Deming PDCA Cycle Four Stages, Advantages, and Disadvantages

Deming PDCA Cycle- Four Stages, Advantages, and Disadvantages. PDSA Cycle Pros and Cons. PDSA or Deming Cycle Revolution. 4 Stages of PDCA.

Deming PDCA Cycle

Deming PDCA cycle refers to a repeated four-step management model that ensures the continuous improvement of products and services in the industry. In the 1950s, a famous management scholar Dr. William Edwards Deming, introduced the PDCA method; therefore, it is also known as the Deming Cycle or Deming Wheel. It is a famous method for solving problems to yield the highest quality results. The full meaning of PDCA is the Plan–Do–Check–Act, a four-step action method.

Apart from PDCA, it has many other names, such as the PDSA abbreviation of the Plan–Do–Check–Adjust, the Deming cycle or circle or wheel, the Shewhart cycle, and the control cycle or circle. The Plan-Do-Study-Act (PDSA) cycle is a quality improvement framework commonly used in various industries, including healthcare, manufacturing, and education.

The Four Stages of the Deming Cycle

The Four Stages of the Deming Cycle are Plan, Do, Study or Check, and Act. These are the inevitable elements of the Deming cycle.

1. Plan

PLAN is the initial step of the four-step method that identifies the problem and opportunities to suggest recommendations. In addition, it analyzes and describes the overall current situation of the project. The authority recruits a team to understand the full process of the project in this stage; they will identify the problems that need to be changed and find solutions to fix the problems. You have to find out the answers to some basic questions regarding the project. The questions are as follows;

Firstly, what is the main problem that needs to be solved in your organization?
Secondly, what kind of resources do you have now that you use regularly?
In addition, what resources do you have to have to resolve the problem?
Moreover, what is the solution that you have taken with resources?
Finally, how long will it take to analyze the problems and implement the planning?

2. Do

The DO phase is the second stage of the Deming cycle, where the testing of the solution starts to be executed to identify the results. After completing the planning step, you have to take action to solve the problems. You will apply all plans that you have taken in the first stage. Some unwanted problems can emerge in this stage, so you have to be aware to confront them. To increase your confidence level, you can apply your actions to a small arena in the project. It is a subtle way to control the situation properly as well as avoid an unpredicted big mistake. All team members stay alert at this stage to play their roles and responsibilities. In addition, you with your team members will take some initiatives mentioned below:

  • Keep a record of what happened and what happened.
  • When do you apply the planning?
  • Collect data from the planning stage.
  • Try to use a check sheet, swim lane map, and flowchart to capture data.
3. Study or Check

Study or check is probably the most important step of the Deming cycle. You must pay attention to the CHECK stage if you want to scrutinize the output that is yielded from the earlier stage. It will help you to avoid repeating mistakes and clarify the success of your planning and applying steps. This stage will allow you to audit your plan's performance; you will be confirmed whether the plan works perfectly or not.  Additionally, your team will identify the problematic portion of the project to eliminate them in the future. You would be able to discover the root cause of the problem if something went wrong. In short, this stage will assess the system's effectiveness and help you decide whether the theory is helpful or not.

Example: Appraisals or  Gap analysis.

  • In this stage, you have to answer some questions mentioned below.
  • Is the system effective or not?
  • Do you want to continue this system or need to change it?
  • Have you outlined a list including the unexpected results, failures, successes, and outcomes?
4. Act

ACT is the final stage of the system that finalizes the perfect solution to implement it. In this stage, your organization should follow adapt, adopt, and abandon factors. Adapt refers to changing and modifying the PDSA circle for the next test. Adopt indicates considering expanding the system to all departments in the organization. Abandon means modifying your full approach and repeating the PDCA circle.  In sum, it is the step of standardization that is considered standardized when goals are exceeded.

The Pros and Cons of the Deming Cycle or PDSA / PDCA

Firstly, PDSA is a simple and effective process to resolve a new and recurring problem in the industry. In addition, it is a repeated approach that will allow you to measure results without a waste of time. Moreover, it is a risk-free cycle to apply a small scale in the project; therefore, no need to change the full process if it doesn't work.

In contrast, the full process of the PDSA is slow when applying the four steps in the industry to yield the final result. It is not a straightforward execution process that can apply to urgent problem-solving issues. Additionally, you need to use some resources, including effective team members, to ensure that each circle step is directed perfectly.

The Eight Advantages of PDSA Cycle

The eight benefits of the PDSA or PDCA cycle are systematic strategy, flexibility, iterative process, focus on learning, team empowerment, evidence-based decision-making, rapid improvement, and continuous improvement culture.

Systematic Strategy

The PDSA framework offers a structured strategy to resolve problems to ensure continuous improvement. It shows the step-by-step (Plan, Do, Study or Check, Act), process to assess the improvement. We can address the complex issues and refine them in every section methodically. It allow us to follow one by one systematically.

  • Flexibility: The PDSA cycle is flexible and adaptable to a wide range of settings and industries. It can be applied to small-scale projects or larger initiatives, making it suitable for organizations of all sizes and types.
  • Iterative Process: The iterative nature of the PDSA cycle allows organizations to make incremental improvements over time. By continually cycling through the steps of the PDSA cycle, organizations can refine their processes, systems, and practices to achieve greater efficiency and effectiveness.
  • Focus on Learning: The PDSA cycle emphasizes learning and experimentation as essential components of improvement. By studying the results of each cycle, organizations gain valuable insights into what works and what doesn't, enabling them to make informed decisions and adjustments.
  • Empowerment of Teams: The PDSA cycle encourages collaboration and engagement among teams involved in improvement efforts. By involving frontline staff in the planning, execution, and evaluation of improvement initiatives, organizations empower employees to take ownership of the process and contribute their expertise and insights.
  • Data-Driven Decision-Making: The PDSA cycle relies on data and evidence to drive decision-making. By collecting and analyzing data throughout the improvement process, organizations can identify trends, root causes, and opportunities for improvement, enabling them to make informed decisions and prioritize actions effectively.
  • Rapid Implementation: The PDSA cycle enables organizations to implement changes quickly and test their impact in a controlled manner. By breaking down improvement initiatives into small, manageable steps, organizations can avoid delays and minimize the risks associated with large-scale changes.
  • Continuous Improvement Culture: The PDSA cycle fosters a culture of continuous improvement within organizations. By encouraging ongoing reflection, learning, and adaptation, organizations can create an environment where innovation and excellence are valued and rewarded.
Disadvantages of PDSA Cycle

While the PDSA cycle offers numerous benefits for continuous improvement, it also has some potential disadvantages:

  1. Time-consuming: Implementing the PDSA cycle requires time and effort to plan, execute, and evaluate improvement initiatives. For organizations with limited resources or competing priorities, the PDSA cycle may add to the workload and strain resources.
  2. Complexity: The PDSA cycle involves multiple steps, including planning, implementation, data collection, and analysis. This complexity can be daunting for individuals or teams unfamiliar with quality improvement methodologies, leading to confusion or errors in implementation.
  3. Risk of Inefficiency: In some cases, organizations may engage in the PDSA cycle without clear goals or objectives, leading to inefficient use of resources. Without proper planning or alignment with strategic priorities, improvement efforts may yield minimal results or fail to address critical issues.
  4. Resistance to Change: Implementing the PDSA cycle often requires changes to existing processes, workflows, or behaviors. Resistance to change from stakeholders, including employees, management, or customers, can impede the effectiveness of improvement initiatives and hinder progress.
  5. Limited Scope: The PDSA cycle is best suited for small-scale, incremental improvements rather than large-scale organizational change. For complex or systemic issues requiring comprehensive restructuring or transformation, alternative methodologies may be more appropriate.
  6. Data Quality Issues: Effective implementation of the PDSA cycle relies on accurate and reliable data for decision-making. However, organizations may encounter challenges with data collection, measurement, or analysis, leading to flawed conclusions or ineffective interventions.
  7. Lack of Sustainability: Improvement initiatives resulting from the PDSA cycle may struggle to sustain long-term gains without ongoing support, monitoring, and reinforcement. Without a culture of continuous improvement or organizational commitment, improvements may regress over time.
  1. Cost: While the PDSA cycle can lead to cost savings through efficiency gains or error reduction, there are also associated costs with implementing quality improvement initiatives. These costs may include training, technology investments, or hiring additional staff to support improvement efforts.

Overall, while the PDSA cycle offers a systematic approach to continuous improvement, organizations must carefully consider its limitations and potential drawbacks to maximize its effectiveness and achieve sustainable results.

The Evolution of the Deming Cycle or PDSA

The Deming cycle has been evolved from time to time to make it an effective process. I will discuss how the Deming cycle came to be and how it has evolved from time to time.

Dr. W. Edwards Deming

Deming was an American management consultant who graduated as an electrical engineer, later concentrating on mathematical physics. He has become a famous person in the Japanese industry for his work and initiatives after WWII. In addition, Dr. W. Edwards Deming got recognition as one of the most influential Japanese manufacturing industries who are not Japanese but American. He championed the work of Walter Shewhart, including total quality management, statistic process control, and renamed the Shewhart Cycle. After all, He had a great contribution to the rise of the post-war economic growth in Japan.

The Shewhart Cycle

Deming had been inspired by an American engineer Walter Andrew Shewhart who was also a physicist and statistician. In 1939, Shewhart published a book on the Viewpoint of Quality Control. It was the first book that articulated a three-stage systematic process of specification, production, and inspection. These three stages were developed to test the hypothesis of experiments. Finally, he mentioned that these stages should not go straight, but they should go in a cycle. Thus, the Shewhart Cycle came up with the process of a circle.

The Deming Wheel

In 1950, Deming analyzed Shewhart’s Cycle to modify it. He introduced a new version of Shewhart’s Cycle: a four-step of design, production, sales, and research. This cycle has been known as the Deming’s Circle or Deming Wheel.

PDCA

Some Japanese executives probably modify the Deming cycle or Deming wheel into Plan, Do Check, Act (PDCA), although the exact reason for changing the term name is unclear. This four-step cycle was introduced to identify the problems in the industry and solve them by applying four steps together. The prime objective of this cycle is to standardize if the results are satisfying.

Deming Cycle- Four Stages of Deming Cycle & PDSA Cycle Pros and Cons
Deming PDCA Cycle or PDSA Cycle
PDSA
Deming was not satisfied with the name of PDCA; therefore, he amended it in 1986. He emphasized the core meaning of checking, and he mentioned that checking is not incorporate the cycle. Hence, the PDSA emerged with the recommendation of Deming.
When to Apply PDSA

The PDSA or PDCA framework can develop any process or product by splitting it into a shorter steps. This cycle can be used in every kind of organization in many aspects such as changing management, new service or product deployment, product lifecycle, and so on. This framework is beneficial for assisting the improvement of the six sigma and total quality management process. It is the best option to dig out problems and practical solutions.

Deming Cycle or PDSA Quality Improvement

The Deming cycle is one of the essential parts of the quality improvement process in the big industry. Apart from that, organizations apply other quality improvements program that is much complex QI processes.

  • Continuous Quality Improvement: It is also known as the CQI process that organizations apply to reduce waste, increase efficiency, and increase internal and external satisfaction. It is a management philosophy that assesses how the industry works to develop its process. These more complex quality improvement programs include the following:
  • Lean: The lean process is a manufacturing program that effectively improves efficiency and reduces wasteful practices. This program focuses more on improving services and products based on customer's demands.
  • Six Sigma: The six sigma process is the set of tools and techniques that develop the quality of a process by eliminating defects and minimizing variability in manufacturing.
  • Total Quality Management: It is a process of a management system based on practicing a principle that instills good business culture where every employee maintains a high standard of work. It influences the organization to maintain a high quality of service in every aspect of the company.
  • Quality Improvement Collaboratives: It is a process that usually applies to the healthcare center in which many organizations work together to develop services for patients.
Conclusion

Deming cycle refers to a repeated four-step (PLAN, DO, STUDY, ACT) that ensures the continuous improvement of products and services in the industry. Today, many organizations worldwide use this method to improve the product and service by solving problems.

Active and Passive Audience Definition, Theory, Example & Difference

Active and Passive Audience Definition, Theory, and Differences. Examples of Active and Passive Audiences.

Active Audiences

Active audiences actively receive media information and make sense of the messages based on their social and personal contexts. They listen to the media messages instead of hearing them. However active audiences receive media information actively, and the act of receiving media information is natural. So, active audiences pay full attention to receiving information and interpret it to give feedback. The most common listening styles are people, content, action, and Time-oriented listening.

Examples of Active Audiences

For example, people are the active audience who comment on social media content to express opinions.

Another example, based on the story shared in the example of the active and passive audience below, Ela is an active audience who scrutinizes the messages before accepting them and always tries to provide feedback.

Characteristics of Active Audiences

Active audiences actively listen carefully to provide feedback, making them complicated and critical thinkers. Additionally, they have good schemata. Feedback is an essential component of interactive communication.

Passive Audiences

Passive audiences are those who watch and observe the media information without making sense. Hence, they are recognized as inactive receivers. Passive audiences have low motivation to process information, low ability to process information and focus on simple cues (e.g., appearances instead of content)

Examples of Passive Audiences

For example, passive audiences dislike commenting on social media content. Audiences like to watch Television and read newspapers without providing opinions. They prefer a linear communication process where feedback is not essential.

Another example, based on the story shared in the example of the active and passive audience below, Bela is a passive audience that accepts the message without challenging them.

Characteristics of Passive Audiences

The Passive audience is inactively involved in hearing something rather than listening. Passive audiences merely observe the message; therefore, they are cognitive misers who are lazy to think.

Examples of Active and Passive Audiences

For example, Ela and Bela are siblings watching the news on television. The news reporter is providing tips on how to stay healthy. Ela actively listens to the news reporter's tips to follow them. Then, she asks her sister Bela to confirm whether these tips work or not. In contrast, Bela accepts those tips readily. Here, Ela is an active audience who is a critical thinker. Therefore, she carefully focuses on the news presenter's dress, speaking style, and messages' meaning.

On the other hand, Bela watches the news without focusing on the content of the message. Here, Bela is a passive audience who is a cognitive miser. Therefore, she does not focus on interpreting the message; she only focuses on the news reporter's appearance. As a result, she believes the news reporter's tips quickly and becomes manipulated.

Active and Passive Audience
Difference Between Active and Passive Audience
Difference Between Active and Passive Audiences
Active Audiences
Passive Audiences
Firstly, active audiences interpret and respond to the media texts In contrast, Passive audiences merely observe the media text.
They decode and evaluate the message. On the other hand, they accept the message without evaluating it.
Active audiences form opinions and provide feedback in communication. The passive audiences accept their opinions only.
Active audiences pay full attention to listening to the message. In contrast, passive audiences pay little attention to hearing the message.
For example, Ela scrutinizes messages received from the news reporter rather than accepting them directly. For example, Bela accepts messages received from the news reporter without scrutinizing them.
The message cannot affect the active audience directly. The message affects the passive audience directly.
It is difficult to manipulate an active audience. On the other hand, it is easy to manipulate the passive audience.
Active audiences are critical thinkers. On the other hand, passive audiences are cognitive misers.
They have good schemata. In contrast, passive audiences are too lazy to think.
The active audience is involved in listening, including discriminative and comprehensive listening. However, the passive audience is involved in hearing.

Active and Passive Theories

Active Audience Theories

Active audience theory explains that active media audiences do not just accept media information inactively but interpret the message based on their personal and social contexts.

Active Audience Theory posits that audiences are not passive recipients of media messages but rather actively engage with and interpret media content based on their own experiences, values, and beliefs. This theory challenges the notion of passive audience effects proposed by earlier media theories, such as the Hypodermic Needle Theory, and emphasizes the agency and autonomy of audience members in their interactions with media texts. According to Active Audience Theory, individuals actively select, interpret, and make meaning from media content, drawing upon their personal backgrounds, social contexts, and cultural frameworks. This theory acknowledges the diversity of audience responses to media messages and highlights the importance of audience participation and engagement in shaping the reception and interpretation of media content.

List of Active Audience Theories:
  1. Uses and Gratifications Theory
  2. Reception Theory
  3. Cultural Studies
  4. Active Audiences Theory
  5. Two-Step Flow Theory
  6. Agenda-Setting Theory
  7. Participatory Culture Theory
  8. Media Literacy Theory
  9. Social Learning Theory
  10. Social Cognitive Theory

Uses and gratifications theory shows a strategic approach to explaining how and why people or audiences actively find specific media to meet specific needs. It also represents an audience-centered strategy to perceive the process of mass communication.

The two-step flow of communication model argues that audiences accept media information more if the opinion leaders deliver the message. So, the audience gets influenced by mass media if the opinion leader supports disseminating the information.

Passive Audience Theories

Passive audience theories, also known as media effects theories, propose that audiences are passive recipients of media messages and are highly susceptible to the influence of mass media. These theories suggest that media content has a direct and powerful effect on shaping audience attitudes, beliefs, and behaviors without much active engagement or resistance from the audience.

List of Passive Audience Theories:
  1. Hypodermic Needle Theory (Magic Bullet Theory)
  2. Mass Society Theory
  3. Passive Audience Theory
  4. Limited Effects Theory
  5. Reinforcement Theory
  6. Encoding-Decoding Model
  7. Spiral of Silence Theory
  8. Dependency Theory
  9. Selective Exposure Theory
  10. Cumulative Effects Theory

The Hypodermic Needle Theory, also known as the Magic Bullet Theory or the Hypodermic-Syringe Model, is a communication theory that suggests that media messages are like a powerful drug injected directly into the bloodstream of passive audiences, influencing their thoughts, behaviors, and attitudes. According to this theory, audiences are seen as highly susceptible to media influence, and media messages are believed to have an immediate and direct effect on shaping audience perceptions

Citation For this Article (APA 7th Edition)

Kobiruzzaman, M. M. (2024). Active and Passive Audience Definition, Theory, Differences & Examples. Newsmoor- Educational Website for Online Learning. https://newsmoor.com/active-passive-audience-differences-example-active-audience-theory/