Marketing Plan Sample: How To Write Five Years Marketing Plan for Company. Also, the Elements, Components, and Factors of a Company’s Five Years Marketing Plan. Finally, a Sample and Example of an Effective Marketing Plan.
Table of Contents:
- Marketing Plan
- Elements of the marketing plan
- Sample of Five Years marketing plan
1. Marketing Plan
A marketing plan refers to a comprehensive document of the company that defines the outline of offline and online adverting attempts for promoting or banding products, services, and company names.
2. Elements and Factors of the marketing plan
- Market research
- Target market
- Target audiences
- Market strategies
- Mission statement
- Products and Services
- Pricing, Positioning, and Branding
- Competitive analysis
- Market goal
- Monitoring results
3. Sample of Five Years marketing plan
An annotative sample of the Global Assistant company also a consulting firm works for student admission counseling.
Five-year Marketing Plan.
This five-year marketing plan for the Global Assistant consulting firm has been created by its founder to increase popularity among people and attract more customers. Although the Global assistant has been launched in 2019, the employees have huge experience to operate this firm properly. This consulting firm launched officially in 2019 but it is proving service unofficially for a long time ago. The agricultural and industrial era has gone and now we are living in the communication era in the global village.
The Global Assistant wants to provide authentic information by sharing knowledge to produce the best decision for your life. Firstly, they are trying to motivate students to continue their studies to build a better future. So, The Global Assistant is working for both financial benefits and spreading social awareness. They also suggest and assist students to get admission in the best university that can build their career. In addition, The Global Assistant consulting firm helps people from the perspective of migration issues such as getting a second home, professional visa, working visa, tourism sector, and so on.
Finally, we must work towards meeting the demands of customers and achieving a common goal. Over the next five-year, The Global Assistant will assist the student to choose the best university for pursuing a bachelor’s, master’s, and Ph.D. degree. It also helps universities to improve their reputation by proving intellectual students.
The Global Assistant consulting firm was founded in 2019 by entrepreneur Kobiruzzaman who has an undergraduate degree in communication and worked for several years in the public relations industry. Although Kobir started to operate the consulting business officially since 2019 he had experienced a long time ago. However, the prime motive of this firm is to show the right way to choose perfect institutions for studying.
THE GLOBAL ASSISTANT’S MISSION AND GOALS
The Global Assistant’s mission is to be the leading information provider and acquire the belief of mass people during making decisions regarding studious issues. It wants to inspire people to get outdoors more often and enjoy family and friends while doing so. In addition, Global Assistant strives to design a better future for students and academicians.
During the next five years, The Global Assistant seeks to achieve the following financial and non-financial goals:
- Firstly, It is looking forward to opening up more branches in Dhaka and Malaysia, and other countries to provide authentic information. I’d like to personally invite you to visit the Global Assistant office.
- Increase the salary for the employees and revenues by at least 50 percent each year.
- Donate at least $2,000 a year to conservation organizations and social campaigns.
- Introduce two new service lines, for instance, opening one more international branch and increase social media marketing.
- Develop a successful Internet site, while maintaining strong relationships with clients.
- Global Assistant is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs.
Firstly, the Global Assistant seeks to use its core competencies to achieve sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Global Assistant does. Already, Global Assistant has developed core competencies in (1) offering high-quality information; (2) creating a sense of community among consumers who come here; and (3) developing a reputation among customers. However, the Global Assistant believes in building strong relationships with students, guardians, and customers of information and motivation and services.
The marketing environment for Global Assistant represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. The Global Assistant is governed by the SWOT analysis a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
THE TARGET MARKET
The target market for the Global Assistant consulting firm is active clients between the ages of 25 and 45 people who want to study for a better future. In addition, these active clients represent a demographic group of well-educated and successful individuals; they are single or married and raising families. However, they are somewhat education-oriented and highly ambitious people who are seeking for migration to better countries.
MARKETING & ADVERTISING
Marketing means creating awareness or public visibility of any company, product, and service, and so on. It also implies the movement of information from sources to mass people. The process of information dissemination could happen face to face or via media.
On behalf of the Global Assistant consulting firm, we had chosen both online marketing and offline marketing and executed properly.
LIST OF MARKETING STRATEGIES
- Firstly, Social Media Marketing
- Secondly, Online Marketing
- Thirdly, Offline Marketing
- Relationship marketing
- Word of mouth marketing
- Mass marketing
- Diversity Marketing
- Seasonal Marketing
- Email Marketing
- Outbound Marketing
- Inbound Marketing
- Event Marketing
- Direct Marketing
- Content Marketing
- Community Marketing
- B2B Marketing
- B2C Marketing
- Acquisition Marketing.
- Affiliate Marketing.
- Brand Marketing.
- Buzz Marketing.
- Campus Marketing.
- Cause Marketing.
- Content Marketing.
- Vertical Marketing.
- Video marketing
- viral marketing.
- Youth marketing.
- Street marketing.
FIVE YEARS MARKETING TIMELINE: