Media Convergence Definition, Example Types & Elements

Media Convergence Example- Example of Media Convergence. Media Convergence in Journalism. Who and when established the Media convergence theory? Also, Examples and Elements of Media Convergence. Characteristics of New Media Audiences.

Convergence

Convergence means converging multiple items to unite things to get benefits.  It is the process of forming a unique thing by utilizing two or more things. The convergence has been happening in all sectors to meet people’s demands. This world is very famous in the medical discipline. As per the technological revolution, technological and media convergence has been impossible to reverse trends.

Types of Convergence

According to Henry Jenkins, the six types of convergence are technological, media, global, economic, cultural, and organic.

Media Convergence

Media convergence refers to merging diverse media outlets, including traditional and new media, to promote the program and media content. The traditional and new media have been merged to adjust to new technology. There are many types of convergence, such as technological convergence and cultural convergence. The new technology and culture have changed human lifestyles. The revolution of technology stimulates media convergence. Technology adoption theories and models explain why and how people accept new technology excessively. Additionally, technological and cultural convergence forces the mass media to converge with other mainstream and new media.

Media Convergence Example

Example of Media Convergence 

For example, the most popular Indian reality TV show name is “Indian Idol.” It is a singing competition Television series. Sony Entertainment Television telecasts the full episodes. Firstly, the candidates need to download the Sony liv app for registration. Sony Television has social media pages to promote the programs. The TV authority uses social media platforms to promote upcoming episodes as most people access new media sites more than traditional media. They also request their audiences to vote for their favorite contestants via smartphones. The active and passive audiences can provide their opinions via social media platforms like Facebook and Instagram. Sometimes, they use FM and traditional radio to advertise the program. In sum, the program authority merges Sony Television, smartphones, radio, Facebook, and YouTube channel to promote the program successfully. It is an example of media convergence in the digital era.

Media Convergence in Journalism

Media convergence in journalism means mutually utilizing print, broadcast, and online media to promote the news. Journalists use many media to spread the news among the maximum number of people locally and internationally. Media convergence in journalism appears as a significant step toward survival in the new media age.

There are two types of media convergence in journalism: (1) media convergence in collecting news and media convergence in reporting the news. Firstly, journalists collect information from other media and cite the source name when publishing information. It enhances the news value in print journalism. Television channels disseminate news from other channels such as radio, TV, newspapers, and social media.

Secondly, media authority uses multiple media to publish the news. People prefer to read online newspapers from social media sites rather than printed papers. Therefore, journalists publish the news via a printed newspaper and website portal and share them on social media platforms to reach more audiences.

Example of Media Convergence in Journalism

For example, The Star is the most popular newspaper outlet in Malaysia. A journalist for “The Star” has collected information from Malaysiakini. The Star has published the news via printed newspapers and online portals. They have also shared the news link via their Facebook page to reach the news among social media users. The authority has converged a few media to spread the news among a maximum number of audiences.

Technology Convergence

A long time ago, people used to listen to the radio to get news, Television to watch drama, cameras to capture photos, and bookshelves to keep books. Nowadays, people use only smartphones and computers to fulfill all their needs.

Who and when established Media convergence theory?

Henry Jenkins introduced media convergence theory in 2006 via his book Convergence Culture: Where Old and new media collide.

Elements of Media Convergence

The five essential elements of media convergence are technological, social, industrial, textual, and political.

Technological Convergence

Technology convergence has brought computer, communication, and content together, which is called 3 C. Here, 3 C refers to a computer, communication, and content. Computers and smartphones have digitilized the content, and digital content has changed the process of communication. The revolution of new technology and media convergence has changed the way of generating content and distribution. It has influenced the news production and distribution process totally. For example, now, every newspaper outlet has its own social media fan page, providing breaking news. Technology has allowed these outlets to operate live video programs that provide very authentic news for audiences.  Therefore, subscribers are getting instant news through new technology convergence. It is definitely a positive impact of convergence in communication outlets.

Social Convergence

Social media convergence has both positive and negative impacts on society. It is called the double edge sword for the communication sector in society.  Social media are a computer and application-based networking system that ease human communication through the internet (Kobiruzzaman, Waheed, Yaakup & Osman, 2018). Social media have emerged as the most convenient and popular communication platform, also known as new media. People are adopting social media for entertaining, imparting knowledge, sharing information, and communicating. There are many types of social media such as Facebook, YouTube, Twitter, WhatsApp, WeChat, Instagram, Zoom, Google meet, TikTok, QQ, Douyin, Sina Weibo, QZone, Snapchat, Reddit, Pinterest, and so more. Social media convergence made the news free of charge, so everyone could watch the news easily.

Many traditional media outlets disseminate the news through social media. For example, a newspaper outlet publishes printed newspapers, and it updates the same news on social media platforms. Thus, anyone can consume news from social media platforms without buying a printed copy of the newspaper. Social media convergence eases the way of reporting news for news reporters and editors. It has enabled news reporters and editors to collect news within a short time and disseminate them. Many journalists share their content on social media so that everyone can know who is the content writer.

Industrial Convergence

Many big industries have been merged into one giant company to dominate the sector. For example, in the 1990s and 2000s, many media companies expanded their business interest and merged with other companies. In the 1990s, industrial convergence is the  Viacom-Paramount (1994) and Disney-ABC (1995). In the 2000s, example of the biggest company merger is America On-Line (AOL), Time Warner, Viacom-CBS (2000), and NBC-Universal (2004). They took over the company to expand business in the media sector.

Textual Convergence

Textual convergence refers to the merging of printed media into online news media. For example, books and newspapers have been converted into social media-based writing and reading practices, also known as digital journalism. Anyone can contribute to the media industry by commenting on social media platforms. It is called textual convergence in media. Journalists are earning knowledge and improving themselves through convergence. Now journalists can view others’ content easily because of convergence. They are getting ideas and improving themselves. It lets them learn more about generating media content’s rules and regulations. Media convergence creates a new way to interact between media practitioners and audiences. Readers comment to express their opinion. So, it allows for making interactive communication atmosphere.

Political Convergence

Convergence has managed to increase the similarity between political parties worldwide. It brings the similarity between political parties and policies inside the parties.

Characteristics of New Media

Audiences According to Don Tapscott (2008), new media audiences have the following characteristics:

  • New media audiences want liberty in everything they do—for example, freedom of choice and expression.
  • New media audiences love to customize, scrutinize, and personalize.
  • They look for corporate integrity and openness when deciding what to buy and where to work.
  • New media audiences want entertainment and play in their work, education, and social life.
  • They are collaborative and relationship generation.
  • Audiences are innovators.

Social media availability has formed the characteristic of new media audiences.
In Conclusion, If someone asks me to do I think convergence is essential or not? I will answer: Yes, I think change is always good. Change is part of the natural adoption process that drives the communication industry. The problem will occur when we avoid change. So, we cannot avoid the pace of change.

Citation For This Article (APA 7th Edition)
Kobiruzzaman, M. M. (2023). Media Convergence Definition, Example Types & Elements. Newsmoor- Educational Website For Online Learning. https://newsmoor.com/media-convergence-example-elements-of-media-convergence-in-communication/

 

Hardball Tactics in Negotiation Definition & Examples

Hardball Tactics in Negotiation, Definition & Examples. This article explains the top 8 Hardball Tactics in Negotiation: Good cop, bad cop, Lowball Highball, Bogey, Nibble, Chicken, Intimidation, Aggressive behavior, and Snow Job.

Hardball Tactics

Hardball Tactics refer to the typical method applied by negotiators to achieve a goal anyhow. Any part of the negotiation can use hardball tactics to gain an advantage. Hardball tactics are a deceptive way to gain the objective in business deals. The negotiator usually employs these tactics to benefit from another party’s detriment. People use these hardball tactics for personal, social, political, and business purposes. They adopt them to purchase a product, make an agreement, and deal with other parties. It is a significant strategy in the business communication process

Hardball tactics in negotiation are arguably not ethical practices for dealing with other parties. Many scholars term them unethical and tricky ways to achieve advantages.

The Most Common Hardball Tactics

Hardball Tactics Examples-The 8 Typical Hardball Tactics in Negotiation
The 8 Typical Hardball Tactics in Negotiation
What are the hardball tactics in negotiation?
The 8 Hardball Tactics in Negotiation are:
  1. Good cop/bad cop
  2.  Lowball/Highball
  3.  Bogey
  4. The nibble
  5.  Chicken
  6. Intimidation
  7. Aggressive Behaviour
  8. Snow Job

Good Cop Bad Cop Tactic

A good cop/ bad cop negotiation refers to tactical bargaining between two parties to benefit from the other party’s detriment. It occurs amid two parties’ negotiation when two people in the same party deal with the other party as good and bad.

Good Cop Bad Cop Tactic Example -1

For example, the police want to ask questions at a police station, but the prisoner would not want to say anything. So, two police officers plan to play a game, and one acts like a rude, devilish person so that he can ask the question fiercely. On the other hand, another police officer interrogates the prisoner politely. Finally, the prisoner shared all the information with them. 

Good Cop Bad Cop Tactic Negotiation

Good Cop Bad Cop Tactic Example -2

For example, A customer goes to a mask shop where the shop owner and his manager sell products. The customer wanted to buy a mask, so he negotiated with them. The shop owner is persuading the customer, saying that the facemask will protect you from dust. You can buy at RM 5 per piece.

On the other hand, the manager says to the customer that you have to pay RM 5 if you want to buy or you can leave. The manager also says that you can go now, we want to close the shop.

However, the owner is still trying to persuade the customer to buy the mask for RM 5. The owner is dealing in a friendly manner, whereas the manager threatens the customer. However, both (the owner & manager) want to sell the product. This kind of negotiation is called a good cop/bad cop negotiation.

Good Cop Bad Cop Tactic Example -3

When I was a secondary student, I violated the school rules by being late to school. The school discipline teacher acted as the “Bad Cop” who commanded to punish me according to the school rules and regulations. Meanwhile, the counseling teacher held an open-minded talk to understand why I was late and advised me patiently. Finally, I will never be late again in the next five years.

Lowball Highball Tactic

The negotiator applies a lowball/highball tactic to get the other party’s attention. They know that they will not be able to achieve it but offer. The lowball/highball tactic begins with an extremely low or high opening offer to the opposite party. The extreme proposal will stimulate the other party to re-evaluate their opening offer and move closer to or beyond their resistance point.

Lowball Highball Tactic in Negotiation Example-1

For example, your son does not want to go to school by bus because his friends come by private vehicle. Therefore, he decided not to go to school till buying a private car. You offer him to gift a new personal car by next month to make him happy. You know very well that you will not be able to buy a new private car by next month. It is a ridiculous offer that is called a lowball/highball tactic. Later, you manage to persuade him to go to school by bus for six more months, but you will buy a motorbike for him after six months.

Lowball Highball Tactic in Negotiation Example-2

For example, imagine that you want to buy a woody chair. They negotiate with the seller, and the set price is 100RM; you might think it is unacceptable, so you say can I buy it for 20 RM because it does not seem that high? The seller might be shocked for a while, and after that, the seller might say,” 50RM, take it okay?” Finally, your goal has been achieved.

Lowball Highball Tactic in Negotiation Example-3

For example, my girlfriend (ELA) stopped talking to me because another girl liked my photos uploaded on Facebook. ELA is jealous of girls who like and comment on my Facebook photos. I told him not to use Facebook anymore to continue our communication. She also knows that It is quite impossible to stop using Facebook. However, this tactic stimulates her to talk to me for bargaining.  We argued for an hour to finally agree that I would block the girl from following me on Facebook. Finally, I managed to think that blocking is so much better when it is a bad idea to stop using Facebook due to the girl.

Bogey Tactic

Bogey tactics in negotiation are demonstrated when negotiators conceal their interest in front of the other party. Negotiators pretend that the issue is of very little importance to them, the opposite party offering. The issue is significant for them, but they do not want to show their interest in front of the opposing party.

Bogey Negotiation Example-1

For example, you want to buy a new Samsung mobile phone with a face lock feature. Now, the shop owner shows you the latest Samsung mobile phone and indicates the new feature. You will be glad to see the new feature on the phone. However, you are not showing interest in the face lock feature. You are concealing your interest in front of the shop owner. You think that the shop owners can increase the price if you show more interest in the new feature. Therefore, you pretend you are not interested in buying this new phone. Eventually, you buy a low-price phone with the new face-lock feature.

Bogey Negotiation Example-2

This tactic is usually applied to the gambling situation. When I play mahjong with my family members, I maintain my poker face even though the mahjong I drew is good, and I win the game. But, I stay calm to distract my opponents’ attention, not to sense my happiness. After that, I pretend that I want mahjong A, but my target is mahjong J. Then, I successfully won the game by misleading the other family members to discover my true intention.

Nibble Tactic

The nibble tactic refers to asking for a minor concession to make the deal final. Usually, negotiators use this tactic after a long time of negotiation between them. The negotiator needs to add a small item to complete the deal or agreement. 

Nibble Negotiation Example-1

For example, the customer will purchase a secondhand iPhone if the seller provides headphones and a charger at the same price. It happens at the end period of the negotiation when any party wants to close the deal.

Nibble Negotiation Example-2

For example, the tenant will rent the house if the owner replaces the old refrigerator with a new one. Finally, the owner agrees to add a new refrigerator to complete the agreement.

Chicken Tactic

In a negotiation tactic, the negotiator uses a big bluff with a frightening action to force the other party to fulfill their demands. The negotiator forces another party to close the deal immediately. 

Chicken Negotiation Example-1

For example, one party is threatening the other party with, “If you do not sell this phone at RM 1000, I will buy the same phone from the next shop that is interested in selling it at the same price. The owner believed the customer’s bluff and agreed to sell the phone at RM 1000. 

Chicken Negotiation Example-2

For example, The customer said he wants the furniture ready on the weekend or to find another shop. The shop owner agreed to deliver furniture before the due date believing the customer’s bluff. 

Chicken Negotiation Example-3

For example, after a long negotiation, both sides are not satisfied with each other. Then one side says, “if you really oppose accepting my ideal price, I will find another person who will provide my ideal price.”

Intimidation Tactic

Intimidation tactics attempt to force the other party to agree by applying emotional appeal. They use emotion, anger, or fear to agree with the opposite party. The other side may deliberately use anger to show the seriousness of the position. 

Intimidation Negotiation Example-1

Calvin is a small employee in a company. David is a well-known violent temper person in the organization. They have been bargaining for various issues for a long time. Suddenly, David slapped the table, glared at Calvin, and said: Think about the difficulty of your job. Your wife and children at home are still waiting for dinner. Finally, Calvin accepted the conditions.

Intimidation Negotiation Example-2

For example, if someone bought a television, it did not work when he wanted to open it at home. Still, there was nothing wrong when he checked the TV in the store, and then he asked the store to replace it for him, but the store refused to return it because it was available when he checked in the store. Finally, he said if you do not replace it for me today, I will post this on social media; nobody will come afterward.

Aggressive Behaviour Tactic

Aggressive behavior refers to the strategy of being aggressive in pushing your position or attacking the other person’s position to gain advantages. It is similar to intimidation tactics, but negotiators use their position to intimidate others psychologically. It includes asking for further concessions.

Aggressive Behaviour Negotiation Example-1

For example, one customer comes to buy a mobile phone formally and says: Let’s not waste time; what is the maximum price? Here, the customer wants to emphasize that their time is significant, so close the deal soon. 

Aggressive Behaviour Negotiation Example-2

For example, a sales manager offers RM 5000 for iPhone 12, but the customer is still negotiating to reduce the price. Instantly, the owner gets angry at the manager and “How can you make such a low offer.” Do you know today I sold three iPhone 14s at RM5500 within 30 minutes? You are wasting our time. It stimulates the customer to buy it at RM5000.

Aggressive Behaviour Negotiation Example-3

For example, a customer goes to buy a personal car in the showroom—the salesmen bargains with him regarding the price for a long time. Eventually, the customer brought out his identity card and showed the salesman said, “I am also marketing manager, so please do not apply the marketing policy on me.”  Here, the customer uses his position to win the negotiation. 

Snow Job Tactic

Snow job tactic is demonstrated when negotiators surprise the other party with huge additional information. These additional confuse the opposite party about figuring out which facts are fundamental and essential. It occurs when negotiators overwhelm the other party with so much information to get distracted.

Snow Job Negotiation Example-1

For example, you want to buy a new mobile phone, and the seller provides you with so much information about the additional factors. They ensure that this phone is eco-friendly. It will not harm you. The mobile company uses the latest technology to reduce noise during communication. They also show you how many people are dying due to mobile blasts and so more. The use of many technical terms confuses anyone who is not familiar with the topic.

Snow Job Negotiation Example-2

The negotiator explains the deal in English, but Ahmad, a non-native English speaker, will see him as educated. Ahmad will say yes without asking many questions to avoid embarrassment because the negotiator seems knowledgeable and more expert than him. 

Snow Job Negotiation Example-3

Snow Job tactics are frequently used in government project tendering. When the government starts a new development project, it will publish massive amounts of information to hide the accurate worthy information behind the overwhelming information. This tactic is used to prevent the misuse of precious data for any illegal activity. 

Conclusion

The top 8 Hardball Negotiation Tactics are Good cop, bad cop, Lowball Highball, Bogey, Nibble, Chicken, Intimidation, Aggressive behavior, and Snow Job. These typical tactics are crucial elements for win-win and win-loss negotiations. 

Citation For This Article (APA 7th Edition)
Kobiruzzaman, M. M. (2024). Hardball Tactics in Negotiation- Hardball Tactics Definition & Examples. Newsmoor- Educational Website For Online Learning. https://newsmoor.com/hardball-tactics-examples-example-of-hardball-tactics-in-negotiation/