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Active and Passive Audience Definition, Theory, and Differences. Examples of Active and Passive Audiences.

Active Audiences

Active audiences actively receive media information and make sense of the messages based on their social and personal contexts. They listen to the media messages instead of hearing them. However active audiences receive media information actively, and the act of receiving media information is natural. So, active audiences pay full attention to receiving information and interpret it to give feedback. The most common listening styles are people, content, action, and Time-oriented listening.

Examples of Active Audiences

For example, people are the active audience who comment on social media content to express opinions.

Another example, based on the story shared in the example of the active and passive audience below, Ela is an active audience who scrutinizes the messages before accepting them and always tries to provide feedback.

Characteristics of Active Audiences

Active audiences actively listen carefully to provide feedback, making them complicated and critical thinkers. Additionally, they have good schemata. Feedback is an essential component of interactive communication.

Passive Audiences

Passive audiences are those who watch and observe the media information without making sense. Hence, they are recognized as inactive receivers. Passive audiences have low motivation to process information, low ability to process information and focus on simple cues (e.g., appearances instead of content)

Examples of Passive Audiences

For example, passive audiences dislike commenting on social media content. Audiences like to watch Television and read newspapers without providing opinions. They prefer a linear communication process where feedback is not essential.

Another example, based on the story shared in the example of the active and passive audience below, Bela is a passive audience that accepts the message without challenging them.

Characteristics of Passive Audiences

The Passive audience is inactively involved in hearing something rather than listening. Passive audiences merely observe the message; therefore, they are cognitive misers who are lazy to think.

Examples of Active and Passive Audiences

For example, Ela and Bela are siblings watching the news on television. The news reporter is providing tips on how to stay healthy. Ela actively listens to the news reporter’s tips to follow them. Then, she asks her sister Bela to confirm whether these tips work or not. In contrast, Bela accepts those tips readily. Here, Ela is an active audience who is a critical thinker. Therefore, she carefully focuses on the news presenter’s dress, speaking style, and messages’ meaning.

On the other hand, Bela watches the news without focusing on the content of the message. Here, Bela is a passive audience who is a cognitive miser. Therefore, she does not focus on interpreting the message; she only focuses on the news reporter’s appearance. As a result, she believes the news reporter’s tips quickly and becomes manipulated.

Difference Between Active and Passive Audiences

Active Audiences	Passive Audiences
Firstly, active audiences interpret and respond to the media texts	In contrast, Passive audiences merely observe the media text.
They decode and evaluate the message.	On the other hand, they accept the message without evaluating it.
Active audiences form opinions and provide feedback in communication.	The passive audiences accept their opinions only.
Active audiences pay full attention to listening to the message.	In contrast, passive audiences pay little attention to hearing the message.
For example, Ela scrutinizes messages received from the news reporter rather than accepting them directly.	For example, Bela accepts messages received from the news reporter without scrutinizing them.
The message cannot affect the active audience directly.	The message affects the passive audience directly.
It is difficult to manipulate an active audience.	On the other hand, it is easy to manipulate the passive audience.
Active audiences are critical thinkers.	On the other hand, passive audiences are cognitive misers.
They have good schemata.	In contrast, passive audiences are too lazy to think.
The active audience is involved in listening, including discriminative and comprehensive listening.	However, the passive audience is involved in hearing.

Active and Passive Theories

Active Audience Theories

Active audience theory explains that active media audiences do not just accept media information inactively but interpret the message based on their personal and social contexts.

Active Audience Theory posits that audiences are not passive recipients of media messages but rather actively engage with and interpret media content based on their own experiences, values, and beliefs. This theory challenges the notion of passive audience effects proposed by earlier media theories, such as the Hypodermic Needle Theory, and emphasizes the agency and autonomy of audience members in their interactions with media texts. According to Active Audience Theory, individuals actively select, interpret, and make meaning from media content, drawing upon their personal backgrounds, social contexts, and cultural frameworks. This theory acknowledges the diversity of audience responses to media messages and highlights the importance of audience participation and engagement in shaping the reception and interpretation of media content.

List of Active Audience Theories:

Uses and Gratifications Theory
Reception Theory
Cultural Studies
Active Audiences Theory
Two-Step Flow Theory
Agenda-Setting Theory
Participatory Culture Theory
Media Literacy Theory
Social Learning Theory
Social Cognitive Theory

Uses and gratifications theory shows a strategic approach to explaining how and why people or audiences actively find specific media to meet specific needs. It also represents an audience-centered strategy to perceive the process of mass communication.

The two-step flow of communication model argues that audiences accept media information more if the opinion leaders deliver the message. So, the audience gets influenced by mass media if the opinion leader supports disseminating the information.

Passive Audience Theories

Passive audience theories, also known as media effects theories, propose that audiences are passive recipients of media messages and are highly susceptible to the influence of mass media. These theories suggest that media content has a direct and powerful effect on shaping audience attitudes, beliefs, and behaviors without much active engagement or resistance from the audience.

List of Passive Audience Theories:

Hypodermic Needle Theory (Magic Bullet Theory)
Mass Society Theory
Passive Audience Theory
Limited Effects Theory
Reinforcement Theory
Encoding-Decoding Model
Spiral of Silence Theory
Dependency Theory
Selective Exposure Theory
Cumulative Effects Theory

The Hypodermic Needle Theory, also known as the Magic Bullet Theory or the Hypodermic-Syringe Model, is a communication theory that suggests that media messages are like a powerful drug injected directly into the bloodstream of passive audiences, influencing their thoughts, behaviors, and attitudes. According to this theory, audiences are seen as highly susceptible to media influence, and media messages are believed to have an immediate and direct effect on shaping audience perceptions

Citation For this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2024). Active and Passive Audience Definition, Theory, Differences & Examples. Newsmoor- Educational Website for Online Learning. https://newsmoor.com/active-passive-audience-differences-example-active-audience-theory/

Company Profile Sample- How To Make a Company Profile Sample. Also, The Elements and Components of a Company Profile Sample.

Company Profile

A company profile is a written document representing the business goal, vision, mission, reputation, background, working experience, marketing plan, etc. It is also called a business report of the company that describes the business formally and professionally.

A company’s business profile is significant for promoting products and services, and it is essential to make a business agreement with another company. Every company profile describes its history from when it started traveling to an uncertain future. Although the template of company profiles is distinguished, the basic structure of every company is almost the same. The most common components of the company profile are the company name, address, description, mission, vision, services, management team, business growth, rules, regulations, and so more.

Business Report Example For Students

How To Make a Company Profile Sample

Company Profile Sample

The author shares a company profile sample named Global Assistant to educate how to make a company profile. Global Assistant is an education consultancy firm that works globally for international student’s admission. It is considered the ideal sample of a company profile that explains how to make a company profile. Based on the fundamental components of the company, a sample of the company profile has been presented below. The students, employees, and viewers need to follow the instructions step by step to know how to make a Company profile sample.

Components of Company Profile

Company Name, Logo, Tagline, and Contact information.
Company Introduction
Vision, Mission, and Value
Business Goal and Objectives
Services
Economic Intents
Ownership and Management Team
Timeline and growth
Five Years of Business Plan
Company Rules and Regulations
Also, News and Media Relationships.

1. Company Name, Logo, Tagline, and Contact

The essential elements of the company profile are name, logo, and contact information. A company cannot run properly without these items.

For example,

Company Name, Logo, Tagline, and Contact

Addresses and Contact

Every company profile must have the company address; so that the stakeholders, employees, and customers can communicate with authority easily. Additionally, it includes the contact number such as phone number, email id, and website.

For example, Malaysia: +60111111111 and Bangladesh: +880111111111, Email address: abcd@gmail.com, Website: www.globalassistant.info

Banking Details

The company profile includes banking details for dealing with financial issues. It is undoubtedly one of the essential elements of the company profile to inform others about the authentic bank accounts.

2. Company Introduction

The company introduction seems another crucial component of the company profile that represents the nature of the business. It also contributes to persuading the stakeholders and customers to be connected with the business. The new employee earns knowledge about the company from this section. It represents the business nature, establishment, services, and so more. The sample of Global Assistant’s company introduction explains how to write a company introduction as well as the profile.

We are the Global Assistant Consulting Firm, and we have been assisting students through sharing information regarding education, admission, scholarship, migration, and visa processing since 2019. It has become one of the most popular education consultancy firms in Asia and Latin America. We believe in sharing authentic information to help our customers to make their dreams come true. We firmly believe that “Global Assistant” never provides our potential applicants with fake, fabricated, and ambiguous information. In addition, we are very committed to counselling our students based on their educational background. Global Assistant always prefers to invite students in the office for further discussions free of cost.

3. Vision, Mission, and Values

Mission

Company mission refers to the company’s desired position that the authority wants to see in the future. It also indicates the written statement that represents the short-term intention of the business. The mission is an indispensable part of the vision of the company. For example, the mission of Global Assistant has been mentioned below for better understanding.

Global Assistant is dedicated to providing effective, efficient, and respectful service for potential applicants with accountability and authenticity.

Vision

Company vision indicates the overall objective of the business that they are intended to achieve. It is a long-term aim of the company relevant to the business. It also shows the final and concise goal of the company.

“Our vision is to be the most reliable education consultancy firm in the world.”

Values

Company values are the principles that guide employees to conduct business ethically. The values of the company are honesty, integrity, authenticity, loyalty, simplicity, respect, trust and so more.

4. Business Goal & Objectives

Business goal refers to the planned target set by the company authority to achieve it within the period of time. It is also known as a business objective. The most common five components of the business goal are: Specific, Measurable, Attainable, Relevant, and Time-Based. Above all, the viewers might get a more clear concept about the business goal from the sample mentioned below.

Firstly, The Global Assistant works directly with students and their guardians to assist the student in choosing the best university for bachelor’s, master’s, and Ph.D. degrees. It also helps universities to improve their reputation by providing intellectual students. We help students by letting them know which universities are going to pay waivers and scholarships. Additionally, Global Assistant always recommends students choose the best institutions and programs based on their previous education. In addition, we are committed to building rapport with students, families, university authorities, and customers who need an assistant. Our staff motivates students to follow a proven way of avoiding wrong and ambiguous paths. Finally, Our company must work towards meeting the demands of customers and achieving a common goal.

5. Services

Company service refers to the selling of tangible and intangible products. Global Assistant is a consultancy firm, so they surely sell intangible products.

Firstly, we want to express our heartfelt gratitude to our clients and outbound companies supporting us to keep continuing the pace of our consulting service. We have already proven our expertise and experiences by recruiting many intellectual students to several universities and colleges.

Our Services: Worldwide Student Admission, Visa & Ticket, Tourism, Accommodation and Job, Passport, Transportation, and so more.

6. Economic Intents

Global Assistant is intended to earn money and educate people by sharing information and knowledge about what it has. The amount of consultancy fees is very reasonable, comparatively meeting the applicant’s demands.

7. Ownership & Management Team

8. Business Growth and Timeline

Business growth is a life cycle of company development from starting to present condition. It also implies the development timeline of the company’s business. The business development timeline reminds employees of the long progressive history of the company. It also keeps written notes of the business growth and achievements of the company.

Global Assistant Business Growth and Timeline

The Global Assistant Company started its journey in 2019 with small capital and resources. It started with a charming slogan, “seeking a Chance to Make Your Dream Comes True,” as well as Moto “Authentic Information Provider”. The mission and vision of our company are very attractive that helped this company to earn popularity.

Now is 2019; it is safe to say that Global Assistant has become one of Asia’s most popular student consulting companies. Firstly, the Global Assistant Company has enough human resources to operate the company smoothly. For example, more than 20 employees are working for serving clients.

In addition, GA acquired clients’ satisfaction with enormous material and intangible resources. Above all else, GA applied some common business growth strategies, including product expansion, market penetration, market expansion, and diversification.

Company growth and timeline

9. Five-Year Business Plan

A five-year business plan is a written statement of goals the company plans to reach within five years. It is also a part of the mission and vision of the company. Five years plan is an inevitable portion of an effective company profile. It will assist in dynamically achieving the company’s vision. It also makes employees organized to perform their duties properly and persuades clients to keep faith in the company.

Company Five Year Business Plan — Five Year Business Plan

The Global Assistant Company has planned to achieve five goals in the next five years, such as advertising in 2021, setting up another office in 2022, collaborating more in 2023, associating with social work in 2024, and organizing international events in 2025.

Advertising in 2021

Our company has taken all kinds of initiatives to achieve the common goal. Before, we had emphasized both offline and online marketing. As our company declared 2021 as the year of online marketing; so, we are now focusing on online marketing. We had chosen social media for online marketing to attract audiences. Social media, especially Facebook, has become one of the most famous media among youth. Hence, we used Facebook to target audiences as well as for our publicity. Finally, we have achieved our gratification through cumulative endeavors.

Setting up another office in 2022

According to the five years plan of the Global Assistant Company, we are going to build a new office by 2022. This year is significant for decoration in our office because we will collaborate with new organizations by 2023.

Making more collaboration in 2023

We are going to make a bilateral agreement with many institutes by 2023. Our company is estimated to have more than 20 collaborations with different universities.

Associating with social work in 2024

Every year our company’s higher-level authority sits together for further discussion about the company’s mission and vision. Our company is very liberal in maintaining the rules and laws of the county. So, we never intend to breach any rules and regulations. To help the unprivileged people, our company is coming up with helping hands to conscious mass people about health. Additionally, we expect to organize a social campaign to arouse hatred and spread plastic bottles everywhere. We believe doing little things can make a big difference. It is estimated that more than 8 million tons of plastic are dumped into our oceans every year. So, our campaign surely reduces a million plastics dumped in the sea and saves the world.

Organizing International Events in 2025

In 2025, we are planning to organize an international study fair; so, we possess all kinds of resources to manage the international event. Based on our employee’s confidence and resources, the Global Assistant firmly believes that it will certainly help to achieve our company’s goal.

10. Rules and Regulations of The Company

11. News or media relationship

News and media relationship refers to building a relationship between a company and media such as journalists, channels, social media, etc. For instance, your website links with social media like a Facebook page, Instagram, and YouTube.

For example, Collaboration with Daily newspaper and Social Media Pages

Additional Documents

Additional documents of company profile mean the company’s supporting documents that serve as evidence of the company-for example, uploading your trade license, Tax Certificate, Cash flow statement, Income statement, Balance sheet, Detailed financial projections, Capital equipment list, and CVs of key officers are considered additional documents.

Conclusion

In conclusion, the 11 elements of the company profile are Company Name, Logo, Tagline, Contact information, Company Introduction Vision, Mission, and Value, Business Goal and Objectives, Services, Economic Intents, Ownership and Management Team, Timeline, and growth, Five Years of Business Plan, Company Rules and Regulations, and News and Media Relationships. The sample of how to make a company profile certainly helps viewers write a company profile.