Marketing Plan Sample: How To Write Five Years Marketing Plan for Company

Marketing Plan Sample: How To Write Five Years Marketing Plan for Company. The Elements, Components, and Factors of a Company’s Five Years Marketing Plan. A Sample and Example of Effective Marketing Plan.

Table of Contents:

  1. Marketing Plan
  2. Elements of marketing plan
  3. Sample of Five Years marketing plan

 

1. Marketing Plan:

A marketing plan refers to a comprehensive document of the company that defines the outline of offline and online adverting attempts for promoting or banding products, services, and company names.

2. Elements and Factors of the marketing plan:

  1. Market research
  2. Target market
  3. Target audiences
  4. Market strategies
  5. Mission statement
  6. Products and Services
  7. Pricing, Positioning, and Branding
  8. Competitive analysis
  9. Market goal
  10. Budget
  11. Monitoring results

3. Sample of Five Years marketing plan:

An annotative sample of the Global Assistant company also a consulting firm works for student admission counseling.

 

Global Assistant

Five-year Marketing Plan.

EXECUTIVE SUMMARY:

This five-year marketing plan for the Global Assistant consulting firm has been created by its founder to increase popularity among people and attract more customers. Although the Global assistant has been launched in 2019, the employees have huge experience to operate this firm properly. This consulting firm launched officially in 2019 but it is proving service unofficially for a long time ago. The agricultural and industrial era has gone and now we are living in the communication era in the global village.

The Global Assistant wants to provide authentic information by sharing knowledge to produce the best decision for your life. First of all, they are trying to motivate students to continue studies to build a better future. So, The Global Assistant is working for both financial benefits and spreading social awareness. They suggest and assist students to get admission in the best university that can build their career. In addition, The Global Assistant consulting firm helps people from the perspective of migration issues such as getting a second home, professional visa, working visa, tourism sector, and so on.

Finally, we must work towards meeting the demands of customers and achieving a common goal. Over the next five-year, The Global Assistant will assist the student to choose the best university for pursuing a bachelor’s, master’s, and Ph.D. degree. It also helps universities to improve their reputation by proving intellectual students.

 

COMPANY DESCRIPTION:

The Global Assistant consulting firm was founded in 2019 by entrepreneur Kobiruzzaman who has an undergraduate degree in communication and worked for several years in the public relations industry. Although Kobir started to operate the consulting business officially since 2019 he had experienced a long time ago. The prime motive of this firm is to show the right way to choose perfect institutions for studying.

THE GLOBAL ASSISTANT’S MISSION AND GOALS:

The Global Assistant’s mission is to be the leading information provider and acquire the belief of mass people during making decisions regarding studious issues.  It wants to inspire people to get outdoors more often and enjoy family and friends while doing so.  In addition, Global Assistant strives to design a better future for students and academicians.

During the next five years, The Global Assistant seeks to achieve the following financial and non-financial goals:

FINANCIAL GOALS:
  • It is looking forward to opening up more branches in Dhaka and Malaysia and other countries to provide authentic information. I’d like to personally invite you to visit the Global Assistant office.
  • Increase the salary for the employees and revenues by at least 50 percent each year.
  • Donate at least $2,000 a year to conservation organizations and social campaigns.
NON-FINANCIAL GOALS:
  • Introduce two new service lines—opening one more international branch and increase social media marketing.
  • Develop a successful Internet site, while maintaining strong relationships with clients.
  • Global Assistant is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs.
CORE COMPETENCIES:

Global Assistant seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Global Assistant does.  Already, Global Assistant has developed core competencies in (1) offering high-quality information; (2) creating a sense of community among consumers who come here; and (3) developing a reputation among customers. Global Assistant believes in building strong relationships with students, guardians, and customers of information and motivation and services.

 

SITUATION ANALYSIS:

The marketing environment for Global Assistant represents overwhelming opportunities.  It also contains some challenges that the firm believes it can meet successfully. The Global Assistant is governed by the SWOT analysis a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

THE TARGET MARKET:

The target market for the Global Assistant consulting firm is active clients between the ages of 25 and 45—people who want to study for a better future. These active clients represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Ultimately, they are somewhat education-oriented and highly ambitious people who are seeking for migration to better countries.

MARKETING & ADVERTISING:

Marketing means creating awareness or public visibility of any company, product, and service and so on. It also implies the movement of information from sources to mass people. The process of information dissemination could happen face to face or via media.

On behalf of the Global Assistant consulting firm, we had chosen both online marketing and offline marketing and executed properly.

LIST OF MARKETING STRATEGIES:
  1. Relationship marketing
  2. Word of mouth marketing
  3. Mass marketing
  4. Diversity Marketing
  5. Seasonal Marketing
  6. Online Marketing
  7. Email Marketing
  8. Outbound Marketing
  9. Inbound Marketing
  10. Social Media Marketing
  11. Offline Marketing
  12. Event Marketing
  13. Direct Marketing
  14. Content Marketing
  15. Community Marketing
  16. B2B Marketing
  17. B2C Marketing
  18. Acquisition Marketing.
  19. Affiliate Marketing.
  20. Brand Marketing.
  21. Buzz Marketing.
  22. Campus Marketing.
  23. Cause Marketing.
  24. Content Marketing.
  25. Vertical Marketing.
  26. Video marketing
  27. viral marketing
  28. Web marketing.
  29. Youth marketing.
  30. Street marketing.
FIVE YEARS MARKETING TIMELINE:

Marketing plan sample -Five years marketing plan timeline for new comapany

 

 

 

 

 

 

 

 

 

Company Profile: How To Create Business Profile, Elements & Sample

Company Profile: How To Create Business Profile, components, Elements, example, and Sample. What is a company profile/business profile?

Table of contents:
  1. What is the company profile?
  2. Elements of a company profile.
  3. Sample of a Business Profile.
1. Company Profile:

The company profile is a formal and professional introduction and description of a business. It is one kind of introductory book of a company that represents types of business, reputation, ability, working experience, and future plan. It is also called a business profile. Company business profile is very important for promoting products and services, and especially it is essential to make a business agreement with another company. Every company profile describes the whole history of the company from when it started traveling to an uncertain future. Although the template of company profiles is distinguished from one another, but the basic structure is almost the same. Some elements are very similar in every company profile such as company name, address, description, mission, vision, and so on.

2. The elements of the company profile or business profile:
  1. Company name, logo, and tagline.
  2. Contact information.
  3. Introduction to the company.
  4. Vision, mission, and values.
  5. Business goal and objectives
  6. Services
  7. Economic intents
  8. Ownership and management team
  9. Timeline and growth
  10. Five Years of Business Plan
  11. Rules and Regulations of The Company
  12. Additional documents
3. Sample of the Global Assistant Company Business Profile.

We are going to share a sample of a company named the Global Assistant. It is a student admission consulting firm and works for sharing information centering education and knowledge. Based on the very basic components of the company, the sample of the company business profile has been presented below.

 

Global Assistant.

Global Education and Migration Consultancy Firm

(Seeking a Chance to Make Your Dream Comes True)

Trade License-000000

TIN: 0000000000000

Since-2019

Dhaka- Bangladesh

Example: Company name, logo, and tagline

 

Addresses:

Head Office:

Dhaka, Bangladesh.

Malaysia Office:

Block0-0-0, South City

Seri Kembangan, Serdang, 43300, Selongar.

 

Contact:

Bangladesh: +880111111111

Malaysia: +60111111111

Email address: abcd@gmail.com

 

Banking Details:

 

Introduction:

We’re The Global Assistant a consulting firm, and we’ve been assisting people through proving and sharing information regarding education, admission, scholarship, migration and visa processing since 2019. We believe in sharing authentic information to help our customers to make their dreams come true. I started this consulting business because I had a dream to get a scholarship to study abroad but I got wrong information from some consulting firms therefore I could not reach my destination. I believe Global assistant consulting firms never provide fake, fabricated, and ambiguous information. We’re looking forward to opening up more branches in Dhaka and Malaysia and other countries to provide authentic information. I’d like to personally invite you to visit the Global Assistant office.

 

Vision:

The Global Assistant consulting firm is dedicated to providing effective, efficient, and respectful public service with accountability and authenticity information using innovative and proven methods.

Mission:

Our mission is to create opportunities for our clients to succeed and bring faith and trustworthiness of mass people on consulting agencies when they need to receive information.

 

Values:
  • Honesty, integrity, and professionalism.
  • Liberal, friendship, and abundant.
  • Sustainability, collaboration, and recognition.
  • Teamwork, quality, and commitment
  • Hard work, dedication, and achievement.

 

Business Goal & Objectives:

First of all, The Global Assistant consulting firm works directly with students and their guardians, assisting the student to choose the best university for pursuing a bachelor’s, master’s, and Ph.D. degree. It also helps universities to improve their reputation by proving intellectual students. We help students by letting them know which universities are going to pay waivers for brilliant students. The Global Assistant always recommends students to choose the best institutions for a better future. In addition, we are committed to build rapport with students, families, university authorities, and customers who need assistant. Our staff will motivate you to follow a proven way of avoiding wrong and ambiguous path. Finally, Our company must work towards meeting the demands of customers and achieving a common goal.

 

Services:

Here we want to express our heartfelt gratitude to our clients and outbound companies who are supporting us to keep continue the pace of our consulting service. We have proven our expertise and experiences in a number of universities and colleges. We believe that the length of our service agreement is proving of positive effects of our services.

The List of our services is;

  • Worldwide Student admission
  • Visa consulting
  • Migration service
  • Sharing information
  • Tourism
Economic Intents:

The Global Assistant is not only intended to earn money but to educate people by sharing information and knowledge about what it has. The amount of consultancy fees is very inexpensive and very less comparatively meeting demands.

Ownership & Management Team:

Company-management-hierarchy for comapny profile

ceo-cv-formate-for-company-profile

Timeline and growth:

 

Company-timeline-and-growth-for-company-profile

Click Here To Know How-To Write Five Years Business Plan
Five Years Business Plan

Click Here To Know How-To Write Rules and Regulations of The Company

Rules and Regulations of The Company

 

News or media relationship:

News and media relationship refers to build relation between a company and media such as journalist, channel, social media and so on. For instance, your website links with social media like Facebook page, Instagram, and YouTube.

  • Website
  • Collaboration with Daily newspaper
  • Facebook Social media page
  • Instagram social media ID
Additional Documents:

Additional documents of company profile means the supporting documents of the company that serves as evidence of the company as well as supporting documents. For example, uploading your trade license, Tax Certificate, Cash flow statement, Income statement, Balance sheet, Detailed financial projections, Capital equipment list, Cvs of key officers, and so on

TV Program Proposal: How To Write Proposal, Instruction & Sample

TV Program Proposal: How To Write a Proposal For Television Program, & Components, instruction and Example of TV Program Proposal For Malaysian TV Al-Hijrah. The full instruction of Proposal For Al-Hijrah Malaysian Television Program. The Discover Student Talent TV program Proposal: Name, description, execution, target audience, justification, and the list of team.

Table of Contents:

  1. Instruction of Writing TV Program Proposal
  2. Name of Program
  3. Description of Program
  4. Execution of Program
  5. Justification of Program
Instruction of Writing TV Program Proposal:
  Instruction to write a proposal for the Al-Hijrah TV program.
1 You are to form a group of five or six members to work on this assignment. Form a media company and organize your company structure.
2 Your company has been invited to submit a 10 minutes proposal to the management of TV Al-Hijrah.
3 You are to propose a magazine-typed (akin to a documentary but with a 15 minutes duration) program for TV al-Hijrah.
4 For the proposal you need to include the followings:
  i. Name of program.  (make sure it is attractive and catchy enough to get ratings)
  ii. Description of program. (A brief description of the program. What is the program about? What does the program focus on?)
  iii. Target audience. (Who are your target audience? Why are you targeting the audience? Give statistics to support.
  iv. Justification. (Why should TV al-Hijrah produce the program? What is the uniqueness of the program? What are the advantages of the program?
  v. Execution of the program. (How do you suggest the program should be produced? Come up with a running order for the program.
  vi. The team. (Who are and who in your company. Include their professional CV.
  vii. The best three proposed programs will be invited to present at the Al-Hijrah station.
The Sample or Example of Al-Hijrah Television Program Proposal:

Name of Program: Discover Student Talent (DST)-2020

Description of TV Program Proposal:

The Discover student talent is an interesting inclusive television program targeted towards students who are studying in Malaysian top-ranked public and private universities. This program is will welcome students to explore their talents and help them to become famous by proper utilizing their cognitive knowledge. The door of participation in this program is open for all students who are studying in Malaysian top 10 ranked universities. These top 10 universities will be considered as per the ranking of QS (Quacquarelli Symonds). According to the QS ranking, the top 10 universities in Malaysia are:

TV Program Proposal: the top 10 universities in Malaysia

So, the student of these top 10 universities can participate in the Discover student talent program through enrolling via a specific mobile application or website. When they will apply for contesting the Discover student talent program, contestants will have to participate level 1 and level 2 for securing a position among the top 20 students. The top 20 students from every university will go to the TV station in level 3 for contesting and securing positions amid the top 10. In level 4, the top ten contestants will compete for being the most talented student in the university. The top 10 contestants from the top ten universities in Malaysia compete to be the most talented student in Malaysia. It is considered that the winner will get a certificate and 10,000 ringgit as prize money following 5,000 ringgit for the runner-up and 2000 ringgit for the second runner-up.

Execution of the program:

Every student needs to create an account by providing a specific university name and student id number. When they will get their account activated, they can participate in question answering sessions two times a month. But, they must have to provide a student ID number for verification that he or she is studying that university.

After getting an activated account, they will face 50 easy general knowledge questions in the internet system in level 1, and they have to answer those questions to get higher marks. They can participate in this session through mobile, laptop, or tab. Thus, students will get their first level marks in the system, and they will have to be prepared for the second level. The second level also the same 50 questions but could be more challenging than the first level. In level 2, the contestants will sit for an exam in university in the OMR answer sheet. The university authority will all-out effort to the television company to organize the level 1 and 2 activities. All questions of the first and second levels will ask in both English and Malay language. Students can choose their preferred language in the system.

The television company will pick up the top 20 contestants from every university for level 3. In level 3, the top 20 contestants will come to the television station stage to compete with each other for securing position amid the top 10 students in the university. After that, the top 10 students of the university will compete with each other to be the most talented student in the university.

Grand final:

In level 5 is considered as the final level of the program for discovering the most talented student in Malaysia. In this stage, the top 10 talented students from each university will compete with each other for being the most talented student in Malaysia.

Questions patterns:

  1. General Knowledge
  2. Books and Authors
  3. Famous Personalities
  4. Geography
  5. History
  6. Science and Inventions
  7. Movies
  8. Politics
  9. Religious
  10. Sports
Full Process at a glance:
  1. Create an account and login.
  2. Choose university name, provide student ID number for account activation.
  3. Level-1 (50 Questions).
  4. Level-2 (50 Questions).
  5. Level-3: Location at Alhijrah and a total of 20 top-scored students from every university will compete to secure a position within the top 10. (Transportation, Beverage, and 100 Ringgit for the participant).
  6. Level-4: Location at Alhijrah and the top 10 students from every university will compete to become the most talented student of the university. (Transportation, Beverages, and 200 Ringgit for the participant).
  7. Level-5: Location at Alhijrah and the top 10 students from 10 universities will compete to become the most talented student in Malaysia. .(Transportation, Beverage, and 500 Ringgit for the participant).
  8. Total Price –20,000 Ringgit, Winner will get 10000 Rm, Runner up 5000 Rm, and second Runner up 2000 Rm).
Additional event for audiences:

The television authority will organize two additional events for audiences. First of all, the audiences who will participate in the program physically, they can get prizes by answering questions in the stage. These audiences are those who sit in front of the main competition stage for watching live programs. In addition to that, the audiences who watch this program through television channels can win prizes by answering questions through mobile.

Target Audiences:

For this program, the target audience can be youth, adult, and senior people. Their ages may be between 15-65 years old. The prime target audiences of this Discover talent student program are students. Students are the main components of running this program because they will participate in the program. Also, it is going to be an interactive program, viewers in front of the TV can also answer questions and when the audience can answer the questions successfully, they will feel very happy. The contestants and audiences face a wide range of topics, such as general knowledge, common sense, literature, history, astronomy, geography, sports, entertainment. So, audiences can also increase their knowledge through our questions answering session, at the same time, they can win prizes.

Youth:

The motive of choosing youth as the target audience because they have already received a part of the education and have a certain knowledge background. And our program can be a competition, youth could set up a team to answer questions together to determine how many questions can be answered in the end. In this way, they not only expand their knowledge but also enhance the relationship between friends.

Adult:

Furthermore, here are two aspects which are unemployed people and workers. Unemployed people have a lot of time can watch TV or videos and they can learn something from our program. It’s because our problems are so wide that they can learn something from them and benefit them in the future. Besides that, the workers didn’t have more free time so they can watch our program to relax. When they are tired, they can watch our program. If they can answer the questions correctly, they will feel happy.

Senior people:

Maybe not many o people watch our show, but we hope to have more older people to watch. Because they can learn and educate their grandchildren.

Justifications:

The reason for why TV al-Hijrah should produce this program. There are two major reasons for producing this program. First of all, there’s something unique about producing a program based on students and centering universities in Malaysia. So, It’s a whole new format. Secondly, because the nature of the show is not just entertainment, some common sense questions make the show educational. On the other hand, the program has a wide range of audiences because of its educational significance.

The uniqueness of the program:

Firstly, The nature of this show is unprecedented in Malaysia, Before that, Malaysian TV programs were mostly about travel, food reality shows, and music-related selection programs. Secondly, with the development of society, Audience psychology is also an important factor to measure whether a project can be promoted successfully or not. People’s conformity, snooping, and curiosity all affect people’s attention to the TV program. Therefore, the new format will attract some viewers. On the other hand, previous reality shows were mostly celebrities but our participants are students from the top 10 universities in Malaysia. This kind of guest is more real. In terms of the selection of participants, it is closer to people’s life the proximity of the audience encourages them to choose to watch this program. Finally, our intention is also to give some students who are gifted in college but have not yet been discovered a chance to shine.

Advantages of the programs:

First of all, compared with the variety of entertainment programs this program has educational meaning. This program also can attract some primary and middle school and college students. Secondly, the selection program can also raise the awareness of the school and the participants. Finally, this program can make the show a considerable rating.

The Team: