These top 10 universities will be considered as per the ranking of QS (Quacquarelli Symonds). According to the QS ranking, the top 10 universities in Malaysia are:

TV Program Proposal: the top 10 universities in Malaysia

So, the student of these top 10 universities can participate in the Discover student talent program through enrolling via a specific mobile application or website. When they will apply for contesting the Discover student talent program, contestants will have to participate level 1 and level 2 for securing a position among the top 20 students. The top 20 students from every university will go to the TV station in level 3 for contesting and securing positions amid the top 10. In level 4, the top ten contestants will compete for being the most talented student in the university. The top 10 contestants from the top ten universities in Malaysia compete to be the most talented student in Malaysia. It is considered that the winner will get a certificate and 10,000 ringgit as prize money following 5,000 ringgit for the runner-up and 2000 ringgit for the second runner-up.

Execution of the program:

Every student needs to create an account by providing a specific university name and student id number. When they will get their account activated, they can participate in question answering sessions two times a month. But, they must have to provide a student ID number for verification that he or she is studying that university.

After getting an activated account, they will face 50 easy general knowledge questions in the internet system in level 1, and they have to answer those questions to get higher marks. They can participate in this session through mobile, laptop, or tab. Thus, students will get their first level marks in the system, and they will have to be prepared for the second level. The second level also the same 50 questions but could be more challenging than the first level. In level 2, the contestants will sit for an exam in university in the OMR answer sheet. The university authority will all-out effort to the television company to organize the level 1 and 2 activities. All questions of the first and second levels will ask in both English and Malay language. Students can choose their preferred language in the system.

The television company will pick up the top 20 contestants from every university for level 3. In level 3, the top 20 contestants will come to the television station stage to compete with each other for securing position amid the top 10 students in the university. After that, the top 10 students of the university will compete with each other to be the most talented student in the university.

Grand final:

In level 5 is considered as the final level of the program for discovering the most talented student in Malaysia. In this stage, the top 10 talented students from each university will compete with each other for being the most talented student in Malaysia.

Questions patterns:

  1. General Knowledge
  2. Books and Authors
  3. Famous Personalities
  4. Geography
  5. History
  6. Science and Inventions
  7. Movies
  8. Politics
  9. Religious
  10. Sports
Full Process at a glance:
  1. Create an account and login.
  2. Choose university name, provide student ID number for account activation.
  3. Level-1 (50 Questions).
  4. Level-2 (50 Questions).
  5. Level-3: Location at Alhijrah and a total of 20 top-scored students from every university will compete to secure a position within the top 10. (Transportation, Beverage, and 100 Ringgit for the participant).
  6. Level-4: Location at Alhijrah and the top 10 students from every university will compete to become the most talented student of the university. (Transportation, Beverages, and 200 Ringgit for the participant).
  7. Level-5: Location at Alhijrah and the top 10 students from 10 universities will compete to become the most talented student in Malaysia. .(Transportation, Beverage, and 500 Ringgit for the participant).
  8. Total Price –20,000 Ringgit, Winner will get 10000 Rm, Runner up 5000 Rm, and second Runner up 2000 Rm).
Additional event for audiences:

The television authority will organize two additional events for audiences. First of all, the audiences who will participate in the program physically, they can get prizes by answering questions in the stage. These audiences are those who sit in front of the main competition stage for watching live programs. In addition to that, the audiences who watch this program through television channels can win prizes by answering questions through mobile.

Target Audiences:

For this program, the target audience can be youth, adult, and senior people. Their ages may be between 15-65 years old. The prime target audiences of this Discover talent student program are students. Students are the main components of running this program because they will participate in the program. Also, it is going to be an interactive program, viewers in front of the TV can also answer questions and when the audience can answer the questions successfully, they will feel very happy. The contestants and audiences face a wide range of topics, such as general knowledge, common sense, literature, history, astronomy, geography, sports, entertainment. So, audiences can also increase their knowledge through our questions answering session, at the same time, they can win prizes.


The motive of choosing youth as the target audience because they have already received a part of the education and have a certain knowledge background. And our program can be a competition, youth could set up a team to answer questions together to determine how many questions can be answered in the end. In this way, they not only expand their knowledge but also enhance the relationship between friends.


Furthermore, here are two aspects which are unemployed people and workers. Unemployed people have a lot of time can watch TV or videos and they can learn something from our program. It’s because our problems are so wide that they can learn something from them and benefit them in the future. Besides that, the workers didn’t have more free time so they can watch our program to relax. When they are tired, they can watch our program. If they can answer the questions correctly, they will feel happy.

Senior people:

Maybe not many o people watch our show, but we hope to have more older people to watch. Because they can learn and educate their grandchildren.


The reason for why TV al-Hijrah should produce this program. There are two major reasons for producing this program. First of all, there’s something unique about producing a program based on students and centering universities in Malaysia. So, It’s a whole new format. Secondly, because the nature of the show is not just entertainment, some common sense questions make the show educational. On the other hand, the program has a wide range of audiences because of its educational significance.

The uniqueness of the program:

Firstly, The nature of this show is unprecedented in Malaysia, Before that, Malaysian TV programs were mostly about travel, food reality shows, and music-related selection programs. Secondly, with the development of society, Audience psychology is also an important factor to measure whether a project can be promoted successfully or not. People’s conformity, snooping, and curiosity all affect people’s attention to the TV program. Therefore, the new format will attract some viewers. On the other hand, previous reality shows were mostly celebrities but our participants are students from the top 10 universities in Malaysia. This kind of guest is more real. In terms of the selection of participants, it is closer to people’s life the proximity of the audience encourages them to choose to watch this program. Finally, our intention is also to give some students who are gifted in college but have not yet been discovered a chance to shine.

Advantages of the programs:

First of all, compared with the variety of entertainment programs this program has educational meaning. This program also can attract some primary and middle school and college students. Secondly, the selection program can also raise the awareness of the school and the participants. Finally, this program can make the show a considerable rating.

The Team:
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