Media Convergence Definition, Example Types & Elements

Media Convergence Example- Example of Media Convergence in Communication. Who and when establish Media convergence theory? Also, Example and Elements of Media Convergence, Characteristic of New Media Audiences.

Media Convergence

Media convergence refers to the process of merging all communication outlets to adjust to the new technology. It is a new technology culture that has changed human lifestyles. For example, every mass medium merges together through the convergence process to become one medium. It is the process of merging communication outlets such as television, print, radio, and the internet through new media platforms. The Internet has changed the pattern and activity of the media outlet; for example, newspapers now offer video content, TV provides interactive comment options through social media, and radio has a webcam.

Who and when establish Media convergence theory?

Henry Jenkins introduced media convergence theory in 2006 via his book Convergence Culture: Where Old and new media collide.

Example of Media Convergence 

A long time ago, people used to listen to Radio to get news, Television to watch drama, camera to capture the photo, and bookshelf to keep books. Nowadays, people use only smartphones and computers to fulfil all their needs.

Types of Convergence

According to Henry Jenkins, the 6 types of convergence are technology convergence, media convergence, global convergence, economical convergence, cultural convergence, and organic convergence.

Elements of Media Convergence

According to Flew (2020), the five important elements of media convergence are technological, social, industrial, textual, also political.

Technological Convergence

Technology convergence has brought computer, communication, and content all together that is called 3 C. Here, 3 C refers to a computer, communication, and content. Computer and smartphone have digitilized the content, and digital content has changed the process of communication. The revolution of new technology and media convergence has changed the way of generating content and distribution. It has influenced the news production and distribution process totally. For example, now every newspaper outlet has its own social media fan page, and it provides breaking news. Technology has allowed these outlets to operate live video programs that provide very authentic news for audiences.  Therefore, subscribers are getting instant news through new technology convergence. It is definitely a positive impact of convergence in communication outlets.

Social Convergence

Social media convergence has its both positive and negative impact on society. It is called the double edge sword for the communication sector in society.  Social media are a computer and application-based networking system that ease the way of human communication through the internet (Kobiruzzaman, Waheed, Yaakup & Osman, 2018). Social media have emerged as the most convenient and popular platform for communication that is also known as new media. People are adopting social media for entertaining, imparting knowledge, sharing information, and communicating with each other. There are many types of social media such as Facebook, YouTube, Twitter, WhatsApp, WeChat, Instagram, Zoom, Google meet, TikTok, QQ, Douyin, Sina Weibo, QZone, Snapchat, Reddit, Pinterest, and so more. Social media convergence made the news free of charge so everyone can watch the news easily.

Many traditional media outlets disseminate the news through social media. For example, a newspaper outlet published printed newspapers, and it updates the same news on social media platforms. Thus, anyone can consume news from social media platforms without buying a printed copy of the newspaper. Social media convergence eases the way of reporting news for news reporters and editors. It has enabled news reporters and editors to collect news within a short time and disseminate them. Many journalists share their content on social media so that everyone can know who is the content writer.

Industrial Convergence

A lot of big industries have been merged into one giant company to dominate the sector. For example, in the 1990s and 2000s, many media companies expand their business interest, and they merged with other companies. In the 1990s, the example of industrial convergence is the  Viacom-Paramount (1994), Disney-ABC (1995). In the 2000s, the example of the biggest company merger is America On-Line (AOL) and Time Warner, Viacom-CBS (2000), NBC-Universal (2004). They took over the company to expand business in the media sector.

Textual Convergence

Textual convergence refers to the merging of printed media into online news media. For example, books and newspapers have been converted into social media-based writing and reading practices, also known as citizen journalism. Now anyone can contribute to the media industry through commenting on social media platforms. It is called textual convergence in media. Journalists are earning knowledge and improving themselves through convergence. Now journalists can view others’ content easily because of convergence. They are getting ideas and improving themselves. It allows them to learn more about the rule and regulations of generating media content. Media convergence creates a new way to interact between media practitioners and audiences. Readers comment to express their opinion. So, it allows making interactive communication atmosphere.

Political Convergence

Convergence has managed to increase the similarity between political parties all over the world. It not only brings the similarity between political parties but also policies inside the parties.

Characteristic of New Media

Audiences According to Don Tapscott (2008), new media audiences have the following characteristics:

  • New media audiences want liberty in everything they do—for example, freedom of choice to freedom of expression.
  • New media audiences love to customize, scrutinize, and personalize.
  • They look for corporate integrity and openness when deciding what to buy and where to work.
  • New media audiences want entertainment and play in their work, education as well as social life.
  • They are collaborative and relationship generation.
  • They are the innovators.

The characteristic of new media audiences has been formed because of social media availability (Tapscott, 2008).
In Conclusion, If someone asks me, do I think convergence is important or not? I will answer: Yes, I think change is always good. Change is part of the natural adoption process that drives the communication industry. The problem will occur when we avoid change. So, we cannot avoid the pace of change.

References

Flew, T. (2020). Media convergence – Transmedia storytelling. Encyclopedia Britannica. https://www.britannica.com/topic/media-convergence/Transmedia-storytelling

Kobiruzaman, M. M., Waheed, M., Yaakup, H. S. B., & Osman, M. N. (2018). Impact of Social Media Towards Society, A Case Study on Teenagers. International Journal of Education and Knowledge Management (IJEKM) 1(3), 1-12. https://doi.org/10.37227/IJEKM-03-2018-14

Tapscott, D. (2008). Grown up digital. Boston: McGraw-Hill Education.

Online Meeting Minutes, Virtual Meeting Minutes Sample & Template

Virtual Meeting Minutes, Virtual Meeting Minutes Sample. Online meeting minutes For College Students also Virtual Minutes of Meeting For Group Discussion. Also, Online Meeting Minutes Template PDF &  Word File.

Virtual Meeting Minutes

Virtual Meeting Minutes refers to an official written report of an online meeting’s activities. The company or organisation and a group of people conduct a virtual meeting to complete the critical meeting staying away from each other. The discussion can be formally or informally. Usually, the organisation uses virtual meeting platforms to conduct formal online meeting. The best virtual meeting platforms are Zoom, Google Meet, Microsoft Team, and so more.

The virtual meeting minutes and Face to Face meeting minutes represents almost the same template. However, physical meeting minutes include location and venue, whereas online meeting minutes include an online meeting platform name in which the meeting has been conducted.

Online Meeting Minutes Sample

Virtual Meeting Minutes Sxample

Elements of Virtual Meeting Minutes

The essential elements of virtual meeting minutes are company or organisation name, date, time, virtual meeting platform name, opening, list of attendees, absent, agenda, discussion, note, action items, adjournment, submitted by, approved by, also documents.

Elements of Meeting Minutes, Parts of Simple Meeting Minutes Format. Components of meeting minutes or Parts of minutes of the meeting. elements of meeting minutes. Meeting Minutes Example. simple meeting minutes template.

 Virtual Meeting Minutes Sample

It is a sample of online or virtual meeting minutes. The student of Universiti Putra Malaysia has conducted this online meeting to complete the group discussion. You may follow the structure of this meeting minute to write your own minutes.

The meeting minutes should be written on a company letterhead where the company logo, URL and contact are also visible.

Meeting Minutes

BASIC ENTREPRENEURSHIP- Business Plan

2 April 2021 / 10.00 AM

Opening

The first group meeting of Group 1 was called to conduct on 2 April 2021 at 10.00 a.m. via Zoom Meeting Applications.

Online Meeting Platforms

Virtual meeting via Zoom Meeting application.

Attendee’s list
  • M M Kobiruzzaman,
  • Nur Athirah Mohamad Rashid,
  • Nurfatin Farzana Eddy Rizal,
  • Also, Srisanthiya A/P Saravanan.
Absent list
  • Nurul Aini Sofia Husin
Activities
  • The members have performed the ice-breaking activities to know each other as well as become familiar.
  • They have constructed an organisational structure based on the member’s opinion.
  • Members have done brainstorming and recording all participant’s ideas that relevant to the business for the company.
Discussion

Firstly, each member of the group was introduced themselves to break the ice between them. Actually, it is very important to know each other for team building, and it will be easy for the teammates to cooperate well in the future.

Secondly, each member had chosen their positions to ensure that the company has a systematic structure of organizations. Everyone was agreed with their positions as below:

  • CEO (M.M.Kobiruzzaman),
  • Operations Manager (Srisanthiya),
  • Marketing, Customer Service Manager (Nurfatin Farzana),
  • Multimedia Manager (Nur Athirah),

Finally, the team had come out with a few suggestions of relevant businesses for the business plan. Each member should choose the best product or service they could serve, and the team decided to finalise it by next week.

Notes

Everyone should prepare relevant stands for their idea, and it should be presented at the next meeting so the team can finalise the best business for the company.

Action Items
  • Firstly, the team has finalised the organisational structure.
  • Additionally, all the suggestions were listed down in the PowerPoint for everyone’s reference.
  • Finally, the meeting had been recorded, and the link was shared via the WhatsApp group.
Adjournment

The meeting was adjourned at 11.00 AM just after 1 hour. Hence, the group leader declared the adjournment with a closing speech.

Next Meeting

However, 0ur next meeting is going to hold on Friday, 9th November 2021, at 10 a.m. using the same platform.

Submitted by

Nur Athirah binti Mohamad Rashid

Approved by

M M Kobiruzzaman

Attachment

Online Meeting Minutes, Virtual Meeting Minutes Sample

For example, a group of students at UPM has conducted a virtual meeting to discuss group assignment. So, the PDF and word files of the virtual meeting samples have been attached below for better understanding.

For example, Online meeting minutes Sample Link – PDF Download 

Also, Virtual Meeting Minutes Sample Link- Word File Download